AWX

What AWX does

AWX Labour Hire and Recruitment is an Australian-headquartered staffing and workforce solutions company founded in 2000 by Tom Reardon, operating 20+ branches across Australia and New Zealand. It is the founding business of ASX-listed PeopleIN Limited (ASX: PPE), described by IBISWorld as Australia's largest workforce solutions company. AWX supplies temporary workers to clients in mining, civil and construction, food and manufacturing, technical and executive, and related sectors, and places 2,000+ people in work every week from a national candidate database of 400,000+. Its service portfolio includes core labour hire, permanent recruitment, international recruitment (including PALM scheme workers and 482 visa sponsorship under a government-approved On Hire Labour Agreement), apprenticeships and traineeships, and First Nations recruitment.

The business operates on a managed-services revenue model in which AWX acts as the employer of record for placed workers, handling payroll, compliance, mobilisation and workforce administration on behalf of clients, with permanent and international placement fees as complementary revenue streams. Pricing is quote-based and negotiated per role, site, and roster, with weekly pay cycles for workers. Underlying operations are supported by the Xeus People portal, which handles candidate registration, job applications, timesheet submission, and document management. The go-to-market is relationship-led: local account managers in each branch develop on-site client knowledge, supplemented by a National Accounts and Growth team for larger multi-site clients, and a self-serve candidate portal for direct worker registration. Key stated performance signals include a 9-out-of-10 client recommendation rate and a 4-out-of-5 worker satisfaction rating on being treated as a person rather than a number.

Name

AWX

Legal name

PeopleIn Limited

Website

https://awx.com.au

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

AWX is an Australian labour hire and recruitment company placing 2,000+ workers weekly across mining, civil construction, food manufacturing, and technical sectors from 20+ branches in Australia and New Zealand. It is the founding brand of ASX-listed PeopleIN (PPE), the country's largest workforce solutions group.

Ownership category

akta.pro rank

Product category

Workforce Solutions and Labour Hire

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Skilled Trades (Electricians/Plumbers/HVAC/Carpenters) Staffing (BPACAEAB)

akta.pro secondary industries

Mining & Heavy Equipment Operator Staffing (BPACAEAI), Agriculture & Seasonal Field Labor Staffing (BPACAEAJ), Warehousing, Distribution & Material Handling Staffing (BPACAEAD)

Keywords

• Labour hire services
• Permanent recruitment
• Workforce solutions
• International worker placement
• Apprenticeship programmes

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Labour Hire: AWX supplies temporary workers to client sites, remaining the employer of record. Workers are placed on civil, construction, mining, food manufacturing, and landscaping projects. AWX handles payroll, compliance, and workforce management while clients direct the daily work.
2. Permanent Recruitment: Full-cycle recruitment placing candidates into permanent roles across blue collar, white collar, construction, engineering, STEM and government sectors. AWX handles sourcing, screening, interviews and reference checks for a placement fee.
3. International Recruitment: Sponsorship of overseas workers under the Temporary Skills Shortage (482) visa through their government approved On Hire Labour Agreement (OHLA). Also handles PALM scheme workers from Pacific Islands and casual international workers.
4. Apprenticeships and Traineeships: Places apprentices and trainees with host employers. AWX handles recruitment, contracts, payroll, training coordination with RTOs, and compliance. Host employers supervise day-to-day work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AWX supplies temporary and permanent workers to mining, civil construction, food manufacturing, landscaping, and technical/executive clients across Australia and New Zealand, acting as the employer of record for labour hire and handling payroll, compliance, and site mobilisation. It also provides permanent recruitment, international worker placement (482 visa via OHLA and PALM scheme), and paid apprenticeships and traineeships, supported by 20+ local branches and a 400,000+ candidate database.

Product overview

AWX is a labour hire and recruitment company offering a portfolio of services: AWX Labour Hire (core temporary staffing across mining, civil/construction, landscaping, food/manufacturing, and technical/executive roles), Permanent Recruitment (full-time placements from specialists to executives), International Recruitment (visa sponsorship including PALM scheme and backpacker programs), Apprenticeships and Traineeships (paid earn-while-you-learn placements), and First Nations Recruitment (specialized Indigenous employment services). The primary offering is labour hire, with complementary permanent and international recruitment services, all supported by 20+ branches across Australia and New Zealand. AWX was founded in 2000 and is the founding business of PeopleIN Limited (ASX: PPE).

