Elite Public Relations Group

What Elite Public Relations Group does

Elite Public Relations Group is Taiwan's largest independent PR conglomerate, founded in 1987 by C.C. Koong as Taiwan's first local public relations company and headquartered at 7F., No. 51, Dongxing Rd., Xinyi Dist., Taipei City. The group operates as a platform of 13 wholly-owned specialized subsidiaries — including Elite PR, K-Concepts PR, Apex PR, Bravo PR, Clavis PR, Focus Digital Marketing, MediCom PR, Fides Corporate Sustainability, AimHit PR, HealthCom PR, MediCom APAC, i-Concepts IMC, and BON! IMC — each focused on a distinct communications discipline or industry vertical. The group employs approximately 200 PR consultants and multimedia design professionals and has served more than 200 enterprise clients across eight industry verticals: consumer technology, finance, FMCG/entertainment, technology/startup, healthcare/medical, digital communication, issue management, and sports marketing. Named client logos include Coca-Cola, Heineken, adidas, The North Face, UNIQLO, Levi's, Gap, KPMG, Yahoo, Singapore Airlines, FamilyMart, and Taiwan government entities including the Ministry of Education (教育部) and the Ministry of Health and Welfare (國健署).

The business model is B2B professional services delivered on a quote-based, project and retainer basis (pricing not publicly disclosed). Services span crisis management, corporate communications, media relations, analyst relations, CSR consulting, event marketing, campus communication, digital marketing, internal communication, integrated marketing, channel marketing, transnational coordination, and professional matchmaking. The group maintains a proprietary operational framework called the "Eight Major Genes" and offers differentiated methodologies including a pre-to-post Crisis Management Module and transmedia storytelling techniques (Focus Digital Marketing). The go-to-market motion is sales-led, relationship-based direct sales to enterprises, government agencies, and organizations in Taiwan, supplemented by an international coordination and partner-referral model. Geographic presence includes a Tokyo office established in 2018, MediCom APAC for broader Asia-Pacific healthcare work, and a network of international PR alliance partners enabling cross-border client coverage.

The group is privately held and founder-owned; no parent company, public listing, or institutional investor backing is disclosed. Growth has been entirely organic, driven by the sequential launch of specialized subsidiaries since 1987 rather than acquisitions. Recent additions include i-Concepts IMC (2020, integrated marketing and influencer engagement) and BON! IMC (2025, bespoke IMC strategy). The group has won regional recognition including Asia Pacific PR Awards, CIPRA Awards, Excellent PR Awards (Public Relations Foundation / 公關基金會), Yahoo! Big Idea Chair Awards, Goldfinger Integrated Marketing Award, and Shanghai PR Excellence Awards.

Name

Elite Public Relations Group

Legal name

Elite Public Relations Group

Website

https://eliteprgroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Founded in 1987, Elite Public Relations Group is Taiwan's largest independent PR conglomerate, operating 13 specialized subsidiaries that deliver integrated communications, digital marketing, healthcare PR, financial communications, and sports marketing to 200+ enterprise and government clients across eight industry verticals, with additional presence in Tokyo.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public relations services
• Corporate communications consulting
• Crisis management advisory
• Media relations services
• Integrated marketing communications

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional PR Services: Full-service public relations agency providing comprehensive communication services including crisis management, corporate communications, media relations, digital marketing, event marketing, sports marketing, and integrated marketing across multiple industry verticals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Elite Public Relations Group provides full-service B2B public relations consulting through 13 specialized subsidiaries, delivering crisis management, corporate communications, media relations, investor and analyst relations, digital marketing, event marketing, sports marketing, healthcare communications, financial communications, and CSR/sustainability consulting across eight industry verticals. The group serves enterprises, brands, and government organizations in Taiwan and internationally, supported by a Tokyo office and a global alliance network of partner PR firms.

Product overview

Elite Public Relations Group is a portfolio of 13 subsidiary companies offering a comprehensive range of public relations and communications services. The group operates as a platform of specialized subsidiaries covering distinct PR disciplines: core PR consulting (Elite PR), B2B technology PR (Apex), fashion/entertainment/sports (K-Concepts), financial communications (Clavis), digital/integrated marketing (Focus Digital Marketing, i-Concepts IMC, BON! IMC), healthcare communications (MediCom PR, MediCom APAC, HealthCom/Hope Communications), sustainability and reputation management (Fides), sports marketing (AimHit), and general innovation-driven PR (Bravo). Supporting these are cross-cutting service modules including crisis management, corporate social responsibility, corporate communications, media relations, analyst relations, event marketing, campus communication, digital marketing, internal communication, integrated marketing, channel marketing, and international coordination. The group, founded in 1987 and headquartered in Taipei, employs approximately 200 people and serves more than 200 corporate clients. The group also maintains a Tokyo office (established 2018) and international alliance partnerships extending coverage to Asia and globally.

