What Premium does

The firmographic record identifies the entity as "Premium," described as a publishing company in Dubai, UAE. The substantive operational data supplied, however, pertains to TOTO12, an Indonesian-market online lottery (togel) information portal operating toto12.io and a companion site at website.toto12.io. The platform is built on a standard WordPress/WooCommerce stack with responsive design for desktop, tablet, and smartphone access, and offers daily-updated real-time lottery results, hot/cold number trend analysis ("Tren Angka Favorit Hari Ini"), and consolidated historical paito data across multiple markets.

TOTO12 distributes a WordPress template product through Envato's Themeforest marketplace at three tiers — $5 basic cart purchase, $88 regular license, and $100 extended license with 12 months of support — and has recorded 303 sales at a perfect 5.00-star rating. The companion registration site (website.toto12.io) handles user account creation and supports bank transfer, e-wallet, and QRIS payment methods with a minimum deposit of Rp 5,000 and minimum withdrawal of Rp 50,000, operating 24/7.

The business model combines one-time digital product licensing on Envato with affiliate/referral commissions from partnered lottery agent sites (sayakale.me, kitakale.me). The target customer is individual Indonesian lottery players seeking consolidated, real-time market results and historical analysis. The firmographic header is the only signal describing the entity as an insurance-news publishing company; all operational and product detail in the dataset concerns TOTO12, so this description is grounded in that product evidence.

Name

Premium

Website

https://premium-me.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TOTO12 is an Indonesian online lottery information portal offering real-time results, historical data, and hot/cold number trend analysis, distributed as a WordPress template on Envato and paired with a 24/7 user registration and gaming platform.

Ownership category

akta.pro rank

Product category

Online Lottery Information Services

akta.pro primary industry

Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online lottery information
• Lottery results portal
• Lottery analytics services
• Insurance news publishing
• Digital content platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Digital Product Sales: Sale of TOTO12 lottery information website template through Envato marketplace at $5-$100 price points depending on license type (regular/extended) and support packages
2. Affiliate/Referral Revenue: Referral links to lottery agent sites (sayakale.me, kitakale.me) generating affiliate commissions when users register through provided links. 24-hour customer service support available to assist users.
3. Gaming Platform Services: Online lottery platform services with minimum deposit Rp. 5,000 and minimum withdrawal Rp. 50,000, supporting transfer bank, e-wallet, and QRIS payment methods. Services operate 24/7 continuously.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premium operates TOTO12, an online lottery information portal targeting Indonesian "Toto" players with real-time draw results, daily trending number analysis, and historical draw statistics accessible via web and mobile (iOS/Android). The portal offers free registration and a referral program that lets members earn commissions. The parent company also publishes insurance industry news and magazines.

Product overview

TOTO12 operates as a single unified information portal for online lottery enthusiasts, combining lottery result updates, trending number analysis, and user account services in one platform. The main website (toto12.io) provides informational content and trending number features, while the companion site (website.toto12.io) handles user registration and financial transactions. The platform is marketed as an Envato digital product (template/license at $5 standard price).

Differentiator

Problem solved

Functional benefit

Products and services

• TOTO12 Online Lottery Information Portal An online information portal that aggregates real-time Indonesian lottery results, daily trending number analysis, and historical draw statistics, accessible via web and mobile (iOS/Android) for individual Indonesian lottery players.
• TOTO12 Registration & Account Services Free user registration and member account service for the TOTO12 portal, including access to a referral program that allows members to earn commission income.
• Insurance News and Magazines Publishing Publication of insurance industry news and magazine content, the company's original line of business since its founding in 2011.

Quantifiable outcome

• Real-time result updates eliminate the need to visit multiple websites for lottery information
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Envato (Themeforest)coreChannel Partner/ Reseller/ DistributorTOTO12 template product is listed and sold through Envato's Themeforest marketplace. The platform utilizes Envato's distribution infrastructure for template sales, with 303 sales recorded. Envato provides the marketplace infrastructure, payment processing, and customer interface for digital product distribution.
• Lottery Agent Sites (sayakale.me, kitakale.me)minorGTM or Marketing PartnerAffiliate referral partnership with lottery agent registration sites. TOTO12 provides links to registration pages on these platforms. These partnerships appear to be minor marketing/referral arrangements for user acquisition, with sayakale.me serving as DAFTAR (registration) link and kitakale.me as LOGIN and LIVE CHAT support link.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TheLotter: Online lottery messenger service that purchases tickets on behalf of players across international draws. Comparable to TOTO12's role as an intermediary layer between Indonesian players and lottery outcomes from multiple markets.
• WinTrillions: Online lottery messenger offering entries into multiple international lotteries with results and notifications. Comparable as a multi-market digital lottery access point for end consumers.
• Lotto Agent: Online lottery messenger that aggregates multiple international lotteries and provides results and historical data. Comparable in cross-market lottery aggregation and consumer information delivery.
• Jackpocket: US-based lottery courier app providing real-time results, ticket purchasing, and notifications. Comparable as a digital lottery information and transaction platform with a mobile-first, consumer-focused interface.
• Lottery.com: Online lottery platform offering results, ticketing, and information services to consumers. Comparable to TOTO12 in the consumer-facing lottery data and participation space.
• Lottoland: Global online lottery operator allowing users to bet on lottery outcomes across multiple markets. Comparable to TOTO12 in that it aggregates cross-market lottery access for end consumers, although Lottoland sits at a larger, regulated scale.

Broad incumbents

• Better Collective: Global sports betting and gambling affiliate group operating large-scale SEO-driven information portals. Comparable business model logic to TOTO12's SEO-led, content-driven lottery information portal.
• Catena Media: Public-listed affiliate marketing company focused on online gambling and lottery verticals. Comparable as a more mature, scaled player in lottery/gambling affiliate economics that TOTO12 participates in via referrals to agent sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/premiumniche
• LinkedInlinkedin.com/company/niche-publishers-fze

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium