What Miler does

Groupe MILER is a family-owned French wholesale distributor of building, heating, plumbing, electrical, and professional tool products, headquartered in Bar-le-Duc under the legal entity MILER SAS (share capital €3,510,000; RCS Bar-le-Duc 775 616 139 B). The company traces its operating history to approximately 1911 across four generations of family ownership, and serves a primarily B2B customer base of professional installers, contractors, plumbers, electricians, and heating engineers, with secondary reach into individual DIY consumers through physical showrooms. Its distribution footprint spans 11+ agency locations across the Grand Est and Normandy regions of France, including Troyes, Charleville-Mézières, Verdun, Épinal, Nancy, Reims, Châlons-en-Champagne, Château-Thierry, and Vertus.

The core product offering is organized into six commercial universes: sanitary and accessibility, heating and renewable energies, professional tools, electricity, home appliances, and logistics services. Groupe MILER carries 400+ manufacturer brands (including Atlantic, Daikin, Vaillant, Viessmann, Bosch, Schneider Electric, Geberit, Hansgrohe, and Carrier/Toshiba) across a catalog of 270,000+ references, with 40,000+ references available for J+1 next-day delivery, 2,500+ self-service SKUs in branches, and 10,000+ in-stock references on the Espace Pro B2B portal. Distribution logistics include J+1 next-day delivery, 48-hour standard delivery, and 2-hour in-store Click&Collect.

The revenue model is wholesale product reselling with a transaction-based take-rate: professional customers register (via SIREN verification) on the Espace Pro portal to access B2B pricing, while retail TTC prices are displayed for reference. Pricing is quote-based and not publicly disclosed. The GTM motion is sales-led and account-based, leveraging the physical branch network supplemented by the Espace Pro e-commerce platform and annual print/PDF product catalogs. No external funding, M&A, or institutional investors are disclosed; the publication manager is identified as M. Thomas MILER, indicating continued family stewardship.

Name

Miler

Legal name

MILER SAS

Website

https://miler.fr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe MILER is a family-owned French wholesale distributor of heating, plumbing, electrical, and professional tool products serving installers, contractors, and tradespeople across the Grand Est and Normandy regions through 11+ branches and the Espace Pro B2B e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bar-le-duc

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Wholesale Distribution: Groupe MILER generates revenue through wholesale distribution of heating equipment, plumbing/sanitary products, professional tools, electrical equipment, and home appliances. The company operates as a multi-brand distributor offering over 400 manufacturer brands with various delivery options (J+1 express delivery, 48H standard delivery, Click&Collect in 2H).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Groupe MILER is a French family-owned wholesale distributor that supplies heating equipment, plumbing and sanitary products, professional tools, electrical equipment, water treatment solutions, and home appliances to building-trade professionals and consumers. It distributes 400+ manufacturer brands across 270,000+ catalog references through 11+ physical branches in the Grand Est and Normandy regions and the Espace Pro B2B online ordering platform, supported by J+1 next-day delivery, 48-hour standard delivery, and 2-hour Click&Collect capabilities.

Product overview

Groupe Miler operates as a B2B distributor of professional equipment for the building and construction trades. The company offers a comprehensive multi-category portfolio organized into distinct business universes: Sanitaires et bains (bathroom and sanitary fixtures), Chauffage et Energies Renouvelables (heating and renewable energy systems including heat pumps, boilers, and solar solutions), Outillage Professionnel (professional tools), Electricité (electrical equipment), Electroménager (appliances), and Logistique (logistics services). The product range spans from thermodynamique water heaters (Aéromax line), bathroom fixtures (faucets, shower enclosures, washbasins), heating equipment (gas/oil boilers, radiators, heat pumps), plumbing materials (pipes, fittings, valves), to professional power tools and electrical components. Miler maintains a network of physical agencies across the Grand Est and Normandy regions in France, combined with an online professional ordering platform (Espace Pro) offering over 10,000 in-stock references with 48-hour delivery and 2-hour Click & Collect capabilities. The company distributes products from approximately 400 manufacturer brands including Atlantic, Toshiba, Carrier, Bosch, and numerous others, positioning itself as a one-stop supply partner for installation professionals in the plumbing, heating, and electrical trades.

Differentiator

Problem solved

Functional benefit

Brands

• Espace Pro: Professional online ordering platform for registered trade customers.

