Permark

What Permark does

Permark is a privately held Canadian manufacturer and e-commerce retailer specializing in custom name badges, identification tags, nameplates, and signage. Founded in 1985 and headquartered in the Toronto area (Scarborough), the company operates a direct-to-consumer online storefront at permarkbadges.com with both CAD and USD pricing, and ships from dual FOB points in Toronto, Ontario and Buffalo, New York to serve customers across Canada and the United States. The product catalog spans metal badges (sublimated, screen printed, quick-ship, prestige), plastic badges (full-colour, hot-stamped window, chalkboard, tape slot, economy), engraved badges and data plates, nameplates, and tag/token categories including key tags, coat checks, membership tags, parking/door tags, luggage tags, brass number tags, and aluminum property tags.

Core production relies on in-house imprinting methods — hot stamping, screen printing with PMS colour matching, full-colour sublimation, laser engraving, and molding — supported by artwork preparation in Corel Draw, Illustrator, and Photoshop and a dedicated Art Department reachable via [email protected]. A Release Program ([email protected]) supports bulk personalized ordering with manageable name-data releases, and the storefront offers a Build Your Badge customization tool plus volume-tiered unit pricing with per-colour setup charges.

Commercially, Permark uses a direct e-commerce go-to-market complemented by a Distributor/Reseller channel with Net 30 credit terms, serving end-customers primarily in hospitality and events, meeting and conference, security and access control, membership organizations, industrial/property management, and retail/entertainment use cases. Revenue is not disclosed, headcount is in the 11–50 range, and no funding, M&A, or leadership changes are documented.

Name

Permark

Legal name

Permark

Website

https://permarkbadges.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Permark is a privately held Canadian manufacturer and e-commerce retailer of custom name badges, identification tags, nameplates, and signage, serving hospitality, events, conferences, security, membership, industrial, and retail customers across Canada and the United States via direct online sales and a distributor/reseller channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Badge and Nameplate Sales: One-time sale of custom and stock badges, nameplates, and identification products. Products include metal badges, plastic badges, prestige badges, engraved items, and various tags. Volume-based pricing with tiered discounts for larger quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Permark manufactures and sells custom and stock identification products including metal and plastic name badges, nameplates, key tags, coat checks, membership tags, parking/door tags, luggage tags, tokens, engraved data plates, brass and aluminum property tags, and signage. Products are produced in-house using multiple imprinting methods (hot stamping, screen printing, sublimation, laser engraving, digital printing, molding) and sold primarily through the company's own e-commerce storefront serving Canadian and US markets.

