Advantech B+B SmartWorx
- Company typePublic
- Founded1983
- HeadquartersOttawa, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Advantech B+B SmartWorx firmographics
Firmographics- Name
- Advantech B+B SmartWorx
- Legal name
- Advantech Co., Ltd.
- Website
- https://advantech-bb.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Advantech B+B SmartWorx industry classification
Industry- Product category
- Industrial IoT Connectivity Hardware
- NAICS
- Other Communications Equipment Manufacturing (33429), Other Communications Equipment Manufacturing (334290), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823), Computer Peripheral Equipment, Nec (3577), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI)
- akta.pro secondary industries
- Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD), Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF), IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where Advantech B+B SmartWorx is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- United States
- HQ region
- North America
Markets served
Advantech B+B SmartWorx business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Industrial Hardware Products: Sale of embedded computers, industrial PCs, IoT devices, panel PCs, data acquisition modules, serial device servers, Ethernet switches, wireless I/O modules, and edge AI solutions. Hardware products sold as one-time purchases with varying price points from $40 to $785.
- Software and Platform Services: WISE-PaaS cloud platform services for IoT application deployment, edge management, and industrial analytics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalog with unit pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Advantech B+B SmartWorx product offering
Product offeringCore offering
Advantech B+B SmartWorx designs, manufactures, and sells industrial M2M and IoT connectivity hardware including serial device servers, remote I/O modules, wireless I/O modules, Ethernet switches, USB-to-serial converters, and embedded thin clients. Its product portfolio spans the ADAM, WISE, EKI, UNO, and ULI series, supporting industrial automation, data acquisition, and edge intelligence deployments. The company integrates its hardware with the WISE-PaaS cloud platform and WISE ecosystem for end-to-end IoT solutions.
Product overview
Advantech is an industrial IoT and embedded computing company offering a comprehensive portfolio of edge computing and IoT solutions. The product ecosystem includes multiple interconnected product lines: the ADAM series (remote I/O modules and serial device servers for data acquisition and serial-to-Ethernet communication), WISE series (wireless I/O modules for WiFi-enabled IoT monitoring), EKI series (unmanaged Ethernet switches for network connectivity), UNO series (embedded computers and thin clients for edge computing), and ULI series (USB and serial communication peripherals including converters and isolators). The portfolio spans AIoT Software and Solutions, Edge and Device Products (including Industrial Servers & IPC, Network Communications, Panel PCs/HMI & Displays, Embedded Computers, IoT Gateways, Wireless Sensing, Remote I/O, Industrial Computer Boards, Mobile Tablets, and Edge AI Solutions), and Peripherals & Modules. The company integrates edge intelligence with an AI-accelerated WISE ecosystem for software-integrated transformation.
Differentiator
Problem solved
Functional benefit
Brands
- WISE: WISE is Advantech's edge intelligence and IoT platform ecosystem, including WISE-PaaS, WISE-Edge, and related wireless I/O modules and solutions.
- ADAM
- UNO
- EKI
- ULI
Products and services
- USB-4761-CE
Quantifiable outcome
- 24-hour dispatch capability for standard orders
- +1 more outcomes
Companies that use Advantech B+B SmartWorx
Customer profileSegments4 records
Ideal customer profiles3 records
Advantech B+B SmartWorx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Advantech B+B SmartWorx partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ThinManagercore
- Intelcore
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Advantech B+B SmartWorx competitors and assessment
Company assessmentDirect peers
- Moxa: Moxa is a leading global provider of industrial networking, serial connectivity, and edge connectivity solutions. Directly comparable to Advantech B+B SmartWorx across serial device servers, industrial Ethernet switches, and IIoT gateways, with similar industrial-automation customer base.
- HMS Networks: HMS Networks (including Anybus, Ewon, and Ixxat brands) is a major industrial communication and IIoT connectivity provider. Highly comparable to Advantech B+B SmartWorx on protocol gateways, industrial networking, and remote-access solutions.
