What Anthony D Evans does

Anthony D Evans (Insurance Brokers) & Co. Ltd is a family-run independent insurance broker founded in 1978 by Anthony D Evans and headquartered at 77-79 Moseley Avenue, Coventry. The company is authorised and regulated by the Financial Conduct Authority (FRN 687442) and operates as a multi-line broker offering motor, household, travel, and commercial insurance products. Its flagship specialization is horsebox and horse trailer insurance, a niche the company has underwritten since 1990 following the founder's family involvement in equestrian sport. The product portfolio extends to classic and modern cars, motorcycles, race vans, pleasure/day vans, campervans/motorhomes, commercial vehicles up to 3.5 tonnes, household buildings and contents, travel, young driver, shows and events, and business owner policies. Rescue and breakdown cover is offered as an add-on across most vehicle lines, with horse-related recovery delivered through a 2018 partnership with Equine Rescue Services and FMG for specialist vehicle recovery.

The company accesses over 60 insurance schemes from providers including Ageas, Aviva, AXA, Covea, First Underwriting, Highway, KGM, LV=, Markerstudy, Sabre, Zurich, and others, and earns revenue through a combination of insurer commissions and a £10 broker fee embedded in every policy. Distribution is multi-channel: an online quote-and-buy portal handling instant decisioning for most products, a telephone sales desk (024 7659 5812) for complex and bespoke enquiries, and in-office face-to-face service at the Coventry headquarters. The customer base is exclusively UK-based, with European cover bundled into horsebox and certain other policies. Marketing relies heavily on equestrian and local community sponsorships (British Show Pony Society, SSADL Olympia qualifiers, National Pony Society, Barkers' Butts RFC, Weddington Boro FC), a Facebook presence, and the company website.

The team consists of approximately ten people, including founder Anthony D Evans, his daughter Caroline Rooke, his nephew Joe Bebbington (Schemes Manager), Lee Lomax (Director of Sales and Operations), and additional customer service and processing staff. The operating model is a traditional brokerage intermediation layer with no proprietary technology platform; the broker's competitive position rests on domain expertise in niche vehicle categories, long-standing insurer relationships, multi-scheme panel access, and deep community presence in equestrian sport. There are no external investors, no funding rounds, and no parent company; the firm is privately held by the founding family.

Name

Anthony D Evans

Legal name

Anthony D Evans (Insurance Brokers) & Co. Ltd

Website

https://anthonydevans.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthony D Evans is a family-run UK insurance broker founded in 1978, specializing in horsebox and niche vehicle insurance while offering broader motor, household, travel, and commercial cover through access to 60+ insurer schemes.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH)

Keywords

• Specialist vehicle insurance
• Horsebox insurance broker
• Motor insurance brokerage
• Breakdown cover services
• Equestrian insurance schemes

Headquarters

HQ city

Coundon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The company acts as an independent insurance broker earning commissions from multiple insurance providers. They access over 60 schemes from various insurers including Ageas, Aviva, AXA, Covea, First Underwriting, Highway, KGM, LV=, Markerstudy, Sabre, and Zurich. A £10 broker fee is included in all insurance policies.
2. Breakdown/Rescue Membership Fees: Annual membership fees for breakdown and rescue services including horsebox, horse trailer, race van, motorcycle, and car breakdown cover. Fees range from £60 to £210 depending on vehicle type, coverage level, and vehicle age.
3. Legal Expenses Insurance: Motor and household legal expenses insurance policies provided through United Legal Assistance, adding to revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anthony D Evans is an FCA-authorized independent insurance broker that arranges motor, specialist vehicle, household, travel, and breakdown/rescue cover for UK consumers by comparing over 60 schemes from major insurers. Its flagship specialist product is horsebox insurance, launched in 1990 and now covering vehicles up to 40 tonnes and £500,000 in value, complemented by horse trailer, car, classic car, motorcycle, race van, campervan, commercial vehicle, and household lines plus 24-hour horsebox and trailer roadside rescue through Equine Rescue Services.

