Payment Foundry
Payment Foundry is a Plano, Texas-based L3 PCI-certified fintech that operates the Felix cloud payments platform, offering EMV card-present processing, soft POS, tap-to-phone, and link-to-pay solutions to SMB merchants and omnichannel brands via an independent agent network.
- Company typePrivate
- Founded2018
- HeadquartersPlano, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Payment Foundry does
Payment Foundry, operating as the legal entity FKG and Associates LLC, is a Plano, Texas-based fintech founded in 2018 that markets itself as an L3 PCI-certified Full EMV Cloud Payments Platform under the Felix® brand. Its core technology is the Felix platform, which the company describes as "the first and only payment platform capable of processing full EMV card-present transactions regardless of sales channel," supported by four productized offerings: FelixPay (omnichannel checkout with automated fraud/chargeback handling), Felix.Terminal (soft POS that turns a smartphone into a contactless terminal without dongles, dippers, or chip readers), Tap-to-Phone (contactless acceptance from a customer's phone), and Link-to-Pay (link/QR payment requests). The platform is processor-agnostic and integrates with eight named payments partners — Chase, Global Payments, Worldpay, Fiserv, TSYS, Heartland, Moneris, and Elevon — allowing merchants to retain an existing card-not-present processor while adopting Felix for full EMV card-present flows.
The business model is transaction-fee based with quote-based, non-public pricing requiring direct sales engagement; no public price list or contract terms were disclosed. Distribution runs through two channels: an actively recruited independent agent / ISO network offering residuals, sales resources, and merchant support, and direct website enrollment for merchants and agents. Customer segmentation is horizontal, with primary personas targeting solopreneurs (smartphone-as-terminal), omnichannel brands (unified checkout across online, in-store, marketplace, and social channels), and brick-and-mortar merchants; professional trades and direct sales constitute a secondary use case for Link-to-Pay. Pricing is monthly, billed against transaction volume rather than seat count. No app, API, or SDK has been published.
The team is small (1–10 employees) and founder/management-controlled, with no disclosed venture or institutional capital. Senior leadership is drawn from established payments operators: CEO O.B. Rawls (former CEO/President of Global Payment Processing at Paysafe, with senior roles at First Data/Fiserv, Hypercom, and Bank of America); COO and co-founder Don Paris (described as the largest stockholder); Chief Digital Officer Kelly Rader; Chief Counsel Charles Bishota; and Operations Manager Parker Paris. The company continues to invest in agent enrollment and processor partnerships rather than direct enterprise contracts, and discloses no revenue, funding, patents, awards, or AI/ML capabilities in the source material.
Payment Foundry firmographics
Firmographics- Name
- Payment Foundry
- Legal name
- FKG and Associates LLC
- Website
- https://paymentfoundry.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Payment Foundry is a Plano, Texas-based L3 PCI-certified fintech that operates the Felix cloud payments platform, offering EMV card-present processing, soft POS, tap-to-phone, and link-to-pay solutions to SMB merchants and omnichannel brands via an independent agent network.
- Ownership category
- akta.pro rank
Payment Foundry industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)
- akta.pro secondary industry
- Smart Routing, Cascading & Payment Optimization (FSAMACAJ)
Keywords
Where Payment Foundry is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Payment Foundry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Payment Processing Fees: Transaction-based revenue model processing full EMV card-present payments. The platform enables merchants to process transactions across in-person, web, tap-to-phone, link-to-pay, and native mobile app channels with competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Payment Foundry product offering
Product offeringCore offering
Payment Foundry operates the Felix® Full EMV Cloud Payments Platform, which enables merchants to process full EMV card-present transactions across in-store, online, mobile, tap-to-phone, and link/QR-code channels. The platform bundles four products — FelixPay, Link-to-Pay, Felix.Terminal, and Tap-to-Phone — and integrates with major U.S. and Canadian payment processors such as Chase, Global Payments, Worldpay, Fiserv, TSYS, Heartland, Moneris, and Elevon.
Product overview
Payment Foundry offers Felix, a unified Full EMV Cloud Payments Platform that encompasses four integrated products: FelixPay (omnichannel checkout), Link-to-Pay (link/QR code payments), Felix.Terminal (soft POS/phone-as-terminal), and Tap-to-Phone (contactless mobile payments). The platform enables merchants to process full EMV card-present transactions across all sales channels, including in-store, online, on-the-go, and through native mobile apps, while providing fraud protection and chargeback elimination.
Differentiator
Problem solved
Functional benefit
Brands
- Felix®: Full EMV Cloud Payments Platform - the first and only payment platform capable of processing full EMV card-present transactions regardless of sales channel.
- FelixPay
- Felix.Terminal
- Link-to-Pay
- Tap-to-Phone
Products and services
- FelixPay Secure omnichannel checkout solution for merchants selling online, in-store, across marketplaces, and on social platforms. Automates fraud prevention and chargeback elimination behind the scenes.
- Link-to-Pay Allows merchants to send customers a payment link or QR code via text, email, or mail to pay for goods, services, or invoices. Targeted at professional trades, direct sales, and social marketing use cases.
- Felix.Terminal Soft POS solution that transforms a smartphone into a contactless payment terminal, eliminating the need for dongles, dippers, dunkers, or chip readers. Supports in-person EMV card-present transactions.
- Tap-to-Phone Mobile payment acceptance capability that lets merchants accept tap-and-go contactless payments directly from customer smartphones without dedicated hardware.
