Enchanted Mountains

What Enchanted Mountains does

Enchanted Mountains is the official tourism marketing organization and consumer brand for Cattaraugus County in Western New York State, operated as a function of the Cattaraugus County Department of Economic Development, Planning & Tourism. The organization serves prospective visitors — adventure seekers, families, outdoor enthusiasts, and cultural tourists — by providing centralized information on attractions, accommodations, dining, events, and four-season recreation across the county, which includes Allegany State Park (NY's largest state park), Holiday Valley Resort, HoliMont, the Seneca-Allegany Resort & Casino, and the Seneca-Iroquois National Museum. Its primary product surface consists of a Drupal-based content portal at enchantedmountains.com, a free annual print and digital Activities Guide magazine, and an expanding library of downloadable trail, ride, paddling, heritage, and snowmobile maps.

The organization also serves a secondary B2B segment — event organizers, local businesses, Chambers of Commerce, and non-profits — through the Tourism Promotion Grant Program, which redistributes bed tax revenue collected from overnight stays within the county into marketing funds for these entities. The program is split into Group A (Chambers with full-time staff such as Ellicottville, Greater Olean, and Seneca Salamanca) and Group B (business associations, non-profits, events, and festivals). Distribution relies on multi-channel marketing — website content, blog, email newsletter, Facebook, Instagram, Twitter/X, and direct mail — and on co-marketing partnerships with the Chautauqua-Allegheny Tourism Region and the I Love New York state network.

Enchanted Mountains generates no commercial revenue and charges no fees to end consumers; its operations are funded through the County's share of bed taxes. All services and materials, including the printed magazine and digital downloads, are distributed free of charge. The organization is a government entity without private capital, fundraising activity, M&A, or subscription pricing, functioning primarily as a destination marketing intermediary for the county.

Name

Enchanted Mountains

Legal name

Cattaraugus County Tourism

Website

https://enchantedmountains.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Enchanted Mountains is the official government tourism marketing organization for Cattaraugus County, New York. It provides visitors with a Drupal-based information portal, a free annual Activities Guide magazine, downloadable trail and recreation maps, and administers a bed-tax-funded Tourism Promotion Grant Program for local Chambers and event organizers.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAB

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAAAK

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Destination marketing organization
• Tourism information services
• Outdoor recreation promotion
• Visitor guide publishing
• Tourism grant administration

Headquarters

HQ city

Little Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Tourism Promotion Grant Program (Bed Tax Program): The organization's funding derives from the County's share of bed taxes collected from overnight stays within Cattaraugus County. This revenue is distributed through a Tourism Promotion Grant Program (Bed Tax Grant Program) split into two groups: Group A (Chambers of Commerce with full-time staff) and Group B (business associations, non-profit organizations, events, festivals, and tourism-associated activities). The organization does not generate commercial revenue but redistributes tourism-related tax revenue to promote the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Enchanted Mountains provides free tourism information and visitor guidance for Cattaraugus County in Western New York State. The core offering is a Drupal-based website serving as the official visitor information portal, supported by a free annual Activities Guide magazine mailed on request, downloadable trail and recreation maps, and a Tourism Promotion Grant Program funded by county bed taxes that supports local chambers, businesses, and event organizers with marketing campaigns to attract visitors.

Product overview

Enchanted Mountains is a tourism information platform for Cattaraugus County, Western New York State. The core offering is the Enchanted Mountains website (powered by Drupal), which serves as the official visitor information portal connecting travelers with local attractions, ski resorts (Holiday Valley Resort, HoliMont), Allegany State Park, Seneca-Allegany Resort & Casino, cultural sites, and outdoor recreation. The website integrates downloadable resources including the annual Activities Guide magazine (freely available in print and digital), regional trail maps (for hiking, biking, snowmobiling, and equestrian use), and specialty guides (heritage brochure, ride guide, paddling guides). The platform also offers a Tourism Promotion Grant Program for local businesses and event organizers, funded by bed tax revenues, and provides tourism assistance services for trip planning and event/place submissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Enchanted Mountains Website The official Drupal-powered tourism and visitor information portal for Cattaraugus County, Western New York State. Provides comprehensive information about attractions, activities, dining, lodging, events, and outdoor recreation across the Enchanted Mountains region. Supports place and event submissions from local businesses and event organizers.
• Enchanted Mountains Activities Guide The official annual Activities Guide magazine for Cattaraugus County, published annually by the Enchanted Mountains destination marketing organization. Available free as a downloadable PDF and free mailed print magazine on request. Covers all tourism offerings including ski resorts, state parks, casinos, cultural attractions, dining, and events.
• Enchanted Mountains Visitors' Map An 'at a glance' map of Cattaraugus County providing an overview of the region with labeled roads and points of interest for visitors.
• Cattaraugus County Heritage Brochure & Map Brochure and map covering historical driving tours, walking tours of shrines at St. Bonaventure University, museums, historical societies, and historical places in Cattaraugus County.
• Ride Guide for Cattaraugus County Motorcycle touring guide for Cattaraugus County featuring scenic routes and riding destinations.
• Snowmobile Trail Map Maps of snowmobiling trails in Cattaraugus County for winter recreation enthusiasts.
• Allegany State Park Map Comprehensive trail map of Allegany State Park covering trails, campsites, points of interest, and other facilities at New York's largest state park.
• Allegheny River Valley Trail Map Trail map for the Allegheny River Valley Trail located in the Town of Allegany and Town & City of Olean.
• Pat McGee Trail Map Multi-purpose trail map for the 12.2-mile Pat McGee Trail suitable for hiking, biking, snowmobiling, and horseback riding.
• Paddling the Allegheny River Rack Card Kayak, canoe, and stand-up paddleboard guide for paddling the Allegheny River.
• Pine Hills State Forest Trails Map Trail map covering 24 miles of equestrian use trails at Pine Hills State Forest.
• Bear Paw Snowshoe Trail Map at Allegany State Park Trail map for the Bear Paw Snowshoe Trail at Allegany State Park.
• Cattaraugus County Visitors' Map County visitors' map featuring places, points of interest, and tourism locations throughout Cattaraugus County.
• Tourism Promotion Grant Program A grant program funded by bed taxes collected from overnight stays in Cattaraugus County. Divided into Group A for Chambers of Commerce with full-time staff and Group B for business associations, non-profits, events, festivals, and other tourism activities. Provides marketing campaign funding for tourism promotion.
• Tourism Assistance Services Assistance services for visitors, organizations, and businesses including trip planning help, place submission for review, event submission for review, and access to the Tourism Promotion Grant Program.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered regional and core.

