What New Georgia Project Action Fund does

New Georgia Project Action Fund (NGPAF) is a 501(c)(4) nonprofit civic engagement organization headquartered in Atlanta, Georgia, focused on voter mobilization, civic participation, and policy advocacy for the demographic coalition it terms the "New Georgia Majority"—Black, Latinx, AAPI, and young Georgians. It operates as the advocacy-action counterpart to New Georgia Project, a separate 501(c)(3), enabling the combined entity to engage in both nonpartisan charitable work and direct political activity.

The organization's core product is a field-driven voter-contact program, executed through 12 field offices across Georgia and delivered primarily via paid canvassers who knock on doors and engage targeted voters. Since 2020, the program has accumulated more than 5 million doors knocked, building a first-party voter-contact dataset that also supports an affiliated research and polling arm providing analytics to allied organizations. There is no proprietary software platform or AI-based tooling described in the available evidence; the operating model is labor-intensive and physical-distribution-led.

NGPAF's revenue model is consistent with a small-dollar, donor-funded 501(c)(4): contributions processed primarily through ActBlue, supplemented by membership dues, with no disclosed pricing tiers, enterprise contracts, or programmatic revenue. Public headcount is listed at 1-10 employees, but the organization has historically scaled to approximately 75 paid canvassers during election cycles, indicating a small permanent staff layered over a much larger seasonal field workforce. No funding rounds, M&A activity, or financial disclosures are available in the input.

Name

New Georgia Project Action Fund

Legal name

New Georgia Project Action Fund

Website

https://ngpaf.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

New Georgia Project Action Fund is a 501(c)(4) nonprofit based in Atlanta, Georgia that mobilizes Black, Latinx, AAPI, and young voters through 12 statewide field offices and a paid canvass operation focused on voter contact and civic engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Individual donations via ActBlue: Direct contributions from individual donors processed through ActBlue (secure.actblue.com/donate/new-georgia-project-action-fund-1), with suggested donation tiers of $25, $50, $100, and $250. This is the primary revenue stream for the 501(c)(4) Action Fund.
2. Membership contributions: Recurring membership program ("Become A Member") where supporters contribute ongoing dues to sustain grassroots organizing, civic engagement, and political power-building work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

NGPAF is a 501(c)(4) social welfare organization that organizes, registers, and mobilizes Georgia voters — particularly Black, Latinx, AAPI, and young Georgians — through a 12-office statewide field canvassing program, an in-house research/polling arm, and named issue campaigns on voting rights, student debt, cannabis reform, and reproductive justice. It sustains operations via individual donations processed through ActBlue and a recurring membership program, delivering civic engagement services rather than a commercial product.

Product overview

New Georgia Project Action Fund (NGPAF) is a 501(c)(4) civic engagement organization offering a portfolio of named campaigns, field programs, and voter information resources rather than a single unified software product. Its offering is best characterized as an integrated organizing platform composed of: the Get-Out-the-Vote Field Program (the operational core of door-knocking and face-to-face conversations across 12 regional offices), the NGPAF Voter Registration Program (year-round canvassing including high-school outreach), the Make a Plan to Vote Resource Hub (a voter-facing information site integrating sample-ballot lookup, polling-place finder, rides-to-the-polls, and volunteer sign-ups), the Research & Polling Program (in-house polling and surveying of Black Georgia voters), and several named issue campaigns layered on top — the Thank You, Georgia (TYGA) voter-education campaign, the S.M.O.K.E. cannabis reform campaign, the C.L.E.A.R. student-debt campaign under the Agenda for Young Georgians (AYG), and the Cop City ballot-referendum canvass. These campaigns and programs are coordinated by NGPAF's executive leadership (CEO/Interim CEO, Policy Director, Field Director, Reproductive Justice Organizing staff) and supported by state-level policy advocacy; together they form the organization's full service offering rather than a modular SaaS product suite.