Product overview

Anthony D Evans is a family-run insurance broker established in 1978, specializing primarily in vehicle insurance with particular expertise in horsebox and specialist vehicle coverage. The company operates as a multi-product insurance broker offering both direct insurance products and partnered offerings. The core product portfolio centers on Horsebox Insurance (the flagship specialist product since 1990) and Horse Trailer Insurance, complemented by a comprehensive range of motor insurance products including Car, Classic Car, Race Van, Pleasure Van, Motorcycle, Campervan/Motorhome, and Commercial Vehicle insurance. The company also offers non-motor insurance products including Household, Travel, Young Driver, Shows and Events, and Business Owner/Shop insurance. Rescue and breakdown services are offered as add-on modules for most vehicle insurance products, provided through partnerships with Equine Rescue Services and FMG. Temporary Cover products are available through integrations with Go Shorty and Tempcover.com. The company acts as an independent broker with access to over 60 insurance schemes, shopping around to find competitive rates for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Horsebox Insurance Specialist horsebox insurance covering vehicles from 3.5 to 40 tonnes and up to £500,000 in value, with any-driver-over-25 options, limited/unlimited mileage, Self-Drive Hire and Hire & Reward business use, and European cover included. Targeted at equestrian owners and businesses transporting horses.
• Horse Trailer Insurance Specialist horse trailer insurance covering accidental damage, fire, theft and attempted theft, with continental use up to 60 days. Trailers up to £20,000 can be quoted online; higher values by phone.
• Car Insurance Private car insurance offering access to over 60 schemes, including GAP cover and breakdown recovery. Covers young drivers through to sports and classic car owners, with price matching on like-for-like renewals.
• Classic Car Insurance Specialist insurance for cars 25 years and older with agreed-value policies, free European cover, and limited-mileage discounts. Provided via Hagerty/Aviva and other classic-car schemes.
• Race Van Insurance Specialist insurance for vans transporting motorcycles, cars, and go-karts for pleasure or motorsport use, covering race vans, transporters, motorcycle carriers, bike carriers, and race trucks up to 18 tonnes GVW. Limited-mileage policies with awnings cover up to £1,000.
• Pleasure Van / Day Van / Leisure Van Insurance Specialist insurance for vans used for hobbies such as kiting, surfing, dog/cat shows, and biking, with limited-mileage policies recognising occasional use. UK and European roadside assistance available.
• Classic, Vintage and Modern Motorcycle Insurance Motorcycle insurance with multi-bike policies, riding-other-bikes facility, 90 days EU cover, agreed value options for classic/vintage bikes, and breakdown cover from £23.
• Campervans / Motorhomes Insurance Specialist campervan and motorhome cover for modified panel vans, professionally converted campers, and home-built day vans. Limited-mileage policies with any-driver-over-25 options and UK/European roadside assistance.
• Commercial Vehicle Insurance Van insurance for self-employed tradesmen and delivery drivers, covering vehicles up to 3.5 tonnes with drivers from 21 years old, occupational discounts, and starter discounts with proof of no claims.
• Temporary Cover Short-term insurance from 1 to 28 days for horseboxes (under 7.5 tonnes), cars, vans, motorbikes, and motorhomes/campers, supplied via partnerships with Go Shorty and Tempcover.com.
• Household Insurance Buildings and contents cover for homeowners, landlords, and rented/empty properties with discounts for combining policies, over-50s discounts, and no-claims discounts.
• Travel Insurance Single-trip, annual, and winter-sports travel cover including cancellation and delays, baggage, personal liability, and pre-existing medical conditions without medical certificates, supplied via partnership with Just Travel.
• Young Driver Insurance Provisional-driver cover and young/new driver insurance supplied via partnerships with Go Shorty and Provisional Marmalade.
• Shows and Events Insurance One-off and multiple-event cover for horse shows, village fetes, agricultural shows, trade events, judges, stewards, and commentators, with public and employers' liability options.
• Business Owner / Shop Insurance Business cover for retailers including newsagents, restaurants, cafes, and hairdressers, automatically including money cover, goods in transit, and business interruption.
• Horsebox Roadside Rescue 24-hour UK-wide breakdown cover for horseboxes provided via Equine Rescue Services, including horse transportation, puncture assistance, towing, and recovery to a destination of choice. Available with or without Homestart from £135-£210 annually.
• Horse Trailer Roadside Rescue Breakdown service for horse trailers and the horses they carry, with recovery to a destination of choice. Trailer-only service from £60; roadside plus Homestart from £120.
• Race Van and Pleasure Van Roadside Rescue UK-wide breakdown service for race vans and pleasure vans including roadside assistance, repairs, towing, puncture assistance, and Homestart from £115.
• Motorcycle Breakdown Cover Lift-and-tow motorcycle recovery from £23, with policies from £59.95 covering any bike the rider uses.
• Car Breakdown Cover 24-hour UK and European car breakdown cover from £39 per year, with roadside assistance, recovery, Homestart, and European cover options.

Named customers7 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

17 partnerships are on record, tiered core, supporting and primary.