• Chautauqua-Allegheny Tourism RegionregionalStrategic or Co-development PartnerEnchanted Mountains (Cattaraugus County) participates in the Chautauqua-Allegheny Tourism Region alongside Chautauqua County and Western NY Wilds (Allegany County), collectively promoting South Western New York State as a tourism destination. The region is located in the Buffalo-Niagara Economic Region of New York State.
• I Love New YorkregionalStrategic or Co-development PartnerEnchanted Mountains is part of the official I Love New York tourism network. The I LOVE NEW YORK logo is a registered trademark and service mark of the New York State Department of Economic Development, used with permission by Enchanted Mountains.
• Ellicottville Chamber of CommercecoreChannel Partner/ Reseller/ DistributorPart of Group A of the Tourism Promotion Grant Program. Full-time staffed chamber serving the ski town of Ellicottville, NY, which includes Holiday Valley Resort and HoliMont ski areas.
• Greater Olean Area Chamber of CommercecoreChannel Partner/ Reseller/ DistributorPart of Group A of the Tourism Promotion Grant Program. Chamber serving the Olean area in Cattaraugus County.
• Seneca Salamanca Chamber of CommercecoreChannel Partner/ Reseller/ DistributorPart of Group A of the Tourism Promotion Grant Program. Chamber serving Salamanca, NY, home of Seneca-Allegany Resort & Casino.
• Cattaraugus County Department of Economic Development, Planning & Tourism (EDPT)coreStrategic or Co-development PartnerThe parent organization managing the Tourism Promotion Grant Program. EDPT oversees bed tax revenue distribution and tourism promotion activities for Cattaraugus County.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• I Love NY (New York State Tourism): The statewide tourism brand of which Enchanted Mountains is an authorized licensee. Sets statewide campaign strategy, distributes co-op marketing dollars, and competes for the same visitor attention as regional DMOs like Enchanted Mountains — a broader incumbent in the same space.
• Pure Michigan (Michigan Economic Development Corporation): Statewide tourism marketing program structurally similar to I Love NY but often cited as a benchmark for state/regional DMO content and digital marketing at scale. Comparable in mission (promoting outdoor recreation, ski, water, fall foliage) though vastly larger in budget and audience.
• VisitPA (Pennsylvania Tourism Office): State tourism marketing program for a neighboring state that competes for many of the same drive-market leisure travelers (Poconos, Alleghenies). Operates a similar content-and-grant-supported ecosystem and serves as an adjacent benchmark for state-DMO digital and content strategy.

Regional players

• Finger Lakes Tourism Alliance: A county-convened DMO in upstate New York that markets an outdoor recreation + culinary region using a similar playbook to Enchanted Mountains — free visitor guide, regional trail maps, grant-funded event promotion, and I Love NY affiliation. Comparable in function though operating in a different (and more famous) NY region.
• Visit Buffalo Niagara: The DMO for the Buffalo-Niagara economic region in which Enchanted Mountains operates. Operates a more urban/heritage-driven playbook but shares the same Western NY audience, I Love NY affiliation, and four-season marketing approach. Demonstrates how a larger regional DMO scales content, partnerships, and grant programs.
• Adirondack Mountain Club / I Love Adirondacks: Another New York state regional tourism and conservation organization promoting outdoor recreation (hiking, skiing, paddling) across the Adirondack region. Operates similar content assets, maps, and event promotion but with a much larger brand footprint and a conservation-driven nonprofit structure rather than county-DMO structure.

Direct peers

• Western NY Wilds (Allegany County Tourism): The DMO for Allegany County, the third member of the Chautauqua-Allegheny Tourism Region alongside Enchanted Mountains. Same rural Western NY positioning, same outdoor recreation focus (Allegany State Park spans both counties), same bed-tax funding model and chamber-based grant administration.
• Ellicottville Chamber of Commerce: A Group A recipient of Enchanted Mountains' Tourism Promotion Grant Program that independently markets Ellicottville — the ski town at the heart of the destination's winter brand. Operates overlapping content (events, lodging, ski packages) and competes/cooperates with Enchanted Mountains for the same visitor eyeballs.
• Chautauqua County Visitors Bureau: Chautauqua County's DMO and Enchanted Mountains' explicit partner in the Chautauqua-Allegheny Tourism Region. Both organizations market adjacent Western NY counties, share bed-tax-funded grant programs, and operate comparable tourism websites, free visitor guides, and chamber-led event promotion — the closest functional peer.

Others

• Holiday Valley Resort: Enchanted Mountains' largest private anchor partner — a four-season resort in Ellicottville operating ski, mountain biking, and adventure park products. Not a DMO, but a directly listed place on the platform whose marketing success and operating decisions meaningfully drive Enchanted Mountains' bed-tax revenue and brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/emountains
• Facebookfacebook.com/EnchantedMountains
• Instagraminstagram.com/emountains

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchanted Mountains