OXXO Care Cleaners
OXXO Care Cleaners is a U.S. franchise founded in 2001 operating 48 dry cleaning units across Florida, Texas, New Jersey, and Indonesia. It uses GreenEarth silicone-based eco-friendly solvent and serves individual consumers and hotel clients via storefronts, app-based pickup/delivery, lockers, and 24/7 ATM windows.
- Company typePrivate
- Founded2001
- HeadquartersShort Hills, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OXXO Care Cleaners does
OXXO Care Cleaners, operating as OXXO Cleaners that Care under parent entity International Cleaners Corp., is a U.S.-based eco-friendly dry cleaning franchise founded in 2001 by Salomon Mishaan. The company operates 48 total units — 4 company-owned and 44 franchised — across Florida (37), Texas (4), New Jersey (1), and Indonesia (8). Its core service is garment care using GreenEarth silicone-based solvent, marketed as a non-toxic, biodegradable alternative to traditional petrochemical dry cleaning. The service offering spans dry cleaning, wash-dry-fold laundry, alterations and tailoring, household and specialty item cleaning (wedding gowns, leather, rugs, comforters, shoes), and commercial B2B services for hotels and businesses.
The business runs a hybrid GTM combining direct-to-consumer retail with a franchise expansion model. Consumer revenue is generated through in-store counter service, mobile-app-enabled pickup and delivery, 24/7 ATM-style pickup windows, and OXXO Lockers deployed in residential and commercial real estate. The franchise program requires $100K in liquid capital and $250K net worth, charges a $39,500 initial fee, a 6% royalty, and a 2% advertising fee, with a total estimated investment of $164,900-$800,500 per plant store. Over 60% of franchisees are multi-unit operators, and the system is led by CEO Charlotte C. Russell (appointed March 2023) alongside founder Salomon Mishaan, VP Marketing Vanessa Conde, and VP of Franchise Sales & Development Bob McHugh.
OXXO Care Cleaners firmographics
Firmographics- Name
- OXXO Care Cleaners
- Legal name
- International Cleaners Corp.
- Website
- https://oxxousa.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OXXO Care Cleaners is a U.S. franchise founded in 2001 operating 48 dry cleaning units across Florida, Texas, New Jersey, and Indonesia. It uses GreenEarth silicone-based eco-friendly solvent and serves individual consumers and hotel clients via storefronts, app-based pickup/delivery, lockers, and 24/7 ATM windows.
- Ownership category
- akta.pro rank
OXXO Care Cleaners industry classification
Industry- Product category
- Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (81232), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)
- akta.pro secondary industries
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Same-Day / Express Dry Cleaning (HSAJADAD), Eco Laundry Add-on & Linen Service (Fragrance-free/Non-toxic) (HSAEAGAK)
Keywords
Where OXXO Care Cleaners is headquartered
LocationHeadquarters
- HQ city
- Short Hills
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
OXXO Care Cleaners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dry Cleaning Services: Core dry cleaning service revenue from individual consumers and commercial clients. Turnaround time of 48-72 hours for garment care.
- Laundry Services: Wash, dry, and fold services with hand-touched attention from professional team.
- Alterations Services: Professional alteration and tailoring services including hemming, waistline adjustments, and sleeve modifications.
- Household & Specialty Items: Cleaning services for household items including cushions, stuffed toys, couture, wedding gowns, leather, area rugs, shoes, and comforters.
- Commercial Services: B2B services for hotels and businesses including uniform cleaning, linens, and bedding.
- Franchise Fees: Initial franchise fee of $39,500 for new franchisees. Additionally, 6% royalty based on gross revenue and 2% advertising fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Investment - Plant Store |
| One time/ perpetual license | Multi-year contract | Franchise with Multiple Route Territories |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
OXXO Care Cleaners product offering
Product offeringCore offering
OXXO Care Cleaners provides eco-friendly dry cleaning, wash-and-fold laundry, garment alterations and tailoring, and specialty cleaning for household items (such as drapes, comforters, and rugs) using the GreenEarth silicone-based solvent. Services are sold primarily to individual consumers through retail storefronts and convenience channels (mobile app, automated lockers, 24/7 ATM-style pickup windows, and pickup-and-delivery), with a parallel commercial line serving hotels and businesses.
Product overview
OXXO Care Cleaners operates a franchise-based dry cleaning and laundry service network offering eco-friendly garment care through multiple service delivery models. The core offerings include dry cleaning using GreenEarth silicone solvent, professional laundry with wash/dry/fold services, household specialty cleaning (wedding gowns, leather, rugs, comforters), and alterations/tailoring. Convenience features include OXXO Lockers for residential and commercial installations, 24/7 ATM-style pickup windows, and mobile app-enabled pickup and delivery. The company serves both individual consumers and commercial clients (hotels, businesses) with uniforms and linens. The OXXO Mobile App serves as the customer-facing platform connecting all services.
