Elite Equestrian magazine

What Elite Equestrian magazine does

Elite Equestrian magazine is a privately held US equestrian lifestyle media brand founded in 2008 by Bill and Noelle Vander Brink. The company publishes a bi-monthly glossy 8.5x11-inch print magazine covering all major English and Western equestrian disciplines alongside luxury lifestyle content including fashion, art, real estate, travel, and home decor. Print copies are distributed at over 2,000 selective US venues, while digital issues are hosted on the FlipHtml5 platform and made available free of charge worldwide with hyperlinked advertising. The magazine serves affluent equestrian enthusiasts including riders, owners, trainers, grooms, and spectators, with editorial reach validated by 150,000+ weekly web visitors, 50,000+ weekly digital readers, 50,000+ social followers, and 1.3 million Google search appearances in 2021.

The company's core product stack combines the flagship Elite Equestrian Magazine, digital issues, paid print subscriptions, and a portfolio of sub-brand publications including Western Equestrian, the Florida Show Season Guide, the NE Show Season Guide, and the Equinista fashion section. Distribution is concentrated at prestigious equestrian events where the company holds official media partnership status with the HITS show circuit, the Washington International Horse Show, the Pennsylvania National Horse Show, Longines US Events, and Live Oak International. Content is additionally syndicated through the EQUUS Television Network on streaming platforms including Roku, Apple TV, and Amazon Fire.

The business operates four primary revenue streams: print and digital advertising sold to both endemic equestrian businesses (tack, feed, show clothing, performance veterinarians, equestrian real estate) and non-endemic luxury brands (jewelry, automotive, aviation, wealth management); paid print subscriptions; professional services through the affiliated Elite Equestrian Media agency offering equestrian branding, digital marketing, and social media management; and direct-to-consumer retail through proprietary products such as the Horse Record Book Mare and Foal. The publication carries a specialized editorial bench including dedicated Art & Antiques, Equine Art, Fashion, and Legal editors plus contributing veterinary and training specialists. As of March 2026, Elite Equestrian is ranked the #1 US Equestrian Lifestyle Magazine by Equestrian Prestige Worldwide and #5 globally among all equestrian magazines by Feedspot.

Name

Elite Equestrian magazine

Legal name

Elite Equestrian magazine

Website

https://eliteequestrianmagazine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Equestrian magazine is a privately held US bi-monthly equestrian lifestyle publication founded in 2008, distributed at 2,000+ US venues and digitally worldwide via FlipHtml5. It monetizes through print and digital advertising, subscriptions, an affiliated agency, and branded products serving affluent equestrian readers.

Ownership category

akta.pro rank

Product category

Equestrian Lifestyle Magazine Publishing

NAICS

Periodical Publishers (513120), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Equestrian lifestyle magazine
• Print advertising media
• Digital publishing platform
• Luxury brand advertising
• Equestrian content publishing

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print and Digital Advertising: Primary revenue stream from display advertising sold to endemic equestrian businesses and non-endemic luxury brands. Advertising packages include print issues with hyperlinked digital issues, providing comprehensive national exposure.
2. Print Subscriptions: Bi-monthly glossy print subscription model distributed at over 2,000 locations nationwide plus direct subscriptions.
3. Elite Equestrian Media Agency Services: Affiliated agency providing equestrian branding, digital marketing, and social media management services to external clients, monetizing internal expertise.
4. Proprietary Products: Sale of branded products such as the Horse Record Book Mare and Foal, representing direct-to-consumer retail monetization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Elite Equestrian magazine publishes a bi-monthly glossy 8.5x11-inch print equestrian lifestyle magazine distributed at over 2,000 selective locations nationwide, with free digital issues accessible worldwide via FlipHtml5. The publication covers all major English and Western equestrian disciplines alongside luxury lifestyle content (fashion, art, real estate, travel), and operates an affiliated agency (Elite Equestrian Media) providing equestrian branding and digital marketing services to external clients.

Product overview

Elite Equestrian magazine is a media publishing company offering a unified portfolio of print and digital equestrian lifestyle publications. The core product is the flagship bi-monthly Elite Equestrian Magazine, complemented by digital issues accessible worldwide via FlipHTML5, print subscriptions distributed at elite venues, and specialized sub-brand publications including Western Equestrian, Florida Show Season Guide, NE Show Season Guide, and Equinista. The company positions itself as the #1 U.S. equestrian lifestyle magazine, with content spanning sport achievement, luxury lifestyle, and industry stewardship across all major equestrian disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Horse Record Book Mare and Foal: A proprietary physical product extending the brand into direct-to-consumer retail monetization.
• Elite Equestrian Media

