Kendall
Kendall Chevrolet is a family-owned Chevrolet dealership in Eugene, Oregon, selling new, used, and commercial Chevrolet vehicles alongside full-service maintenance, parts, collision repair, and financing for individual consumers and commercial fleet buyers in the southern Willamette Valley.
- Company typePrivate
- Founded1939
- HeadquartersEugene, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kendall does
Kendall Chevrolet is a family-owned automotive dealership headquartered at 846 Goodpasture Island Rd in Eugene, Oregon, founded in 1939 and operating for over 85 years as part of the Kendall Auto Group. The dealership sells new Chevrolet vehicles across the full OEM lineup - passenger cars (Corvette and Corvette E-Ray hybrid), crossovers/SUVs (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500/2500 HD/3500 HD), commercial vehicles (Express Cargo, Express Cutaway, Express Passenger, Low Cab Forward, Silverado 4500/5500/6500 HD), and the growing EV portfolio (Bolt EV, Blazer EV, Equinox EV, Silverado EV, BrightDrop 400/600). It also retails used vehicles through the GM-backed CarBravo certified pre-owned program and offers custom orders with manufacturer-direct configuration.
The business operates an integrated retail-plus-aftermarket model: a full-service maintenance and repair center using genuine OEM parts, a parts department with online ordering, a collision center for body work, and a finance center that originates loans through GM Financial and other lenders, plus car-repair financing. Revenue streams therefore span new vehicle sales, used/CarBravo sales, parts and service (transaction-fee labor plus parts markup), and finance & insurance income (F&I back-end). Distribution combines a physical dealership with the DealerOn Online Retailing platform enabling end-to-end online purchase plus home delivery within 100 miles of Eugene.
Kendall serves two customer segments: individual consumers in the Eugene metro area (families, commuters, outdoor enthusiasts) as the primary market, and commercial fleet buyers procuring trucks, vans, and upfitted work vehicles as a secondary segment. Strategic partnerships extend its product offering beyond OEM stock - Hennessey Performance for premium upfits, Knapheide for commercial vehicle bodies, and CarBravo/GM Financial for certified pre-owned and financing infrastructure. The dealership employs 51-100 people, is privately held by the Kendall family, and shows no external institutional ownership or capital raises in the available record.
Kendall firmographics
Firmographics- Name
- Kendall
- Legal name
- Kendall Chevrolet
- Website
- https://kendallchevroletbuickgmc.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kendall Chevrolet is a family-owned Chevrolet dealership in Eugene, Oregon, selling new, used, and commercial Chevrolet vehicles alongside full-service maintenance, parts, collision repair, and financing for individual consumers and commercial fleet buyers in the southern Willamette Valley.
- Ownership category
- akta.pro rank
Where Kendall is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kendall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Chevrolet vehicles including cars, trucks, SUVs, and commercial vehicles. Revenue generated from vehicle sales at MSRP with various discounts and manufacturer rebates applied.
- Used Vehicle Sales: Sales of pre-owned vehicles including CarBravo certified vehicles. Includes CarBravo certified program with manufacturer-backed limited extended warranty.
- Service and Parts: Full-service maintenance and repair using genuine OEM parts. Parts center offers both OEM and aftermarket parts for upfits. Services include oil changes, brake service, transmission repairs, and routine maintenance.
- Finance and Insurance Products: Financing arrangements through GM Financial and other lenders. Trade-in valuation, car repair loans, and various financing options for vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base work truck trims (WT) |
| Unit Pricing | Pay-as-you-go | Mid-level trims (LT, RST, Trail Boss) |
| Unit Pricing | Pay-as-you-go | Premium/luxury trims (LTZ, High Country) |
| Unit Pricing | Pay-as-you-go | Commercial vehicles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Kendall product offering
Product offeringCore offering
Kendall is a family-owned Chevrolet dealership in Eugene, Oregon, selling new and pre-owned Chevrolet vehicles across cars, trucks, SUVs, electric models, and commercial vehicles. Beyond vehicle sales, the dealership operates an integrated service center, parts department, collision center, and finance center that arranges financing through GM Financial. The business also offers custom vehicle ordering, CarBravo certified pre-owned vehicles, and a home delivery program within a 100-mile radius.
