The Lotter
The Lotter is a Malta-based online lottery courier service, founded in 2002, that purchases official physical lottery tickets on behalf of individual customers in 50+ international lotteries worldwide and earns revenue from embedded service fees.
- Company typePrivate
- Founded2002
- HeadquartersQormi, Malta
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Lotter does
The Lotter, operated by Malta-registered Lotto Direct Limited, is an online lottery courier service founded in 2002 that enables individuals worldwide to purchase official physical lottery tickets for more than 50 international, daily, and weekly lottery draws, including US Powerball, Mega Millions, EuroMillions, and EuroJackpot. The platform works by having local agents at licensed lottery retailers purchase physical tickets on the customer's behalf, which are then scanned and uploaded to the user's account as verifiable proof of ownership before the draw; the company monetizes exclusively through a service fee embedded in each ticket sale, with customers retaining 100% of any prize winnings. Distribution is direct-to-consumer via thelotter.com and dedicated iOS and Android applications, supplemented by an affiliate program (theLotto Affiliates) and multi-channel marketing across web, email, social, and app stores; product surface extends beyond core ticket purchasing to syndicates/bundles, multi-draw subscriptions, raffles (including Spanish Loteria de Navidad), and country-specific casino games and scratchcards.
The underlying technology stack is conventional and consumer-facing: a transactional web platform with native mobile apps, 128-bit GeoTrust SSL encryption, ticket scanning and account management workflows, and standard third-party integrations including Twilio (messaging), SendGrid/BriteVerify (email), Google Cloud Messaging and Apple Push Notification Service (push), Microsoft Clarity and Google Analytics (behavioral and web analytics), and payment processing via Visa, Mastercard, and Skrill. There are no disclosed proprietary AI/ML systems, patents, or research assets. Operationally, the company is regulated by the Malta Gaming Authority under license MGA/CRP/402/2017 (issued 1 August 2018), is GDPR-compliant with a designated DPO, and holds a US footprint in Arizona, Oregon, and Minnesota after suspending New York operations effective 29 January 2026. Leadership comprises founder Ilan Price, Chief Revenue Officer Or Roded, and COO Abigail Borg. No funding rounds, M&A activity, parent company, or institutional investors are disclosed; the business appears founder-controlled and has paid out over $130 million in prizes across 10+ million winning tickets since inception.
The Lotter firmographics
Firmographics- Name
- The Lotter
- Legal name
- Lotto Direct Limited
- Website
- https://thelotter.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lotter is a Malta-based online lottery courier service, founded in 2002, that purchases official physical lottery tickets on behalf of individual customers in 50+ international lotteries worldwide and earns revenue from embedded service fees.
- Ownership category
- akta.pro rank
The Lotter industry classification
Industry- Product category
- Online Lottery Services
- NAICS
- Convenience Retailers (445131)
- akta.pro primary industry
- Lottery Courier & Ticket Delivery Services (MPAEAFAL)
- akta.pro secondary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
Keywords
Where The Lotter is headquartered
LocationHeadquarters
- HQ city
- Qormi
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
The Lotter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Others
Revenue model
- Ticket Service Fee: TheLotter purchases official lottery tickets on behalf of customers and generates revenue solely from a service fee included with the sale of these tickets. When customers win, they receive the full prize amount without paying any further commissions to TheLotter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 25% cashback on first order for new users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Lotter product offering
Product offeringCore offering
The Lotter, operated by Lotto Direct Limited, is an online lottery courier service that purchases official lottery tickets from licensed local retailers on behalf of customers across more than 50 international lotteries. The platform enables individual consumers to participate in major international lottery draws without geographic barriers, with the company charging a service fee on each ticket purchase and remitting 100% of winnings to customers free of commission.