Differentiator

Problem solved

Functional benefit

Products and services

• AWX Labour Hire
• Permanent Recruitment Full-cycle permanent placement of blue-collar, white-collar, construction, engineering, STEM, and government talent, from technical specialists to senior leadership roles, on a placement-fee basis.
• International Recruitment Recruitment and ongoing management of overseas workers for Australian employers, including permanent internationals, casual internationals, Pacific Australia Labour Mobility (PALM) scheme workers, and sponsorship of skilled workers under the Temporary Skills Shortage (subclass 482) visa via AWX's government-approved On Hire Labour Agreement (OHLA).
• Apprenticeships and Traineeships Paid apprenticeship and traineeship placements with host employers across civil, construction, food processing, manufacturing, landscaping, and trades (including electrical and heavy diesel mechanical), with AWX handling recruitment, contracts, payroll, RTO coordination, and compliance.
• First Nations Recruitment Specialist recruitment service connecting First Nations candidates with employment opportunities across AWX's industry portfolio of mining, civil construction, food manufacturing, and technical roles.

Quantifiable outcome

• 2,000+ people placed in work every week
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PeopleIN (ASX: PPE)coreOthersAWX is the founding business of People Infrastructure (now PeopleIN), which listed on the ASX in 2017 and rebranded to PeopleIN in 2020. PeopleIN is Australia's largest workforce solutions company per IBISWorld. AWX operates as a subsidiary within the PeopleIN group, backed by group-wide systems, scale, and 10+ specialised industry brands across Australia, New Zealand and Singapore.
• REVMaxcoreStrategic or Co-development PartnerREVMax, led by CEO Janelle Paterson, partners with AWX to deliver apprenticeship and traineeship services. REVMax handles training organisation coordination, government funding, and training plan management while AWX recruits apprentices and trainees for host employers.
• Registered Training Organisations (RTOs)minorStrategic or Co-development PartnerAWX partners with legitimate RTOs to deliver training for apprentices and trainees. Training may be on-site, blended, or block release depending on workflow needs. AWX coordinates with RTOs to build training plans that fit client operations.
• Pacific Australia Labour Mobility (PALM) SchemecoreChannel Partner/ Reseller/ DistributorPALM scheme enables AWX to bring workers from nine Pacific Islands and Timor-Leste for seasonal peaks and longer-term projects up to four years. AWX handles recruitment, compliance, and ongoing management of PALM workers placed with client businesses.
• Government (OHLA)coreStrategic or Co-development PartnerAWX holds a government-approved On Hire Labour Agreement (OHLA) enabling sponsorship of skilled overseas workers under the Temporary Skills Shortage (subclass 482) visa. This allows placement of international workers directly with client crews.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Randstad Australia: Large multinational staffing firm with extensive Australian operations across industrial, mining, construction, and professional staffing — broader portfolio than AWX but with significant direct overlap in blue-collar and trades staffing.
• ManpowerGroup Australia: Global workforce solutions provider with Australian operations covering industrial staffing, trades, and professional recruitment — overlaps with AWX across construction, mining, and manufacturing labour hire as part of a broader incumbent portfolio.
• Adecco Australia: Global staffing leader operating in Australia across industrial, trades, professional, and government recruitment — comparable labour hire capabilities to AWX as part of a wider portfolio rather than a dedicated blue-collar specialist.

Direct peers

• Programmed (Persolkelly): ASX-listed workforce solutions provider (formerly Programmed, now part of Persol Asia Pacific) supplying labour hire and recruitment across industrial, mining, infrastructure, and maintenance sectors in Australia — overlaps directly with AWX's blue-collar staffing offerings.
• Chandler Macleod: Major Australian staffing firm providing temporary, permanent, and contract recruitment across industrial, mining, government, and commercial sectors — closely parallels AWX's labour hire and permanent placement model with similar client verticals.
• Trojan Recruitment Group: Australia- and New Zealand-focused blue-collar labour hire and recruitment specialist serving construction, manufacturing, transport, and logistics — comparable niche focus and use of branch-led delivery matching AWX's model.
• WorkPac: One of Australia's largest privately-held labour hire and recruitment firms, providing workforce solutions across mining, construction, industrial, and trades — directly comparable to AWX's blue-collar staffing core across similar industries and geographies.
• Hays Australia: Global recruitment firm with deep Australian presence across construction, mining, manufacturing, and engineering — directly comparable to AWX's technical/executive and blue-collar recruitment streams as well as its enterprise account coverage.

Regional players

• APEX Labour Solutions: Australian regional labour hire specialist focused on mining, civil construction, and industrial sectors — comparable blue-collar staffing focus to AWX with strong Queensland/mid-tier mining overlap.

Others

• Skilled Group (PeopleIN brand): Sister brand under the PeopleIN group offering specialist labour hire in technical, marine, and trades — a closely related Workforce Solutions peer, sharing parent-company systems, candidate pool, and back-office infrastructure with AWX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/awxptyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWX