REIC Rentals

Name

REIC Rentals

Legal name

REIC RENTALS, LLC

Website

https://reic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction & Industrial Equipment Rental

NAICS

General Rental Centers (5323)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Construction equipment rental
• Climate control rentals
• Flameless heating technology
• Industrial equipment leasing
• Event equipment rental

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices52 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rentals: Core revenue from renting construction, industrial, and event equipment including aerial lifts, climate control, power generation, material handling, and specialty equipment. Rental periods are typically 60 days or longer, with daily/weekly/monthly billing. Revenue is consumption-based based on rental duration and equipment type.
2. Service and Maintenance: Service technician support for equipment maintenance, repair, and troubleshooting. Additional charges for service calls, travel, parts, and maintenance supplies. Installation and startup support services billed at prevailing time and material rates.
3. Delivery and Logistics: Transportation of equipment to and from customer sites, billed at customer cost. Additional charges for fuel management, equipment inspection, and cleaning upon return.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

REIC Rentals is an equipment rental company that rents construction, industrial, and event equipment (aerial lifts, climate control, power generation, material handling, compaction, dirt moving, welding, pumps, and more) on daily, weekly, and monthly terms from 55 branch locations across the U.S. and Canada. Its offering is differentiated by exclusive patented Jet Heat and Micro Jet flameless heating technology and supported by Expert Solutions, a consultative service for major multi-phase projects that delivers integrated equipment plans, on-site technicians, and reporting.

Product overview

REIC Rentals is an equipment rental company offering a unified platform of rental solutions across 55 locations in North America. The portfolio includes 13 core equipment categories (Aerials & Lifts, Compaction & Concrete, Dirt Movers, Forklifts, General Tool, HVAC, Landscaping, Plumbing/Pipes/Conduit, Power & Lighting, Pumps & Air, Ramps & Safety, Transport & Containers, and Welding), supplemented by proprietary technology products like Jet Heat and Micro Jet flameless heaters (exclusive patented heating technology only available from REIC), and Expert Solutions—a professional services offering for major project support. The company serves construction, industrial, and event industries with both standard equipment rentals and specialized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Services Rental of construction, industrial, and event equipment (aerial lifts, compaction and concrete equipment, dirt movers, forklifts, hand and power tools, HVAC units, landscaping equipment, plumbing and pipe tools, generators and lighting, pumps and compressors, ramps and safety gear, transport and containers, and welding equipment) on daily, weekly, and monthly terms to contractors, industrial operators, event producers, and homeowners from 55 branches across North America.
• Jet Heat & Micro Jet Flameless Heaters Exclusive, patented flameless heaters powered by jet-engine technology available only from REIC Rentals. Jet Heat delivers heated air up to 500 feet through ducting with up to 1.4M BTU equivalent and up to 95% reduced fuel cost; Micro Jet offers up to 350 feet of ducted heat with up to 97% engine efficiency and the ability to replace up to four indirect heaters with a single unit. Both are self-contained with no external power required and feature onboard diagnostics with safety shutdown. Sold via rental to construction, industrial, and event customers.
• Expert Solutions Consultative enterprise service delivering integrated equipment plans, on-site service support, dedicated technicians, and full-scope rentals (climate control, power, lighting, pumps, access, earthmoving, material handling, and reporting for cost and ESG visibility) for major multi-phase construction and industrial projects. Sold as a single managed offering with dedicated account management and single-point accountability.
• Service and Maintenance Support Service technician support for rented equipment, including maintenance, repair, troubleshooting, installation, and startup assistance. Billed at prevailing time and material rates with standard, overtime, and holiday rates applicable, plus additional charges for travel, parts, handling materials, and disposal, with minimum 4-hour charges on certain services. Sold to construction, industrial, and event customers renting REIC equipment.
• Delivery and Logistics Services Transportation of rented equipment to and from customer sites, billed at customer cost, with additional charges for fuel management, equipment inspection, and cleaning upon return. Sold to customers renting equipment from REIC branches.

Quantifiable outcome

• Hot air delivery up to 500 feet with Jet Heat technology, enabling deep coverage into large buildings
• +5 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EquipmentShare: Tech-enabled equipment rental platform serving contractors and construction fleets with aerial lifts, earthmoving, and connected fleet/asset management. Closely comparable to REIC on customer type and asset categories, with a more digitally native operating model.
• H&E Equipment Services: Public, integrated equipment rental, sales, and service provider (~160+ locations) focused on aerial lifts, earthmoving, material handling, and specialty equipment. Directly comparable customer segments and product overlap with REIC's construction and industrial core.
• Sunbelt Rentals: Second-largest North American equipment rental company (~1,300+ branches), a subsidiary of Ashtead Group. Overlaps directly with REIC in aerial lifts, climate control, power generation, and industrial rentals, and is the primary direct competitor on enterprise and specialty rental bids.
• Herc Rentals: Public equipment rental company (~400+ locations) spun out of Hertz, serving construction, industrial, infrastructure, and events customers with aerial, material handling, power, and climate solutions. Closely comparable business model and customer base to REIC, though with broader geographic reach.
• Aggreko: Global specialist in temporary power generation, temperature control (heating and cooling), and energy services. Highly comparable to REIC's climate-control and power & lighting categories, especially the Jet Heat flameless heating and event-temp-control use cases across construction, industrial, and event customers.
• BrandSafway: Major specialty rental and services provider for scaffolding, access solutions, and industrial services to construction, energy, and infrastructure customers. Directly comparable in access/aerial and specialty rental categories that REIC serves.
• United Rentals: Largest equipment rental company in North America with ~1,500+ branches across the U.S. and Canada, offering aerial lifts, power & HVAC, and specialty rentals to construction and industrial customers. Directly comparable to REIC on product breadth, target customer, and business model, though at materially larger scale.

Broad incumbents

• Ashtead Group: U.K.-listed parent company of Sunbelt Rentals, one of the largest equipment rental platforms globally. Comparable as a parent-level player in the same vertical, though operating through the Sunbelt brand in North America rather than as a direct U.S. competitor to REIC.
• Caterpillar (Cat Rental): OEM that offers Cat-branded equipment rental through its global dealer network, including earthmoving, aerial, and power solutions. Comparable to REIC's construction equipment categories but operating through dealers rather than a directly owned national branch system.

Emerging players

• WillScot Mobile Mini: North American leader in mobile office and portable storage container rentals serving construction, commercial, and industrial customers. Partial overlap with REIC's transport & containers and site-services categories, with comparable enterprise project-driven rental model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REICrentals
• LinkedInlinkedin.com/company/reic-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIC Rentals