Product overview
TheLotter operates as an online lottery courier service — a single unified platform offering access to 50+ international lottery draws. The core product is the TheLotter Online Lottery Platform (accessible via desktop website, iOS app, and Android app), which handles ticket purchasing, scanning, results tracking, and prize payouts. The product suite is supplemented by Syndicates & Bundles (group play with shared costs and increased odds), Subscriptions & Multi-Draws (automated recurring entries), Raffles (including annual Spanish lotteries like Loteria de Navidad and Loteria del Nino), Lottery Results & Alerts (real-time notifications), and add-on gaming products Casino Games and Scratchcards available in selected countries. All winnings are paid out commission-free, with the company generating revenue solely from service fees included in ticket sales.
Differentiator
Problem solved
Functional benefit
Products and services
- TheLotter Online Lottery Platform
Quantifiable outcome
- Over $130 million in prizes paid out to customers worldwide
- +1 more outcomes
Companies that use The Lotter
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
The Lotter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
The Lotter partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Lotter competitors and assessment
Company assessmentDirect peers
- GiantLottos: Online lottery messenger service offering access to multiple international draws with syndicate and individual play. Smaller direct peer targeting the same international lottery-playing customer segment.
- PlayHugeLottos: International online lottery messenger/courier offering entries to global jackpots including US Powerball and EuroMillions. Highly comparable courier model serving similar cross-border consumer demand.
- Jackpocket: US-focused lottery courier app that purchases official state lottery tickets on behalf of customers via licensed retailers. Direct competitor in the online courier category, with a similar ticketing-and-scan model but a US-only footprint and stronger state-lottery partnerships.
- Jackpot.com: International online lottery courier that purchases official tickets on behalf of customers from licensed retailers. Competes head-to-head with TheLotter in the cross-border courier category, particularly in European and US-facing markets.
- Lotto Agent: Online lottery ticket purchasing service that lets international customers buy official entries to global draws. Closely comparable courier-style offering targeting the same cross-border lottery-playing consumer.
- Lotto.com: Online lottery courier serving US customers with official state lottery ticket purchasing and digital delivery. Comparable operating model, target customer (US jackpot seekers), and courier-with-scan value proposition.
- WinTrillions: Online lottery and syndicate service that aggregates international draws into a single consumer platform. Direct overlap in product (multi-lottery access, syndicates) and target customer (international jackpot seekers).
Broad incumbents
- Lottoland: Large international lottery betting operator that lets customers wager on the outcome of global lottery draws rather than purchasing actual tickets. Broader incumbent competing for the same end consumer with a different (insurance/betting-based) mechanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lotter social profiles
Digital presenceThe Lotter compliance and trust
Trust signalCompliance2 records
The Lotter financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lotter leadership team
Management profileNumber of profiles
Profiles3 records
The Lotter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lotter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lotter
What does The Lotter do?
The Lotter, operated by Lotto Direct Limited, is an online lottery courier service that purchases official lottery tickets from licensed local retailers on behalf of customers across more than 50 international lotteries. The platform enables individual consumers to participate in major international lottery draws without geographic barriers, with the company charging a service fee on each ticket purchase and remitting 100% of winnings to customers free of commission.
Is The Lotter a public or private company?
The Lotter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lotter founded?
The Lotter was founded in 2002. It employs 1 to 10 people.
Where is The Lotter based?
The Lotter is headquartered in Qormi, Malta, in the Europe region.
How does The Lotter make money?
One revenue line is on record: ticket Service Fee.
Who are The Lotter's main competitors?
Direct peers on record are GiantLottos, PlayHugeLottos, Jackpocket, Jackpot.com, Lotto Agent, Lotto.com and WinTrillions. Lottoland is listed as a broad incumbent.
Does The Lotter have an API?
No public API is recorded for The Lotter.
What industry is The Lotter in?
The Lotter's product category is Online Lottery Services. Its primary akta.pro industry code is MPAEAFAL, Lottery Courier & Ticket Delivery Services, with a secondary code of MPAEAFAA, Lottery Operators (Government & Private Licensed). Its NAICS code is 445131.