Equity Pro Realty

What Equity Pro Realty does

Equity Pro Realty is an independent residential and commercial real estate brokerage headquartered at 1130 Cleveland Street, Suite 286, Clearwater, Florida, serving the Tampa Bay region and broader Florida market from Key West to Jacksonville. The company is founder-led by Bill Witter, a commercial broker with 16+ years of experience and personal sales exceeding $300 million; the firm and its team have transacted over $500 million in cumulative residential and commercial volume. Service lines span buying, selling, and leasing across single-family homes, multi-family properties, office buildings, retail, industrial, land, development sites, and hotels.

The firm operates without proprietary technology, relying on standard industry tools and a relationship-driven sales motion. Bill Witter serves as the primary broker handling transactions directly, supplemented by a small dedicated staff and a co-brokering network that splits commissions 50/50 with cooperating agents across Florida and nationally. The company publishes educational blog content covering real estate investment, economic commentary, and market analysis, and maintains presence on Facebook, Twitter, and YouTube.

Revenue is generated entirely through transaction-based real estate commissions on residential and commercial deals, with no recurring contract base, no subscription pricing, and no disclosed fees. Customer segments are horizontally diversified across residential buyers/sellers, multi-family investors, office and retail investors, land developers, and industrial property investors. Distribution is direct-to-client via phone and email, with deal flow supplemented by partner broker referrals under the co-brokering arrangement.

Name

Equity Pro Realty

Legal name

Equity Pro Realty, Inc.

Website

https://equityprorealty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Equity Pro Realty is an independent residential and commercial real estate brokerage in Clearwater, Florida, founded by Bill Witter. It serves home buyers and sellers plus commercial investors across Tampa Bay and Florida, earning transaction-based commissions on residential, multi-family, office, retail, land, and industrial deals.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Multifamily Brokerage (BPAJABAD), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Real estate brokerage
• Commercial real estate
• Residential real estate
• Property transactions
• Multi-family properties

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: The firm earns commissions on residential and commercial property transactions including buying, selling, and leasing. Commissions are shared with cooperating brokers on a 50/50 basis for co-brokered deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equity Pro Realty is an independent residential and commercial real estate brokerage in Clearwater, Florida, providing buying, selling, and leasing services for single-family homes, condos, multi-family properties, office buildings, retail spaces, land for development, industrial facilities, and hotels across the Tampa Bay region and throughout Florida. The firm also operates a 50/50 co-brokering partnership model with cooperating commercial agents across the state and nationally.

Product overview

Equity Pro Realty is an independent residential and commercial real estate brokerage offering a unified platform of property services. The core offering consists of residential real estate (buying, selling, leasing homes) and commercial real estate services (multi-family, office, retail, land, development, industrial, and hotels). The company operates as a single integrated brokerage with Bill Witter as the principal broker, supplemented by co-brokering services that cooperate with other agents on a 50/50 commission basis. Transactions span the Tampa Bay region from Key West to Jacksonville, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Buying, selling, and leasing services for residential properties including single-family homes and condos for individuals and families throughout the Tampa Bay area, with personalized support from initial search through closing and price negotiation.
• Commercial Real Estate Services Comprehensive commercial brokerage across multi-family properties (from four-plex apartments to complexes exceeding 400 units), office buildings (small owner/user to high-rise towers), retail (strip-malls, freestanding retail, and entire city blocks), land for development in Pinellas County, industrial facilities (via referral network), and hotels. Includes full evaluation, market analysis, financial recommendations, and development support through municipal approval and pre-sales.
• Co-Brokering Services Cooperative brokerage engagement with other commercial agents and brokers on a 50/50 commission basis, applying a strict policy of never stepping on the other side of a transaction or attempting to take over another broker's clients, enabling access to co-brokered deals across Florida and nationally.

Quantifiable outcome

• Over $500,000,000 in residential commercial transactions completed
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Co-Brokering NetworkcoreChannel Partner/ Reseller/ DistributorEquity Pro Realty cooperates with other commercial agents and brokers on a 50/50 commission basis. The firm respects other brokers and never attempts to take over another broker's clients. This network enables co-brokered transactions across Florida and nationally.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Marcus & Millichap: Specialized commercial investment sales brokerage focused on multi-family, office, retail, and hospitality properties. Closely comparable to Equity Pro Realty in transaction-based commercial investment sales model, though operating at significantly larger national scale.
• SVN International (Sperry Van Ness): Commercial real estate brokerage franchise with a strong co-brokering and referral-driven model similar to Equity Pro Realty's network approach. Comparable in property type coverage (multi-family, office, retail, industrial) and franchise-based independent broker structure.

Broad incumbents

• Coldwell Banker Commercial: Commercial division of Coldwell Banker offering brokerage across commercial property types with affiliate network model. Comparable to Equity Pro Realty in combining residential and commercial offerings, though with national brand and infrastructure.
• Cushman & Wakefield: Global commercial real estate services firm with investment sales, leasing, and advisory across all major property types. Comparable to Equity Pro Realty's commercial offering in Florida, but with significantly greater institutional client access and capital markets capabilities.
• CBRE Group: World's largest commercial real estate services firm offering investment sales, leasing, valuation, and advisory across all major property types and geographies. Comparable as a competitor in Florida commercial transactions, but with vastly greater scale and institutional relationships.
• NAI Global: Global commercial real estate brokerage network with member firms handling sales, leasing, and investment transactions across property types. Comparable to Equity Pro Realty in offering full-service commercial brokerage, but operates as a large managed network with broader geographic reach.
• Colliers International: Global commercial real estate services and investment management firm with services in brokerage, project management, and valuation. Comparable to Equity Pro Realty in commercial transaction services, but operating at enterprise scale with full capital markets capabilities.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, investment sales, and advisory across all major property types. Comparable in Florida commercial transaction services, but with institutional capital markets, research, and global client access.
• KW Commercial: Commercial arm of Keller Williams, the largest real estate franchise in the U.S. Comparable in offering commercial brokerage across multiple property types, but operates at vastly greater scale with national brand recognition and technology infrastructure.
• Berkshire Hathaway HomeServices: National residential-focused real estate franchise network with commercial offerings through affiliated operations. Comparable to Equity Pro Realty in combining residential and commercial brokerage under one brand, but with national network and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EquityProRealtyTB
• LinkedInlinkedin.com/company/equity-pro-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equity Pro Realty