Product overview
Kendall Chevrolet is a family-owned Chevrolet dealership in Eugene, OR, operating for over 85 years as part of the Kendall Auto Group. The company offers a comprehensive portfolio of Chevrolet vehicles spanning passenger cars (Corvette, including hybrid E-Ray), crossovers/SUVs (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado 2500 HD, Silverado 3500 HD), and commercial vehicles (Express Cargo, Express Cutaway, Express Passenger, BrightDrop 400, BrightDrop 600). The product lineup includes electric vehicles such as the Bolt EV, Blazer EV, Equinox EV, and Silverado EV. Beyond vehicle sales, Kendall provides integrated services including a full-service maintenance and repair center, collision center, parts department, finance center (through GM Financial), CarBravo certified pre-owned program, custom vehicle ordering, and home delivery service within 100 miles. The company also offers Kendall Auto Protection for used vehicles with warranty, roadside assistance, and money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- CarBravo: Certified pre-owned vehicle program offering inspected and warranty-backed used cars, trucks, and SUVs
Products and services
- New Chevrolet Vehicles Sales of new Chevrolet cars (Corvette and variants), crossovers/SUVs (Trax, Equinox, Trailblazer, Blazer, Traverse, Tahoe, Suburban), trucks (Colorado, Silverado 1500, Silverado HD), electric vehicles (Bolt EV, Blazer EV, Equinox EV, Silverado EV), and commercial vehicles (Express, BrightDrop, Low Cab Forward, Silverado 4500/5500/6500 HD) for individual consumers and commercial buyers.
- CarBravo Certified Pre-Owned Vehicles Manufacturer-backed certified pre-owned vehicle program offering inspected used cars, trucks, and SUVs with multi-point inspection, clean title verification, confirmed service history, appropriate mileage review, and limited extended warranty.
- Service Center Full-service maintenance and repair facility with certified technicians offering routine maintenance, brake service, oil changes, transmission repairs, battery replacement, and tire service for all makes and models.
- Parts Center Genuine OEM Chevrolet parts and accessories department with online ordering capabilities, also offering aftermarket options for vehicle upfits.
- Collision Center Body shop providing collision repair services for vehicle damage restoration using quality parts and professional repair techniques.
- Finance Center Financing solutions through relationships with GM Financial and other lenders, offering flexible options for all credit situations, online applications, and payment calculators for vehicle purchases.
- Kendall Auto Protection Protection package for qualifying used vehicles including limited warranty, one-year roadside assistance, two complimentary oil changes, and a 3-day money-back guarantee.
- Custom Order Service Dealer-direct custom vehicle ordering service allowing customers to specify preferred trim, color, and features for new Chevrolet or GMC vehicles not currently in stock.
- Home Delivery Online car buying program delivering vehicles to customers within 100 miles of the dealership, enabling complete purchase from home.
- Hennessey Performance Upfits Performance upfit packages offered on new Chevrolet trucks and SUVs through partnership with Hennessey Performance for customers seeking enhanced vehicle capabilities.
- Commercial Vehicle Upfits Commercial vehicle upfit packages through Knapheide including shelving for Express Cargo vans, KUV Service Bodies for Express Cutaway, and flatbeds with gooseneck platforms for Silverado HD chassis cabs.
Quantifiable outcome
- Home delivery available within 100 miles of dealership
- +1 more outcomes
Companies that use Kendall
Customer profileSegments2 records
Ideal customer profiles2 records
Kendall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kendall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CarBravocoreCarBravo is GM's certified pre-owned vehicle program. Kendall Chevrolet offers CarBravo certified vehicles which undergo multi-point inspection based on VIN, have clean title verification, confirmed service history, appropriate mileage, and come with manufacturer limited extended warranty.
