Revier Cattle Company

What Revier Cattle Company does

Revier Cattle Company (RCC), based in Olivia, Minnesota, is a privately held, family-owned cattle farming operation tracing to an 1867 Revier family homestead in Renville County and currently operated by fifth-generation co-owners Tom and Dave Revier. The company raises purebred Black Angus cattle targeting Prime and Choice grades, applying a proprietary Certified Total Livestock Care (TLC™) program that combines sustainable practices, custom high-soluble-fiber feeding, patented enclosed barns, and humane handling protocols; the company claims this produces cattle that are 32% healthier than the industry average. Operations are integrated with related Revier Farms, which grows feed crops (corn, soybeans, wheat, sugar beets, hay) using manure-based fertilizer from RCC, establishing a closed-loop nutrient cycle and supporting sustainability claims centered on greenhouse gas reduction, water use reduction, and waste management via tertiary anaerobic digester technology, with a stated roadmap to convert captured waste into compressed natural gas (CNG). The business sells beef through two channels: wholesale distribution to fine dining and premium restaurant customers, and direct-to-consumer e-commerce via the revierbeef.com storefront offering individual cuts, custom cuts, and seasonal Holiday Gift Boxes. Pricing is not publicly disclosed; the workforce is small (11-50 employees); no external investors, parent companies, funding rounds, patents beyond the enclosed barns, or material M&A activity are evidenced.

Name

Revier Cattle Company

Legal name

Revier Cattle Company

Website

https://reviercattle.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Revier Cattle Company is a fifth-generation, family-owned Black Angus cattle operation in Olivia, Minnesota that raises Prime/Choice-grade cattle under its TLC™ program and sells beef wholesale to premium restaurants and direct-to-consumer via revierbeef.com.

Ownership category

akta.pro rank

Product category

Premium Beef Production

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Integrated Beef Production (Cow-Calf to Finish) (AFAEABAH)

akta.pro secondary industry

Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

Keywords

• Premium beef production
• Black Angus cattle
• Sustainable beef farming
• Direct-to-consumer beef
• Cattle feeding operations

Headquarters

HQ city

Olivia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cattle Sales: Sale of Prime/Choice-graded Black Angus cattle to meat processors and distributors. All purebred Black Angus operations seed stock is developed for highest quality beef production.
2. Direct Beef Sales: Direct-to-consumer beef sales through revierbeef.com e-commerce platform. Consumers can purchase beef products, holiday gift boxes, and custom cuts directly.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Revier Cattle Company raises purebred Black Angus cattle on its family farm in Olivia, Minnesota, and produces Prime/Choice-graded beef sold directly to consumers via revierbeef.com and to fine dining establishments through wholesale distribution. The integrated operation combines cattle raising with crop production for feed, and applies its proprietary Certified Total Livestock Care (TLC™) Program to deliver sustainable, high-quality beef products.

Product overview

Revier Cattle Company (RCC) operates as a cattle raising and beef production company offering a unified product portfolio centered on premium Black Angus beef. The core offerings include Revier Beef products available directly to consumers via revierbeef.com, seasonal Holiday Gift Boxes, and sustainable beef produced through their proprietary Certified Total Livestock Care (TLC™) Program. The company also sells Black Angus cattle as live animals. The TLC™ Program serves as a quality certification module applied across their cattle raising operations, encompassing sustainable practices, custom feeding methods, specialized facilities, and humane animal handling protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Revier Beef

Quantifiable outcome

• 32% Healthier Cattle compared to industry average through the TLC™ Program
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Revier FarmscoreOthersRelated family farming operation that raises corn and other crops (soybeans, sweet corn, peas, wheat, sugar beets, hay) in local soil. Crops are fertilized with manure nutrients from Revier Cattle Company operations. Revier Farms provides feed for cattle operations, creating an integrated closed-loop farming system. The operation is managed alongside RCC by brothers Tom and Dave Revier.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greater Omaha Packing: Mid-sized beef processor supplying Prime/Choice Angus products to retail and foodservice operators. Operates at meaningfully larger scale than Revier but competes for the same premium beef customer set.
• Omaha Steaks: Long-established, much larger direct-to-consumer and foodservice beef company built on branded cuts and gift-box programs. Operates at significantly greater scale in the same DTC premium-beef category as Revier Beef.

Emerging players

• Crowd Cow: Online marketplace connecting consumers with independent ranchers for premium beef subscriptions and à la carte cuts. Overlaps with Revier on DTC premium Angus positioning and the farm-to-consumer narrative.
• ButcherBox: Subscription-based DTC meat company focused on grass-fed/responsibly raised beef delivered to households. Competes for the same health-conscious home consumer segment targeted via revierbeef.com.

Direct peers

• Snake River Farms: American Wagyu and premium Angus beef producer selling directly to consumers and high-end restaurants. Comparable in premium Black-Angus-equivalent positioning, DTC gifting model, and chef-driven customer base.
• Niman Ranch: Network of independent family farmers raising sustainable, humanely raised livestock (including beef) sold through premium retail and foodservice channels. Closely overlaps with Revier on sustainability messaging, breed quality, and fine-dining/wholesale distribution.
• Country Natural Beef: Cooperative of family ranches producing natural, hormone-free beef marketed through premium retail and foodservice channels. Comparable business model (multi-family producer network), sustainability claims, and premium positioning.
• Thousand Hills Cattle Co. Minnesota-based producer of lifetime-grazed, sustainably raised Angus beef marketed directly to consumers and restaurants. Most directly comparable to Revier in geography, breed, sustainability positioning, and target customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reviercattle
• Facebookfacebook.com/RevierCattle
• LinkedInlinkedin.com/company/revier-cattle-company
• Instagraminstagram.com/reviercattle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revier Cattle Company