CP+B Brasil
CP+B Brasil, operating as Crispin, is the Brazilian affiliate of the global CP+B (Crispin Porter + Bogusky) creative network. The B2B advertising agency develops brand campaigns, integrated marketing, and multi-platform creative work for large enterprise clients across beverages, food, tech, gaming, and entertainment in Brazil.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CP+B Brasil does
CP+B Brasil, doing business as 'Crispin', is the Brazilian affiliate of the global creative advertising network CP+B (Crispin Porter + Bogusky). The firm is a B2B advertising agency whose core offering is creative campaign development — brand strategy, integrated marketing communications, and multi-platform campaign execution across digital, broadcast, and experiential channels. Its product is the campaign itself: a portfolio of case studies displayed on crispinbr.com documents work for enterprise clients across beverages (Guaraná Antarctica, Stella Artois, Smirnoff, Johnnie Walker, Halls, Tanqueray, AB InBev, Ambev), food delivery and transportation (99, 99Pay, 99Food, Delícia), food processing (JBS, McCain), entertainment (Netflix), gaming (Activision, PokerStars), technology (Lenovo), and pet care (Petlove).
The business model is classic agency economics: project-based contracts and ongoing retainers with enterprise clients, priced by scope, complexity, and required deliverables. Pricing is not publicly disclosed, and the firm does not sell a packaged or SaaS-style product. Go-to-market is direct enterprise sales via pitch processes and consultative engagements; the firm does not run paid acquisition channels and relies on its public case-study portfolio, plus an active presence on Instagram (@cpbbrasil) and LinkedIn (company/cpbbrasil), for top-of-funnel development and recruitment. Domain operations sit on the cpbgroup.com infrastructure (general inbox [email protected], business development [email protected], press [email protected]), indicating operational integration with the parent CP+B network.
The firm serves a single-country domestic market — Brazil — with stated operating scope covering LATAM. Headcount is reported in the 101-250 band. No parent-company ownership, institutional investor, or holding structure is disclosed in the available data, and the firm operates as a private, for-profit entity with no public listing, funding rounds, M&A activity, or explicit founding date in the source material.
CP+B Brasil firmographics
Firmographics- Name
- CP+B Brasil
- Legal name
- CP+B Brasil
- Website
- https://cpbbrasil.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CP+B Brasil, operating as Crispin, is the Brazilian affiliate of the global CP+B (Crispin Porter + Bogusky) creative network. The B2B advertising agency develops brand campaigns, integrated marketing, and multi-platform creative work for large enterprise clients across beverages, food, tech, gaming, and entertainment in Brazil.
- Ownership category
- akta.pro rank
CP+B Brasil industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where CP+B Brasil is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
CP+B Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels3 records
CP+B Brasil product offering
Product offeringCore offering
CP+B Brasil is the Brazilian affiliate of the CP+B (Crispin Porter + Bogusky) global creative network. It operates as a creative advertising agency developing brand campaigns, creative work, and integrated marketing communications for large enterprise clients across digital, broadcast, and experiential channels. The agency's portfolio spans brands in financial services, food delivery, beverages, gaming, technology, and entertainment.
Product overview
CP+B Brasil (Crispin) is an advertising and marketing agency that creates campaigns and brand experiences for clients. The website primarily showcases a portfolio of client case studies across various industries including technology, food & beverage, gaming, consumer goods, and spirits. The agency appears to offer creative services, campaign development, and brand strategy rather than a structured software product or SaaS offering. The cases displayed include work for brands such as 99Pay, 99Food, Guaraná Antarctica, JBS, Netflix, Activision, McCain, Lenovo, Petlove, Ambev, Stella Artois, Smirnoff, Halls, Johnnie Walker, AB INBEV, and Poker Stars.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Campaign Development
- Brand Strategy and Integrated Marketing Communications
- Multi-Platform Campaign Execution
Companies that use CP+B Brasil
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles1 record
CP+B Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CP+B Brasil partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights1 record
CP+B Brasil competitors and assessment
Company assessmentDirect peers
- DM9DDB: Brazilian arm of DDB Worldwide, a top-tier creative network. Comparable as a full-service creative agency operating in Brazil serving enterprise FMCG and beverage clients, directly overlapping with CP+B Brasil's verticals.
- DPZ&T: Independent Brazilian full-service creative agency, recognized for award-winning integrated campaigns. Directly comparable in scale, geography, and creative-led positioning targeting major Brazilian enterprise brands.
- AlmapBBDO: Long-standing São Paulo-based full-service creative agency serving major Brazilian enterprise brands. Directly comparable in service mix (integrated creative campaigns), client tier (multinational advertisers), and São Paulo talent base.
- Wieden+Kennedy: Independent global creative agency network known for culturally disruptive brand campaigns. Directly comparable in creative reputation, brand-building approach, and multinational enterprise client roster — and a global peer to CP+B's network philosophy.
- Africa (Agência Africa): One of Brazil's most awarded independent creative agencies, known for disruptive, culturally relevant campaigns. Directly comparable to CP+B Brasil in category (full-service creative), geography (Brazil), and brand identity (globally networked creative reputation).
- BETC São Paulo: Brazilian arm of BETC, a globally awarded creative agency. Comparable in creative-led positioning, enterprise brand client base, and São Paulo creative talent market.
- Lew'Lara\TBWA: Brazilian TBWA-affiliated creative agency known for disruptive brand work. Comparable as a network-affiliated Brazilian creative agency serving enterprise clients across FMCG and technology verticals.
Broad incumbents
- Ogilvy Brasil: Brazilian operations of WPP-owned Ogilvy, offering advertising, PR, and experience design at scale. Comparable as a creative and integrated communications provider to enterprise brands, but broader portfolio (PR, consulting, experience) than CP+B Brasil's creative-led focus.
- MullenLowe Brasil: Brazilian operations of IPG-owned MullenLowe global network, providing integrated advertising and communications. Comparable in network affiliation, enterprise client focus, and integrated creative offering, though broader in scope.
- Publicis Brasil: Brazilian operations of Publicis Groupe, providing full advertising, media, digital, and data services to enterprise clients. Comparable as a creative campaign provider, but operates at significantly larger scale and broader scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CP+B Brasil social profiles
Digital presenceCP+B Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
CP+B Brasil leadership team
Management profileNumber of profiles
CP+B Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CP+B Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CP+B Brasil
What does CP+B Brasil do?
CP+B Brasil is the Brazilian affiliate of the CP+B (Crispin Porter + Bogusky) global creative network. It operates as a creative advertising agency developing brand campaigns, creative work, and integrated marketing communications for large enterprise clients across digital, broadcast, and experiential channels. The agency's portfolio spans brands in financial services, food delivery, beverages, gaming, technology, and entertainment.
Is CP+B Brasil a public or private company?
CP+B Brasil is a private company. It is classified as unknown and is currently operating.
When was CP+B Brasil founded?
CP+B Brasil was founded in -1. It employs 101 to 250 people.
Where is CP+B Brasil based?
CP+B Brasil is headquartered in New York, United States, in the North America region.
Who are CP+B Brasil's main competitors?
Direct peers on record are DM9DDB, DPZ&T, AlmapBBDO, Wieden+Kennedy, Africa (Agência Africa), BETC São Paulo and Lew'Lara\TBWA. Broad incumbents are Ogilvy Brasil, MullenLowe Brasil and Publicis Brasil.
Does CP+B Brasil have an API?
No public API is recorded for CP+B Brasil.
What industry is CP+B Brasil in?
CP+B Brasil's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.