ImmoServer
ImmoServer AG is a Swiss SaaS provider, founded in 2007, that builds template-based and custom real estate marketing websites for Swiss agencies, developers and property managers via its iViewer and Premium Webseite platforms.
- Company typePrivate
- Founded2007
- HeadquartersBaden, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ImmoServer does
ImmoServer AG is a Swiss software company that provides online marketing tools for the real estate industry, headquartered in Laufenburg, Switzerland and incorporated as an Aktiengesellschaft. Founded in 2007, the company operates a cloud-based platform that allows real estate agencies, property developers and property managers to create and operate property marketing websites without web programming expertise.
The product portfolio is built on two pillars. iViewer Webseite is a self-serve template-based website builder that allows users to stand up property websites featuring apartment indexes (Wohnungsspiegel), price lists and expandable design templates, with active subscriptions starting at CHF 90 per month excluding VAT and a free trial before publication. Premium Webseite is a custom-programmed offering targeted at agencies needing complex features such as interactive 3D building views, filtered apartment indexes, wishlists and PDF price list generation, with development, support, maintenance and hosting delivered from a single vendor. The platform integrates with standard Swiss real estate data exchange and listing systems including OpenImmo, IDX, emonitor, Flatfox, CasaOne and ImmoDigi, and is supported by a network of technology and service partners (ImmoTools, mediagraphix, rau Werbeagentur, sevenseas, Businessimages, BusyBytes, Envision).
The business model combines a self-serve PLG motion (free registration, trial, pay-on-publish) for the iViewer product with direct sales for the Premium Webseite offering, with both streams operating on monthly recurring subscription plus hosting. The company is privately held, bootstrapped and operates with 1-10 employees, targeting exclusively the Swiss real estate market. According to the company's own materials, more than 1,000 projects have been completed since founding and 358 websites are currently active on the platform.
ImmoServer firmographics
Firmographics- Name
- ImmoServer
- Legal name
- ImmoServer AG
- Website
- https://immoserver.ch
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImmoServer AG is a Swiss SaaS provider, founded in 2007, that builds template-based and custom real estate marketing websites for Swiss agencies, developers and property managers via its iViewer and Premium Webseite platforms.
- Ownership category
- akta.pro rank
ImmoServer industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Real Estate Property Managers (53131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where ImmoServer is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ImmoServer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - iViewer Webseite: Monthly subscription model for template-based real estate websites. Pricing starts at CHF 90 per month excluding VAT. Customers can start free with trial and pay only when publishing their website.
- Custom Development - Premium Webseite: Individually programmed premium websites for real estate agencies with custom features. Revenue generated through development fees with ongoing support, maintenance and hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | iViewer Webseite - Template-based website from CHF 90/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ImmoServer product offering
Product offeringCore offering
ImmoServer AG operates a cloud-based SaaS platform that enables real estate agencies and property developers in Switzerland to create and manage property marketing websites. It offers two products: iViewer Webseite (a self-serve template-based website builder with apartment indexes and price lists starting at CHF 90/month) and Premium Webseite (custom-developed agency websites with interactive 3D building views, advanced filtering, favorites, and PDF price list generation), along with integrations to Swiss real estate platforms (OpenImmo, IDX, eMonitor, Flatfox, CasaOne).
Product overview
ImmoServer is a Swiss SaaS platform for real estate marketing founded in 2007. The platform consists of two main products: iViewer Webseite (template-based website builder for individual real estate projects) and Premium Webseite (custom-developed websites for real estate agencies). Both products share a common technology foundation and support interfaces to real estate data exchange standards (OpenImmo, IDX) and platforms (emonitor, Flatfox, CasaOne). The iViewer product targets individual property developers with self-service template websites, while Premium Webseite targets agencies requiring custom development and complex features like interactive 3D views and advanced filtering. The company has completed over 1000 projects with 358 websites currently online.
Differentiator
Problem solved
Functional benefit
Products and services
- iViewer Webseite Template-based SaaS website builder that lets real estate agencies, property developers, and individual property owners create standalone property marketing websites without web programming knowledge. Includes apartment indexes (Wohnungsspiegel), price lists, expandable features, and optional individual design templates. Subscription pricing starts at CHF 90/month excluding VAT with a free trial period.
