Small Planet Supply
Small Planet Supply is a privately held distributor of high-performance sustainable building products, including ventilation, heat pump water heating, and airtightness systems, serving architects, builders, contractors, and homeowners across the Western US and Canada through trade accounts and e-commerce.
- Company typePrivate
- Founded2009
- HeadquartersTumwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Small Planet Supply does
Small Planet Supply, Inc. is a privately held distributor of high-performance, sustainable building materials and mechanical systems, founded in 2009 by Albert Rooks and headquartered in Tumwater, Washington, with a secondary warehouse in Vancouver, British Columbia. The company curates and distributes third-party manufactured products spanning four categories: ventilation (Fresh-r decentralized HRV and Zehnder HRV/ERV systems), heating and cooling (Roommate micro heat pumps, Harvest Smart Thermal Battery, SpacePak air-to-water heat pumps), water heating (SANCO2 CO2 heat pump water heaters, LG inverter heat pump water heaters, and the proprietary WaterDrop central DHW plant), and building envelope solutions (ThermaCork cork insulation, Havelock Wool, SIGA tapes and membranes, Prosoco R-Guard fluid-applied barriers, and Hannoband expanding foam tapes). The company holds exclusive first-mover North American distribution rights for Fresh-r, SIGA, and ThermaCork, and assembles WaterDrop factory-built DHW plants at its Tumwater facility, representing the most vertically integrated line in its portfolio.
The company sells through three primary channels: a 24/7 e-commerce storefront for the US and Canada, direct warehouse/showroom pickup, and a Business Connection trade account program available in 10 western US states and the Canadian provinces of BC and Alberta. Pricing is quote-based or negotiated through trade accounts; no public pricing is published. The go-to-market combines a sales-led motion (inside sales, field sales, and trade accounts) with a community-led motion anchored by Small Planet University (free on-demand courses), year-round product webinars, a regularly published blog, a free monthly newsletter, and a certified Installer Network referral map. Customer segments span architects, builders and contractors, homeowners, installers and mechanical designers, and multifamily/commercial building projects, with architects and builders identified as the primary demand drivers. Education, training, and complimentary one-on-one consultations are positioned primarily as demand generators rather than standalone revenue streams.
The current operating status is materially impaired: the company website prominently displays a 'suspended operations' notice directing customers with deposits to contact by email, and the Vancouver, BC warehouse is listed as closed while phone and online ordering remain nominally available. The company has no disclosed external funding, parent company, or institutional investors, and ownership appears concentrated with the founder. Revenue, headcount trend, and order pipeline are not disclosed in the available source material.
Small Planet Supply firmographics
Firmographics- Name
- Small Planet Supply
- Legal name
- Small Planet Supply, Inc.
- Website
- https://smallplanetsupply.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Small Planet Supply is a privately held distributor of high-performance sustainable building products, including ventilation, heat pump water heating, and airtightness systems, serving architects, builders, contractors, and homeowners across the Western US and Canada through trade accounts and e-commerce.
- Ownership category
- akta.pro rank
Small Planet Supply industry classification
Industry- Product category
- High-Performance Building Materials Distribution
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industries
- Chillers, Boilers & Central Plant Operations (BPABACAG), Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Small Planet Supply is headquartered
LocationHeadquarters
- HQ city
- Tumwater
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Small Planet Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution (Ventilation, Heating, Water Heating, Building Envelope): Primary revenue stream from distributing high-performance building materials and mechanical systems sourced from third-party manufacturers (Zehnder, Fresh-r, SANCO₂, LG, Harvest, SpacePak, ThermaCork, Havelock Wool, SIGA, Prosoco, Hannoband). The company stocks products at its Tumwater, WA and Vancouver, BC warehouses for same-day pickup and ships via small pack and LTL. Online USA and Canada stores operate 24/7.
- WaterDrop DHW Plant Assembly and Sale: Small Planet Supply designs, assembles, and sells WaterDrop central domestic hot water plant systems — a proprietary product line built using SANCO₂ CO₂ heat pumps, storage tanks, swing tanks, and custom controls. Systems are assembled at the Tumwater, WA warehouse as skid packages or droplets for multi-family and commercial projects. This represents the company's most vertically integrated revenue stream.
