Seopa Ltd

What Seopa Ltd does

Seopa Ltd is a privately held price-comparison technology company headquartered in Belfast, Northern Ireland, founded in 2003 by engineer and entrepreneur Greg Wilson, who continues to serve as Founder and CEO. The company operates two consumer-facing brands: Quotezone.co.uk, a UK-wide insurance and financial-services comparison platform launched in 2005 that generates more than 5 million quotes annually for over 4 million customers, and CompareNI.com, launched in 2009 to serve Northern Ireland consumers and now the province's leading comparison platform with over 600,000 users helped to find better deals. The company compares more than 60 insurance, energy, and financial products spanning vehicle (car, van, bike, motorhome, caravan), property (home, landlord, holiday home), leisure (pet, travel, bicycle), business, and energy (gas and electricity) coverage.

Seopa's comparison technology is developed and maintained entirely in-house, providing real-time quote generation and lead routing across a panel of 300+ insurance and financial-services providers. The proprietary platform supports white-label integration into partner websites, panel memberships supplying leads to insurers and brokers, and an affiliate scheme with 400+ partners. The company holds FCA authorization (register 313860) for insurance mediation and credit broking, ISO 27001 information security certification, Ofgem accreditation for energy comparison, and ICO data controller registration (Z8733752).

The business operates a hybrid B2C/B2B model. On the consumer side, Quotezone and CompareNI monetize through commission on referred insurance, financial, and energy sales, supplemented by a rewards platform launched in 2021 that offers cashback and discounts at up to 1,000 retailers. On the B2B side, Seopa licenses white-label comparison engines, sells panel memberships offering up to 200,000 potential new customers per month to providers, and runs an affiliate programme paying commissions on referred purchases — all on transaction-based, pay-as-you-go terms. Approximately 80 employees operate across the Belfast headquarters and a Timișoara, Romania engineering office, with the company being self-funded, independently owned, and free of external shareholders or institutional investors.

Name

Seopa Ltd

Legal name

Seopa Ltd

Website

https://seopa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Seopa Ltd operates Quotezone.co.uk and CompareNI.com — UK and Northern Ireland price-comparison platforms covering 60+ insurance, energy, and financial products — and licenses white-label comparison engines, panel memberships, and affiliate programmes to 400+ partners.

Ownership category

akta.pro rank

Product category

Price Comparison Technology

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Price comparison platform
• Insurance comparison technology
• White label comparison
• Affiliate marketing platform
• Financial services comparison

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate and Referral Commissions: Commission earned when referred customers purchase insurance or financial products through comparison platforms. Affiliates and partners earn commission on each transaction initiated through their referrals.
2. White Label Licensing: Revenue from licensing proprietary comparison technology to partners who embed co-branded comparison platforms on their own websites. Partners pay for access to comparison infrastructure and earn commissions on sales.
3. Panel/Lead Generation Fees: Insurance providers, brokers, and financial services firms pay to join comparison panels and gain access to customer leads. Panel members appear on comparison systems and receive customer enquiries.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Seopa Ltd operates proprietary price comparison technology platforms through its consumer brands Quotezone.co.uk (UK-wide) and CompareNI.com (Northern Ireland), enabling customers to compare over 60 insurance, energy, and financial product categories. The company also provides white-label co-branded comparison engines, panel membership for insurers and brokers, and an affiliate scheme for website partners. Seopa monetises primarily through commissions on referred sales, licensing of its technology to partners, and panel/lead generation fees.