• Equine Rescue ServicescoreStrategic or Co-development Partner · 1 January 2018Partnership formed in 2018 to provide 24-hour breakdown services for horseboxes and trailers. Equine Rescue Services provides horse transportation recovery using DEFRA registered transporters. They have the largest network of Horse Transporters in the UK, all meeting DEFRA/DVSA regulations and Certificate of Competence holders. Anthony D Evans describes them as having 'gained an exceptional reputation' for breakdown services.
• FMG (through Equine Rescue Services)supportingTechnology or IntegrationFMG provides roadside mechanical rescue and recovery for horsebox and vehicle breakdown services. FMG manages over 140,000 HGV and LGV breakdowns every year and operates as National Vehicle Recovery Manager on behalf of Highways England.
• Go ShortysupportingChannel Partner/ Reseller/ DistributorProvider of temporary/short-term insurance for cars, vans, motorbikes, and motorhomes/campers. Policies available from 1-28 days for ages 17-75. Also provides learner driver insurance.
• Provisional MarmaladesupportingChannel Partner/ Reseller/ DistributorProvider of young and new driver insurance quotes. Offers named young driver insurance products.
• Just TravelsupportingChannel Partner/ Reseller/ DistributorTravel insurance partner providing single trip, annual travel, winter sports cover with quote and buy functionality. Includes pre-existing medical conditions coverage without medical certificates.
• Tempcover.comsupportingChannel Partner/ Reseller/ DistributorProvider of temporary commercial vehicle insurance from 1-28 days for cars and vans. Complements long-term commercial vehicle policies.
• United Legal AssistancesupportingTechnology or IntegrationProvides motor legal expenses insurance and handles non-fault accident claims. Offers 24/7 accident reporting line, vehicle replacement, and uninsured loss recovery up to £100,000.
• KGM Underwriting ServicesprimaryOthersPrimary insurance provider for horsebox, commercial vehicle, specialist vehicle, and private car policies. FCA authorized (FRN 799643). Provides both insurance and IPID documentation.
• First UnderwritingprimaryOthersInsurance provider for horsebox, motorhome, campervan, classic car, prestige car, private car, van, fleet, motorcycle, and household policies. FCA authorized (FRN 624585).
• Highway (Allianz/LV=)primaryOthersInsurance provider for specialist vehicle, van, car, and motorhome policies. Highway policies now underwritten by Allianz. Previously LV=.
• Markerstudy (MISL)supportingOthersInsurance provider for commercial vehicle/horsebox policies. Handles claims through dedicated helpline with courtesy van, collection/delivery, and windscreen services.
• Equity Red StarsupportingOthersInsurance provider for horsebox, non-standard vehicle, and classic car policies.
• AgeassupportingOthersInsurance provider for motor guard, optima, classic car, and private car policies. Also provides household insurance through Countrywide Avenues, House Guard, and Optima Home & Bedrooms products.
• AvivasupportingOthersInsurance provider for private car, motorcycle, and classic car (through Hagerty) policies.
• HagertysupportingOthersClassic car insurance specialist providing coverage through Aviva platform.
• Broker DirectsupportingOthersInsurance provider for car care and car breakdown policies (provided by RAC). Household insurance through BD HomeCare products.
• Sparta (Jigsaw)supportingOthersBreakdown provider for car and van policies with Jigsaw product for specific policy numbers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Seopa (Quotezone / Go Shorty): UK price-comparison and temporary insurance distribution platform integrating with Anthony D Evans for learner/young-driver and short-term cover. Comparable as an emerging digital distribution intermediary shaping online insurance purchase behaviour.
• Tempcover: UK digital temporary/short-term motor insurance provider integrated with Anthony D Evans for 1-28 day cover on cars, vans, motorbikes and campers. Comparable as an emerging digital insurance intermediary targeting the same self-serve customer behaviour.

Direct peers

• Adrian Flux Insurance Group: UK specialist insurance broker focused on non-standard and enthusiast vehicles including horseboxes, classic cars, motorhomes and imported vehicles. Closest direct competitor in the niche-vehicle broker segment with overlapping panel of insurers and a multi-channel distribution model.
• Lycetts: UK specialist insurance broker serving equestrian, rural and high-net-worth clients with horsebox, horse rider and rural property cover. Directly comparable as a niche equestrian-focused broker with deep community ties, though broader in product scope.
• KBIS Insurance: UK specialist broker for niche vehicle categories including kit cars, classic, modified and import vehicles. Comparable in operating model — independent broker accessing multiple specialist schemes with online quote-and-buy capability.
• Bikesure: UK specialist motorcycle insurance broker offering classic, vintage and modern bike cover with multi-bike and breakdown products. Directly comparable in motorcycle niche, although it does not address horseboxes.
• Hencilla Canworth: UK independent insurance broker specializing in niche personal and commercial lines, including equestrian cover. Comparable as a small specialist broker serving under-served risk categories with multi-carrier access.

Broad incumbents

• Towergate Insurance: Large UK insurance broker (part of Arthur J. Gallagher) covering personal, commercial and specialist lines including motor and household. Comparable as a broad incumbent that could absorb the niche specialist into a wider broker roll-up strategy.
• NFU Mutual: Large UK mutual insurer and broker with strong rural and equestrian presence offering horsebox, horse rider, farm and rural property cover. Comparable as a major incumbent with overlapping equestrian customers, though it underwrites risk directly rather than acting purely as a broker.
• Howden Insurance Brokers: One of the largest independent UK insurance broker groups with broad personal and commercial lines including specialist vehicles. Comparable as a broad incumbent that competes across overlapping segments, though with much wider product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnthonyDEvansInsurance
• Xx.com/anthonydevans
• LinkedInlinkedin.com/company/anthony-evans-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony D Evans