- Hennessey PerformanceminorHennessey Performance upfits are available on new Chevrolet trucks and SUVs. The partnership offers performance upfits for customers seeking upgraded vehicles with enhanced capabilities.
- KnapheideminorKnapheide provides commercial vehicle upfits including shelving for Express Cargo vans, KUV Service Bodies for Express Cutaway, and flatbeds with gooseneck platforms for Silverado HD chassis cabs. These upfitted vehicles are sold as commercial packages.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Kendall competitors and assessment
Company assessmentDirect peers
- Lithia Motors: Largest U.S. auto retailer operating franchised dealerships and the Driveway online channel. Directly comparable in new/used vehicle retail, F&I capture, and multi-channel buying, but at far greater scale.
- CarMax: Largest U.S. used-vehicle retailer combining physical locations with online purchasing and home delivery. Directly comparable to Kendall's CarBravo used-car program and online purchase workflow, but with a national footprint.
Broad incumbents
- AutoNation: Largest U.S. franchised auto retailer with ~250 locations and a broad brand portfolio. Comparable franchised-dealer business model with sales, service, parts, and F&I, but with nationwide scale and public-market capital.
- Penske Automotive Group: Diversified international franchised dealer group operating premium and volume franchises plus Penske Transportation Solutions. Comparable franchised retail model with adjacent commercial-truck exposure similar to Kendall's commercial upfit business.
- Asbury Automotive Group: U.S. franchised dealer group with new/used retail, Clicklane online purchasing, and Total Care Auto F&I products. Highly comparable omnichannel retail model to Kendall's online buy + custom order workflow.
- Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle stores and a multi-brand franchise portfolio. Comparable in new/used retail split, F&I, and omnichannel strategy, but at multi-state scale.
- Group 1 Automotive: U.S. and U.K. franchised dealer group with new/used vehicle sales, parts, service, and F&I. Directly comparable business mix to Kendall but operating ~200 rooftops with public-market capital.
- Holman Automotive: Privately held automotive services group with franchised dealerships, fleet leasing, and parts distribution. Comparable franchised retail and commercial fleet exposure to Kendall's Chevrolet commercial upfit business.
- Hendrick Automotive Group: Largest privately held U.S. dealer group with ~140 franchises across multiple brands. Comparable privately held, multi-brand franchised retail model and similar family/private ownership orientation to Kendall.
Emerging players
- Carvana: Pure-online used-vehicle retailer with home delivery and vending-machine pickup. Competes with Kendall's used vehicle and online-buying offering, particularly within Kendall's 100-mile delivery radius.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kendall social profiles
Digital presenceKendall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kendall leadership team
Management profileNumber of profiles
Profiles1 record
Kendall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kendall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kendall
What does Kendall do?
Kendall is a family-owned Chevrolet dealership in Eugene, Oregon, selling new and pre-owned Chevrolet vehicles across cars, trucks, SUVs, electric models, and commercial vehicles. Beyond vehicle sales, the dealership operates an integrated service center, parts department, collision center, and finance center that arranges financing through GM Financial. The business also offers custom vehicle ordering, CarBravo certified pre-owned vehicles, and a home delivery program within a 100-mile radius.
Is Kendall a public or private company?
Kendall is a private company. It is classified as family owned and is currently operating.
When was Kendall founded?
Kendall was founded in 1939. It employs 51 to 100 people.
Where is Kendall based?
Kendall is headquartered in Eugene, United States, in the North America region.
How does Kendall make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts and finance and Insurance Products.
Who are Kendall's main competitors?
Direct peers on record are Lithia Motors and CarMax. Broad incumbents are AutoNation, Penske Automotive Group, Asbury Automotive Group, Sonic Automotive, Group 1 Automotive, Holman Automotive and Hendrick Automotive Group. Carvana is listed as an emerging player.
Does Kendall have an API?
No public API is recorded for Kendall.