Market Central Private Assets

What Market Central Private Assets does

Market Central Private Assets is a Denver, Colorado-based boutique private equity firm that provides accredited, high-net-worth individual investors with curated access to mid- and late-stage private equity investment opportunities. Founded in 2010 by Andrew Zicklin — a financial services veteran with prior tenure at Deutsche Bank, Credit Suisse, and Smith Barney — the firm originally operated as Zicklin Management Group before rebranding to its current name in 2017. The firm is structured as a Private LLC with a headcount reported in the 11–50 employee range, and its service perimeter is limited to the United States.

The firm's offering is a professional services arrangement rather than a technology product: it sources, structures, and facilitates private equity placements for individual investors, generating revenue through fees on the deployment and ongoing management of those investments. There is no proprietary technology platform, no disclosed minimum investment thresholds, and no publicly itemized pricing. Go-to-market is direct and sales-led, relying on personal outreach to accredited investors rather than scaled digital acquisition. Marketing presence is modest, comprising a company LinkedIn presence, a blog, and an email newsletter distributed via Constant Contact.

The product surface is narrow but includes one meaningful extension: a partnership with The Entrust Group that enables IRA-compatible private equity investing, allowing retirement-account capital to participate in placements the firm facilitates. No acquisitions, funding rounds, geographic expansion, or material hiring signals are evident in the available data.

Name

Market Central Private Assets

Legal name

Market Central Private Assets

Website

https://marketcentralprivateassets.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Central Private Assets is a Denver-based boutique private equity firm that provides accredited, high-net-worth individual investors with curated access to mid- and late-stage private equity investments, including IRA-eligible placements through a partnership with The Entrust Group.

Ownership category

akta.pro rank

Product category

Private Equity Investment Access

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Private Equity Fundraising Placement (FSAEALAB)

akta.pro secondary industry

Private Banking Alternatives & Private Markets Access (PE/VC, Hedge Funds, Real Assets) (FSABADAH)

Keywords

• Private equity access
• Accredited investor services
• Alternative investments
• Portfolio diversification
• Self-directed IRA investing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Private Equity Investment Access: The firm generates revenue by providing accredited investors access to mid/late stage private equity investments. As a boutique firm operating through an LLC structure, revenue is derived from facilitating private equity investment opportunities, though specific fee structures are not publicly disclosed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Market Central Private Assets is a boutique firm that provides accredited investors with access to mid/late stage private equity investments through an LLC structure, with modest minimums that allow individuals to build diversified baskets of private equity opportunities. The firm also enables self-directed IRA investing in private equity via a partnership with The Entrust Group.

Product overview

Market Central Private Assets is a boutique private equity firm offering a single unified investment access service rather than a software platform. The core product is their private equity investment access program for accredited investors, which enables investment in mid to late stage private companies with lower minimums than typical institutional requirements. An ancillary offering includes IRA investing through a partnership with The Entrust Group. No additional product modules, sub-brands, or SaaS offerings are present.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Investment Access Mid to late stage private equity investment access for accredited investors with modest minimum requirements, enabling portfolio diversification into private equity opportunities through an LLC structure. Intended for high net worth individuals and accredited investors who want to add private equity to their portfolios without large institutional coverage.
• IRA Investing (Self-Directed IRA Private Equity Investing) Self-directed IRA investment option allowing investors to add private equity to their retirement portfolio through The Entrust Group partnership. Aimed at accredited investors who want to hold private equity within an IRA wrapper.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Forge Global: Forge operates a private securities marketplace providing accredited investors access to late-stage private company shares. It is comparable to Market Central Private Assets in the mid/late stage private equity access space, though Forge focuses on secondaries rather than primary PE fund placements.
• Masterworks: Masterworks is a fintech platform enabling individual investors to buy fractional shares in blue-chip artworks, with similar retail-accredited-investor orientation and modest-minimums positioning to Market Central's boutique private markets access model.

Broad incumbents

• iCapital Network: iCapital is a leading tech-enabled platform providing financial advisors and their accredited clients access to private equity, private credit, and hedge fund investments. It is comparable to Market Central Private Assets in targeting accredited investors seeking private market access, though at much greater scale and with proprietary technology.
• CAIS: CAIS is a technology platform that connects independent wealth advisors and their clients to alternative investments including private equity and private credit. It is comparable as an alternative-investment intermediary serving the HNW/accredited segment, though via advisor channels rather than direct-to-consumer.

Direct peers

• EquityMultiple: EquityMultiple provides accredited investors access to commercial real estate and private equity offerings with modest minimums. It competes with Market Central Private Assets in offering curated, lower-minimum alternative investments to individual accredited investors.
• Moonfare: Moonfare is a digital private equity platform that gives individual investors access to curated PE funds with lower minimums than institutional thresholds. It directly competes with Market Central Private Assets' boutique PE-access model for accredited investors seeking diversified mid/late stage exposure.
• Yieldstreet: Yieldstreet is an alternative investment platform offering individual accredited investors access to private market opportunities including private equity, real estate, and debt. It overlaps directly with Market Central's value proposition of democratizing alternatives with lower minimums.
• Origin Investments: Origin Investments is a boutique private equity and real estate investment firm offering accredited investors access to private market opportunities with lower minimums. It is one of the closest direct peers to Market Central Private Assets in terms of scale, model, and target customer.

Regional players

• Wealthsimple: Wealthsimple is a Canadian digital investment platform offering retail and HNW clients access to diversified portfolios including some alternative investments. It is a comparable fintech-driven investment access provider but primarily serves Canadian rather than US-based accredited investors.

Others

• The Entrust Group: The Entrust Group is a self-directed IRA custodian and existing partner of Market Central Private Assets. It is comparable as an ecosystem enabler allowing private equity to be held inside retirement accounts — the same capability Market Central offers its investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/market-central-private-assets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Central Private Assets