What Lambers does

Lambers, Inc. is a Tampa, Florida-based provider of professional accounting education that has operated for over 50 years, currently structured as a division of LearnForce Partners LLC with a secondary office in Clearwater, FL. The company delivers certification exam preparation for the CPA, Enrolled Agent (EA), Certified Internal Auditor (CIA), and Certified Management Accountant (CMA) credentials, alongside an extensive continuing education catalog covering IRS-approved CE, NASBA-certified CPE, AFSP bundles, tax resolution training, and a Professional Bookkeeper program. Lambers also offers certificate series in adjacent verticals, including Tax Resolution Specialist and AI for Accountants.

The underlying technology is a proprietary online learning platform hosted at training.lambers.com that combines video-based course delivery (with printable workbooks, lesson quizzes, and progress tracking) and a multi-mode test prep engine featuring a pretest assessment, an adaptive drill mode that adjusts question presentation by knowledge category, and timed simulated exams written by credentialed subject matter experts. The platform supports multiple delivery formats including on-demand video, PDF self-study, live webinars, and traditional printed materials, with a searchable CE topic index and direct CE credit reporting to the IRS via PTIN.

Lambers operates a direct-to-consumer go-to-market model through its own e-commerce website (lambers.com) and phone sales (800-272-0707), supplemented by free-trial lead magnets (Free CPA, EA, CIA, CMA test prep bundles and an AFSP Survival Guide) and an email newsletter funnel. Revenue is generated through a mix of one-time course purchases (individual CE courses $34.95-$164.95; AFSP bundles $89-$199; IRS Representation Series $399.95) and recurring annual All Access CE subscriptions tiered at $225 (On-Demand), $399 (Premium), and $599. Customers are individual accounting and tax professionals across the United States with globally accessible digital delivery.

Name

Lambers

Legal name

Lambers, Inc.

Website

https://lambers.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Lambers is a 50-plus year Tampa-based provider of certification exam preparation (CPA, EA, CIA, CMA) and IRS/NASBA continuing education courses for individual accounting and tax professionals, delivered via a proprietary online video and adaptive test prep platform.

Ownership category

akta.pro rank

Product category

Professional Accounting Education

NAICS

Exam Preparation and Tutoring (611691), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

akta.pro secondary industry

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

Keywords

• CPA exam preparation
• Enrolled Agent review
• Continuing professional education
• Accounting certification training
• Tax education courses

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Test Prep Course Sales: Sale of certification exam review courses for CPA, EA, CIA, and CMA. Courses available as video, audio, books, flashcards, and enhanced test prep formats. Revenue generated through one-time purchase of specific course materials.
2. Continuing Education Subscriptions: All Access CE subscriptions providing unlimited access to CE course library. Options include On-Demand ($399/year), Premium ($599/year), and All Access ($225-399). Includes IRS CE and NASBA CPE courses for tax professionals.
3. AFSP Course Bundles: Sale of Annual Filing Season Program bundles for tax preparers. 18-hour non-credentialed bundle ($199) and 15-hour credentialed bundle ($199). Includes required CE hours for IRS program completion.
4. Professional Development Courses: Sale of individual CE courses in various topics including tax law updates, ethics, accounting, auditing, Excel training, and specialized certifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lambers provides video-based professional accounting education courses and certification exam preparation for CPA, Enrolled Agent (EA), Certified Internal Auditor (CIA), and Certified Management Accountant (CMA) credentials, plus continuing education (IRS CE and NASBA CPE) for licensed tax and accounting professionals. The company operates its own online learning platform at training.lambers.com and delivers content through self-paced video, PDF self-study, live webinars, and an adaptive test prep engine with simulated exams.

Product overview

Lambers offers a comprehensive professional accounting education platform comprising exam preparation courses for CPA, Enrolled Agent (EA), Certified Internal Auditor (CIA), and Certified Management Accountant (CMA) certifications, alongside an extensive continuing education library (Unified Continuing Education) with over 345 courses covering tax law, accounting, ethics, and professional skills. The core offerings include Lambers CPA Review, Lambers EA Review, Lambers CIA Review, and Lambers CMA Review for certification exam prep, supplemented by specialized products like AFSP Tax Preparer Bundles for IRS Annual Filing Season Program requirements, IRS Representation Series for tax resolution training, Professional Bookkeeper Program, and Certificate Series including Tax Resolution Specialist and AI for Accountants. The platform delivers content through multiple formats: online video courses, PDF self-study, adaptive test prep engines, live webinars, and traditional study materials. Lambers operates primarily as a direct-to-consumer and institutional B2B training provider with courses delivered through its proprietary learning management system at training.lambers.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Lambers CPA Review Comprehensive test preparation course for the Certified Public Accountant (CPA) Uniform Examination, covering all four sections (AUD, FAR, REG, BEC). Includes video lectures, study materials, adaptive drill modes, pretests, and simulated exams for CPA candidates.
• Lambers EA Review Video-based test preparation for the IRS Special Enrollment Examination (SEE) covering three parts: Individuals, Businesses, and Representation, Practices and Procedures. Includes flashcards, video courseware, and test prep materials for tax professionals pursuing Enrolled Agent status.
• Lambers CIA Review Certified Internal Auditor exam preparation course covering three parts (Internal Audit Basics, Internal Audit Practice, and Internal Audit Knowledge Elements). Includes practice exams and study materials for internal audit professionals seeking CIA certification.
• Lambers CMA Review Complete Certified Management Accountant exam preparation course covering Part 1 and Part 2 of the IMA certification, with study materials for management accountants.
• Unified Continuing Education (UCE) Library Unified continuing education library combining IRS CE and NASBA CPE courses with 345+ titles covering tax law, accounting, ethics, Excel training, AI for accountants, and professional skills. Available via On-Demand ($399/year), Premium ($599/year), and All Access ($225/year) subscriptions for licensed CPAs, EAs, and tax professionals.
• AFSP Tax Preparer Bundles IRS Annual Filing Season Program preparation bundles for credentialed (15-hour) and non-credentialed (18-hour) tax preparers, priced at $199 and $89 respectively. Includes required CE hours for IRS program completion and directory listing.
• IRS Representation Series Ten-part video course series on tax resolution and IRS representation covering audits, collections, levy release, appeals, Offer in Compromise preparation, and Circular 230 ethics. Priced at $399.95 and taught by Eva Rosenberg.
• Professional Bookkeeper Program Professional development program for individuals pursuing certified bookkeeper credentials, offering structured training through the Lambers course catalog.
• Lambers Certificate Series Specialized certificate programs including Tax Resolution Specialist and AI for Accountants, providing focused professional credentials for accountants and tax professionals.
• Lambers Knowledge Library Professional development and reference library providing ongoing accounting education content for licensed professionals seeking to expand their knowledge base.

Quantifiable outcome

• All four CPA exam parts passed in one year while expecting first child
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LearnForce Partners LLCparentOthersLearnForce Partners LLC is identified as the parent company of Lambers, Inc. Lambers operates as a division of LearnForce Partners LLC.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UWorld Roger CPA Review: UWorld acquired Roger CPA Review, a video-based CPA prep course known for engaging lectures and a strong digital platform. Directly competes with Lambers' CPA Review on format, target audience, and price point.
• Universal Accounting Center: Universal Accounting Center offers professional bookkeeper and accounting certification programs. Partially comparable because it overlaps with Lambers' Professional Bookkeeper Program and adjacent accounting certifications.
• Western CPE: Western CPE provides self-study CPE courses for CPAs and tax practitioners with NASBA approval. Directly comparable to Lambers' continuing education library in format, regulatory standing, and target customer.
• Yaeger CPA Review: Yaeger CPA Review offers live and self-study CPA prep courses with instructor-led lectures. Comparable niche CPA review competitor with overlapping certification exam prep and D2C sales model.
• Wiley Efficient Learning (Wiley CPA Review): Wiley's CPA, CMA, and EA review products are among the most established in the US market with adaptive practice platforms. Comparable to Lambers because of overlapping certification exam prep, CE library, and direct-to-consumer sales model.
• Becker Professional Education: Becker is the largest direct competitor in CPA, CMA, and CPE review courses, offering self-study, live online, and adaptive learning formats. Directly comparable because it sells the same certification review and CE products to the same accounting professional audience as Lambers.
• Gleim CPA Review: Gleim provides CPA, CMA, CIA, and EA review materials plus CPE courses with a strong self-study and question-bank emphasis. Directly comparable in product mix, regulatory certifications, and target customer base.
• Fast Forward Academy: Fast Forward Academy specializes in Enrolled Agent (EA) review and IRS CE courses, directly overlapping with Lambers' EA Review and AFSP offerings. Comparable as a focused tax certification prep and CE competitor.
• Surgent CPA Review: Surgent offers CPA, CMA, and CFE prep with an adaptive learning platform and pass guarantees. Comparable to Lambers because it sells certification review courses and CPE/CE to the same accounting professional segments via direct-to-consumer channels.

Broad incumbents

• Coursera (accounting & finance credentials): Coursera hosts professional certificate programs from accredited universities and partners in finance/accounting. Comparable as a broad incumbent offering modular, video-based credentialing that could substitute for parts of Lambers' CPA/CMA prep and CE catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LambersReview
• Facebookfacebook.com/lambers.review

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lambers