Donghae
Donghae Machinery & Aviation is a Korean manufacturer of small and medium-sized aerial work vehicles, truck-mounted hydraulic cranes, and insulated live-line platforms, serving electric utilities, telecoms, construction cooperatives, and exporters across 25+ countries.
- Company typePrivate
- Founded1981
- HeadquartersDongan, South Korea
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Donghae does
Donghae Machinery & Aviation Co., Ltd. (동해기계항공) is a privately held South Korean manufacturer, founded in 1981 and headquartered in Gongju, Chungcheongnam-do, specializing in small and medium-sized aerial work vehicles and truck-mounted hydraulic cranes. Its product portfolio is organized into four lines: standard aerial platforms (e.g., DHS 1500AP, 15M working height), KEPCO-spec insulated aerial platforms for live-line electrical work (e.g., DHT 210AS, 21.3M working height), the Sky series for outdoor advertising and landscaping featuring a Korea-first boom auto-folding system (DHS 200 SKY), and hydraulic cranes for heavy lifting (1,600kg to 6,000kg capacity). The underlying technology combines proprietary mechanical and electro-hydraulic subsystems developed in-house, including remote control systems, hydraulic winches, automatic bucket leveling, smart cushion interlocks, and Strenx 700 high-strength steel boom structures, protected by 20+ registered patents.
The company monetizes primarily through hardware sales of new and certified used aerial platforms and hydraulic cranes, with revenue anchored by enterprise accounts such as Korea Electric Power Corporation (KEPCO), KT Corporation, and the China Northeast Electric Power Bureau, plus high-volume distribution through the Electrical Construction Cooperative (17,000 member companies) and Information & Communications Technology Cooperative group purchasing programs. Supporting revenue streams include after-sales service and parts through 13 directly-owned nationwide branches and 4 authorized dealers, plus financing programs bundled with Hyundai Commercial and KB Kookmin Capital. Export sales to 25+ countries are executed via local distributors. Reported revenue was KRW 111.1 billion (approximately USD 84M) as of December 31, 2022, with 222 employees. The company operates a small adjacent aviation training subsidiary (Donghae Flight School) and a legacy DAMBI light helicopter program, while its core commercial focus remains specialty industrial vehicles. CEO Kim Yong-jin leads the company; JKL holds an equity stake acquired in 2016-2018.
Donghae firmographics
Firmographics- Name
- Donghae
- Legal name
- 주식회사 동해기계항공
- Website
- https://dhcrane.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Donghae Machinery & Aviation is a Korean manufacturer of small and medium-sized aerial work vehicles, truck-mounted hydraulic cranes, and insulated live-line platforms, serving electric utilities, telecoms, construction cooperatives, and exporters across 25+ countries.
- Ownership category
- akta.pro rank
Donghae industry classification
Industry- Product category
- Aerial Work Platforms and Hydraulic Cranes
- NAICS
- Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Truck-Mounted & Loader Cranes (IMAHAJAF)
- akta.pro secondary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
Keywords
Where Donghae is headquartered
LocationHeadquarters
- HQ city
- Dongan
- HQ country
- South Korea
- HQ region
- Asia
Offices13 records
Markets served
Donghae business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aerial Work Vehicle Sales: Manufacture and sale of aerial work platforms (high-elevation work vehicles), including standard aerial platforms, insulated (live-line) aerial platforms, and Sky-series outdoor advertising vehicles. Products are sold to telecommunications companies, utilities, construction firms, and government agencies. New and used vehicle sales, with a certified pre-owned program.
- Hydraulic Truck Crane Sales: Design, manufacture, and sale of truck-mounted hydraulic cranes for heavy lifting applications in construction, electrical utilities, and telecommunications sectors. Models range from compact 1,600kg to 6,000kg lifting capacity units.
- After-Sales Service & Maintenance: After-sales service, maintenance, and parts supply through 13 direct-branch service centers and 4 authorized agency service points nationwide. Mobile service technicians provide on-site support, including dedicated service app for scheduling and tracking.
