BrandTruck
BrandTruck is a São Paulo-based mobile experiential marketing company that operates branded trucks as itinerant showrooms and promotional vehicles for major Brazilian enterprise brands, combining OOH media with live marketing across events and carnival activations.
- Company typePrivate
- Founded1993
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BrandTruck does
BrandTruck is a Brazilian mobile experiential marketing company founded in 1993 and headquartered in São Paulo that operates a fleet of custom-built branded trucks functioning as itinerant showrooms, mobile stores, sampling venues, and activation spaces for enterprise clients. The company's core offering is three standardized automated truck formats — VUC (7-person capacity), Trucado (16-person), and Carreta (45-person) — complemented by bespoke thematic trucks shaped like products or branded structures and the flagship Trio Elétrico Demolidor used for Brazilian carnival events. Service delivery spans the full project lifecycle, including route planning, licensing and permit acquisition, technical site visits, trained promoter staffing, product sampling and experimentation, and on-site sales support.
The client base consists of large national and international enterprise brands across financial services (Itaú, Banco do Brasil, Cielo), consumer goods (Unilever, P&G, Pampers, Ariel, Trident), food and beverage (Burger King, iFood, Skol, Schin, Johnnie Walker, Bodega Dante Robino, Piraquê, MIX), fashion and apparel (adidas), entertainment and media (Netflix, Turma da Mônica), e-commerce (Mercado Livre), automotive (Hot Wheels), technology (Siemens, Accenture, Mitsubishi Electric), and agriculture (ADAMA). The company operates an event-driven go-to-market motion anchored in Brazilian carnival and live marketing culture.
BrandTruck is a privately held, founder-led business under CEO Founder Marcello Borgerth, with no disclosed institutional investors, funding rounds, M&A activity, patents, or partnerships. The company monetizes through project-based professional services engagements priced via quote, with rates not publicly disclosed. All operations are confined to a single domestic market (Brazil), and there is no disclosed revenue, headcount trend, or financial benchmark in the available sources.
BrandTruck firmographics
Firmographics- Name
- BrandTruck
- Legal name
- BrandTruck
- Website
- https://brandtruck.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrandTruck is a São Paulo-based mobile experiential marketing company that operates branded trucks as itinerant showrooms and promotional vehicles for major Brazilian enterprise brands, combining OOH media with live marketing across events and carnival activations.
- Ownership category
- akta.pro rank
BrandTruck industry classification
Industry- Product category
- Mobile Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where BrandTruck is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
BrandTruck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Custom Mobile Experiential Marketing Projects: Full-service mobile marketing campaigns including truck customization, project planning, routing, licensing acquisition, permit handling, promoter training, product sampling, experimentation, and sales support. Projects are customized per client needs and likely project-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BrandTruck product offering
Product offeringCore offering
BrandTruck designs and executes mobile experiential marketing campaigns for enterprise brands using a fleet of automated trucks (VUC, Trucado, Carreta), thematic trucks, and the Trio Elétrico Demolidor. The company delivers full-service campaign execution including project planning, routing, permit and license acquisition, technical team support, and trained promoters for product sampling, experimentation, and sales. Its offering combines OOH media with live marketing to create itinerant showrooms, mobile stores, and customized branded experiences deployed across Brazil.
Product overview
BrandTruck offers a fleet of automated mobile units (VUC for 7 people, Trucado for 16 people, and Carreta for 45 people) that serve as itinerant showrooms, mobile stores, and branded experience spaces. The company also provides thematic trucks custom-built to reflect campaign themes, including the famous Trio Elétrico Demolidor for carnival events. Beyond vehicles, BrandTruck delivers full-service support encompassing project planning, technical visits, permit/licensing acquisition, action monitoring, and trained promotional staff for product demonstrations, tastings, and sales. The product portfolio ranges from compact technological units to large-scale futuristic trucks, all designed to create memorable itinerant brand experiences combined with live marketing and OOH media.
Differentiator
Problem solved
Functional benefit
Products and services
- VUC Truck (Automated Truck - Pequeno) Compact automated mobile unit with capacity for 7 people, designed for easy mobility and technological deployment, used by BrandTruck as an itinerant brand activation platform for enterprise clients.
