What Dream Education does

Dream Education is a London-based private education consultancy founded in 2020 that delivers personalised university admissions counselling, exam preparation, careers mentoring, and school partnership services. The company serves two principal customer segments: individual students and families seeking admissions support for UK universities (including Oxbridge), US universities (Ivy League, MIT, Stanford), and international destinations (Canada, Europe, Hong Kong, Singapore, Australia, New Zealand), alongside GCSE/IGCSE, A-Level, and IB exam revision and super-curricular enrichment; and schools seeking teacher support, INSET staff training, workload management, and senior leadership team advisory services.

The company's product portfolio comprises eight core service lines delivered through direct human consultation, supplemented by free digital resources and a twice-yearly newsletter. Despite positioning itself as an 'Ed-Tech' company and referencing data-driven learner analytics, no proprietary technology platform, AI tooling, or software architecture is disclosed. The underlying delivery model is consultancy-led by a small team of three named directors (Martim Pereira as Ed-Tech Director, Ziya Bora Esmer as Co-Director, and Ibrahim Al-Nuaimi as IT Director), with a stated total headcount of 1-10.

Dream Education operates a professional services revenue model with no publicly disclosed pricing, generating revenue through quote-based engagements with both consumers and institutional clients. Distribution is entirely direct-to-customer via the company website (hosted on a personal domain, martimpereira.com), phone, email, and LinkedIn, with no third-party resellers or marketplace presence. The company is privately held with no disclosed external funding, no parent company, and no institutional investors; ownership appears to be closely held by the founding team.

Name

Dream Education

Legal name

Dream Education

Website

https://martimpereira.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dream Education is a London-based education consultancy that provides personalised university admissions counselling, exam preparation, and careers mentoring to individual students and families, plus teacher and leadership support services to schools across the UK and internationally.

Ownership category

akta.pro rank

Product category

Education Consulting

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Transition-to-College/Independence Skills Tutoring for Learning Differences (EDANAFAJ)

Keywords

• University admissions counselling
• Education consulting services
• Exam preparation support
• Careers mentoring services
• School partnership programs

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Education Consultancy Services: The company generates revenue through personalised education consultancy services for students and families, as well as institutional services for schools including teacher support, INSET staff training, and workload management. Revenue is likely derived from consulting fees, likely charged per engagement or on a subscription/contract basis for school services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dream Education is an education consultancy providing personalised student services including UK, US, and international university admissions counselling (Oxbridge, Ivy League, MIT, Stanford), careers mentoring, enrichment (super-curricular and extra-curricular), and examiner-written revision resources for GCSE/IGCSE, A Level, and IB exams. The firm also delivers institutional services to schools covering teacher support (learning materials, INSET staff training, workload management) and senior leadership team (SLT) support (policy creation, results improvement, staff retention).

Product overview

Dream Education is an education consulting firm offering a unified portfolio of student-facing and school-facing services. For students, the core offerings include UK, US, and International university admissions counselling (with application support, test preparation, and personal statement guidance), careers mentoring, and enrichment programmes covering extra-curricular and super-curricular activities. For schools, services include teacher support (learning materials, INSET training), SLT support (policy development, results improvement), and free resources for teachers and careers advisers. All services are delivered through personalised consultancy by experienced education professionals based in London, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• UK University Admissions Application Support Admissions counselling and application support for UK universities including Oxbridge, helping secondary and sixth-form students maximise their chances of receiving offers from top UK institutions.
• US University College Counselling College counselling for US universities including Ivy League institutions, MIT, and Stanford, incorporating university-specific application strategies and ACT/SAT preparation delivered by consultants who maintain direct relationships with American colleges.
• International University College Counselling Guidance for university applications to institutions in Canada, Europe, Hong Kong, Singapore, Australia, New Zealand, and other international destinations.
• Work Experience & Careers Advice Careers mentoring services helping students choose career pathways, obtain work experience placements, and select appropriate qualifications.
• Enrichment (Extra-curricular and Super-curricular) Guidance through summer school applications, debating, entrepreneurship, and STEM competitions to enhance student profiles for university applications.
• Exam Support Examiner-written revision resources for GCSE/IGCSEs, A Levels, and IB designed to improve student grades.
• Teacher Support Services for schools including creation and improvement of learning materials, INSET Staff Training, and Workload Management Support.
• SLT Support (Senior Leadership Team) Support for school leadership including cost-effective policy creation, boosting exam and university destination results, and increasing staff retention.

Quantifiable outcome

• 93% success rate at prestigious universities enrolled
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UniAdmissions: UK-based Oxbridge and medical school admissions consultancy combining tutoring, mock interviews, and application support. Overlaps with Dream Education's UK university admissions offering and target customer.
• IvyWise: US-focused college admissions consultancy providing counselling for Ivy League and selective universities, including application strategy and test prep. Directly comparable on the US admissions portion of Dream Education's portfolio.
• Oxbridge Applications: UK-focused Oxbridge admissions consultancy offering tutoring, personal statement support, and interview preparation. Directly comparable on Dream Education's UK/Oxbridge service line and serves the same London-based student demographic.
• Crimson Education: Global university admissions consultancy offering coaching for UK, US, and international university applications plus mentoring and extracurricular support. Closest direct competitor to Dream Education in multi-jurisdiction admissions counselling.

Others

• Kaplan: Large global education and test prep provider with admissions and pre-college programmes. Competitor in exam preparation and admissions support, but operates as a broad incumbent rather than a niche admissions consultancy.

Emerging players

• Tutorful: UK tutoring marketplace offering 1:1 academic tutoring for school-age students. Adjacent to Dream Education's exam support and enrichment services in the UK tutoring category, though it does not focus on university admissions.
• CollegeAdvisor: US college admissions counselling platform offering 1:1 advisor matching for application support. Comparable to Dream Education's US admissions counselling in target customer and service type, but US-only and technology-led.
• MyTutor: UK online tutoring platform connecting students with tutors for GCSE, A Level, and IB subjects. Comparable to Dream Education's exam support services in the UK market but delivered via a marketplace model.
• PrepScholar: Online test prep platform with strong SAT/ACT content and admissions guidance. Adjacent to Dream Education's exam support and US admissions services, but delivered as self-serve digital product rather than 1:1 consulting.

Broad incumbents

• The Princeton Review: Established US incumbent offering test prep (SAT, ACT, AP) plus admissions counselling and tutoring. Overlaps with Dream Education's exam support and US admissions services but at much greater scale and as part of a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dreameducationmconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Education