- Education, Training, and Consultations: Revenue-adjacent services including Small Planet University (free on-demand courses on SANCO₂, ThermaCork, Zehnder, and more), webinars (year-round sessions), and paid/complimentary one-on-one consultations. These services are positioned primarily as demand generators and customer success tools rather than standalone revenue drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Business Connection (Trade) Account |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Small Planet Supply product offering
Product offeringCore offering
Small Planet Supply distributes high-performance building materials and mechanical systems for sustainable construction, including heat recovery ventilation (Fresh-r HRV, Zehnder HRV/ERV), heating and cooling (Roommate micro heat pump, Harvest thermal battery, SpacePak), water heating (LG and SANCO2 heat pump water heaters), and building envelope products (ThermaCork, Havelock Wool, SIGA tapes, Prosoco R-Guard, Hannoband). The company also designs and assembles its proprietary WaterDrop central domestic hot water plant systems at its Tumwater, WA warehouse for multifamily and commercial projects.
Product overview
Small Planet Supply is a distributor of high-performance building materials and mechanical systems for sustainable construction. The product portfolio includes ventilation systems (Fresh-r decentralized HRVs), heating and cooling solutions (Roommate micro heat pumps, Harvest Smart Thermal Battery, SpacePak air-to-water heat pumps), water heating products (LG and SANCO2 heat pump water heaters, WaterDrop central DHW systems), and building envelope products (ThermaCork and Havelock Wool insulation, SIGA tapes and membranes, Prosoco R-Guard air barriers, Hannoband window sealing tapes). These products work together to create energy-efficient, airtight buildings with healthy indoor air quality, targeting architects, builders, contractors, and homeowners in Western USA and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- WaterDrop: A ready-to-install central domestic hot water (DHW) plant system developed by Small Planet Supply for multifamily and commercial buildings, using CO₂ heat pump technology. Includes skid-mounted packages and droplet systems.
Products and services
- Fresh-r HRV Systems Decentralized heat recovery ventilation systems for residential and light commercial applications featuring high-efficiency copper heat exchangers (up to 90% thermal efficiency), built-in CO2 and humidity sensors, and MERV-14 filtration, available in wall-mounted, in-wall, and on-wall configurations. Distributed as the first North American supplier of Fresh-r products manufactured in the Netherlands.
- Roommate Micro Heat Pump Compact all-in-one heating, cooling, and dehumidification system with no outdoor unit required, using R32 refrigerant and Smart WiFi App Control via the Smart Life app. Designed for apartments, offices, hotels, and residential retrofits.
- Harvest Smart Thermal Battery Integrated heat pump and thermal storage system that heats home and water using the Harvest Pod controller, converting an ordinary water tank into a thermal battery charged during off-peak electricity periods, capable of reducing home carbon emissions by up to 90%.
- SpacePak Air-to-Water Heat Pumps Hydronic heating and cooling systems using water as heat transfer medium, available in the Solstice SIM Series (monobloc, 3-5 ton) and Solstice SIS Series (inverter split system). Uses up to 70% less electricity than electric baseboard heating and is compatible with solar collectors.
- LG Inverter Heat Pump Water Heater ENERGY STAR certified ultra-quiet heat pump water heater with 3.93 UEF rating, featuring a BLDC motor and dual inverter compressor for 42 dB(A) operation. Available in 58-gallon or 80-gallon tanks with LG ThinQ Wi-Fi connectivity.
- SANCO2 Heat Pump Water Heater Split-system CO2 heat pump water heater with 4.5 COP, operating in temperatures as low as -25°F, available with 43, 83, or 119-gallon tanks and up to 5x more efficient than traditional electric or gas water heaters. Also supports combi-systems for space heating.
- WaterDrop Drop-In DHW Plant Systems Proprietary, factory-assembled central domestic hot water plant systems for multifamily and commercial buildings using SANCO2 CO2 heat pump technology, available as skid packages or droplets with custom sizing, drop-in schematics, training, and start-up support. Assembled at the Small Planet Supply Tumwater, WA warehouse.
- ThermaCork Insulation 100% natural, renewable expanded cork insulation imported from Portugal that is carbon-negative, biodegradable, and free from synthetic additives, providing thermal and acoustic insulation for insulation, external facade, decorative, and sound-proofing applications.
