What 2L Agency does

2L Agency (legal entity: ООО «ПРЕМИКОМ» / PREMIKOM LLC) is a Moscow-based, full-cycle communications agency founded in 2002 that exclusively serves IT and technology companies. The agency employs 40+ in-house specialists and reports a portfolio of 100+ IT brands with an average client contract duration of three years. Its service portfolio spans press-office PR support, anti-crisis communications, PR special projects, content marketing and SMM, influencer marketing across YouTube/Rutube/VK, metaverse development on Roblox and Minecraft, and one-time PR services. The business model is professional-services based with quote-based project pricing, retainer contracts (averaging three years), and campaign-based engagements; GTM is sales-led via direct outreach, competitive pitches, and tenders, supplemented by an event-driven motion around influencer activations and branded metaverse experiences. Revenue is generated through four streams: ongoing PR services (retainers), PR special projects (campaigns), content marketing and SMM, and crisis PR.

The agency's proprietary assets include a curated media-contact database classified by journalist reliability and a segment-specific influencer network across IT, gaming, and lifestyle verticals. In August 2024 the company transitioned to a co-ownership model with Nina Zinchenko and Olga Kharitonova jointly serving as CEOs and co-owners while continuing to lead client accounts; the founder Alexander Likhtman remains associated with the firm. 2L holds top-tier positions in Russian industry rankings including #3 in Runet Rating 2026 for IT brand communications, #2 in Workspace 2026 for consumer goods PR, and Top-15 in the AKAR 2025 National Creativity Rating.

The agency's customer base is concentrated in Russian-market operations of global PC, gaming-hardware, and consumer-electronics brands — including AMD, Kingston, HyperX, Acer, ASUS, Western Digital, TP-Link, Toshiba, AeroCool, Mio, Amazfit, and Ricoh — with diversification into non-tech clients such as Burger King and Dreame Technology. Geographic operations are Russia-centric with no disclosed international expansion. The company has won international recognition including Native Advertising Awards Silver (Berlin, 2018), Workspace Digital Awards Silver (2025), and PROBA Awards (2025), primarily for metaverse and influencer-driven campaigns.

Name

2L Agency

Legal name

ООО «ПРЕМИКОМ»

Website

https://2l-pr.ru

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

2L Agency is a Moscow-based, full-cycle communications agency founded in 2002 that provides PR, digital marketing, influencer marketing, and metaverse campaign services exclusively to IT, gaming, and technology brands, with 40+ specialists and 100+ clients.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Influencer Marketing Agencies (BPAFAHAA)

Keywords

• IT public relations
• Digital marketing services
• Influencer marketing
• Crisis communications
• Metaverse marketing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Services: Ongoing PR support, press office services, and PR analytics for IT brands. Revenue generated through retainer contracts with an average duration of 3 years.
2. PR Special Projects: Creative PR campaigns, digital marketing projects, influencer campaigns, gamification, and metaverse experiences. One-time or campaign-based engagements.
3. Content Marketing and SMM: Content creation, social media management, and influencer marketing services.
4. Crisis PR: Crisis communication services including reputation management and communication strategy development.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

2L Agency is a full-cycle communications agency providing PR, digital marketing, and SMM services exclusively to IT and technology brands. Offerings span ongoing press-office retainer support, anti-crisis communications, creative special PR projects, content marketing and social media management, influencer marketing, and specialized metaverse and gamification activations on platforms such as Roblox and Minecraft. Engagements are delivered by 40+ in-house specialists under multi-year retainer contracts (averaging 3 years) or campaign-based project fees for enterprise IT, gaming, and consumer-electronics clients.

Product overview

2L Agency is a full-cycle communication agency offering PR, digital marketing, and SMM services exclusively for IT and Tech companies. The core service portfolio includes: Press Office (PR Support) for brand positioning and awareness, Anti-Crisis PR for reputation management, PR Special Projects (turnkey digital 360° campaigns), Content Marketing and SMM, Influencer Marketing (blogger collaborations across YouTube/Rutube/VK), and One-Time PR Services. Specialized offerings include Metaverse Development for branded virtual worlds in Roblox/Minecraft, and Gamification Services with interactive formats. The agency operates as a service-based consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Office (PR Support) Full-cycle ongoing PR support for IT and technology brands, covering brand positioning, awareness building, sales-funnel acceleration, customer-loyalty improvement, and new product launches. Designed for enterprise IT companies seeking long-term media relations and brand presence in Russia.
• Anti-Crisis PR Reputation management during crisis situations: preventing public negativity waves, managing communications during crises, de-escalating public tension, and developing individual crisis-response materials and playbooks. Targeted at enterprise brands needing crisis readiness and active crisis response.
• PR Special Projects (Turnkey Digital Campaigns) Turnkey 360° digital projects: creative PR campaigns, gamification, metaverses, comics, challenges, contests, and other interactive formats designed to drive traffic, stimulate demand across the funnel, and execute within limited budgets. For enterprise IT and consumer brands.
• Content Marketing and SMM Content creation to generate demand, increase awareness, adjust brand image, raise conversion, stimulate repeat sales, and establish direct, ongoing communication with customers. Includes social media management across Russian platforms. For IT and consumer brands seeking ongoing audience engagement.
• Influencer Marketing End-to-end influencer collaborations: blogger advertising, YouTube/Rutube/VK integrations, creative concept development, interactive gamification with influencers, script preparation, and analytics. For brands seeking awareness, demand stimulation, traffic, and loyalty from influencer-driven audiences.
• One-Time PR Services Discrete PR task execution: access to the agency's media and blogger databases, unique creative mailings, competitor and media-field analysis, PR strategy development, and a low-risk way to test collaboration with the agency. For brands needing a single high-quality PR deliverable rather than an ongoing retainer.
• Metaverse Development (Brand Virtual Worlds) Creation of branded virtual worlds on Roblox and Minecraft, including branded mini-games and interactive experiences, to drive audience engagement, convert traffic, and stimulate sales. For consumer brands (QSR, retail, FMCG) seeking to reach gaming-native younger audiences through branded metaverse activations.
• Gamification Services Interactive formats including quizzes, contests, challenges, and gamified mechanics integrated with influencers and digital campaigns to boost engagement and user response. Used within broader PR Special Projects engagements for brands targeting younger or gaming-native audiences.

