My Lovely Apart

What My Lovely Apart does

My Lovely Apart is a boutique mid-term rental agency headquartered in Buenos Aires, Argentina, specializing in fully furnished apartment and house rentals for stays of 1 to 6 months. The company positions itself between short-term vacation platforms (e.g., Airbnb) and traditional long-term real estate leases, offering formal rental contracts with flexible terms (multi-currency, pet-friendly, group accommodations) alongside a personalized service model in which staff personally meet guests at check-in and check-out. It serves individual tourists, expats, digital nomads, families, and corporate clients relocating or assigning employees to Buenos Aires.

The company's core product portfolio spans studios through 6-bedroom apartments, with pricing tiers ranging from U$S 700/month for entry-level studios to U$S 13,000/month for luxury units in Puerto Madero. Underlying technology is a WordPress-based property management website with an interactive map-based neighborhood search, multi-filter discovery (length of stay, bedrooms, barrio, price, amenities, status), and bilingual (Spanish/English) interfaces; the company operates no mobile app, no public API, and no proprietary platform infrastructure. Property inventory totals 200+ listings concentrated in Palermo Hollywood (86), Palermo Soho (49), Belgrano (33), and Las Cañitas (16), with growing coverage in suburban markets. International payments are processed via PayPal, Payoneer, and Zelle to serve cross-border clientele.

Revenue is generated through rental fees and commissions on bookings, billed monthly on a recurring basis, with no subscription or marketplace intermediation layer. The go-to-market motion is direct-to-consumer via the company website, phone (+54 911 3857 1313), email ([email protected]), and content/SEO-driven organic search. Additional service revenue comes from owner-side property management offerings (inspection, multi-platform marketing, furnishing guidance, contract management, professional photography). The company is privately held, founder-led (Syl, Founder / Business Development), with a team of approximately 8 multilingual staff and no disclosed external funding, M&A activity, or institutional investors.

Name

My Lovely Apart

Legal name

My Lovely Apart

Website

https://mylovelyapart.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique mid-term rental agency based in Buenos Aires, Argentina, offering fully furnished apartments for 1–6 month stays across 30+ neighborhoods. Serves corporate travelers, expats, digital nomads, and families seeking formal contracts with flexible, pet-friendly terms.

Ownership category

akta.pro rank

Product category

Furnished Mid-Term Apartment Rentals

NAICS

Accommodation (721), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Mid-term rentals
• Furnished apartments
• Vacation rentals
• Corporate housing
• Property management

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apartment Rental Fees: The company acts as a mid-term rental agency, earning commissions or fees from property owners for managing their rentals. Renters pay rental fees directly to the agency for stays of 1-6 months. The model combines formal contracts with hassle-free reservation process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

My Lovely Apart is a boutique mid-term rental agency that lists and manages fully furnished apartments and houses in Buenos Aires for stays of 1 to 6 months. Its portfolio spans studios through 6-bedroom residences across 30+ neighborhoods and is supplemented by vacation rentals, corporate housing, luxury-tier apartments, and property management services for owners. The model merges Airbnb-style booking convenience with traditional real-estate formality (formal contracts, in-person check-in/checkout) and is delivered via a WordPress website, phone, and email.

Product overview

My Lovely Apart operates as a boutique short-term rental agency offering a portfolio of furnished temporary apartments and houses in Buenos Aires. The core offering consists of mid-term rentals (1-6 months), supplemented by vacation rentals and corporate housing services. Properties span multiple categories from studios to 6-bedroom apartments, including a premium luxury tier. The company differentiates itself by combining traditional real estate formality with hassle-free booking, operating across Buenos Aires neighborhoods including Palermo Hollywood, Palermo Soho, Recoleta, Belgrano, Las Cañitas, Almagro, and Villa Crespo. Additional services for property owners include inspection, marketing, furnishing guidance, contract management, and professional photography.