Products and services

• Thermodynamique Aéromax 6 stable 200L Thermodynamic water heater with 200L capacity using heat pump technology for energy-efficient residential hot water production, supplied by SCGA Thermor.
• Thermodynamique Aéromax 6 - 240L - Stable Thermodynamic water heater with 240L capacity, the larger-capacity variant of the Aéromax 6 line for higher-demand residential or small commercial hot-water applications.
• Mitigeur lavabo JACOB DELAFON July+ finition chrome Chrome-finished washbasin mixer tap from Jacob Delafon's July+ product line, targeting modern bathroom installations for professional installers and consumers.
• Receveur de douche extra-plat découpable Kinediva par Kinedo Extra-flat, cuttable shower tray from the Kinediva brand distributed by Kinedo, designed for contemporary low-profile shower installations where a flush, customizable fit is required.
• Paroi de douche NOVELLINI Riga Shower enclosure/screen from Novellini's Riga model line, featuring a modern design for residential and small commercial bathroom applications.
• Espace Pro (Online Professional Ordering Platform) B2B online ordering platform for registered professional trade customers, offering access to the full 10,000+ in-stock catalog, account-based wholesale pricing, order tracking, and Click&Collect scheduling.
• Logistics and Delivery Services (J+1, 48H, Click&Collect) Multi-tier logistics service offering J+1 next-day delivery on 40,000+ product references, 48-hour standard delivery, and 2-hour in-store Click&Collect pickup at branch locations, available to professional account holders and showroom visitors.

Quantifiable outcome

• 2-hour Click&Collect available on most in-stock items
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and standard.