Products and services

• Elite Equestrian Magazine (Flagship Print Edition) A bi-monthly glossy 8.5x11-inch equestrian lifestyle magazine covering comprehensive equestrian lifestyle content including sport achievement, luxury lifestyle, and industry stewardship. Distributed nationally at over 2,000 selective locations including tack shops, major shows, and prestigious venues. Targeted at affluent equestrian enthusiasts, riders, owners, trainers, grooms, and spectators.
• Digital Issues Online digital issues of Elite Equestrian Magazine hosted on FlipHtml5, accessible worldwide free of charge with hyperlinked advertisements. Read by approximately 50,000+ weekly digital readers globally, with all archived issues remaining online for continued advertiser exposure.
• Print Subscriptions Paid subscription service for physical bi-monthly delivery of Elite Equestrian Magazine alongside digital access. Print subscription pricing not publicly disclosed. Distributed to over 2,000 selective locations nationwide.
• Western Equestrian Publication A specialized publication and guide focused on Western equestrian disciplines including Cutting, Reining, Rodeo, and Roping.
• Florida Show Season Guide A seasonal guide publication covering the Florida equestrian show season, with spring/fall and winter issues aligned to the Winter Equestrian Festival and Global Dressage Festival in Wellington, Florida.
• NE Show Season Guide A seasonal guide publication covering the Northeast equestrian show season, including coverage of major events such as the Hampton Classic and HITS Hudson Valley.
• Equinista A dedicated section/edition focused on equestrian fashion and style content within the Elite Equestrian publication portfolio.
• Elite Equestrian Media Agency Services A closely affiliated agency providing equestrian branding, digital marketing, and social media management services to external clients. Staffed by equestrians who are also media experts, monetizing internal expertise into a profitable service offering.
• Horse Record Book Mare and Foal A proprietary physical product extending the Elite Equestrian brand into direct-to-consumer retail monetization, providing a record-keeping book for mare and foal horse management.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• EQUUS Television NetworkcoreTechnology or IntegrationStrategic cross-platform syndication partnership with EQUUS Television Network, a global equestrian lifestyle network. Magazine articles are syndicated for streaming on modern platforms including Roku, Apple TV, and Amazon Fire, ensuring brand visibility on high-growth distribution channels and engaging modern equestrian audiences who consume media via streaming services.
• Elite Equestrian MediacoreStrategic or Co-development PartnerClosely affiliated agency focused on equestrian branding, digital marketing, and social media management for external clients. Staffed by equestrians who are also media experts, providing specialized authentic industry guidance. Represents vertical integration of the magazine's internal expertise into a profitable service offering.
• HITS Show CircuitmajorGTM or Marketing PartnerOfficial publication and media partner for the HITS show circuit, one of the premier hunter/jumper show circuits in the United States.
• Washington International Horse ShowmajorGTM or Marketing PartnerOfficial publication partner for the Washington International Horse Show, a prestigious annual equestrian competition.
• Pennsylvania National Horse ShowmajorGTM or Marketing PartnerOfficial media partner for the Pennsylvania National Horse Show, a major annual equestrian exhibition.
• Longines US EventsmajorGTM or Marketing PartnerOfficial publication partner for Longines US equestrian events, connecting with high-profile international show jumping competitions.
• FeedspotminorOthersThird-party media ranking service that has ranked Elite Equestrian as #5 globally among equestrian magazines, providing independent validation of readership and brand credibility.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dressage Today: Discipline-specific equestrian magazine focused exclusively on dressage. Comparable as a peer within Elite Equestrian's multi-discipline coverage scope, especially for the Global Dressage Festival content.
• Chronicle of the Horse: Long-established equestrian publication covering hunter/jumper, dressage, eventing, and foxhunting with a strong show coverage focus. Directly comparable as a multi-discipline equestrian magazine serving similar competitive sport audiences.
• Practical Horseman: Equestrian training and sport publication covering hunters, jumpers, and dressage with practical instruction focus. Comparable to Elite Equestrian in covering English riding disciplines and serving active competitors.
• EQUUS Magazine: Consumer equestrian magazine focused on horse health, care, and training. Direct competitor in the U.S. equestrian consumer magazine category with overlapping reader demographics.
• Sidelines Magazine: Equestrian lifestyle magazine with strong presence at horse shows and events, particularly in the hunter/jumper circuit. Comparable as a competing equestrian lifestyle publication with similar advertiser mix.
• Horse Illustrated: General-interest equestrian magazine covering all disciplines and English/Western riding. Comparable as a mainstream consumer equestrian publication with broader demographic reach.
• The Plaid Horse: Hunter/jumper-focused equestrian magazine with strong digital and print presence at U.S. shows. Directly comparable competitor for show-jumping content, advertiser mindshare, and show-goer readership.

Regional players

• Horse & Hound: U.K.-based flagship equestrian magazine covering all disciplines with strong international prestige. Comparable as a global equestrian lifestyle publication but operating primarily in the British market where Elite Equestrian has limited print presence.
• Equestrian Life: Australian equestrian lifestyle magazine covering all disciplines with strong regional show coverage. Comparable in editorial format to Elite Equestrian but serves the Australian market rather than U.S./international.

Emerging players

• Arabian Horse World: Specialized magazine dedicated to Arabian horses covering breeding, showing, and lifestyle. Comparable as a discipline-specific equestrian publication within Elite Equestrian's broader multi-discipline umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Eliteequestrianmagazine
• Xx.com/EquineFlair
• Facebookfacebook.com/EliteEquestrian
• LinkedInlinkedin.com/company/american-golfer-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Equestrian magazine