Family Inceptions

What Family Inceptions does

Family Inceptions is a U.S. surrogacy and egg donation agency founded in 2008 by Eloise Drane in Suwanee, Georgia, where the company remains headquartered. The agency was the first Black-owned surrogacy and egg donation firm in the United States and operates today as a subsidiary of Fertility 360. It offers three tiered surrogacy programs (Premium, Premium Select, and Private Client) alongside a comprehensive egg donation program built exclusively on fresh (not frozen) egg cycles. The company maintains offices in Suwanee, New York City, Dallas, and Miami, and serves intended parents across 43-44 surrogacy-friendly U.S. states, with stated exclusion of Alaska, Louisiana, Nebraska, North Dakota, and South Dakota.

The firm's core technology and platform consist of the EggDonorConnect donor database (accepting only 2% of applicants), the Surrogacy Cost Calculator, the Surrogacy Roadmap journey tool, and an SEO-driven Surrogacy by State directory covering 45+ jurisdictions. Matching is performed by dedicated Journey Managers and Client Relationship Managers rather than algorithmic systems, and the company reports a 98% first-match success rate, 98% medical screening pass rate, 70% surrogate return rate, and a 53% live birth rate per embryo transfer on fresh egg cycles. Supporting content assets include the Fertility Café podcast, The Family Blueprint in-person event, and The Surrogate Blueprint virtual event.

The business model is professional services on a milestone-based billing cadence. Total surrogacy engagements range from $125,000 to $200,000 per case, with the agency professional fee divided across three milestones (surrogate search initiation, match confirmation, and medical clearance). Egg donation is monetized through a $10,000 administrative professional fee plus donor compensation of $8,000-$20,000+, and surrogate compensation starts at $55,000 base plus benefits, all held and disbursed through a licensed escrow company. Go-to-market is consultative direct sales led by Client Relationship Managers, supplemented by referral from the Fertility 360 parent company, owned media, and educational events. The company is privately held with no disclosed external funding.

Name

Family Inceptions

Legal name

Family Inceptions, LLC

Website

https://familyinceptions.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Inceptions is a U.S. surrogacy and egg donation agency founded in 2008 and headquartered in Suwanee, Georgia, serving intended parents, surrogates, and egg donors across 44 surrogacy-friendly states through Premium, Premium Select, and Private Client program tiers.

Ownership category

akta.pro rank

Product category

Surrogacy and Egg Donation Agency Services

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Surrogacy agency services
• Gestational surrogacy matching
• Egg donation programs
• Fertility case management
• Intended parent services

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Surrogacy Agency Professional Fees: The agency's professional fee is divided across three payment milestones: when the surrogate search begins, upon matching confirmation, and after medical clearance. Fees vary by program tier (Premium, Premium Select, Private Client), covering surrogate matching, case management, legal coordination, escrow management, and mental health services. Total surrogacy cost typically ranges $125,000–$200,000.
2. Egg Donation Administrative and Donor Fees: Administrative professional fee of $10,000 per egg donation journey covers recruitment, vetting, cycle coordination, escrow management, donor complication insurance, genetic screening, psychological screening, and background checks. Donor compensation starts at $8,000 for first-time donors, $10,000+ for experienced donors, and $15,000+ for exceptional donors.
3. Surrogate Compensation Disbursement: Surrogate base compensation (starting at $55,000) plus additional benefits including monthly expense allowances, maternity clothing allowance, insurance bonuses, lost wage compensation, childcare support, and postpartum payments. Funds are held in escrow and disbursed by a licensed, bonded, and insured escrow company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Family Inceptions is a U.S. surrogacy and egg donation agency that matches intended parents with pre-screened gestational surrogates and vetted egg donors, then manages each journey from consultation through delivery via dedicated case managers. Paid offerings include three surrogacy tiers (Premium, Premium Select, Private Client), an egg donation program using only fresh (non-frozen) eggs, combined surrogacy+egg donation coordination, and a free-access online egg donor database (EggDonorConnect). Total U.S. surrogacy journey costs typically range $125,000–$200,000 with milestone-based agency fee payments across three stages.