Differentiator

Problem solved

Functional benefit

Brands

• C.L.E.A.R. Campaign (Cancel Loans for Education and Reparations): A student debt cancellation campaign led by NGPAF's Agenda for Young Georgians (AYG) program, organized in partnership with the Debt Collective and NAACP Youth and College Division.
• We Want All The S.M.O.K.E. (Spreading Marijuana Opportunities and Knowledge Everywhere) Campaign
• Agenda for Young Georgians (AYG)
• The Power of Our Vote (TYGA)

Products and services

• Thank You, Georgia Campaign (TYGA) Field and messaging campaign combining research-informed digital communications with face-to-face canvassing to educate Black Georgians on the tangible impact of their 2020 vote and rebuild perceptions of political power ahead of 2024.
• Get-Out-the-Vote (GOTV) Field Program Door-to-door canvass operation launched from 12 field offices across Georgia, designed to knock millions of doors and hold hundreds of thousands of face-to-face conversations with Black, Brown, and young voters in advance of primary and general elections.
• We Want All The S.M.O.K.E. Campaign (Spreading Marijuana Opportunities and Knowledge Everywhere) NGPAF's cannabis-reform advocacy campaign focused on cannabis decriminalization, criminal legal reform, and economic opportunity in Georgia, delivered through the Georgia Coalition for Cannabis Reform.
• C.L.E.A.R. Campaign (Cancel Loans for Education and Reparations) Youth-led organizing initiative under the Agenda for Young Georgians that mobilizes college students around federal student debt cancellation as a racial-justice and reparations issue.
• NGPAF Voter Registration Program Year-round voter registration effort executed by canvassers across Georgia, with targeted registration drives at 75 high schools statewide and an MLK Day 2023 program launch that crossed 10,000 registrations within seven weeks.
• NGPAF Research & Polling Program Award-winning research program conducting regular polling and surveying of Black Georgia voters across geographies and age groups, including surveys supporting the Thank You, Georgia campaign and Cop City canvass targeting.
• Make a Plan to Vote Resource Hub Central voter-facing web hub bundling sample-ballot lookup, polling-place finder, absentee ballot tracking, rides-to-the-polls requests, voter problem reporting via FixMy.Vote, and volunteer sign-ups through Mobilize.us.
• Agenda for Young Georgians (AYG) NGPAF organizing program focused on mobilizing young Georgians on issues including student-debt cancellation and civic engagement; houses the C.L.E.A.R. Campaign.