- Trucado Truck (Automated Truck - Médio) Medium-sized automated mobile unit with capacity for 16 people, featuring an elegant and modern design for mid-scale brand activation campaigns.
- Carreta Truck (Automated Truck - Grande) Large automated mobile unit with capacity for 45 people, offering a spacious and futuristic design for large-scale brand activations and events.
- Thematic Trucks Custom-designed mobile units shaped like products or themed structures built to reflect specific campaign themes, used for exclusive brand and product promotions that go beyond conventional marketing.
- Trio Elétrico Demolidor Specialized electric trio truck for Brazilian carnival and festival events, representing 31 years of BrandTruck expertise in carnival celebrations and embodying the joy, music, and energy of Brazilian festivities.
Companies that use BrandTruck
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles1 record
BrandTruck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BrandTruck partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
BrandTruck competitors and assessment
Company assessmentBroad incumbents
- Freeman: Large global experiential and events agency producing brand experiences, trade shows, and mobile tours for enterprise clients. Competes for many of the same enterprise brand-experience budgets.
- Octagon: Global sports and experiential marketing agency producing brand experiences, event activations, and mobile tours for major sponsors. Comparable service mix at significantly larger scale and broader geographic footprint.
- MKG: Experiential marketing agency producing live brand experiences, mobile tours, and integrated campaigns for major brands. Comparable service offering to BrandTruck but with broader geographic coverage and larger team.
- Jack Morton Worldwide: Global brand experience agency with deep enterprise client portfolio across brand activations, events, and mobile tours. A scaled incumbent that competes for the same brand-experience RFPs, especially with multinational clients.
- George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, mobile tours, and live events for multinational enterprise clients. Operates in the same experiential category as BrandTruck but at much larger scale and broader geographic reach.
- Sparks: Experiential and shopper marketing agency delivering retail experiences, mobile tours, and live brand activations for global brands. Directly comparable mobile activation capability at larger enterprise scale.
Regional players
- Atomic: Brazilian creative and experiential agency producing live marketing campaigns, brand activations, and event programs for major brands. Comparable in market and target customer base, though with a broader creative portfolio beyond mobile activations.
Direct peers
- Cargobranding: Brazilian-based mobile brand activation agency that operates branded trucks and trailers for enterprise marketing campaigns. Closest direct competitor in the Brazilian market, addressing the same customer need for itinerant brand experiences.
- Actionline: Brazilian experiential and live marketing agency focused on brand activations, events, and promotional campaigns for enterprise clients. Directly comparable on service mix and target enterprise customer base in Brazil.
- inVeritas Experiential: Brazilian experiential marketing agency offering brand activations, live events, and mobile promotional campaigns to large national and multinational brands. Comparable offering and customer profile to BrandTruck in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrandTruck social profiles
Digital presenceBrandTruck financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandTruck leadership team
Management profileNumber of profiles
Profiles1 record
BrandTruck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandTruck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandTruck
What does BrandTruck do?
BrandTruck designs and executes mobile experiential marketing campaigns for enterprise brands using a fleet of automated trucks (VUC, Trucado, Carreta), thematic trucks, and the Trio Elétrico Demolidor. The company delivers full-service campaign execution including project planning, routing, permit and license acquisition, technical team support, and trained promoters for product sampling, experimentation, and sales. Its offering combines OOH media with live marketing to create itinerant showrooms, mobile stores, and customized branded experiences deployed across Brazil.
Is BrandTruck a public or private company?
BrandTruck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandTruck founded?
BrandTruck was founded in 1993. It employs 11 to 50 people.
Where is BrandTruck based?
BrandTruck is headquartered in São Paulo, Brazil, in the Latin America region.
How does BrandTruck make money?
One revenue line is on record: custom Mobile Experiential Marketing Projects.
Who are BrandTruck's main competitors?
Broad incumbents on record are Freeman, Octagon, MKG, Jack Morton Worldwide, George P. Johnson Experience Marketing and Sparks. Atomic is listed as a regional player. Direct peers are Cargobranding, Actionline and inVeritas Experiential.
Does BrandTruck have an API?
No public API is recorded for BrandTruck.
What industry is BrandTruck in?
BrandTruck's product category is Mobile Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 54181 and its SIC code is 7311.