Differentiator
Problem solved
Functional benefit
Products and services
- Eco-Friendly Dry Cleaning
- Wash-and-Fold Laundry Service
Quantifiable outcome
- 48-72 hour turnaround time for garment care
- +1 more outcomes
Companies that use OXXO Care Cleaners
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
OXXO Care Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
OXXO Care Cleaners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreenEarth CleaningcoreGreenEarth is OXXO's exclusive eco-friendly cleaning solution partner. The partnership provides silicone-based solvent technology that replaces traditional petrochemical dry cleaning. GreenEarth silicone is non-toxic, non-hazardous, biodegradable, and gentle on fabrics. This is a foundational technology partnership that defines OXXO's eco-friendly positioning.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
OXXO Care Cleaners competitors and assessment
Company assessmentDirect peers
- Rinse: Asset-light, app-based dry cleaning and laundry pickup/delivery service active in major US metros. Comparable on the convenience-and-technology angle, though not a franchise model.
- Cleanly: On-demand laundry and dry cleaning pickup/delivery operator with app-based scheduling. Comparable to OXXO's pickup/delivery service line, though Cleanly is not a franchise.
- ZIPS Dry Cleaners: Same-day dry cleaning franchise chain operating across multiple US states. Comparable franchise model competing on speed and convenience rather than eco-positioning.
- Press Cleaners: Eco-focused dry cleaning chain with mobile app, free pickup/delivery, and lockers in select markets. Directly comparable on the eco-friendly plus app-driven pickup/delivery proposition.
- Martinizing Dry Cleaning: Long-running US dry cleaning franchise network with franchisee-operated plant stores. Comparable franchised dry cleaning model with broader geographic spread than OXXO.
- Nu Look Cleaners & Laundry: Regional dry cleaning and laundry franchise with storefronts, pickup/delivery, and alterations. Comparable franchise model with multi-service offering akin to OXXO's bundle.
- CD One Price Cleaners: US dry cleaning franchise operating on a single-price-per-garment model. Comparable franchise-driven retail dry cleaning footprint in the Midwest and beyond.
- Lapels Dry Cleaning: US dry cleaning franchise with a focus on eco-friendly 'GreenEarth' cleaning and automated conveyor systems. Closely comparable franchise-driven model with a similar convenience-and-sustainability pitch.
- Tide Cleaners: P&G-owned dry cleaning franchise offering eco-friendly pickup/delivery, lockers, and app-based scheduling. Directly competes with OXXO on eco-positioning and multi-channel convenience across US markets.
Broad incumbents
- Jeeves of Belgravia: Premium, high-end dry cleaning brand with a strong boutique reputation. Comparable core service (eco-aware garment care) but operates as an upscale retailer rather than a mass franchise system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OXXO Care Cleaners social profiles
Digital presenceOXXO Care Cleaners compliance and trust
Trust signalCompliance1 record
OXXO Care Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
OXXO Care Cleaners leadership team
Management profileNumber of profiles
Profiles4 records
OXXO Care Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OXXO Care Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OXXO Care Cleaners
What does OXXO Care Cleaners do?
OXXO Care Cleaners provides eco-friendly dry cleaning, wash-and-fold laundry, garment alterations and tailoring, and specialty cleaning for household items (such as drapes, comforters, and rugs) using the GreenEarth silicone-based solvent. Services are sold primarily to individual consumers through retail storefronts and convenience channels (mobile app, automated lockers, 24/7 ATM-style pickup windows, and pickup-and-delivery), with a parallel commercial line serving hotels and businesses.
Is OXXO Care Cleaners a public or private company?
OXXO Care Cleaners is a private company. It is classified as family owned and is currently operating.
When was OXXO Care Cleaners founded?
OXXO Care Cleaners was founded in 2001. It employs 51 to 100 people.
Where is OXXO Care Cleaners based?
OXXO Care Cleaners is headquartered in Short Hills, United States, in the North America region.
How does OXXO Care Cleaners make money?
Six revenue lines are on record. Dry Cleaning Services are the primary driver. The others are laundry Services, alterations Services, household & Specialty Items, commercial Services and franchise Fees.
Who are OXXO Care Cleaners's main competitors?
Direct peers on record are Rinse, Cleanly, ZIPS Dry Cleaners, Press Cleaners, Martinizing Dry Cleaning, Nu Look Cleaners & Laundry, CD One Price Cleaners, Lapels Dry Cleaning and Tide Cleaners. Jeeves of Belgravia is listed as a broad incumbent.
Does OXXO Care Cleaners have an API?
No public API is recorded for OXXO Care Cleaners.
What industry is OXXO Care Cleaners in?
OXXO Care Cleaners's product category is Dry Cleaning Services. Its primary akta.pro industry code is HSAJADAA, Retail/Consumer Dry Cleaning (Storefront), with a secondary code of HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services. Its NAICS code is 81232 and its SIC code is 2840.