Brunet

What Brunet does

Brunet is a Quebec-based pharmacy network founded in 1855, operating 135 affiliated pharmacy establishments under the Brunet, Brunet Plus, and Brunet Clinique banners and employing approximately 3,000 people. The network serves the general Quebec population with prescription medications, over-the-counter health products, beauty and personal care items, professional health services (vaccinations, health consultations, diagnostic testing, travel health), and ancillary retail such as in-store photo printing. Brunet operates as a franchise-affiliate model in which independently owned pharmacist-owners operate under the Brunet brand and benefit from centralized distribution through McMahon Distributeur pharmaceutique inc. (part of the Metro Inc. network).

The company's core technology platform is MaSanté, a digital health portal and mobile application that allows patients to manage prescriptions, request renewals, access family health records, transfer prescriptions, and download tax medication statements. Complementary digital tools include Pharmasmart chip-card health tracking for blood pressure monitoring and the Programme Moi loyalty program, which integrates point accumulation and redemption across Brunet, Metro, Jean Coutu, Super C, and Première Moisson. Distribution extends beyond physical retail through same-day delivery partnerships with Uber Eats and DoorDash in Longueuil, Laval, and Montréal, alongside content marketing via the MaSanté sans tabous podcast and a weekly promotional circular.

Brunet's revenue is generated through retail pharmacy sales (prescription and OTC medications, beauty products, personal care), professional health service fees (vaccinations, consultations, travel health), delivery commissions via third-party platforms, photo services, and the Moi loyalty program. The company is a subsidiary of Metro Inc., a major Canadian food and pharmacy retailer, and does not publicly disclose consolidated revenue. Pricing is not publicly itemized, but the Moi program operates at 1 point per CAD $1 spent with a $1 reward per 125 points, and delivery fees range from $4.99 to $6.99 plus tax.

Name

Brunet

Legal name

Brunet

Website

https://brunet.ca

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brunet is a Quebec-based pharmacy network founded in 1855, operating 135 affiliated pharmacies under the Brunet, Brunet Plus, and Brunet Clinique banners. It serves the Quebec population with prescription services, professional health consultations, vaccinations, and retail health and beauty products, supported by the MaSanté digital health platform.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Prescription medications
• Pharmacy health services
• Loyalty rewards program
• Digital health platform

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Pharmacy Sales: Sale of prescription medications, over-the-counter products, health and beauty products, and personal care items through affiliated pharmacy locations
2. Professional Health Services: Revenue from professional pharmacy services including vaccinations, health consultations, diagnostic testing, and travel health consultations
3. Express Delivery Commission: Revenue from third-party delivery partnerships with Uber Eats and DoorDash for non-prescription products
4. Photo Services: Photo printing services including prints, calendars, photobooks, cards, deco products, and lamination through dedicated photo centers
5. Loyalty Program Data: Customer engagement through Moi rewards program with instant point accumulation and redemption at checkout

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Brunet operates a network of 135 affiliated retail pharmacies across Quebec, Canada, selling prescription medications, over-the-counter products, health and beauty items, and personal care products. The company delivers professional pharmacy services including vaccinations, health consultations, chronic disease management, travel health advice, and diagnostic testing. It complements in-store services with a digital health platform (MaSanté) for online prescription management and a loyalty program (Programme Moi) integrated with Metro Inc.'s ecosystem.

Product overview

Brunet is a Quebec-based pharmacy chain offering an integrated healthcare and retail platform. The core offering consists of MaSanté (online/mobile health account) for prescription management and health records, complemented by a loyalty program (Programme Moi). Additional services include professional health services (vaccination, consultations, tests), travel health services, express delivery via third-party partners, photo printing services, a medication dictionary, a health podcast, and smart card tracking for blood pressure monitoring. The portfolio is organized around pharmacy retail with digital health management as the primary differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• MaSanté Online Health Portal Online health account portal allowing users to manage prescriptions, renew orders, download medication records for taxes, and access family health records — targeted at Quebec residents seeking convenient digital health management.
• Brunet MaSanté Mobile Application Mobile application enabling users to pay and renew prescriptions anywhere, manage family prescriptions, transfer new prescriptions to pharmacy, and receive alerts when prescriptions are ready — targeted at Quebec residents who prefer mobile access to pharmacy services.
• Programme Moi Loyalty Program Loyalty rewards program allowing accumulation of points on purchases (1 point per $1 spent), personalized coupons, and $1 reward for every 125 points accumulated. Shared across Metro, Jean Coutu, Super C, and Brunet — targeted at Quebec consumers seeking rewards across multiple retail banners.
• Photo Services In-store and online photo printing services including photo prints, calendars, photo books, cards, laminating, and photo deco products — targeted at Quebec consumers seeking customized photo products.
• Professional Health Services Comprehensive health services including vaccination, consultations, chronic disease management, diagnostic tests, and health monitoring offered by affiliated pharmacists — targeted at Quebec residents seeking accessible clinical services outside hospital settings.
• Travel Health Services (Santé Voyage) Pre-travel health consultations including vaccination, medication kits, travel-specific health advice, and destination-specific health information sheets — targeted at Quebec residents planning domestic or international travel.

Quantifiable outcome

• 135 affiliated pharmacy establishments serving Quebec
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorSame-day delivery partnership enabling customers to order non-prescription pharmacy products (skincare, sun care, baby products, personal hygiene, snacks) for delivery within 2 hours in participating Brunet locations in Longueuil, Laval, and Montréal. Delivery fees range from $4.99 to $6.99 plus tax. Prescription medications are excluded from this service.
• DoorDashcoreChannel Partner/ Reseller/ DistributorSame-day delivery partnership providing non-prescription product delivery to customers in participating Brunet pharmacy locations. Same pricing as in-store applies. Delivery fees range from $4.99 to $6.99 plus applicable taxes. Service limited to same-day delivery of commercial products only.
• Metro inccoreStrategic or Co-development PartnerParent company and strategic partner for the Moi loyalty program, which integrates Brunet with Metro, Jean Coutu, Super C, and Première Moisson. This cross-brand loyalty initiative allows customers to accumulate points across all participating retailers and redeem rewards at any location. Brunet is a subsidiary of McMahon Distributeur pharmaceutique inc., which is part of the Metro inc. network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brunetsante
• LinkedInlinkedin.com/company/brunetsante

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brunet