Differentiator

Problem solved

Functional benefit

Products and services

• Mid-Term Furnished Apartment Rentals Fully furnished temporary apartment rentals in Buenos Aires for stays of 1 to 6 months, available from studios through 6-bedroom properties in neighborhoods including Palermo (Soho, Hollywood, Viejo), Recoleta, Belgrano, Puerto Madero, Almagro, Villa Crespo, and Centro. Targeted at expats, business travelers, families, and digital nomads seeking formal contracts and hassle-free booking.
• Vacation Rentals Short-term furnished apartment rentals targeted at tourists and travelers visiting Buenos Aires for leisure stays, with options across the agency's portfolio of neighborhoods and property types.
• Corporate Housing Fully furnished temporary housing solutions for business travelers, executives, and corporate clients requiring extended stays in Buenos Aires, with formal contracts, currency flexibility, and accommodations sized for solo executives through project teams, aimed at increasing efficiency and reducing relocation stress.
• Luxury Apartments Premium tier of furnished apartments including penthouses and luxury residences in prestigious locations such as Puerto Madero, Palermo Chico, and Recoleta, priced up to U$S 13,000 per month, for clients seeking top-end amenities, views, and locations.
• Property Management Services End-to-end property management services for owners, including property inspection, multi-platform marketing, furnishing guidance, contract management, and professional photography for listings on the My Lovely Apart platform.

Quantifiable outcome

• Proud to be Super Host with lovely reviews every month

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Roam: Roam is a global coliving/accommodation brand offering furnished apartments and communal spaces in cities including Buenos Aires, targeting digital nomads and remote workers. It overlaps with My Lovely Apart's expat and digital nomad segment while offering a different community-driven value proposition.

Direct peers

• Sonder: Sonder operates design-led serviced apartments and boutique aparthotels for short and extended stays targeting business and leisure travelers. Its operating model of standardized, professionally managed furnished units parallels My Lovely Apart's 'Airbnb-style convenience with real estate formality' positioning.
• AltoVita: AltoVita is a B2B-focused serviced apartment booking platform serving corporate clients and travel managers with extended-stay inventory globally. It overlaps with My Lovely Apart's corporate housing segment and targets the same high-value multi-month business stays.
• Blueground: Blueground is a global serviced apartment operator offering fully furnished apartments for stays of 30+ nights, directly overlapping with My Lovely Apart's 1-6 month mid-term niche. Both target business travelers, digital nomads, and relocating professionals in major cities including Buenos Aires.
• Locale: Locale (formerly Apt.23) operates full-service apartment buildings in urban markets with on-site teams providing hotel-like service. It is a direct extended-stay/serviced apartment operator with a similar customer profile to My Lovely Apart's executive and family segments.
• MagicStay: MagicStay is an extended-stay apartment platform serving business travelers with furnished apartments for medium to long-term stays. Its corporate client focus and furnished apartment inventory mirror My Lovely Apart's corporate housing and mid-term rental offering.

Broad incumbents

• Vrbo: Vrbo is a major vacation rental marketplace (owned by Expedia Group) that lists Buenos Aires apartments and competes for vacation rental demand. It is a broader incumbent rather than a direct niche competitor, but it competes for the same transient and family travel bookings.
• Airbnb: Airbnb is the dominant short-term rental marketplace that has aggressively expanded into monthly stays, directly competing for the same guest and host relationships My Lovely Apart serves. While Airbnb is a broad platform rather than a boutique agency, its scale and brand reach make it the most important competitive reference point for mid-term Buenos Aires stays.
• The Ascott Limited: The Ascott Limited is a large global serviced residence and aparthotel operator with properties in major Latin American cities. As a broad incumbent, it competes for the corporate extended-stay demand that My Lovely Apart addresses in Buenos Aires, though typically with standardized hotel-like properties.

Regional players

• Buenos Aires Rentals (local boutique agencies): Several boutique Buenos Aires-based furnished rental agencies (e.g., 'BA Furnished Rentals', 'ApartmentsBA') operate in the same mid-term niche and neighborhoods as My Lovely Apart. They are direct local competitors without significant digital presence or scale outside the city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mylovelyapart
• Xx.com/MyLovelyApart
• LinkedInlinkedin.com/company/my-lovely-apart

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Lovely Apart