- Premium Webseite Custom-programmed premium websites for real estate agencies with complex features including interactive 3D building views, filtered apartment indexes, wishlists, and a PDF price list generator. Bundles development, support, maintenance, and hosting from a single source. Targets agencies requiring custom functionality beyond template-based sites.
Companies that use ImmoServer
Customer profileSegments1 record
Ideal customer profiles2 records
ImmoServer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
ImmoServer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Businessimages AGminorService partner for business imaging and property photography services.
- BusyBytes GmbHminorService partner for digital solutions and services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
ImmoServer competitors and assessment
Company assessmentDirect peers
- Real Geeks: US real estate lead generation and website platform for agents and teams. Closely comparable product category (real estate marketing websites) targeting a similar agency customer profile.
- iHomefinder: US provider of IDX-integrated real estate websites, CRM, and lead capture tools for agents and brokerages. Comparable IDX-first marketing-website product strategy targeting the same agency segment.
- casavi GmbH: European property management and resident communication platform expanding into marketing websites for real estate companies. Closely comparable vertical SaaS play for residential real estate in DACH markets.
- Placester: US-based real estate marketing platform offering websites, IDX, and CRM for agents and brokerages. Comparable SaaS model serving the same buyer personas (real estate agencies and developers) with template-based websites.
- Real Estate Webmasters: Canadian provider of IDX-integrated real estate websites and CRM for agents and brokerages. Direct functional analog to ImmoServer's iViewer + IDX/OpenImmo positioning, though serving North American MLS rather than Swiss listings.
- flowfact GmbH: German-DACH real estate CRM and marketing platform offering website creation, listing management, and OpenImmo integration. Comparable target customer (real estate agencies) and similar integration-first product strategy.
- onOffice GmbH: German provider of real estate marketing and CRM software widely used across DACH. Direct functional overlap with ImmoServer's website builder and agency-software positioning, with a deeper CRM and property-management bundle.
- Propstack GmbH: Cloud-based real estate software for DACH agencies combining CRM, website building, and listing distribution. Competes in the same vertical SaaS niche as ImmoServer with a comparable Swiss-and-DACH go-to-market.
Broad incumbents
- Aareon AG: Leading European vendor of property management and real estate ERP software serving housing associations, property managers, and large portfolios. Significantly broader portfolio than ImmoServer but operates in the same underlying real estate software category across DACH.
- Wix.com: Global horizontal website builder with dedicated real estate templates and integrations. Competes with ImmoServer's iViewer product at the lower end of the market through ease-of-use and low entry pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ImmoServer social profiles
Digital presenceImmoServer financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmoServer leadership team
Management profileNumber of profiles
ImmoServer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmoServer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmoServer
What does ImmoServer do?
ImmoServer AG operates a cloud-based SaaS platform that enables real estate agencies and property developers in Switzerland to create and manage property marketing websites. It offers two products: iViewer Webseite (a self-serve template-based website builder with apartment indexes and price lists starting at CHF 90/month) and Premium Webseite (custom-developed agency websites with interactive 3D building views, advanced filtering, favorites, and PDF price list generation), along with integrations to Swiss real estate platforms (OpenImmo, IDX, eMonitor, Flatfox, CasaOne).
Is ImmoServer a public or private company?
ImmoServer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImmoServer founded?
ImmoServer was founded in 2007. It employs 1 to 10 people.
Where is ImmoServer based?
ImmoServer is headquartered in Baden, Switzerland, in the Europe region.
How does ImmoServer make money?
Two revenue lines are on record. Subscription - iViewer Webseite is the primary driver. The others are custom Development - Premium Webseite.
Who are ImmoServer's main competitors?
Direct peers on record are Real Geeks, iHomefinder, casavi GmbH, Placester, Real Estate Webmasters, flowfact GmbH, onOffice GmbH and Propstack GmbH. Broad incumbents are Aareon AG and Wix.com.
Does ImmoServer have an API?
No public API is recorded for ImmoServer.
What industry is ImmoServer in?
ImmoServer's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 53131 and its SIC code is 6531.