What Prillinger does

Prillinger (legal name: Prillinger; brand: PRILLINGER) is an Austria-domiciled, privately held B2B distributor of agricultural-machinery and motor-equipment replacement and wear parts, founded in 1997 and headquartered in Austria with seven distribution branches serving Austria and Germany in Europe. Its core offering is a catalog of more than 97,000 parts organized across 15 product categories — including soil cultivation, electrical, harvesting technology, vehicle construction, fluid technology, forestry, garden, drive shafts, grassland, industrial supplies, farm & stall, climate technology, plant protection, toys and tractors — with the position of "Austria's leading specialist" in agricultural-technology replacement and wear parts.

The company's core technology is a parts-distribution and logistics stack rather than a software platform: centralized inventory with overnight availability, hours-level delivery inside branch catchment areas, an online product search tool (prillinger.at/de/s), and recurring annual print and digital catalogs including the Grünland 2026 catalog (3,950 parts, 400+ new SKUs) and the Erntetechnik 2026 catalog (~2,650 parts, 450+ new items) hosted on Issuu, plus PRILLINGER-branded reversing-camera systems for tractors and self-propelled work machines launched in 2024. Knowledge articles on maintenance topics (e.g., grinding and riveting mower blades, hydraulic brakes) and a multi-channel social presence (Facebook, Instagram, LinkedIn, YouTube) sit alongside the dealer channel as supporting marketing surfaces.

Prillinger makes money through one-time sales of physical parts and equipment to a B2B customer base, segmented into two primary business units: agricultural-technology specialist trade dealers (Fachhandel) who resell parts onward, and specialist workshops in agricultural technology and motoristics who purchase inventory for repair work. Pricing is not publicly disclosed; go-to-market combines direct field/enterprise sales through the seven branches, an own-storefront online product search portal, and a channel/reseller network through specialist trade partners. No funding rounds, parent company, M&A activity, management-team disclosures, patents, awards or third-party certifications were identified in the source data.

Name

Prillinger

Legal name

Prillinger

Website

https://prillinger.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Prillinger is a privately held Austrian B2B distributor of agricultural-machinery replacement and wear parts, operating seven branches in Europe and offering more than 97,000 SKUs to specialist trade dealers and workshops.

Ownership category

akta.pro rank

Product category

Agricultural Spare Parts Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Harvesting & Forage Equipment (IMAHACAD)

Keywords

• Agricultural spare parts
• Wear parts distribution
• Farm machinery parts
• Agricultural components
• Tractor replacement parts

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spare and Wear Parts Sales: Sale of agricultural technology replacement and wear parts through a network of 7 European branches. Products are available overnight with rapid delivery within hours to specialist trade and workshops.

Distribution channels3 records

Marketing channels4 records

Core offering

Prillinger distributes over 97,000 replacement and wear parts for agricultural machinery across 15 product categories (soil cultivation, electrical, harvesting, vehicle construction, fluid technology, forestry, garden, drive shafts, grassland, industrial supplies, farm & barn, climate technology, plant protection, toys, and tractors). The company operates 7 branches throughout Europe, providing overnight availability and rapid delivery within hours to specialist trade dealers and workshops.

Product overview

Prillinger is an Austrian specialist for agricultural technology replacement and wear parts, operating as a single unified product/service offering centered on their parts distribution business. The core product is their comprehensive replacement parts catalog of over 97,000 articles available overnight, organized into product categories including Bodenbearbeitung (soil cultivation), Elektrik (electrical), Erntetechnik (harvesting technology), Fahrzeugbau (vehicle construction), Fluidtechnik (fluid technology), Forst (forestry), Garten (garden), Gelenkwellen (drive shafts), Grünland (grassland), Industriebedarf (industrial needs), Hof & Stall (farm & stall), Klimatechnik (climate technology), Pflanzenschutz (plant protection), Spielzeug (toys), and Traktor (tractors). The portfolio includes printed and digital catalogs (Grünland 2026 with 3,950 parts, Erntetechnik 2026 with ~2,650 parts), an online product search tool, reversing camera systems as an add-on product, and Serviceplus service offerings. With 7 branches in Europe, Prillinger serves agricultural technology dealers and specialized workshops throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Ersatz- und Verschleißteile Sortiment (Replacement and Wear Parts Assortment) Comprehensive assortment of over 97,000 spare and wear parts available overnight for agricultural technology, covering 15 product categories including soil cultivation, electrical, harvesting, vehicle construction, fluid technology, forestry, garden, drive shafts, grassland, industrial supplies, farm & stall, climate technology, plant protection, toys, and tractors. Serves specialist trade dealers and workshops in agricultural technology and motoristik.
• Online-Produktsuche (Online Product Search) Web-based product search tool enabling specialist trade dealers and workshops to find and browse the complete 97,000+ replacement parts catalog across all 15 product categories online.
• PRILLINGER Rückfahr-Kamerasysteme (Reversing Camera Systems) Reversing camera assistance systems for tractors and self-propelled work machines that provide visibility of work areas not directly visible from the driver's seat, increasing operational safety by detecting people and objects in danger zones.
• Serviceplus Value-added service package including customer service and delivery support offered to dealer and workshop customers alongside the replacement parts business.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kramp: Kramp is one of the largest European distributors of agricultural and machinery spare parts, serving dealers and workshops with a multi-category catalog and overnight logistics—directly comparable to Prillinger's business model and customer base.
• Granit Parts: Granit Parts is a European multi-brand agricultural and tractor spare parts specialist serving a dealer network with extensive catalog breadth, highly comparable to Prillinger's spare and wear parts offering.
• Bohnenkamp: Bohnenkamp is a European wholesaler of tyres, wheels, and spare parts for agricultural and industrial machinery, operating a similar branch-based distribution model targeting dealers and workshops.
• Sparex: Sparex is a UK-based agricultural spare parts distributor with a multi-category parts catalog for tractors and machinery, serving similar dealer and workshop customers as Prillinger.

Broad incumbents

• John Deere (Parts Operations): John Deere is a major agricultural OEM with an extensive European parts operations footprint and dealer-direct fulfillment program, representing a broad incumbent alternative to multi-brand parts distributors like Prillinger.
• BayWa: BayWa is a large European agricultural conglomerate with parts distribution, retail, and digital platform activities; it represents a broad incumbent that touches Prillinger's category.
• Pöttinger: Pöttinger is an Austrian agricultural equipment manufacturer (grassland, harvesting, tillage) that operates its own parts operations, competing for dealer parts spend in core Prillinger categories such as grassland equipment.
• CLAAS Parts: CLAAS operates an OEM parts distribution business for its harvesting and green forage equipment, with a European dealer network that overlaps Prillinger's customer segments.
• AGCO Parts: AGCO Parts is the OEM parts division of AGCO, supplying replacement parts for Fendt, Massey Ferguson, and Valtra equipment across Europe—a broad incumbent with overlapping parts coverage and dealer relationships.

Others

• AgriExpo: AgriExpo is an online B2B marketplace for agricultural equipment and parts, serving as a discovery channel for dealers; it is an ecosystem participant rather than a direct distributor competitor to Prillinger.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@prillinger_at
• Facebookfacebook.com/prillinger.at
• LinkedInlinkedin.com/company/prillinger-gmbh
• Instagraminstagram.com/prillinger.gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prillinger