Quantifiable outcome

• 3 million+ doors to be knocked and 400,000 face-to-face conversations targeted in the 2024 cycle
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• New Georgia Project (NGP)flagshipStrategic or Co-development Partner · 1 August 2024New Georgia Project is the affiliated 501(c)(3) sister organization of NGPAF. They share a joint CEO/Interim CEO (Dr. Roslyn Satchel appointed August 2024; previously Kendra Cotton); NGP conducts nonpartisan voter registration while NGPAF conducts political advocacy. The joint venture focuses on mobilizing the New Georgia Majority—Black and young Georgians and other historically marginalized communities.
• Georgia Coalition for Cannabis ReformcoreGTM or Marketing Partner · 27 October 2023On October 27, 2023, New Georgia Project Action Fund joined the Georgia Coalition for Cannabis Reform alongside Georgia State Representative Eric Bell. Coalition members include the Georgia Hemp Association, Lakeland Centres, Minority Cannabis Research Laboratories, and CARE for Georgia. NGPAF joined through its We Want All The S.M.O.K.E. (Spreading Marijuana Opportunities and Knowledge Everywhere) Campaign, with Takia Tinsley serving as Lead Organizer. The coalition focuses on cannabis decriminalization, criminal legal reform, and economic opportunity.
• All Voting is Local ActioncoreStrategic or Co-development Partner · 1 August 2023NGPAF joined with All Voting is Local Action, Fair Fight Action, and Represent Georgia Action Network in sending a joint letter to Governor Brian Kemp and Attorney General Chris Carr calling for the removal of Senator Shawn Still following his indictment in the Donald Trump election subversion case in Georgia.
• Fair Fight ActioncoreStrategic or Co-development Partner · 1 August 2023Coalition partner in joint advocacy on voting rights and election integrity, including the August 2023 letter to Governor Kemp and AG Chris Carr calling for removal of indicted Senator Shawn Still.
• Represent Georgia Action NetworkcoreStrategic or Co-development Partner · 1 August 2023Coalition partner in joint advocacy on voting rights and election integrity, including the August 2023 letter to Governor Kemp and AG Chris Carr calling for removal of indicted Senator Shawn Still.
• Cop City Ballot Referendum CoalitioncoreGTM or Marketing Partner · 24 July 2023NGPAF joined a coalition of grassroots organizations and activists collecting petition signatures to place a referendum on the Atlanta Public Safety Training Center (Cop City) on the ballot. NGPAF canvassers are focused on collecting 15,000 of the 70,000 signatures needed by the August 14 deadline, concentrating on Black, brown, and previously engaged voters.
• The Debt CollectivecoreStrategic or Co-development Partner · 1 February 2023NGPAF's C.L.E.A.R. (Cancel Loans for Education and Reparations) Campaign partnered with The Debt Collective and NAACP Youth and College Division to charter a bus and bring nearly 60 Georgia college students from Atlanta to Washington, D.C. for the People's Rally for Student Debt Cancellation during Supreme Court oral arguments.
• NAACP Youth and College DivisioncoreStrategic or Co-development Partner · 1 January 2023Co-partner with The Debt Collective on the C.L.E.A.R. Campaign to advocate for student loan debt cancellation as a racial justice issue and organize college students around federal student debt policy.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fair Fight Action: Georgia-focused 501(c)(4) founded by Stacey Abrams focused on voter protection and election administration. Active coalition partner of NGPAF on voting rights advocacy (joint 2023 letter to Governor Kemp) and operates overlapping field and legal infrastructure in Georgia.
• All Voting is Local Action: Voting-rights 501(c)(4) targeting ballot access and voter suppression in key states including Georgia. Direct coalition partner of NGPAF on joint advocacy and competes for the same donor and foundation funding pool.
• Georgia Coalition for the People's Agenda: Atlanta-based nonprofit focused on civic participation and voter engagement in Black and underserved Georgia communities. Directly comparable mission and constituency to NGPAF and a long-standing Georgia civic-engagement peer.
• Represent Georgia Action Network: Georgia progressive civic engagement and voting-rights coalition. Coalition partner of NGPAF on joint advocacy and likely field overlap in Georgia metro and rural voter mobilization.
• New Georgia Project (NGP): Affiliated 501(c)(3) sister organization of NGPAF that conducts nonpartisan voter registration across Georgia. Most direct peer — shares joint leadership, field offices, and voter file with NGPAF, and is repeatedly referenced as the registration arm feeding NGPAF's GOTV mobilization.
• Common Cause Georgia: Nonpartisan government-accountability and voting-rights organization active in Georgia. Comparable scope on election administration reform, redistricting, and voter protection advocacy.

Broad incumbents

• League of Women Voters of Georgia: Established nonpartisan civic-engagement organization with statewide Georgia footprint focused on voter education, registration, and advocacy. Operates in the same space as NGPAF but as part of a broader national LWV network rather than as a Georgia-only progressive 501(c)(4).
• Southern Poverty Law Center (Voting Rights): National civil-rights organization with major Georgia-based voting-rights litigation and field program. Operates in adjacent space to NGPAF, with overlapping funders and overlapping focus on voter suppression in the Deep South.
• NAACP Georgia State Conference: State-level NAACP conference with overlapping Black voter mobilization agenda and youth programs. NGPAF's Agenda for Young Georgians partners directly with NAACP Youth & College, indicating deep mission alignment.

Emerging players

• Planned Parenthood Southeast Advocates: Regional 501(c)(4) advocacy arm operating across the Southeast including Georgia. Overlaps with NGPAF on reproductive-rights organizing, voter mobilization in Georgia, and progressive donor pools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ngpaction
• Facebookfacebook.com/ngpaction
• Instagraminstagram.com/ngpaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Georgia Project Action Fund