Quantifiable outcome

• +20% sales increase for Amazfit T-Rex 2 through Arctic expedition PR campaign
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered key and core.

• SAFU (Northern Arctic Federal University)keyStrategic or Co-development Partner · 16 May 2024Strategic partnership for Amazfit T-Rex 2 launch in Arctic expedition. University provided platform for extreme product testing while 2L Agency coordinated PR campaign and media coverage.
• RobloxcoreTechnology or IntegrationPlatform partnership for Burger King Roblox metaversal project. 2L Agency developed branded game Burgerland on Roblox platform for marketing activation.
• YouTube InfluencerscoreGTM or Marketing PartnerInfluencer marketing partnerships across YouTube for client campaigns. 2L Agency coordinates integrations with gaming and lifestyle content creators.
• Twitch StreamerscoreGTM or Marketing PartnerGaming influencer partnerships on Twitch platform for client product promotions and live streaming campaigns.
• VKontakte CommunitieskeyGTM or Marketing PartnerSocial media partnerships for targeted content distribution in Russian gaming and IT communities.
• Bethesda SoftworkskeyGTM or Marketing PartnerLicensing partnership for Rage 2 game visuals in HyperX/Kingston promotional campaign during Black Friday.
• Call of Duty (Activision)keyGTM or Marketing PartnerLicensing partnership for Call of Duty Vanguard visuals in Kingston FURY Black Friday campaign.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro-Vision Communications: A leading Russian communications group operating across PR, digital, and B2B/event marketing with substantial IT and technology brand clients. Directly comparable as a full-service Russian agency competing for the same enterprise IT mandates and ranking alongside 2L in national PR ratings.
• SPN Communications: One of Russia's largest independent communications agencies with a strong technology, telecom, and B2B portfolio. Comparable because it competes for enterprise IT PR retainers, runs integrated digital and influencer programs, and features prominently in the same Runet and AKAR rankings.
• Insiders (PR-агентство Insiders): Moscow-based communications agency with a strong technology, IT, and B2B client base and integrated PR/digital offering. Directly competes for IT brand mandates in the Russian market and appears in overlapping industry rankings.
• Comunica: Russian communications agency with a tech and B2B orientation offering PR, content, and digital services. Comparable to 2L in scale (mid-sized, ~40+ staff range), vertical focus, and participation in national communications rankings.

Broad incumbents

• Edelman: Global PR leader with a dedicated technology practice serving AMD, Intel, Microsoft and similar clients. Comparable as a broader incumbent offering enterprise IT PR at scale; represents the international network competitor that 2L is benchmarked against when global brands select regional agency partners.
• Grayling: International communications consultancy with strong technology and consumer electronics client roster across EMEA and CIS. Comparable as a regional/global PR incumbent that competes for IT brand mandates in markets adjacent to 2L's footprint.
• Hotwire (Global Tech PR): Global technology-focused communications agency offering PR, influencer, and integrated marketing to enterprise tech brands. Comparable to 2L's tech-specialized positioning and integrated PR-plus-digital service model, though operating at international scale.
• WE Communications: Global communications agency purpose-built around technology and B2B clients. Comparable as a tech-specialized global network whose service mix (PR, influencer, social, analytics) closely mirrors 2L's stack at a much larger scale.
• FleishmanHillard: Global communications network with a strong technology and B2B practice and significant presence in EMEA. Comparable as a broad incumbent that enterprise IT clients (Western Digital, Toshiba, HP-class brands) frequently consider alongside regional specialists like 2L.

Others

• Roblox (as platform partner / capability benchmark): Platform on which 2L has built differentiated metaverse campaign capability (Burger King Burgerland). Included as an ecosystem peer/adjacent rather than a competitor; relevant because Roblox's continued investment in brand experiences directly supports 2L's emerging metaverse service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Team2L
• LinkedInlinkedin.com/company/premicom_group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2L Agency