What Insiders does

Insiders Agency is an EU-domiciled, founder-led Amazon advertising agency founded in 2017 that provides manual, profit-oriented PPC management, FBA consulting, and white-label advertising services to established Amazon sellers. The firm serves a deliberately limited portfolio of 7 to 9-figure brands (50+ cumulative, with active engagement capped to preserve execution quality) and is differentiated by a 'Net Profit First' methodology that measures performance against clients' live P&Ls rather than Amazon-provided ACoS metrics. Its technology stack combines proprietary in-house tools and branded methodologies — including the Global Negation System, Variation Race Strategy, Ads Setup Stress-Test, and Profits Treasure Hunt Framework — with senior human judgment; the firm explicitly rejects pure-automation approaches. The senior team carries 50+ years of combined Amazon seller experience, with C-suite members actively participating in strategy for every onboarded brand, and the firm operates without external funding or long-term client contracts.

The business generates revenue primarily through percentage-of-ad-spend or retainer-based PPC management for brands spending at least $10,000/month, supplemented by a higher-margin FBA consulting tier for brands with internal PPC teams and a white-label channel that resells the agency's expertise under partner agency branding. Distribution is direct and consultative, anchored by a free audit lead magnet and a 'book-a-call' funnel, with a curated partner network (Empire Flippers, Getida, iBanFirst, Insightful Agency) providing secondary referral flow. Geographic reach is global despite an EU base, with documented engagements across the US, Canada, UK, and broader EU. The team has grown to 12-23 people, and client-side metrics show compounding growth — $95M+ cumulative ad spend managed and $421M+ in ad sales generated for clients since inception.

Cumulatively, the firm has produced documented outcomes such as revenue doubling under 12 months, +143% YoY growth for a near-closure supplements brand, and a brand rebuilt to $630K single-month sales post-aggregator acquisition. Awards and reputation signals include a 4.8/5 rating across 71 reviews sustained over seven years and a '#1 Best Seller in Amazon Advertising Agencies' badge. The company has no disclosed funding, no patents, no M&A activity, and no parent company; founder Sebastian Eduard is publicly identified as the lead Amazon PPC consultant and author.

Name

Insiders

Legal name

Insiders Agency

Website

https://insiders.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Insiders Agency is an EU-based, founder-led Amazon advertising agency founded in 2017 that provides manual, profit-focused PPC management, FBA consulting, and white-label services to a limited portfolio of 7 to 9-figure Amazon brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PPC Management: Full account management for Amazon advertising including strategy, PPC optimization, listing pictures, and Enhanced Brand Content. Revenue based on percentage of ad spend managed or retainer structure.
2. FBA Consulting: C-suite strategic guidance for established brands with internal PPC teams. Includes manual in-depth audits, twice-monthly 1.5-hour strategic sessions, and constant support between calls.
3. White-Label PPC: Full-service Amazon PPC capabilities delivered under partner agency branding. Includes audit, strategic action plans, coaching, weekly updates, and monthly reports with product-level SWOT analyses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Insiders is an Amazon advertising agency that provides manual full-stack Amazon PPC management, strategic FBA consulting, and white-label PPC services to established 7 to 9-figure Amazon sellers and partner agencies. Its offering centers on Net Profit First methodology—solving for profitability against live P&L rather than vanity metrics like ACoS—delivered via human-expert campaign management, custom bid strategies, listing optimization, and Enhanced Brand Content.

Product overview

Insiders is an Amazon advertising agency founded in 2017 that operates three core service offerings: PPC Management (manual Amazon PPC campaign management focused on net profit optimization), FBA Consulting (C-suite strategic guidance for established brands and service providers), and White-Label PPC (reseller service for agencies). The company differentiates through a manual-first approach, rejecting heavy automation in favor of human strategic management across the full PPC workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Management Manual full-stack Amazon PPC campaign management service focused on net profit optimization rather than vanity metrics like ACoS. Includes full account management, strategic bid management, audience targeting, creative optimization, listing pictures, and Enhanced Brand Content. Targets brands spending $10,000+/month on Amazon ads.
• FBA Consulting Strategic Amazon FBA consulting delivering C-suite-level guidance for established brands with internal PPC teams, software companies, aggregators, and brands ineligible for full onboarding. Includes manual in-depth audits, twice-monthly 1.5-hour strategy sessions with the CEO/COO/CINO, and ongoing implementation support.
• White-Label PPC White-label Amazon PPC service for agencies and consultants who want to offer advertising management without building in-house capability. Includes manual audits, 3-6 month strategic plans, coaching, weekly performance updates, and transparent monthly reports with product-level SWOT analyses delivered under partner agency branding.

Quantifiable outcome

• Revenue doubled from $1.5M to $3M year-over-year with +5% net margin increase in under 12 months
• +9 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Insightful AgencycoreStrategic or Co-development PartnerDesign partner specializing in visual communication for designers, artists, and brands. Provides creative services that elevate brand presentation on Amazon.
• iBanFirstsupportingOthersPersonalized IBAN services enabling payments in 30+ currencies with end-to-end payment tracking and status notifications. Supports international business operations.
• Empire FlipperscoreChannel Partner/ Reseller/ DistributorBrand acquisition and sales platform having facilitated $510M+ worth of online business transactions. Refer partner for brands planning exit strategy.
• GetidasupportingStrategic or Co-development PartnerAmazon FBA reimbursement specialist using expert guidance and technology to secure all eligible reimbursements for sellers, maximizing profitability.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdBadger: Amazon PPC management agency and software hybrid serving 7-8 figure sellers. Comparable to Insiders in the managed-PPC offering, though typically serving a slightly smaller brand size band.
• Pacvue: Enterprise Amazon and Walmart advertising platform offering automated PPC management, media planning, and analytics. Directly competes with Insiders in the high-end Amazon seller segment but with a SaaS-platform model rather than manual service delivery.
• Canopy Management: Full-service Amazon agency offering PPC management, brand protection, and account management for 7-9 figure sellers. Direct competitor to Insiders in the high-touch managed services model, with similar founder-led, US-based positioning.
• Helium 10: All-in-one Amazon seller suite with PPC optimization tools, market research, and a partner-agency network that offers managed services. Competes with Insiders across the 7-9 figure brand segment through both self-serve tools and a curated agency marketplace.
• Seller Interactive: Full-service Amazon agency offering PPC management, listing optimization, and brand consulting. Direct competitor to Insiders in the 7-9 figure brand segment, with similar service tiers and agency-partner program.
• AMZ Pathfinder: Amazon advertising and PPC management agency focused on 7-9 figure brands. Direct peer to Insiders in the high-touch manual PPC service model, with comparable case-study-driven marketing and founder-led positioning.
• Perpetua: Enterprise Amazon advertising optimization platform that combines AI-driven automation with managed services for brand sellers. Highly comparable to Insiders in targeting 7-9 figure Amazon brands and offering PPC management, but with a software-first rather than manual-first approach.
• Buy Box Experts: Premier Amazon agency offering PPC, DSP, and full account management to enterprise sellers. Direct peer to Insiders with comparable service tiers, US-based team, and similar targeting of high-revenue Amazon brands.

Emerging players

• Jungle Scout: Amazon seller intelligence platform with growing managed services and agency partner offerings. Comparable to Insiders on the brand intelligence and PPC side but positioned as a SaaS-first tool with service extensions rather than a pure agency.

Broad incumbents

• Tinuiti: Large independent performance marketing agency with a dedicated Amazon and marketplace practice. Comparable to Insiders for enterprise Amazon clients, but operates as a broad multi-channel digital agency with significantly larger scale and headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insidersads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insiders