- Havelock Wool Insulation Natural insulation made from 100% pure sheep wool, free from harmful chemicals and synthetic additives, providing thermal efficiency, moisture regulation, sound insulation, and naturally hypoallergenic and fire-resistant performance.
- SIGA Tapes and Membranes Air and weather barrier products including Wigluv tape for exterior sealing, Rissan and Sicral for interior applications, Majvest weather-resistive barrier, Majcoat roof membrane, and Primur adhesives, with no VOCs and no shelf life limitation.
- Prosoco R-Guard Air and Water Barrier System Fluid-applied STPE air and water barrier system including FastFlash liquid flashing, Joint & Seam Filler, Cat 5 primary membrane, and AirDam sealant, with 98% solids content, vapor permeability, and applicability to damp substrates.
- Hannoband Expanding Foam Tapes Pre-compressed multifunctional joint sealing tape for window installations providing airtight and watertight protection, available in multiple sizes for gaps from 3/32 inch to 3/4 inch with multiple glue joints for controlled expansion.
- Zehnder HRV/ERV Systems High-performance balanced heat and energy recovery ventilation systems certified to Passive House standards with industry-leading efficiency, pre-assembled plug-and-play configurations, and customizable ComfoFlex and ComfoTube ducting for single-family, multi-family, and commercial projects.
Quantifiable outcome
- Harvest Smart Thermal Battery can reduce home carbon emissions by 90% by switching from gas heating and water heating.
- +12 more outcomes
Companies that use Small Planet Supply
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Small Planet Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Small Planet Supply partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Zehnder (Zehnder Group)coreZehnder is a leading global manufacturer of high-performance HRV and ERV systems certified to Passive House standards. Small Planet Supply offers Zehnder HRV and ERV systems as part of its ventilation product lineup, providing balanced ventilation solutions for single-family, multi-family, and commercial projects. Zehnder systems are known for industry-leading efficiency, pre-assembled plug-and-play configurations, and customizable ComfoFlex and ComfoTube ducting. The company supports architects and installers with system layout, sizing, and troubleshooting assistance for Zehnder products.
- Fresh-r (Manufacturer: Netherlands)coreSmall Planet Supply is the first North American supplier of Fresh-r decentralized HRV systems, which are manufactured in the Netherlands. Fresh-r systems feature a revolutionary decentralized, in-wall and on-wall design that eliminates the need for traditional ductwork, making them ideal for retrofits and existing building upgrades. The systems achieve up to 90% thermal efficiency and feature integrated CO₂ and humidity sensors for demand-driven ventilation.
- SANCO₂ (formerly Sanden)coreSANCO₂ (formerly Sanden) manufactures CO₂ heat pump water heaters using transcritical carbon dioxide refrigerant technology. Small Planet Supply is a primary distributor of SANCO₂ products in North America, offering systems for single-family, multi-family, and light commercial applications. SANCO₂ technology achieves up to 5 COP and operates in temperatures as low as -25°F. Prior to 2020, these systems were marketed under the Sanden name and had been deployed in Japan for over two decades.
- SIGA (Swiss air-tightness specialist)coreSIGA is a Swiss manufacturer of airtightness tapes, membranes, and sealants for high-performance building envelopes. Small Planet Supply was the first distributor and seller of SIGA products in the USA and Canada, and carries a large selection including Wigluv (exterior tape), Rissan and Sicral (interior tapes), Majvest (weather-resistive barrier), Majcoat (roof membrane), and the Primur adhesive system. SIGA products have no shelf life, no VOCs, and have been field-verified in 20+ year old installations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Small Planet Supply competitors and assessment
Company assessmentBroad incumbents
- SupplyHouse.com: Major online distributor of HVAC, plumbing, and heating products serving contractors and consumers nationwide. Comparable as a multi-channel HVAC/plumbing distributor with e-commerce focus, but operates at much broader scale and a much more general catalog without the Passive House specialization.
- Ferguson Enterprises: Largest US distributor of plumbing, HVAC, waterworks, and specialty products. Overlaps with Small Planet Supply on heat pump water heaters, hydronic components, and HVAC equipment, but with national scale, broader SKU depth, and target customers spanning general contractors rather than high-performance specialists.