- Financing Programs: Collaborative financing programs with Hyundai Commercial (industry-lowest rates), KB Kookmin Capital, and the Electrical Construction Cooperative to offer installment purchase programs, discounted interest rates, and group purchase benefits for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Used Aerial Work Vehicle Sales |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Donghae product offering
Product offeringCore offering
Donghae Machinery & Aviation manufactures and sells small and medium-sized aerial work vehicles and truck-mounted hydraulic cranes through four product lines: standard Aerial Platforms, Insulated Aerial Platforms for live-line electrical work, Sky-series platforms for outdoor advertising and landscaping, and Hydraulic Cranes for heavy lifting. Products are sold to telecommunications carriers, electric utilities, construction firms, cooperatives, and government agencies, with a nationwide branch service network for after-sales support.
Product overview
Donghae Machinery & Aviation Co., Ltd. (동해기계항공) is a manufacturer of small and medium-sized aerial work vehicles and truck-mounted hydraulic cranes. The product portfolio consists of four main product lines: (1) Aerial Platforms (고소작업차) for streetlight maintenance, telecommunications, and general elevated work; (2) Insulated Aerial Platforms (절연고소작업차) for live-line electrical work with KEPCO-certified insulated booms; (3) Sky products (스카이) for outdoor advertising and landscaping with boom auto-folding capability; and (4) Hydraulic Cranes (유압크레인) for heavy lifting and electrical construction. Products range from compact 1-ton vehicle-mounted units to 5-ton truck configurations, with work heights from 8.5M to 21.3M. The company operates a nationwide direct-branch service network and sells certified used equipment. No AI/ML capabilities are incorporated in the product technology.
Differentiator
Problem solved
Functional benefit
Brands
- DAMBI: Light aircraft/light helicopter brand developed by the company
- 동해비행스쿨 (Donghae Flight School)
Products and services
- Aerial Platform (고소작업차) Truck-mounted aerial work platforms for elevated tasks including streetlight maintenance, security light repair, CCTV installation, and telecommunications line construction. Models include DHS 1500AP (15M, 200kg), DHS 1200L, DHS 950L, DHS 930, DHS 534MAP, and DHS 130SKY. Rated #1 in Korean customer satisfaction for this category.
- Insulated Aerial Platform (절연고소작업차) Insulated aerial work platforms for live-line (energized) electrical maintenance with KEPCO-certified insulated booms, various safety sensors, and proprietary control systems. Models include DHT 170S (17.2M, 2025), DHT 170AS (17.0M arm type, 2024), DHT 210AS (21.3M, 5-ton ultra-short), DHT 160S (15.8M), DHT 160AS, and DHT 150L (13M, low voltage).
- Sky Series (스카이) — Outdoor Advertising Aerial Platforms Specialized 1-ton class aerial work platforms for outdoor advertising construction/maintenance, landscaping, and related elevated work, featuring the first-in-Korea boom auto-folding system, 360-degree continuous bucket rotation, low-floor center of gravity, and remote control speed/flow adjustment. Models include DHS 200SKY (20.2M, 300kg, 2026) and DHS 190SKY (18.2M, 11.5M work radius, 2023).
- Hydraulic Crane (유압크레인) Truck-mounted hydraulic cranes for heavy lifting, electrical construction, pole installation and maintenance, and material handling. Features include boom extension via hydraulic cylinder and wire linkage, boom-side pad two-point method, and integrated safety monitoring. Models include DHS 606S (18.2M, 6,000kg lifting capacity), DH SUPER 3000A (9.5M, 1,600kg with auger drill), and DHS 433L (5.9M, 1,600kg single-operator).
- DHS 200 SKY Sky-series aerial work platform launched January 2026 for outdoor advertising, landscaping, and general elevated work, featuring first-in-Korea boom auto-folding, 360-degree continuous bucket rotation, remote electronic auto-leveling outriggers, and Strenx700 high-strength steel boom. Work height 20.2M, work radius 10.3M, load capacity 300kg.