Differentiator

Problem solved

Functional benefit

Brands

• 精英公关 (Elite PR): Flagship PR subsidiary of Elite PR Group, providing comprehensive PR services across technology, consumer, and financial sectors.
• 楷模公关 (K-Concepts PR)
• 经典公关 (Apex PR)
• 精采公关 (Bravo PR)
• 经湛公关 (Clavis PR)
• 精准数位策略行销 (Focus Digital Marketing)
• 精萃公关 (MediCom PR)
• 群萃公关 (HealthCom PR)
• 精承永续 (Fides Corporate Sustainability)
• 精炼公关 (AimHit PR)
• 精萃亚太公关 (MediCom APAC)
• 映沛整合行销 (i-Concepts IMC)
• 淬萃整合营销 (BON! IMC)

Products and services

• Elite PR (精英公關) The flagship PR subsidiary of Elite PR Group, providing comprehensive public relations services across consumer technology, financial, mobile, and online sectors for enterprises and brands.
• K-Concepts PR (楷模公關) Fashion, entertainment, and sports/leisure communications specialist serving fashion brands, entertainment companies, FMCG, watches/jewelry, and tourism clients.
• Apex PR (經典公關) B2B technology communications firm specializing in hardware, semiconductors, telecom, software, and energy sectors for multinational and local technology companies.
• Bravo PR (精采公關) Innovation-driven PR subsidiary with expertise in campus communication, digital PR, and brand story marketing.
• Clavis PR (經湛公關) Financial and corporate communications specialist offering integrated PR and communication strategies for M&A, capital markets, asset management, real estate investment, and investor relations.
• Focus Digital Marketing (精準數位策略行銷) Integrated online marketing subsidiary combining PR topic insights with digital media strategies using transmedia storytelling techniques for cross-platform online and offline engagement.
• MediCom PR (精萃公關) Healthcare communications subsidiary with professional consultants combining medical expertise and consumer marketing thinking for health communications.
• Fides Corporate Sustainability (精承永續企業顧問) CSR and corporate sustainability consulting subsidiary specializing in corporate and government reputation management and public issue communication, including CSR strategy planning and crisis management.
• HealthCom PR / Hope Communications (群萃公關) Healthcare communications subsidiary focusing on gender health, hematology, rare diseases, lifestyle diseases, and wellness, positioning itself as a Change Maker in healthcare PR.
• AimHit Sports Marketing (精鍊公關) Sports marketing subsidiary providing long-term strategic planning and brand management through sports industry resources for brand promotion.
• MediCom APAC (精萃亞太公關) Healthcare innovation subsidiary covering medical devices, policy advocacy, and brand elevation across Asia-Pacific markets, aligned with a 'thinking globally, rooted locally' strategy.
• i-Concepts IMC (映濠整合行銷) Integrated marketing communications subsidiary combining PR, social media, advertising tools, and influencer marketing for all-around communication plans.
• BON! IMC (澄萃整合營銷) Bespoke Integrated Marketing Communications (IMC) strategy subsidiary identifying brand value propositions through earned media, digital/social engagement, strategic content, and cross-sector partnerships.

Quantifiable outcome

• Served more than 200 companies and enterprises
• +2 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• International PR Companies NetworkcoreStrategic or Co-development PartnerStrategic partnerships with international PR companies enabling service expansion across Asia and globally. The group leverages these partnerships to provide coordinated PR services for multinational clients.
• Local PR Companies (Japan)coreStrategic or Co-development PartnerStrong network of Japanese partners specializing in different sectors and services, developed through years of international collaboration experience. Partners selected based on client requirements and budget.
• Local PR Companies (Asia-Pacific)coreChannel Partner/ Reseller/ DistributorNetwork of recommended local PR companies across different Asian markets to serve clients' regional PR needs through professional matchmaking services.

Scale indicators6 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• Havas PR (Havas Red & Havas Just): Global communications group with dedicated PR, health, and integrated marketing agencies operating across Asia-Pacific — comparable to Elite's structure of specialty subsidiaries serving consumer, health (MediCom), and corporate clients.
• Edelman: World's largest independent PR firm with deep Asia-Pacific operations serving multinational corporations across consumer, technology, healthcare, and financial verticals — directly comparable to Elite's full-service, multi-vertical agency model but at global scale.
• FleishmanHillard: Omnicom-owned global PR network with strong Asia presence, offering corporate communications, crisis management, and integrated marketing — directly comparable to Elite PR and Clavis PR service offerings and target client base.
• Burson (BCW): WPP-owned global PR and communications agency with Asia-Pacific operations spanning corporate, financial, healthcare, and technology communications — comparable to Elite's specialty subsidiaries (Clavis, MediCom, Apex).
• Weber Shandwick: WPP-owned global PR firm with extensive Asia-Pacific operations serving consumer, technology, healthcare, and B2B clients — directly comparable to Elite's broad vertical coverage and multinational client roster.
• Ogilvy PR: WPP-owned integrated marketing and PR network operating across Asia with deep consumer brand and corporate communications expertise — comparable to Elite PR's integrated offerings including K-Concepts' consumer/fashion work and Focus Digital Marketing.

Emerging players

• The Hoffman Agency: Independently-held B2B technology PR firm with Asia-Pacific operations in Silicon Valley, London, Beijing, Shanghai, Tokyo, and Singapore — directly comparable to Elite's Apex PR subsidiary serving B2B technology clients (semiconductor, telecom, software).

Regional players

• Hakuhodo: Japan's second-largest advertising agency group with significant PR and integrated communications operations in Greater China and across Asia — comparable to Elite as a regional full-service communications group, particularly relevant given Elite's Tokyo-Taiwan cross-border focus.
• dentsu: Japan-headquartered global advertising and communications group with substantial Asia-Pacific PR operations through Dentsu PR and other subsidiaries — comparable to Elite as a large Asia communications platform serving multinational and local clients.

Direct peers

• Allison Worldwide: Mid-sized global independent PR and integrated communications agency serving consumer, technology, healthcare, and corporate clients with a multi-office model — comparable to Elite as a multi-vertical, multi-subsidiary agency serving similar enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ElitePRGroup
• Facebookfacebook.com/eliteprgroup
• LinkedInlinkedin.com/company/elite-pr-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Public Relations Group