• CARRIERcoreChannel Partner/ Reseller/ DistributorTOSHIBA climate control products including monosplit, multisplit, cassette units, and accessory components are distributed through Groupe MILER's branch network and e-commerce platform. Products include Toshiba Haori, Seiya, and Shorai+ ranges.
• ATLANTICcoreChannel Partner/ Reseller/ DistributorATLANTIC group brands including air conditioning, ventilation, water heaters, and related accessories are distributed by Groupe MILER. Includes Atlantic multisplits, Takao climate control, and Thermor thermodynamic water heaters.
• BWT France SAS (Cillit)coreChannel Partner/ Reseller/ DistributorBWT water treatment products including water softeners (Waterside, Perla), filters, anti-scale systems, osmosis units, and accessories. Also includes maintenance and water analysis products.
• JACOB DELAFON KHOLER FRANCEcoreChannel Partner/ Reseller/ DistributorJACOB DELAFON sanitary ware brand specializing in bathroom fixtures, faucets, shower enclosures, and bathroom furniture. MILER distributes their complete product line including July+ mixer taps.
• DOMAO COLLES GRIFstandardChannel Partner/ Reseller/ DistributorDOMAO brand water treatment products, sanitary components, filters, anti-scale devices, and bathroom accessories distributed by MILER.
• DANFOSS SARLcoreChannel Partner/ Reseller/ DistributorDANFOSS heating regulation products including thermostats, hydraulic modules, radiator valves, and control systems for heating installations.
• GIACOMINIstandardChannel Partner/ Reseller/ DistributorGIACOMINI hydraulic modules, regulation systems, and heating control components distributed through MILER's network.
• DELABIEstandardChannel Partner/ Reseller/ DistributorDELABIE professional sanitary equipment including taps, showers, WC fixtures, and accessibility products for collective and professional use.
• SALINS DU MIDI ET DES SALINES DE L'ESTstandardChannel Partner/ Reseller/ DistributorSALINS DU MIDI water softening salt products including 15kg and 25kg bags for water softener regeneration.
• STE HAGERcoreChannel Partner/ Reseller/ DistributorHAGER electrical distribution products including circuit breakers, modulaire components, and switching equipment for electrical installations.
• SCHNEIDERcoreChannel Partner/ Reseller/ DistributorSCHNEIDER ELECTRIC electrical equipment including modular components, protection devices, and automation products.
• GEBERITcoreChannel Partner/ Reseller/ DistributorGEBERIT plumbing systems, concealed cisterns, installation systems, and sanitary infrastructure products.
• VAILLANTcoreChannel Partner/ Reseller/ DistributorVAILLANT heating equipment including boilers, heat pumps, and renewable energy heating systems.
• FRISQUET SAstandardChannel Partner/ Reseller/ DistributorFRISQUET premium heating systems including boilers and heating controls known for quality French manufacturing.
• VIESSMANNcoreChannel Partner/ Reseller/ DistributorVIESSMANN heating technology products including condensing boilers, heat pumps, and solar thermal systems.
• STIEBEL ELTRON S.A.S.standardChannel Partner/ Reseller/ DistributorSTIEBEL ELTRON water heaters, heat pumps, and ventilation products distributed in France.
• DE DIETRICH CHAPPEE BDRcoreChannel Partner/ Reseller/ DistributorDE DIETRICH heating equipment including boilers and heating systems, part of the BDR Thermie Group.
• BOSCH MACHINEScoreChannel Partner/ Reseller/ DistributorBOSCH professional power tools, accessories, and equipment distributed through MILER's tool section.
• STANLEY BLACK&DECKER (STANLEY GP)coreChannel Partner/ Reseller/ DistributorSTANLEY BLACK & DECKER professional tools and equipment distributed through MILER's tool catalog.
• KARCHER SASstandardChannel Partner/ Reseller/ DistributorKARCHER cleaning equipment including pressure washers, vacuum cleaners, and industrial cleaning systems.
• OVENTROPstandardChannel Partner/ Reseller/ DistributorOVENTROP heating and drinking water installation components including valves, regulators, and control systems.
• GRUNDFOScoreChannel Partner/ Reseller/ DistributorGRUNDFOS pumps and pump systems for heating, water supply, and wastewater applications.
• WILOstandardChannel Partner/ Reseller/ DistributorWILO circulating pumps and pumping systems for building services and industrial applications.
• PRYSMIAN CABLES ET SYSTEMEScoreChannel Partner/ Reseller/ DistributorPRYSMIAN electrical cables and wiring systems for building installations.
• DAIKINcoreChannel Partner/ Reseller/ DistributorDAIKIN air conditioning, heat pumps, and refrigeration products.
• CIATstandardChannel Partner/ Reseller/ DistributorCIAT thermal comfort solutions including air conditioning, ventilation, and heat pumps.
• KALDEWEI STEstandardChannel Partner/ Reseller/ DistributorKALDEWEI premium steel enamel shower trays, bathtubs, and washbasins.
• HANSGROHE SARLcoreChannel Partner/ Reseller/ DistributorHANSGROHE premium bathroom fixtures, showers, and kitchen faucets.
• SAUNIER DUVALcoreChannel Partner/ Reseller/ DistributorSAUNIER DUVAL heating equipment including boilers and solar thermal systems.
• ELM LEBLANCcoreChannel Partner/ Reseller/ DistributorELM LEBLANC heating boilers and water heaters part of the Vaillant Group.
• INTUIS (AUER STE)standardChannel Partner/ Reseller/ DistributorAIREFER heating and air treatment products for residential applications.
• PROGALVA ENERGIESstandardChannel Partner/ Reseller/ DistributorPROGALVA ENERGIES specialized products for heating installations including glycol/antifreeze solutions for sanitary systems.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brossette: Saint-Gobain-owned French distributor of plumbing, heating, and sanitary products to professional installers. Direct peer to MILER in core categories with national branch coverage and similar multi-brand distribution model.
• Cedeo: French wholesale distributor of plumbing, heating, and sanitary equipment for professional installers, part of Saint-Gobain Distribution. Direct overlap with MILER's heating/plumbing categories and B2B trade customer base, but operating nationally at significantly greater scale.
• Descours & Cabaud: French family-owned distributor of plumbing, heating, and sanitary equipment serving professional installers across multiple regions. Comparable mid-market distribution profile and trade customer base to MILER.
• Richardson: French family-founded distributor of HVAC, plumbing, sanitary, and renewable energy products to trade professionals. Closely comparable business model and category mix to MILER, with multi-regional branch coverage.
• Dompro: French professional-trade distributor with branches serving installers across multiple categories including plumbing, HVAC, and tools. Closely comparable B2B trade distribution model to MILER.
• BigMat France: French cooperative network of independent building materials distributors serving trade professionals. Comparable multi-category (tools, plumbing, electrical) distribution offering through member branches, similar in profile to a regional family-owned distributor like MILER.
• Frans Bonhomme: Major French distributor of building materials, plumbing, and sanitary products to trade professionals with a dense national branch network. Comparable multi-category distribution model with stronger national footprint.
• Au Fil du Bain: French specialist distributor of bathroom and sanitary products with showrooms and trade catalogs. Already cited as a catalog/content partner in MILER's source data, indicating direct category overlap in sanitary/bathroom distribution.

Broad incumbents

• Point.P: Saint-Gobain's national building materials retail and distribution brand serving both trade professionals and DIY consumers. Overlaps with MILER on building materials, plumbing, and electrical categories but operates at much greater scale and brand reach.
• Rexel: France's leading electrical equipment distributor serving professional installers, with growing HVAC and energy efficiency categories. Directly comparable in the electrical segment where MILER partners include Schneider and Hager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miler