Product overview

Permark is a manufacturer and online retailer of identification products, primarily serving the hospitality industry with badges, tags, and signage. The product portfolio is organized into distinct categories: Metal Badges (including Quick Ship, Full Colour Sublimation, and Screen Print options), Plastic Badges (Full Colour, Hot Stamped Window, Chalkboard, Tape Slot, and Economy variants), Prestige Badges with metal carrier plates, Engraved Badges (Engraved Only, Hot Stamped, Laser Engraved, and Full Colour Engraved), Nameplates, Metal Tags (Aluminum Property Tags, Brass Number Tags, Engraved Data Plates, Stock Blanks), Tags & Tokens (Key Tags, Coat Checks, Membership Tags, Tokens, Self Number Tags, VS Number Sheets, Luggage Tags), and Tags/Cards/Signs (Parking Tags, Door Tags, Symbol Signs). The company also offers a Build Your Badge custom design tool. Core materials include aluminum, brass, ABS plastic, and laminated plastic, with various imprinting methods including sublimation, hot stamping, screen printing, laser engraving, and digital full colour printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Ship Metal Badges Metal identification badges in silver, gold, or white aluminum with 3-day quick-ship production and sublimated imprint in black. Available in multiple sizes (3" x 1", 2 3/4" x 1 1/2", 2 1/2" x 3/4", oval 2 1/2" x 1 3/8"). Designed for businesses needing rapid-turnaround professional staff identification.
• Full Colour Sublimated Metal Badges Metal badges with full-colour sublimation imprinting on white aluminum substrate, enabling photographic quality images and designs. Available in 3" x 1" and oval 2 1/2" x 1 3/8" sizes. For businesses requiring rich, full-colour branded identification.
• Full Colour Metal Badges Digitally imprinted metal badges in full colour, made from silver or gold aluminum (0.025" thick) with rounded corners. 3" x 1" size. For businesses needing digitally printed full-colour identification.
• Chalkboard Badges Write-on reusable badges with special black chalkboard coating on black plastic (0.060" thick). 3" x 1 1/2" size with logo imprinted in one colour. Includes white liquid chalk marker. Reduces ongoing replacement costs for restaurants, cafés, and hotels.
• Hot Stamped Plastic Window Badges White ABS plastic badges with clear plastic windows for reusable paper inserts. Available in 2 5/8" x 1 3/8" and 3" x 2" sizes with hot-stamped logo. For staff identification where names change frequently, reducing printing waste.
• Full Colour Plastic Badges White plastic badges (0.060" thick) with full-colour digital printing and personalization on 1 or 2 lines. 3" x 1" size, individually polybagged. For businesses needing cost-effective custom identification with photographic quality branding.
• Economy Badges Write-on white plastic badges for economical self-personalization. 1 13/16" x 2 5/16" size. For short-term or budget-conscious identification needs.
• Key Tags Molded ABS plastic key tags for hotel keys and luggage identification. Available in multiple sizes (1 7/8" x 3 3/4", 1 3/4" x 3 1/4", 2 1/4" x 4 3/4") and colours (red, blue, black). Logo hot stamped in one standard colour. 10-15 day production time.
• Hot Stamped Plastic Tape Slot Badges Molded white ABS plastic badges with tape slot for paper inserts. 2 3/4" x 1 3/8" size with hot-stamped imprint. For reusable name identification where printed inserts can be swapped.
• Full Colour Prestige Metal Badges Premium badges combining metal carrier plate (silver or gold) with plastic logo plate in gold, silver, white, or black laminated plastic. 2 15/16" x 15/16" size. For upscale hospitality and executive identification.
• Symbol Signs Screen-printed signs on 1/8" thick white acrylic plastic with foam adhesive backing. 6" x 6" size. Includes No Smoking and Smoking signs. For facilities requiring regulatory and informational signage.
• Door Tags White plastic door tags (0.040" thick) for hotel housekeeping communication. 3 3/16" x 8 1/4" size with optional reverse-side printing. For hotel room status indication.
• Parking Tags Parking validation tags in 2 3/4" x 4 3/4" size with logo imprinted in one standard colour. For valet services and parking validation.
• Luggage Tags Plastic luggage tags for traveller identification. Available in white (4 1/4" x 2 1/4"), clear (4 1/4" x 2 1/4"), and red (2 3/4" x 3 3/4") options. For hotels, resorts, and travel services.
• VS Number Sheets Black screen-printed numbers on white pressure-sensitive vinyl sheets for consecutive numbering. Available in various number ranges (1-50, 51-100, etc.). For numbering tags, assets, and inventory.
• Self Number Tags Self-numbering tags allowing on-demand number label application. Available in red, blue, yellow, and black. 1 3/4" x 3 1/2" size. For coat checks and guest services requiring consecutive numbering.
• Tokens Molded ABS plastic tokens for clubs, charities, and promotions. Available in 1 1/8" and 1 1/2" diameters in multiple colours. For promotional use and membership identification.
• Membership Tags Plastic membership identification tags for racquet clubs, recreation centres, and swimming pools. Available in multiple sizes (1 1/4" diameter, 1 1/2" x 1 3/32", 1 1/4" x 1 1/4") with imprinted and/or consecutively numbered options. Available in red, blue, yellow, white, and black.
• Coat Checks Coat checking system tags for restaurants, hotels, and clubs. Available in 1 3/4" x 1 3/4" and 1 1/2" x 1 3/4" sizes with imprinted and consecutively numbered options. Available in red, blue, yellow, and black.
• Engraved Data Plates Durable laminated plastic plates for control panels and switch boxes. Sizes range from 3" x 1" to 4" x 2" (0.060" thick) with square corners and bevelled edges. 3-5 day production. For industrial and equipment labeling.
• Brass Number Tags Natural brass tags with deeply stamped 3/8" numbers filled with black enamel paint. Tumble-finished for commercial use. Sold in sets of 25 consecutively numbered tags. For commercial numbering and asset identification.
• Tag Fasteners Fastening accessories including ball chain (No. 6, 4" long, nickel plated), split key rings (1" outside diameter), and spring sleeve check rings (2" length). For attaching tags and badges to chains, keyrings, and holders.
• Aluminum Property Tags Serially numbered property control tags for inventory, insurance, and tax purposes. Mill-finished and non-polished natural aluminum (0.040" thick). Multiple sizes available. For industrial asset identification and tracking.
• Stock Metal Tags Blank metal tags in aluminum and brass for industrial purposes. Multiple shapes and sizes including circular (1", 1 1/4", 1 1/2" diameter) and rectangular formats. For industrial identification and stamping by end users.

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Signs.com: Online custom sign manufacturer whose acrylic symbol signs and engraved signs overlap with Permark's Symbol Signs and Engraved Data Plates lines.
• Crestline Promotional Products: Large promotional products distributor that includes custom name badges, nameplates, and signage in its catalog. Competes for the same corporate and event-driven buyers as Permark.
• Brady Corporation: Public manufacturer of identification solutions, labels, signs, and safety products. Operates a much broader portfolio but overlaps with Permark's nameplate, data plate, and ID product lines.
• Vistaprint: Mass-market online print and marketing products platform offering badges, signage, and metal/plastic printed goods. Overlaps with Permark's badge and small-format sign categories at the SMB end.

Emerging players

• Sticker Mule: Digitally native custom printing specialist expanding from stickers into labels, signs, and identification tags. Uses a streamlined online UX that competes for the same SMB and event-driven buyers.

Direct peers

• Name Badges International: Online manufacturer of custom name badges and nameplates with multiple imprinting methods and a similar B2B/B2C e-commerce model. Direct overlap with Permark's core metal and plastic badge lines.
• Discount ID: Custom identification products including name badges, nameplates, and tags sold online to hospitality, retail, and corporate customers. Closely comparable SKU breadth and pricing model.
• Name Tag Wizard: Specialty custom name badge maker with engraved, printed, and reusable options sold primarily online. Direct overlap in materials, customization model, and target use cases.
• Badge Express: Custom badge specialist serving conferences, trade shows, and corporate buyers with screen printed, engraved, and full colour badges. Operates on a directly comparable online configurator model.

Regional players

• Reid Print Technologies: Canadian commercial printer offering custom badges, tags, and identification products into the same Canadian hospitality/event market. Geographic and product overlap with Permark's Toronto base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/permarkbadges

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permark