Deanna Burks Design

What Deanna Burks Design does

Deanna Burks Design is a sole proprietorship brand and website design consultancy based in the Greater Nashville, Tennessee area, operating under the DBA "The Brandess." The firm designs brands, websites, and digital experiences for service businesses nationwide, with services delivered remotely. Core deliverables center on The Full Brand Package, a project-based engagement from $7,000 that bundles brand strategy, visual identity design, a custom Squarespace website, HoneyBook CRM configuration, social media and document templates, SEO foundations, and AI Engine Optimization (AIEO). Individual modules can be purchased à la carte, and lower-friction standalone services include the AIEO Visibility Audit ($750 flat fee) and a Mini Site & Brand Audit.

The underlying technology stack is platform-led rather than proprietary: Squarespace serves as the website build platform (the founder is a Squarespace Circle member), HoneyBook is configured as a standardized client CRM, and Flodesk is used for email marketing. AI capabilities are applied rather than built - AIEO leverages third-party AI platforms (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) and tooling including Perplexity to audit and improve client visibility in AI-generated recommendations. There is no proprietary model, training pipeline, or patent portfolio.

Commercially, the firm operates a direct sales model with discovery-call-led engagement and no external funding, no parent company, and no subsidiaries. The customer base of 200+ brands over 25 years is distributed across SMB service verticals including photography, interior design, real estate, wedding and event services, law, construction, education consulting, and entertainment - with no apparent anchor accounts and a sole-operator capacity ceiling. Marketing is portfolio-driven, supplemented by client testimonials, organic social, and a Flodesk newsletter.

Name

Deanna Burks Design

Legal name

Deanna Burks, The Brandess

Website

https://deannaburks.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Deanna Burks Design is a sole-proprietor brand and website design consultancy in the Nashville area that provides branding, Squarespace website design, HoneyBook CRM setup, and AIEO optimization primarily to service businesses across the United States.

Ownership category

akta.pro rank

Product category

Brand & Website Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand strategy services
• Website design services
• Visual identity design
• AI engine optimization
• Digital experience design

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full Brand Package: Comprehensive brand strategy, identity design, website design, CRM setup, templates, SEO foundation, and AIEO bundled into one project-based service. Priced from $7000 and up with flexible payment plans and discounts for upfront payment.
2. AIEO Visibility Audit: Standalone audit service delivering AI visibility score, platform-by-platform analysis, and prioritized fix list. Flat fee of $750 per audit.
3. Individual Service Components: Brand Strategy, Brand Design, Website Design, Templates, AI Visibility, and Tailored Digital Solutions available as individual engagements. Pricing confirmed after discovery call.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Deanna Burks Design (operating under the trademarked brand 'The Brandess') is a Nashville-based boutique design studio that delivers brand strategy, brand identity design, and custom Squarespace website design for service businesses. The flagship Full Brand Package bundles positioning, messaging, visual identity, website build, HoneyBook CRM setup, social media templates, SEO foundation, and AI Engine Optimization (AIEO) into a single project engagement, with individual services available separately.

Product overview

Deanna Burks Design operates as a single-operator boutique agency (The Brandess™) offering brand strategy, design, and digital experience services primarily for service businesses. The core offering is The Full Brand Package—a unified service combining brand strategy, brand design, website design, HoneyBook CRM setup, templates, SEO, and AIEO. Individual services can be purchased separately as modules including Brand Strategy, Brand Design, Website Design, Templates, AIEO Visibility Audit, Mini Site & Brand Audit, and HoneyBook Setup. All website projects are built on Squarespace. The AIEO Visibility Audit is also offered as a standalone service.

Differentiator

Problem solved

Functional benefit

Products and services

• The Full Brand Package Comprehensive brand strategy, identity design, Squarespace website, HoneyBook CRM setup, social media templates, SEO foundation, and AIEO bundled into one project-based service for service businesses seeking an end-to-end brand and website overhaul.
• AIEO Visibility Audit Standalone audit service evaluating AI engine recommendation presence across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, delivering an AI Visibility Score across six dimensions and a prioritized fix list for service businesses that want AI visibility work without a full rebrand.
• Mini Site & Brand Audit Entry-level audit offering a site and brand evaluation with estimated pricing provided before a discovery call, designed for prospective clients considering a brand or website engagement.
• HoneyBook Setup CRM configuration service setting up HoneyBook for client intake, contracts, invoices, and automated workflows matched to the client's business processes and brand identity.

Quantifiable outcome

• 35% increase in premium inquiries
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• SquarespacecoreTechnology or IntegrationPrimary website development platform. As a Squarespace Circle member with 25 years of experience, all client websites are built on Squarespace for fully custom, high-end results that clients can manage independently after launch.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: Full-service digital marketing and web design agency at much greater scale. Competes for the same SMB service-business budget for website and brand work, but competes on volume and price rather than boutique positioning.
• Pentagram: Large independent design consultancy covering brand strategy, identity, and digital. Operates in the same brand-design space as Deanna Burks Design but at a completely different scale, client type, and price point.
• Landor & Fitch: Global brand strategy and design consultancy. Comparable brand strategy + identity design work, but serves enterprise clients and is not directly competitive for SMB service businesses.

Direct peers

• Salted Stone: Boutique brand, web design, and digital marketing agency working with growth-stage SMB and mid-market service clients. Comparable integration of brand, web, and CRM-style services under one engagement.
• Three Layer Brand: Brand strategy and website design studio focused on women-owned service businesses. Operates with a similar bundled brand-and-website package model and direct-to-client sales motion.
• Bolder & Co Creative: Boutique brand strategy and Squarespace web design for female founders and service providers. Comparable in service menu, vertical focus, and premium-project pricing.
• Honeycomb Creative: Boutique brand and web design studio serving small businesses and creators. Similar project-based, packaged service model for SMB clients in service verticals.
• GRAYBOX: Web design and development agency building conversion-focused sites for SMBs and service businesses. Comparable website build + brand-positioning offering, though with a larger team.
• Avec Creative: Boutique brand and website design studio serving service-based entrepreneurs. Highly comparable business model: full brand package pricing, Squarespace builds, and vertical focus on SMB service businesses.

Others

• Honeybook (platform): CRM/workflow platform for service businesses that Deanna Burks Design is a Certified professional for. Ecosystem participant: partner/vendor whose product is embedded in the studio's delivery, not a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thedeannaburks
• LinkedInlinkedin.com/company/deanna-burks-events-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deanna Burks Design