CP+B Brasil

What CP+B Brasil does

CP+B Brasil, doing business as 'Crispin', is the Brazilian affiliate of the global creative advertising network CP+B (Crispin Porter + Bogusky). The firm is a B2B advertising agency whose core offering is creative campaign development — brand strategy, integrated marketing communications, and multi-platform campaign execution across digital, broadcast, and experiential channels. Its product is the campaign itself: a portfolio of case studies displayed on crispinbr.com documents work for enterprise clients across beverages (Guaraná Antarctica, Stella Artois, Smirnoff, Johnnie Walker, Halls, Tanqueray, AB InBev, Ambev), food delivery and transportation (99, 99Pay, 99Food, Delícia), food processing (JBS, McCain), entertainment (Netflix), gaming (Activision, PokerStars), technology (Lenovo), and pet care (Petlove).

The business model is classic agency economics: project-based contracts and ongoing retainers with enterprise clients, priced by scope, complexity, and required deliverables. Pricing is not publicly disclosed, and the firm does not sell a packaged or SaaS-style product. Go-to-market is direct enterprise sales via pitch processes and consultative engagements; the firm does not run paid acquisition channels and relies on its public case-study portfolio, plus an active presence on Instagram (@cpbbrasil) and LinkedIn (company/cpbbrasil), for top-of-funnel development and recruitment. Domain operations sit on the cpbgroup.com infrastructure (general inbox [email protected], business development [email protected], press [email protected]), indicating operational integration with the parent CP+B network.

The firm serves a single-country domestic market — Brazil — with stated operating scope covering LATAM. Headcount is reported in the 101-250 band. No parent-company ownership, institutional investor, or holding structure is disclosed in the available data, and the firm operates as a private, for-profit entity with no public listing, funding rounds, M&A activity, or explicit founding date in the source material.

Name

CP+B Brasil

Legal name

CP+B Brasil

Website

https://cpbbrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

CP+B Brasil, operating as Crispin, is the Brazilian affiliate of the global CP+B (Crispin Porter + Bogusky) creative network. The B2B advertising agency develops brand campaigns, integrated marketing, and multi-platform creative work for large enterprise clients across beverages, food, tech, gaming, and entertainment in Brazil.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Creative campaigns
• Brand strategy
• Marketing communications
• Integrated campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

CP+B Brasil is the Brazilian affiliate of the CP+B (Crispin Porter + Bogusky) global creative network. It operates as a creative advertising agency developing brand campaigns, creative work, and integrated marketing communications for large enterprise clients across digital, broadcast, and experiential channels. The agency's portfolio spans brands in financial services, food delivery, beverages, gaming, technology, and entertainment.

Product overview

CP+B Brasil (Crispin) is an advertising and marketing agency that creates campaigns and brand experiences for clients. The website primarily showcases a portfolio of client case studies across various industries including technology, food & beverage, gaming, consumer goods, and spirits. The agency appears to offer creative services, campaign development, and brand strategy rather than a structured software product or SaaS offering. The cases displayed include work for brands such as 99Pay, 99Food, Guaraná Antarctica, JBS, Netflix, Activision, McCain, Lenovo, Petlove, Ambev, Stella Artois, Smirnoff, Halls, Johnnie Walker, AB INBEV, and Poker Stars.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development
• Brand Strategy and Integrated Marketing Communications
• Multi-Platform Campaign Execution

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Direct peers

• DM9DDB: Brazilian arm of DDB Worldwide, a top-tier creative network. Comparable as a full-service creative agency operating in Brazil serving enterprise FMCG and beverage clients, directly overlapping with CP+B Brasil's verticals.
• DPZ&T: Independent Brazilian full-service creative agency, recognized for award-winning integrated campaigns. Directly comparable in scale, geography, and creative-led positioning targeting major Brazilian enterprise brands.
• AlmapBBDO: Long-standing São Paulo-based full-service creative agency serving major Brazilian enterprise brands. Directly comparable in service mix (integrated creative campaigns), client tier (multinational advertisers), and São Paulo talent base.
• Wieden+Kennedy: Independent global creative agency network known for culturally disruptive brand campaigns. Directly comparable in creative reputation, brand-building approach, and multinational enterprise client roster — and a global peer to CP+B's network philosophy.
• Africa (Agência Africa): One of Brazil's most awarded independent creative agencies, known for disruptive, culturally relevant campaigns. Directly comparable to CP+B Brasil in category (full-service creative), geography (Brazil), and brand identity (globally networked creative reputation).
• BETC São Paulo: Brazilian arm of BETC, a globally awarded creative agency. Comparable in creative-led positioning, enterprise brand client base, and São Paulo creative talent market.
• Lew'Lara\TBWA: Brazilian TBWA-affiliated creative agency known for disruptive brand work. Comparable as a network-affiliated Brazilian creative agency serving enterprise clients across FMCG and technology verticals.

Broad incumbents

• Ogilvy Brasil: Brazilian operations of WPP-owned Ogilvy, offering advertising, PR, and experience design at scale. Comparable as a creative and integrated communications provider to enterprise brands, but broader portfolio (PR, consulting, experience) than CP+B Brasil's creative-led focus.
• MullenLowe Brasil: Brazilian operations of IPG-owned MullenLowe global network, providing integrated advertising and communications. Comparable in network affiliation, enterprise client focus, and integrated creative offering, though broader in scope.
• Publicis Brasil: Brazilian operations of Publicis Groupe, providing full advertising, media, digital, and data services to enterprise clients. Comparable as a creative campaign provider, but operates at significantly larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cpbbrasil
• Instagraminstagram.com/cpbbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP+B Brasil