- DHT 170S Insulated S-type (slide) boom aerial platform with class-leading 17.2M maximum working height, 4-ton compatible platform, and proprietary monitoring/control system with sensors, inverter, and oil cooler.
- DHT 170AS Insulated AS-type (arm) articulating boom aerial platform with 17.0M maximum working height, 4-ton compatible platform, upper and lower control panels, remote outrigger control, and 490kg hydraulic winch.
- DHT 105AU Low voltage aerial platform that received Australian safety certification in 2025 after final on-site safety test, enabling Australian market entry.
- DHS 190SKY Sky-series outdoor advertising and landscaping aerial work platform with 18.2M working height and 11.5M work radius.
- DHT 210AS 5-ton ultra-short wheelbase insulated aerial platform with class-leading 21.3M maximum working height, 14M work radius, 4-section boom (3 steel hexagonal + 1 FRP insulated), and 360-degree continuous rotation.
- DHS 1500AP Aerial platform designed for streetlight and security light maintenance with interlock system, smart cushion function, wire speed control, 15M work height, 9M work radius, 200kg load capacity, and 4-section high-strength hexagonal boom.
- DHT 160S 3.5-ton class insulated aerial platform with 15.8M maximum working height, 12M work radius, and insulated boom meeting KEPCO standards.
- DHT 150L Compact insulated aerial platform for low voltage live-line work featuring automatic leveling bucket, wired/wireless remote control, 4-section insulated boom, and bidirectional control levers. Work height 13M, work radius 8M. Safety certified in 2022.
- DHS 606S Hydraulic crane for electrical construction with 18.2M maximum working height and 6,000kg maximum lifting capacity, integrated control panel, winch load cell with overload sensor, and integrated control monitor.
- Service Network (서비스 네트워크) Nationwide after-sales service network with 13 direct-branch service centers and 4 authorized dealers across South Korea, providing parts supply, maintenance, and technical support with a dedicated mobile app for service reservation and appointment management.
- Certified Used Vehicle Sales (중고차 판매) Certified used aerial work vehicle and hydraulic crane sales through dhusedcar.com, including competitive bidding options for used equipment. Operated through the Okcheon Used Business Center.
Quantifiable outcome
- 99%+ delivery compliance rate within 2-week lead time target
- +3 more outcomes
Companies that use Donghae
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Donghae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Donghae partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Hyundai Commercial (현대커머셜)coreThree-party agreement signed May 9, 2024 in Seoul between Donghae, Hyundai Commercial, and the Information & Communications Technology Cooperative (정보통신공제조합). Hyundai Commercial provides preferential installment financing rates for cooperative members purchasing Donghae aerial work vehicles. The agreement enables cooperative members to buy Donghae products at reduced costs with subsidized interest rates.
- Information & Communications Technology Cooperative (정보통신공제조합)corePartnership agreement signed May 9, 2024 enables the cooperative's members to purchase aerial work vehicles through a group buying program at preferential rates. Combined with Hyundai Commercial financing, this reduces the cost burden for member companies seeking to acquire Donghae equipment for telecommunications construction and maintenance work.
- Electrical Construction Cooperative (전기공사공제조합)corePartnership agreement signed November 28, 2023 positions Donghae as the exclusive equipment supplier for the cooperative's group vehicle purchase support service. The cooperative (16 branches, 17,000 member companies, KRW 2.22 trillion in assets) promotes Donghae products to members with price discounts and KB Kookmin Capital financing support. Donghae is the first company in the industry to offer such a joint purchasing program through this cooperative.
- Hyundai Commercial (현대커머셜)coreBilateral sales financing partnership agreement signed November 2, 2023 between Donghae and Hyundai Commercial. Donghae offers exclusive financing products to customers purchasing DHS 950L and DHS 1200L models at industry-lowest interest rates. Target models: DHS 950L and DHS 1200L; program launched for contracts from October 18, 2023 onwards.
