Dura-Trac Flooring

What Dura-Trac Flooring does

Dura-Trac Flooring, legally The Duratrac Group, is a US-based manufacturer of modular temporary flooring systems founded around 2000 and headquartered in Kearneysville, West Virginia. The company designs and produces three product lines — Dura-Trac® modular HDPE panels with a patented slide-lock system, the Atlys BEAMM™ FRP (fiber-reinforced polymer) beam platform with a proprietary RASI Connector, and AlphaMax Ultra Deck™ high-strength composite panels — engineered to replace traditional plywood in temporary surface applications. Its stated value proposition centers on faster installation and recovery, reusability over multi-year service life (FRP systems rated for 50+ years), and weight distribution that protects underlying substrates such as turf, concrete, sand, and gravel.

The company serves four primary verticals: events and entertainment (concerts, festivals, corporate events, weddings, trade shows); sports and stadiums (golf tournaments, arenas, horse arenas); construction and industrial (temporary warehouses, oil and gas, heavy equipment staging); and military and emergency response (disaster relief, field hospitals, rapid deployment). Select enterprise references include the White House and National Mall (approved-vendor status), LIV Golf tournaments, and the Flying Wallendas. Products are independently certified to UL94HB flame and ASTM E84 Class II fire standards, with stamped engineering documentation available, and are manufactured in the USA.

Commercially, Dura-Trac operates a hybrid direct enterprise sales motion (Talk to an Expert / Get Started CTAs targeting event organizers, stadium operators, construction firms, and government agencies) combined with distribution partnerships — most notably a channel agreement with Shelter Structures America announced February 10, 2026, which bundles Dura-Trac flooring with temporary tent structures for event, hospitality, and commercial buyers. Revenue is generated through one-time hardware sales of project-specific configurations, priced via quotation rather than published tiers, under multi-year project contracts. The company employs between 11 and 50 people, is privately held with no disclosed outside funding or parent company, and operates exclusively in the North American market based on available data.

Name

Dura-Trac Flooring

Legal name

The Duratrac Group

Website

https://duratrac.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Duratrac Group, operating as Dura-Trac Flooring, is a US manufacturer of modular HDPE, FRP, and composite temporary flooring systems serving event organizers, stadium operators, construction and industrial firms, and military and emergency response agencies across the United States.

Ownership category

akta.pro rank

Product category

Modular Temporary Flooring Systems

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industries

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Temporary Flooring & Ground Protection Rentals (HSACAFAI)

Keywords

• Modular flooring systems
• Temporary event flooring
• HDPE flooring panels
• FRP beam systems
• Turf protection flooring

Headquarters

HQ city

Kearneysville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Modular Flooring Hardware Sales: One-time sale of modular flooring systems including Dura-Trac Flooring panels, Atlys BEAMM FRP beams, and AlphaMax Ultra Deck panels. Systems are sold as products for purchase with no recurring subscription component mentioned. Available in light-duty and heavy-duty configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Dura-Trac Flooring manufactures modular temporary flooring systems sold primarily to enterprise buyers in events, sports, construction, and military/emergency response. Its three product lines — Dura-Trac® HDPE panels with a patented slide-lock system, Atlys BEAMM™ FRP beams with the RASI Connector, and AlphaMax Ultra Deck™ composite panels — are designed to replace traditional plywood and timber with reusable, certified surfaces that protect turf and other substrates while supporting heavy loads.

Product overview

The Duratrac Group offers a portfolio of three distinct modular flooring product lines: Dura-Trac® Flooring (modular HDPE panels with slide-lock technology), Atlys BEAMM™ + RASI Connector™ (FRP beam system for elevated/ground support), and AlphaMax Ultra Deck™ (high-strength composite panels). These products serve the events, sports stadiums, construction, industrial, and military/emergency response sectors, providing temporary flooring solutions that replace traditional plywood with reusable, certified, and engineered alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Dura-Trac® Flooring: Modular HDPE panels with a patented slide-lock system. Light-duty or heavy-duty configurations. Fast install, easy recovery, reusable for years.
• Atlys BEAMM™ + RASI Connector™
• AlphaMax Ultra Deck™

Products and services

• Dura-Trac® Flooring

Quantifiable outcome

• Atlys BEAMM FRP system lasts 50+ years compared to timber alternatives

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shelter Structures AmericacoreChannel Partner/ Reseller/ Distributor · 10 February 2026Distribution partnership combining Shelter Structures America's temporary tent structures with DuraTrac's modular flooring solutions. The collaboration aims to improve installation times, safety, and durability while streamlining procurement and deployment of temporary venues for the event, hospitality, and commercial industries.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• National Mat Service: Provider of event mats and temporary flooring solutions for concerts, festivals, and large-scale events. Competes with Dura-Trac in temporary event surface protection with a similar customer base of event organizers, promoters, and venue operators.
• SnapLock Industries: Manufacturer of modular portable flooring and interlocking tiles used for events, exhibitions, and industrial applications. Directly comparable to Dura-Trac's modular HDPE panel offerings with similar snap-together installation and reusable design.
• Swisstrax: Manufacturer of modular interlocking polypropylene flooring tiles for events, garages, and commercial spaces. Competes with Dura-Trac in modular surface solutions with a similar modular-panel value proposition and overlapping use cases in event and commercial flooring.
• Covermaster Inc. Manufacturer of turf protection mats and ground protection systems used at stadiums, golf tournaments, and major events. Directly comparable to Dura-Trac's modular flooring offering for sports and event surface protection, with overlapping customer segments like LIV Golf and stadium operators.
• Signature Systems Group: Manufacturer of modular event and construction flooring including HexaDeck, OmniDeck, EventDeck, and Matrax brands. Directly competes with Dura-Trac in modular HDPE/composite temporary flooring for events, stadiums, and industrial applications with overlapping customer profiles and similar interlocking panel technology.
• Ground Guard / Newbasis: Manufacturer of portable roadway mats and ground protection solutions for events, construction, and heavy equipment staging. Directly comparable to Dura-Trac's modular flooring for construction/industrial and event use cases, with overlapping load-bearing and surface protection applications.

Broad incumbents

• BilJax (Hünnebeck brand): Established scaffolding and temporary event infrastructure provider with associated flooring and staging products. A broad incumbent in the temporary structures space that overlaps with Dura-Trac in event and construction flooring but offers a much wider portfolio.
• The Arena Group (formerly Waco): Major temporary event structures and rental services provider offering tents, seating, and integrated flooring solutions. Broad incumbent serving the same events and stadium customer base as Dura-Trac but as part of a much larger event-rental portfolio.
• Big Top Manufacturing: Manufacturer of fabric structures and temporary buildings for industrial, commercial, and event applications. Broadly comparable to Dura-Trac in the temporary structures ecosystem with overlapping government, military, and event customer relationships.

Regional players

• Rola-Trac: UK-based manufacturer of portable temporary flooring and roadway systems used at events, festivals, and construction sites. Comparable to Dura-Trac in modular portable flooring products but primarily serves European markets rather than direct US competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dura-trac

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dura-Trac Flooring