Marked

What Marked does

Marked is a Ghent-based B2B marketing agency founded in 2016 that serves ambitious startups, scale-ups, and SMEs (kmo's) primarily in Belgium's East and West Flanders region. The firm specializes in strategic marketing, performance marketing, growth marketing, demand generation, and lead generation, using a data-driven approach to translate client business objectives into result-oriented marketing strategies. Its core offering is bespoke (maatwerk) marketing execution — there are no self-serve SaaS products, packaged technology platforms, or disclosed proprietary technology; the "technology" is a methodology of data-informed campaign design and execution applied by a small specialist team.

On July 3, 2025, Marked was acquired by Unikoo, a Belgian strategic and operational partner for growth businesses with more than 50 employees and offices across Flanders. The transaction was Unikoo's fourth acquisition in a single year, following the integrations of HiPPO, Blue Zoo, and Valued, and it converts Marked from an independent agency into a wholly-owned subsidiary within a rollup spanning finance, marketing & communications, HR & office management, and technology services. Post-acquisition, Marked's revenue mechanics, customer roster, and pricing are not publicly disclosed; based on headcount (1-10) and a service-only model, revenue is inferred to be sub-EUR 1M.

Name

Marked

Legal name

Marked

Website

https://marked.be

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Marked is a Ghent-based B2B marketing agency providing data-driven strategic, performance, and growth marketing — including demand and lead generation — to ambitious startups, scale-ups, and SMEs in Belgium.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• B2B marketing services
• Demand generation marketing
• Lead generation agency
• Growth marketing strategy
• Strategic marketing consulting

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Marked is a Ghent-based strategic marketing agency that helps ambitious B2B companies (startups, scale-ups, SMEs) become thought leaders in their niche through strategic, performance, and growth marketing services. The agency's core offering centers on demand generation, quality lead generation, and data-driven marketing strategies that translate business objectives into result-oriented marketing plans. Customized solutions (maatwerk) are designed to deliver sustainable, scalable growth for clients.

Product overview

Marked is a single-service marketing agency offering strategic, performance, and growth marketing services for B2B companies. The agency provides data-driven, customized marketing solutions focused on demand generation and lead generation, helping clients translate business objectives into result-oriented marketing strategies to achieve sustainable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic marketing services Strategic marketing services aimed at B2B companies (startups, scale-ups, SMEs) that translate business objectives into result-oriented marketing strategies, including data-driven planning and execution.
• Performance marketing services Performance marketing services that drive measurable results for B2B clients through data-driven campaign execution and optimization.
• Growth marketing services Growth marketing services designed to help B2B companies (startups, scale-ups, SMEs) achieve sustainable and scalable growth through structured marketing programs.
• Demand generation services Demand generation services that build predictable demand pipelines for B2B companies through targeted marketing programs.
• Lead generation services Lead generation services that produce qualified, high-quality leads for B2B clients as a core area of specialization.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Duval Branding: Belgian agency offering branding and marketing services to B2B and growth-stage companies. Comparable on Belgian geography, on a strategy-first approach to brand and marketing, and on serving ambitious SME and scale-up clients.
• Brandhome: Belgian branding and marketing agency serving ambitious growth companies, scale-ups, and SMEs. Comparable to Marked on Flemish geography, B2B focus, and on combining strategic positioning with performance-driven marketing execution.
• The Reference: Belgian digital agency offering strategy, branding, and digital marketing services. Comparable on Belgian geography and on serving ambitious growth companies and SMEs with integrated marketing services.
• Stein IAS: Global B2B creative and content agency focused on demand generation and customer engagement for B2B brands. Comparable to Marked on B2B specialization, demand/lead generation focus, and emphasis on measurable business outcomes.
• Wijs: Belgian marketing and communication agency offering strategic, digital, and brand services. Comparable to Marked on Belgian geography, B2B and SME client base, and full-service marketing agency positioning.
• Intracto: Belgian digital marketing and technology agency offering performance marketing and growth services to B2B and B2C clients. Closest comparable in terms of geography, full-service digital marketing scope, and Belgian SME/startup client base.
• Velocity Partners: B2B marketing agency specializing in technology and B2B clients with services in demand generation, content, and ABM. Comparable to Marked on B2B-only positioning and on targeting ambitious technology and growth-company clients.
• The Marketing Practice: Specialist B2B marketing agency focused on demand generation, lead generation, and ABM for enterprise technology and B2B clients. Directly comparable on B2B specialization, demand/lead generation focus, and result-oriented methodology.

Broad incumbents

• gyro: Global B2B marketing agency offering brand, content, and demand generation to enterprise clients. Comparable on B2B-only positioning and on integrating strategy with measurable marketing outcomes, though at much larger scale.
• Unikoo: Parent company and strategic operating group offering finance, marketing, HR, and technology services to growth businesses across Flanders. Comparable to Marked on B2B growth-company client base, but broader in scope and now effectively the acquirer of Marked's services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/markedagency
• LinkedInlinkedin.com/company/markedbelgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marked