Product overview

Seopa Ltd operates a platform-plus-partner model for price comparison technology in the insurance, financial services, and energy sectors. The core products are Quotezone.co.uk (UK-wide platform launched 2005) and CompareNI.com (Northern Ireland-focused platform launched 2009), which offer comparison of over 60 insurance and financial products including vehicle insurance (car, van, bike, bicycle, motorhome, caravan), property insurance (home, landlord), leisure insurance (pet, travel), business insurance, and energy. These are supplemented by three distribution platforms: White Label (customisable co-branded comparison engines integrated into partner websites), Join Our Panel (panel membership for insurers and brokers to access customers), and Affiliate Scheme (commission-based referral program). Seopa also offers a Rewards Platform providing cashback on retail purchases. All platforms share proprietary comparison technology developed in-house since 2003, with FCA regulation and ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Quotezone.co.uk One of the UK's leading insurance and financial services price comparison platforms, offering comparison of more than 60 insurance and financial products including car, home, van, bike, travel, pet, business insurance, and financial services. Generates over 5 million quotes annually for more than 4 million UK customers.
• CompareNI.com Northern Ireland's number one price comparison platform, launched in 2009 to serve customers in Northern Ireland. Helps families save money on home, car, van, and pet insurance with over 60 products and access to 400+ insurance brands.
• White Label / Co-branded Comparison Platform Fully customisable white-label co-branded price comparison platforms that can be integrated into any partner website. Offers up to 60 products including real-time comparison (car, van, home, pet insurance) and offline comparison systems (motor trade, landlord, public liability, professional indemnity). For financial services, insurance, energy, and media brand partners.
• Join Our Panel Panel membership program allowing insurers, brokers, and energy companies to gain access to new customers by joining Quotezone comparison panels. Offers access to up to 200,000 potential customers monthly across real-time, offline, and directory comparison products.
• Affiliate Scheme Affiliate programme allowing website owners and publishers to earn commission by referring users to Quotezone.co.uk and CompareNI.com through displaying banners and affiliate links. Offers over 70 affiliate solutions across insurance, financial, and energy comparison tools with over 400 affiliates partnered.
• Rewards Platform Cashback and discount rewards platform launched in 2021 across Quotezone.co.uk and CompareNI.com, offering savings on up to 1,000 retailers including groceries, fashion, gym membership, and days out. Average savings of up to £700.
• Ecommerce Views Ecommerce Views is a new digital publication dedicated to ecommerce intelligence covering platform reviews, cost breakdowns, operational guides, and expert comparisons for online business operators.

Quantifiable outcome

• Over 4 million customers served annually across Quotezone and CompareNI
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Money.co.ukcoreGTM or Marketing PartnerFinancial services brand partner using Quotezone comparison technology for insurance product comparisons on their website.
• Know Your MoneycoreGTM or Marketing PartnerAffiliate partner for 7+ years implementing insurance product comparisons through Quotezone platform, with partnership across multiple insurance products.
• The Money CharityminorStrategic or Co-development PartnerPartnership with UK financial capability charity to support workshops and webinars on money management, helping people learn about finances and find savings.
• Belfast City MarathonminorGTM or Marketing PartnerOfficial sponsor of Belfast City Marathon with community health and financial wellness initiative through MoneyHealthCheck Calculator.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MoneySupermarket Group: UK-listed operator of MoneySupermarket and Quidco comparison brands across insurance, energy and financial services. Directly comparable to Seopa on insurance aggregator model and panel commissions, but with materially larger scale, TV ad spend and a broader product set.
• GoCompare: Welsh insurance price comparison brand owned by the Fosun/Serentica group. Operates a near-identical insurer panel and commission model to Seopa for car, home and life insurance in the UK market.
• Compare the Market: UK insurance and energy price comparison brand best known for its 'compare meerkat' campaigns. Directly competes with Seopa's Quotezone for the same panel of UK insurers and consumer switching traffic.
• Uswitch: UK comparison platform spanning broadband, energy, insurance and money products, owned by RVU (Zoopla/Uswitch group). Direct overlap with Seopa on UK consumer insurance and energy comparison with white-label partnerships.
• Confused.com: UK insurance and money price comparison brand owned by the Admiral Group. Competes head-to-head with Seopa for UK car, home and life insurance panel listings.
• Money.co.uk: UK financial product and insurance comparison brand, and a Seopa white-label customer. Closely comparable GTM (commission-based insurance switching) and product coverage to Quotezone.

Emerging players

• Look After My Bills: UK auto-switching service for energy and broadband, intersects with Seopa's energy comparison value-prop. Smaller and narrower than Seopa, but competes for the same energy switching consumer.

Regional players

• SelectQuote: US-focused insurance comparison and lead-generation platform (life, auto, home, Medicare). Operates the same insurer-panel/lead-generation business model as Seopa but in the US market rather than UK.
• CompareEnergy (Compare-Energy.com / Choose Energy): US price-comparison platform for energy and utilities led by Choose Energy. Relevant peer because Seopa's energy comparison vertical (Ofgem-accredited) competes against analogues like this in adjacent geographies.

Broad incumbents

• LendingTree: US publicly-traded financial product comparison and lead-generation marketplace (loans, insurance, banking, credit cards). Same lead-gen commission business model as Seopa but operates at vastly greater scale across a broader product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeopaLtd
• Facebookfacebook.com/profile.php?id=100057252618256
• LinkedInlinkedin.com/company/seopa-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seopa Ltd