Fresh-r

Name

Fresh-r

Legal name

Fresh-r

Website

https://fresh-r.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ventilation Equipment (HVAC / Indoor Air Quality)

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Decentralized ventilation
• Heat recovery ventilation
• Indoor air quality
• Demand-controlled ventilation
• Energy-efficient HVAC

Headquarters

HQ city

Laren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Ventilation hardware sales (Compac WTW, Compac Everywhere, Forward): Fresh-r generates revenue primarily through the sale of its decentralized heat recovery ventilation (WTW) units. The product range includes the Compac WTW (single room), Compac Everywhere (whole-apartment), and Fresh-r Forward (multi-unit/diverse dwellings) models. These are sold as one-time hardware purchases, with associated installation services potentially handled by certified installation partners.
2. Professional installation and service: Fresh-r works with a network of certified installation partners who deploy the units in residential and commercial retrofit and new-build projects. Service and support are available via a dedicated support form (fillout.com), suggesting ongoing service revenue potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fresh-r designs, manufactures, and sells decentralized heat recovery ventilation (WTW) units built around a proprietary ultra-thin copper wire heat exchanger and demand-controlled sensors that measure CO2, temperature, humidity, and optional particulate matter. Its product range includes the Compac WTW (single-room), Compac Everywhere (whole-apartment), and Fresh-r Forward (multi-dwelling) units, sold directly to homeowners and through certified installation partners to housing corporations, student housing operators, care facilities, offices, and government shelter providers.

Product overview

Fresh-r offers a portfolio of decentralized heat recovery ventilation (WTW) products centered around the Compac WTW unit. The core product uses a unique copper heat exchanger and demand-driven sensor technology to provide energy-efficient ventilation while monitoring indoor air quality. Product variants include the Compac Everywhere for whole-apartment ventilation and the Forward for multi-dwelling housing applications. All products share the same demand-controlled ventilation technology with continuous CO2, temperature, and moisture monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh-r Compac WTW: Decentralized heat recovery ventilation unit with copper heat exchanger, demand-controlled ventilation using sensors for CO2, temperature, and humidity monitoring
• Fresh-r Compac Everywhere
• Fresh-r Forward

Products and services

• Fresh-r Compac WTW
• Fresh-r Compac Everywhere
• Fresh-r Forward
• Fresh-r Installation, Service and Support

Quantifiable outcome

• Average heat recovery efficiency of 82%, up to 90% under optimal conditions
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TechneacoreChannel Partner/ Reseller/ DistributorTechnea is listed as a partner and installer of Fresh-r ventilation systems. Their testimonial states: 'We zien een duidelijke groei in het aantal installateurs dat met Fresh-r werkt. De combinatie van eenvoudige installatie, flexibiliteit en prestaties maakt het een sterke keuze in de praktijk.' (We see clear growth in the number of installers working with Fresh-r. The combination of easy installation, flexibility and performance makes it a strong choice in practice.)
• WarmteservicecoreChannel Partner/ Reseller/ DistributorWarmteservice is listed as a partner, likely distributing or recommending Fresh-r products alongside complementary heating and energy solutions.
• Small Planet SupplyminorChannel Partner/ Reseller/ DistributorSmall Planet Supply is listed as a partner, potentially involved in distributing Fresh-r products in specific markets or segments.
• Passivhaus InstitutcoreStrategic or Co-development PartnerPassivhaus Institut is listed as a partner, indicating Fresh-r's compliance with Passive House energy efficiency standards. This partnership validates Fresh-r's energy performance claims and supports marketing to sustainability-focused customers in the Passive House community.
• UL SolutionscoreTechnology or IntegrationUL Solutions is a global safety science organization that provides testing, inspection, and certification services. Fresh-r's UL certification validates product safety and performance to international standards.
• Hegeman (installatiepartner)coreChannel Partner/ Reseller/ DistributorHegeman is an installation partner quoted on the website: 'De decentrale Fresh-r WTW draagt een goed steentje bij aan een beter energielabel van gestapelde corporatiewoningen, ook bij beperkte renovatie in bewoonde staat.' (The decentralized Fresh-r WTW contributes well to a better energy label of stacked corporation homes, even with limited renovation in occupied state.)
• Alpha installatiecoreChannel Partner/ Reseller/ DistributorAlpha installatie is an installation partner quoted on the website: 'We zijn al vele jaren gespecialiseerd in ventilatie en we zien dat de Fresh-r z'n werk gewoon erg goed doet!' (We have been specialized in ventilation for many years and we see that the Fresh-r simply does its job very well!)

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Systemair: European HVAC and ventilation manufacturer with broad HRV/energy recovery product lines. Competes in the same energy-efficient ventilation category at larger scale and broader geographic reach.
• VELUX Group: Danish building products company with a dedicated ventilation business (VELUX Modular Skylights / VELUX Ventilation). Adjacent in residential indoor climate and healthy home positioning.
• Daikin: Global HVAC giant with residential ventilation and heat recovery offerings. Overlaps in residential indoor climate, though primary focus is on heat pumps and air conditioning systems.
• Stiebel Eltron: German HVAC incumbent with broad heat pump, heating, and ventilation portfolio including heat recovery units. Overlaps with Fresh-r in residential heat recovery but operates at much larger scale and broader scope.
• Swegon: European provider of indoor climate solutions including HRV, AHUs, and demand-controlled ventilation for commercial and residential buildings. Overlaps in demand-controlled ventilation technology.

Direct peers

• Zehnder Group: Swiss-listed manufacturer of heat recovery ventilation (ComfoAir) and comfort indoor climate systems. Most direct large-scale peer in decentralized and centralized HRV, competing on similar efficiency and demand-controlled ventilation.
• Brink Climate Systems: Dutch manufacturer of HRV/ventilation units serving residential and light commercial markets. Direct domestic competitor in the Netherlands with overlapping product positioning and installer channel.
• Inventer: German manufacturer of decentralized HRV units for residential retrofits and new builds. Comparable compact, room-level ventilation hardware with similar installer-driven channel.
• LUNOS: German maker of decentralized, ductless ventilation systems with heat recovery for residential retrofits. Closely matches Fresh-r's decentralized, no-ductwork positioning.
• Pluggit: German manufacturer specializing in decentralized and centralized ventilation systems with heat recovery. Comparable product architecture and European retrofit-focused go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FreshR_air_care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh-r