- Reliance Worldwide (Holman, Cash Acme): Global manufacturer and supplier of water heating, plumbing, and HVAC components including thermostatic mixing valves, hydronic accessories, and PEX systems. Comparable as a supplier/distributor of HVAC and water-heating components with overlapping trade customers, though at much larger scale.
Regional players
- Caleffi: Italian manufacturer of hydronic components, heat pump accessories, and plumbing specialties with North American distribution. Comparable as a supplier of European-sourced high-efficiency hydronic and heat-pump components serving the same Passive House/net-zero installer base.
Others
- Zehnder Group: Swiss manufacturer of high-performance HRV/ERV systems and radiant heating panels. Comparable as a core upstream supplier to Small Planet Supply and as a brand competing for the same Passive House specification opportunities.
- Sanden International (SANCO2 parent): Parent manufacturer of SANCO2 CO2 heat pump water heater technology. Small Planet Supply is a primary North American distributor; comparable as the upstream technology owner whose channel strategy directly affects SPS revenue.
Emerging players
- Conservation Technology (hvac.com): Online distributor of high-efficiency HVAC products including heat pumps, mini-splits, and HRVs targeting residential and small commercial customers. Comparable as a digital-first HVAC distributor with an efficiency-focused catalog overlapping Small Planet Supply's ventilation and heat-pump lines.
- Enertech Global (GeoPro / Tarm Biomass): US-based manufacturer and distributor of geothermal heat pumps and biomass boilers targeting high-performance and renewable-heating projects. Overlaps with Small Planet Supply's heat-pump and low-carbon heating portfolio for residential and light commercial customers.
- Sealed.com: NYC-based home energy retrofit company providing design, project management, and installation of insulation, air sealing, and HVAC upgrades. Comparable in targeting the high-performance building envelope and HVAC retrofit customer, though operating as an installer/contractor rather than a distributor.
Direct peers
- 475 High Performance Building Supply: A New York-based distributor of high-performance building products including Fresh-r HRVs, SIGA, Zehnder, SANCO2, and ThermaCork. Most directly comparable peer: similar curated catalog of European Passive House components, similar trade-account and installer-network model, similar education-led GTM in a different US region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Small Planet Supply social profiles
Digital presenceSmall Planet Supply compliance and trust
Trust signalCompliance5 records
Small Planet Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Planet Supply leadership team
Management profileNumber of profiles
Profiles1 record
Small Planet Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Planet Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Planet Supply
What does Small Planet Supply do?
Small Planet Supply distributes high-performance building materials and mechanical systems for sustainable construction, including heat recovery ventilation (Fresh-r HRV, Zehnder HRV/ERV), heating and cooling (Roommate micro heat pump, Harvest thermal battery, SpacePak), water heating (LG and SANCO2 heat pump water heaters), and building envelope products (ThermaCork, Havelock Wool, SIGA tapes, Prosoco R-Guard, Hannoband). The company also designs and assembles its proprietary WaterDrop central domestic hot water plant systems at its Tumwater, WA warehouse for multifamily and commercial projects.
Is Small Planet Supply a public or private company?
Small Planet Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Small Planet Supply founded?
Small Planet Supply was founded in 2009. It employs 11 to 50 people.
Where is Small Planet Supply based?
Small Planet Supply is headquartered in Tumwater, United States, in the North America region.
How does Small Planet Supply make money?
Three revenue lines are on record. Product Distribution (Ventilation, Heating, Water Heating, Building Envelope) is the primary driver. The others are waterDrop DHW Plant Assembly and Sale and education, Training, and Consultations.
Who are Small Planet Supply's main competitors?
Broad incumbents on record are SupplyHouse.com, Ferguson Enterprises and Reliance Worldwide (Holman, Cash Acme). Caleffi is listed as a regional player. Others are Zehnder Group and Sanden International (SANCO2 parent). Emerging players are Conservation Technology (hvac.com), Enertech Global (GeoPro / Tarm Biomass) and Sealed.com. 475 High Performance Building Supply is listed as a direct peer.
Does Small Planet Supply have an API?
No public API is recorded for Small Planet Supply.
What industry is Small Planet Supply in?
Small Planet Supply's product category is High-Performance Building Materials Distribution. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of BPABACAG, Chillers, Boilers & Central Plant Operations. Its NAICS code is 333415 and its SIC code is 3585.