- Axiomtek: Axiomtek designs and manufactures industrial PCs, embedded computing platforms, and IoT gateways. Closely comparable to Advantech B+B SmartWorx's UNO embedded computer and IoT gateway product families serving similar industrial customers.
- Digi International: Digi International provides M2M and IoT connectivity products including cellular routers, serial device servers, and embedded modules. Competes head-to-head with Advantech B+B SmartWorx in industrial M2M/IoT gateways and remote connectivity.
- Lantronix: Lantronix specializes in serial-to-Ethernet device servers, IoT gateways, and remote management solutions for industrial and medical markets. Direct overlap with Advantech B+B SmartWorx's ADAM and ULI product lines and similar SMB/enterprise customer profile.
- ICP DAS: ICP DAS specializes in remote I/O modules, data acquisition, and industrial communication products - directly competing with Advantech B+B SmartWorx's ADAM remote I/O and serial converter product families.
- Red Lion Controls: Red Lion Controls provides industrial networking, automation, and HMIs with strong overlap in Ethernet switches, protocol conversion, and remote monitoring - directly comparable to Advantech B+B SmartWorx's EKI and ADAM portfolios.
Broad incumbents
- Cisco (IoT/Industrial Networking): Cisco's industrial networking and IoT portfolio (including industrial Ethernet switches and IoT gateways) overlaps with Advantech B+B SmartWorx's EKI and edge products, though Cisco is a broad incumbent rather than an IIoT specialist.
- Siemens (Industrial Networking): Siemens offers industrial communication and networking solutions (SCALANCE, RUGGEDCOM) that compete with Advantech B+B SmartWorx in factory automation networking, but as part of a much broader industrial automation portfolio.
- Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) provides cellular IoT gateways, modules, and connectivity services. Comparable to Advantech B+B SmartWorx on cellular IoT/M2M gateways but operates at much larger scale with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advantech B+B SmartWorx social profiles
Digital presenceAdvantech B+B SmartWorx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantech B+B SmartWorx leadership team
Management profileNumber of profiles
Advantech B+B SmartWorx subsidiaries and ownership
Company hierarchySubsidiaries1 record
Advantech B+B SmartWorx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantech B+B SmartWorx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantech B+B SmartWorx
What does Advantech B+B SmartWorx do?
Advantech B+B SmartWorx designs, manufactures, and sells industrial M2M and IoT connectivity hardware including serial device servers, remote I/O modules, wireless I/O modules, Ethernet switches, USB-to-serial converters, and embedded thin clients. Its product portfolio spans the ADAM, WISE, EKI, UNO, and ULI series, supporting industrial automation, data acquisition, and edge intelligence deployments. The company integrates its hardware with the WISE-PaaS cloud platform and WISE ecosystem for end-to-end IoT solutions.
Is Advantech B+B SmartWorx a public or private company?
Advantech B+B SmartWorx is a public company. It is classified as corporate owned and is currently operating.
When was Advantech B+B SmartWorx founded?
Advantech B+B SmartWorx was founded in 1983. It employs 251 to 500 people.
Where is Advantech B+B SmartWorx based?
Advantech B+B SmartWorx is headquartered in Ottawa, United States, in the North America region.
How does Advantech B+B SmartWorx make money?
Two revenue lines are on record. Industrial Hardware Products are the primary driver. The others are software and Platform Services.
Who are Advantech B+B SmartWorx's main competitors?
Direct peers on record are Moxa, HMS Networks, Axiomtek, Digi International, Lantronix, ICP DAS and Red Lion Controls. Broad incumbents are Cisco (IoT/Industrial Networking), Siemens (Industrial Networking) and Sierra Wireless (Semtech).
Does Advantech B+B SmartWorx have an API?
No public API is recorded for Advantech B+B SmartWorx.
What industry is Advantech B+B SmartWorx in?
Advantech B+B SmartWorx's product category is Industrial IoT Connectivity Hardware. Its primary akta.pro industry code is IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA), with a secondary code of IMAIAMAH, Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet). Its NAICS code is 33429 and its SIC code is 3576.