Quantifiable outcome
- Increased authorization rates
- +5 more outcomes
Companies that use Payment Foundry
Customer profileSegments4 records
Ideal customer profiles4 records
Payment Foundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Payment Foundry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ChasecoreMajor payment processor compatible with Payment Foundry's platform for card-not-present transactions. Merchants can keep their existing Chase processor for CNP transactions.
- Global PaymentscoreMajor payment processor compatible with Payment Foundry's platform. Merchants can keep Global Payments as their processor.
- WorldpaycorePayment processor integration allowing merchants to use Worldpay services alongside Payment Foundry's full EMV solutions.
- FiservcoreFormerly First Data, Fiserv is integrated with Payment Foundry's platform for seamless transaction processing.
- TSYScorePayment processor compatible with Payment Foundry's platform, enabling merchants to maintain their existing processing relationships.
- HeartlandcorePayment processor integrated with Payment Foundry's solutions, providing merchants flexibility in processor selection.
- MoneriscoreCanadian payment processor compatible with Payment Foundry's platform, expanding cross-border payment capabilities.
- ElevoncorePayment processor integrated with Payment Foundry's platform for seamless merchant onboarding.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Payment Foundry competitors and assessment
Company assessmentDirect peers
- Stripe: Stripe provides online and in-person payment processing (Stripe Terminal, Tap to Pay) and a developer-first stack that overlaps Payment Foundry's FelixPay omnichannel checkout and Felix.Terminal soft POS, serving merchants who want API-driven, channel-agnostic acceptance.
- Square (Block): Square is the dominant SMB mobile POS and payment processor in the U.S., offering hardware, Tap to Pay on iPhone and Android, and an omnichannel commerce platform that directly competes with Felix.Terminal, FelixPay and Tap-to-Phone for the same solopreneur and SMB merchant base.
- Helcim: Helcim is a direct merchant acquirer and payment processor serving SMBs with transparent interchange-plus pricing and omnichannel tools, mirroring Payment Foundry's ISO/agent-led model and processor-agnostic positioning.
- Clover (Fiserv): Clover is a Fiserv-owned SMB POS and payments platform offering hardware terminals and software for brick-and-mortar merchants, directly comparable to Felix.Terminal for the same retail and restaurant customer base Payment Foundry targets.
- Stax (formerly Fattmerchant): Stax is a subscription-based payment processing platform that offers integrated online, in-person and omnichannel commerce APIs, overlapping Payment Foundry's FelixPay, Link-to-Pay and Felix.Terminal capabilities for SMB and mid-market merchants.
- SumUp: SumUp sells card readers, Tap to Phone on Android and omnichannel payment tools to micro-merchants and solopreneurs across Europe and the Americas, competing head-on with Felix.Terminal and Tap-to-Phone in the very small business segment.
- Toast: Toast is a vertically integrated restaurant POS and payments platform that owns its acquiring stack and charges higher per-transaction economics, illustrating the type of full-stack merchant services model Payment Foundry competes with for elevated-risk and high-volume merchants.
Regional players
- Lightspeed Commerce: Lightspeed provides cloud POS and integrated payments for retail and hospitality merchants with Tap to Pay support; primarily Canada/U.S./EMEA, it competes with Payment Foundry's omnichannel FelixPay for brick-and-mortar and omnichannel brands outside pure U.S. SMB.
Emerging players
- Finix: Finix is a payment infrastructure provider offering embedded payments, acquiring-as-a-service and orchestration APIs; comparable to Payment Foundry as a technology layer enabling merchants and ISOs to route card-present transactions without owning the acquiring license.
Broad incumbents
- PayPal / Zettle: PayPal is a global incumbent in digital payments with Zettle covering SMB POS hardware and Tap to Pay on iPhone; it overlaps Payment Foundry's omnichannel card-present proposition while bringing massive wallet scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Payment Foundry social profiles
Digital presencePayment Foundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payment Foundry leadership team
Management profileNumber of profiles
Profiles5 records
Payment Foundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payment Foundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payment Foundry
What does Payment Foundry do?
Payment Foundry operates the Felix® Full EMV Cloud Payments Platform, which enables merchants to process full EMV card-present transactions across in-store, online, mobile, tap-to-phone, and link/QR-code channels. The platform bundles four products — FelixPay, Link-to-Pay, Felix.Terminal, and Tap-to-Phone — and integrates with major U.S. and Canadian payment processors such as Chase, Global Payments, Worldpay, Fiserv, TSYS, Heartland, Moneris, and Elevon.
Is Payment Foundry a public or private company?
Payment Foundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Payment Foundry founded?
Payment Foundry was founded in 2018. It employs 1 to 10 people.
Where is Payment Foundry based?
Payment Foundry is headquartered in Plano, United States, in the North America region.
How does Payment Foundry make money?
One revenue line is on record: payment Processing Fees.
Who are Payment Foundry's main competitors?
Direct peers on record are Stripe, Square (Block), Helcim, Clover (Fiserv), Stax (formerly Fattmerchant), SumUp and Toast. Lightspeed Commerce is listed as a regional player. Finix is listed as an emerging player. PayPal / Zettle is listed as a broad incumbent.
Does Payment Foundry have an API?
No public API is recorded for Payment Foundry.
What industry is Payment Foundry in?
Payment Foundry's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMABAB, Merchant Acquiring Banks & ISO/MSP Acquirers, with a secondary code of FSAMACAJ, Smart Routing, Cascading & Payment Optimization. Its NAICS code is 52232.