Scale indicators8 records
Recent moves14 records
Expansion highlights6 records
Donghae competitors and assessment
Company assessmentDirect peers
- Bronto Skylift: Finnish manufacturer of truck-mounted aerial platforms for high-rise and utility applications. Directly comparable product line to Donghae's insulated aerial platforms, particularly in compact urban and live-line use cases.
- Altec: US-based manufacturer of aerial devices, bucket trucks, and utility equipment, with strong insulated/live-line platform offerings for electric utilities. Directly comparable to Donghae's insulated aerial platform line serving KEPCO and similar utility customers.
- Versalift: US-based manufacturer of bucket trucks and aerial lifts focused on utility and telecom fleets. Directly comparable to Donghae's standard and insulated aerial platforms serving electric utilities and telecom operators.
- Palfinger: Austrian global manufacturer of truck-mounted cranes, aerial work platforms, and material handling equipment. Directly comparable product portfolio, with similar focus on truck-mounted lifting solutions for utility, telecom, and construction customers.
- Tadano: Japanese global manufacturer of truck-mounted hydraulic cranes and aerial work platforms. Directly comparable to Donghae in truck-mounted lifting equipment, with overlapping Asian utility, telecom, and construction customers; competes head-on in the small/medium category.
- Time International: Korean truck-mounted aerial work platform manufacturer that has historically led the domestic market. Directly comparable to Donghae as a Korean-headquartered competitor in the same small/medium aerial platform category.
Broad incumbents
- XCMG: Chinese state-linked construction machinery manufacturer with a broad crane and aerial platform portfolio. Comparable to Donghae in truck-mounted cranes and increasingly in aerial work platforms, with growing global distribution.
- Terex Corporation: Global broad-line manufacturer of aerial work platforms (Genie) and materials handling equipment. Overlaps with Donghae in truck-mounted lifts and aerial platforms as part of a much larger portfolio serving utility, telecom, and construction end markets.
- Liebherr: German family-owned manufacturer of a broad range of construction and material handling equipment including truck-mounted cranes. Competes with Donghae in hydraulic cranes but with a vastly larger portfolio and global footprint.
- Manitowoc Company: US-based manufacturer of cranes including truck-mounted and rough-terrain cranes (via brands like Grove and Potain). Overlaps with Donghae in truck-mounted hydraulic cranes but operates at a much larger scale across multiple crane categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Donghae compliance and trust
Trust signalCompliance3 records
Donghae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Donghae leadership team
Management profileNumber of profiles
Profiles1 record
Donghae subsidiaries and ownership
Company hierarchySubsidiaries1 record
Donghae funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Donghae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Donghae
What does Donghae do?
Donghae Machinery & Aviation manufactures and sells small and medium-sized aerial work vehicles and truck-mounted hydraulic cranes through four product lines: standard Aerial Platforms, Insulated Aerial Platforms for live-line electrical work, Sky-series platforms for outdoor advertising and landscaping, and Hydraulic Cranes for heavy lifting. Products are sold to telecommunications carriers, electric utilities, construction firms, cooperatives, and government agencies, with a nationwide branch service network for after-sales support.
Is Donghae a public or private company?
Donghae is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Donghae founded?
Donghae was founded in 1981. It employs 251 to 500 people.
Where is Donghae based?
Donghae is headquartered in Dongan, South Korea, in the Asia region.
How does Donghae make money?
Four revenue lines are on record. Aerial Work Vehicle Sales are the primary driver. The others are hydraulic Truck Crane Sales, after-Sales Service & Maintenance and financing Programs.
Who are Donghae's main competitors?
Direct peers on record are Bronto Skylift, Altec, Versalift, Palfinger, Tadano and Time International. Broad incumbents are XCMG, Terex Corporation, Liebherr and Manitowoc Company.
Does Donghae have an API?
No public API is recorded for Donghae.
What industry is Donghae in?
Donghae's product category is Aerial Work Platforms and Hydraulic Cranes. Its primary akta.pro industry code is IMAHAJAF, Truck-Mounted & Loader Cranes, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 333120 and its SIC code is 3530.