HbTec

What HbTec does

hbTec AG is a Swiss system integrator founded in 1991 and headquartered in Büron (Canton Lucerne), specializing in building automation, security technology, multimedia, and IT solutions for residential, commercial, and ecclesiastical clients in central Switzerland. The company designs, installs, and commissions KNX-standard automation systems that unify lighting, shading, climate, energy management, security/access control, multiroom audio/video, and IT networking under a single touchpanel/smartphone control interface. Its sacralis sub-brand delivers dedicated church automation — heating, lighting scenes, multimedia, and security — to over 380 churches across Switzerland, representing 25+ years of accumulated vertical expertise. hbTec operates as a subsidiary of muribaer ag and runs a project-based go-to-market supported by a physical showroom in Büron, multi-year maintenance contracts, and a partner network of electricians, architects, and planners.

The business is fundamentally a regional services and integration franchise: revenue is generated through one-off project fees (planning, hardware, installation), recurring maintenance contracts, and hardware/component sales, with all solutions individually quoted rather than standardized. Pricing is opaque (not publicly disclosed), billing is multi-year for maintenance, and the customer mix spans private homeowners, SMEs/KMUs, and named enterprises such as SWICA, Pilatus-Bahnen, Campus Sursee, Raiffeisen Bank Sursee, and Luzerner Kantonsspital. The company has expanded its scope into energy management (PV, heat pumps, e-mobility) and IT infrastructure, but remains a sub-50-employee regional player with no disclosed revenue, funding, or M&A activity and no international footprint beyond Switzerland.

Name

HbTec

Legal name

hbTec AG

Website

https://hbtec.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Büron

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Building Automation Projects: Project-based revenue from planning, installation, and commissioning of building automation systems for residential and commercial properties. Includes consultation, concept development, and ongoing optimization after implementation.
2. Maintenance Contracts: Recurring maintenance contracts providing system availability, regular inspections, support and reaction times, and preventive maintenance services with cost predictability over years.
3. Hardware and Component Sales: Sales of security systems, multimedia equipment, smart home components, and related hardware integrated into automation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HbTec AG plans, installs, and services integrated building automation, security technology, multimedia, and IT network solutions for residential, commercial, and ecclesiastical properties in central Switzerland. The company acts as an independent KNX-certified system integrator delivering complete projects from consultation through commissioning to maintenance, including its specialized sacralis sub-brand for church automation.

Product overview

HbTec AG offers a comprehensive, modular building automation ecosystem combining four core product lines: (1) Sicherheitstechnik (Security Technology) covering video surveillance, burglar alarms, access control, hazard detection, and door intercoms; (2) Gebäudeautomation (Building Automation) including lighting control, shading/sun protection, room climate/heating, energy management, and external systems integration; (3) Multimedia solutions for multiroom audio, home cinema, and conference room technology with central control interfaces; and (4) IT-Lösungen (IT Solutions) for home networks, business networks, and network security. The portfolio is unified through a central control system enabling operation via touchpanels, tablets, and smartphones. The company also operates the sacralis sub-brand specializing in church technology with heating, lighting, multimedia, and security solutions for sacred buildings.

Differentiator

Problem solved

Functional benefit

Brands

• sacralis: Specialized division for church automation, handling heating, lighting, security, and multimedia solutions for churches across Switzerland.

Products and services

• Sicherheitstechnik (Security Technology) Comprehensive security solutions covering video surveillance, burglar alarms, access control systems, door intercoms, and hazard detection systems for residential and commercial properties.
• Gebäudeautomation (Building Automation) Intelligent KNX-based building automation connecting and automating electrical installations for homes, apartments, commercial properties, and offices, covering lighting, shading, climate, and energy management under a unified control interface.
• Multimedia Solutions Audio and video solutions including multiroom systems, home cinema installations, and conference room technology for residential and commercial entertainment and presentation needs, integrated with central control interfaces.
• IT-Lösungen (IT Solutions) IT solutions for private and commercial customers including home networks, business networks, and network security infrastructure supporting connected building automation and operations.
• sacralis Church Technology Specialized automation solutions for churches including heating control, lighting scenes, multimedia integration, and security systems, operated under the sacralis sub-brand of muribaer ag with 380+ installations across Switzerland.
• Wartungslösungen (Maintenance Solutions) Modular maintenance service packages ensuring optimal system operation with customizable support response times, preventive maintenance, and cost control for ongoing system availability over multi-year contracts.

Quantifiable outcome

• Energy savings through intelligent heating control that operates only when needed
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• KNX SwisscoreTechnology or IntegrationKNX Swiss is the Swiss national group of the KNX Association, the worldwide standard for home and building automation. HbTec AG operates as a KNX-certified partner, providing standardized building automation solutions.
• muribaer agflagshipStrategic or Co-development PartnerParent company responsible for data processing activities. Located at the same address in Büron. Stefan Birrer serves as data protection officer for both entities. The sacralis church automation brand is operated under this parent company.
• möbel SchallerminorStrategic or Co-development PartnerFurniture partner for integrated furniture solutions combining furniture design with building automation integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ABB Smart Buildings: Global building automation, KNX, and energy management vendor. Headquartered in Switzerland, it competes with HbTec both as a technology supplier and on larger commercial/institutional automation projects across the Swiss-German market.
• Siemens Smart Infrastructure: Global incumbent in building automation (Desigo) targeting large commercial and healthcare facilities. Competitor for HbTec's enterprise tenders (e.g., Luzerner Kantonsspital-type projects) and benchmark for technology expectations.
• Schneider Electric (EcoStruxure Building): Global building management and energy management platform provider. Indirect competitor for HbTec's commercial and church projects where customers expect cloud-based dashboards and energy analytics layered on automation.

Others

• Hager Group: European KNX manufacturer and electrical solutions provider competing with suppliers HbTec uses. Functions as both an enabler (KNX hardware) and a competitor via its own integrator network in the DACH region.
• KNX Switzerland (KNX Swiss): Swiss national KNX association of which HbTec is a certified partner. Ecosystem of certified Swiss KNX integrators that directly compete with HbTec for residential and commercial automation projects across Switzerland.
• Gira (Giersiepen GmbH): German KNX manufacturer of switches, sensors, and home/building automation components. Direct technology supplier to HbTec's KNX-based projects and adjacent competitor in the premium Swiss residential and commercial segment.

Emerging players

• Wirelane: European e-mobility charging and energy management platform. Adjacent to HbTec's energy management and PV integration offerings, representing either a partner or downstream competitor as buildings converge toward integrated energy/e-mobility management.
• Loxone: Austrian-headquartered smart home/building automation specialist with its own proprietary ecosystem and active partner network in Switzerland. Competes with HbTec in residential and small commercial automation, with a more productized, less integrator-heavy model.

Regional players

• Burkhalter Group: Largest Swiss electrical contractor group, listed on SIX. Provides building automation, security, and network installations across Switzerland, making it a direct regional competitor for HbTec's commercial projects in central Switzerland.
• Elektroplan Bucher AG: Central Swiss electrical planning and automation specialist serving similar residential, commercial, and institutional clients in Luzern/Sursee area. Comparable Swiss SMB KNX integrator operating in overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/hbTecAG

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HbTec