Product overview

Family Inceptions is a surrogacy and egg donation agency offering three tiered surrogacy programs (Premium, Premium Select, and Private Client) along with a comprehensive egg donation program. The company provides complementary tools including a Surrogacy Cost Calculator and Surrogacy Roadmap, along with educational resources such as The Family Blueprint and The Surrogate Blueprint events, and The Fertility Café podcast. The agency operates across 44 surrogacy-friendly U.S. states and serves intended parents, surrogates, and egg donors with personalized matching services, with fresh egg donation being a core differentiator for higher success rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Surrogacy Program A standard-tier, full-service gestational surrogacy program for intended parents covering surrogate matching, dedicated case management, legal and financial coordination, and support from initial consultation through post-delivery, including free rematching after the first failed embryo transfer.
• Premium Select Surrogacy Program An upgraded full-service gestational surrogacy program offering priority matching, faster timelines, free rematching after a second unsuccessful embryo transfer, and access to specialized OB care and surrogate wellness programs.
• Private Client Services A concierge-tier surrogacy service delivered by an executive team for intended parents seeking maximum privacy, discretion, and hands-on coordination of all medical, legal, logistical, and emotional details; designed for complex or high-stakes family-building situations.
• Egg Donation Program A full-service egg donation program that guides intended parents through selecting a pre-screened egg donor, with the agency focused exclusively on fresh (non-frozen) egg donation for higher success rates and comprehensive donor screening.
• Combined Surrogacy and Egg Donation Services A coordinated, full-service offering for intended parents who need both an egg donor and a surrogate, simplifying every step from inception to completion with customized matching and personalized guidance through case management.

Quantifiable outcome

• 98% of surrogates pass clinical medical screening on first attempt
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fertility 360coreStrategic or Co-development PartnerFamily Inceptions is powered by Fertility 360, a parent company providing personalized family planning consulting services. Fertility 360 hosts the 'Family Blueprint' in-person event for intended parents and refers clients to Family Inceptions for surrogacy and egg donation services. Family Inceptions displays the Fertility360 logo on its website footer, indicating a close operational relationship.
• Fertility Café PodcastcoreGTM or Marketing PartnerFamily Inceptions is connected to the Fertility Café Podcast (hosted at thefertilitycafe.com), co-branded on its website, and promoted as a Knowledge Center resource. The podcast covers fertility and family-building topics, aligning with Family Inceptions' educational marketing strategy.
• Surrogacy RoadmapminorGTM or Marketing PartnerSurrogacy Roadmap is listed as a Knowledge Center resource and independent surrogacy resource on the Family Inceptions website. It provides educational content for clients navigating surrogacy independently.
• Egg Donor ConnectcoreTechnology or IntegrationEgg Donor Connect (eggdonorconnect.com) is Family Inceptions' proprietary online egg donor database and surrogate application portal. It is a sub-domain/platform used for donor pre-screening, profile matching, and intake for both egg donors and surrogates.
• Surrogacy-Friendly Fertility Clinics (Network)coreStrategic or Co-development PartnerFamily Inceptions partners with fertility clinics experienced in LGBTQIA+ surrogacy and international surrogacy arrangements. The company facilitates seamless communication between intended parents, surrogates, and clinics across its 43+ state coverage area.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Circle Surrogacy: One of the largest U.S. surrogacy and egg donation agencies offering full-service gestational surrogacy programs and tiered packages comparable to Family Inceptions' Premium and Premium Select programs.
• Growing Generations: Long-established U.S. surrogacy and egg donation agency providing matching, case management, and concierge-tier services directly competing for the same intended-parent personas as Family Inceptions.
• American Surrogacy: Full-service U.S. surrogacy agency matching intended parents with gestational carriers on a fee-for-service model that directly overlaps Family Inceptions' core surrogacy offering.
• Simple Surrogacy: Texas-headquartered surrogacy and egg donation agency offering tiered programs and online application funnels comparable to Family Inceptions' direct-to-consumer intake model.
• Conceptions Unlimited: California-based surrogacy and egg donation agency providing matching, escrow, and case management services, competing for the same intended-parent and surrogate supply as Family Inceptions.
• Worldwide Surrogacy Specialists: U.S. surrogacy agency serving both domestic and international intended parents with full-service gestational surrogacy programs comparable to Family Inceptions' offerings.
• Northwest Surrogacy Center: Pacific Northwest-based surrogacy and egg donation agency offering matching, legal coordination, and case management directly comparable to Family Inceptions' regional service offering.

Others

• Fertility 360: Family Inceptions' parent company and family planning consultancy that refers clients into Family Inceptions' surrogacy and egg donation programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/familyinceptions
• Facebookfacebook.com/familyinceptions
• LinkedInlinkedin.com/company/familyinceptions
• Instagraminstagram.com/familyinceptions
• Pinterestpinterest.com/familyinception
• TikToktiktok.com/@familyinceptions
• Xx.com/familyinception

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Inceptions