Grace Estate Winery

What Grace Estate Winery does

Grace Estate Winery is a family-owned boutique winery and hospitality business based in Crozet, Virginia, within the Monticello AVA. The company was formally established in 2013 by John and Lola Grace on a 450-acre property purchased by the family in 2005, with a 50-acre Mt. Juliet Farm vineyard whose vines date to 1998. It produces premium estate-grown artisanal wines across three branded collections (Sheffield, ODO, and Alice) and individual labels such as Slope of Grace Cabernet Franc, Colonel Richard Tannat, Gange-Rolv Chardonnay, ODO Red Wine, Le Gras Cuve, Le Gras Rosé, Le Gras Nouveau, Le Gras Baril, Adeliza, and a 5 Year Tawny. The business operates an exclusively direct-to-consumer model with four revenue streams: on-site tasting room sales at 5273 Mount Juliet Farm Rd, online wine sales through an OrderPort storefront, a recurring Silo Society wine club with bi-annual 6-bottle allocations, and private event hosting (weddings, corporate, celebrations) at the estate mansion. The customer base is wine enthusiasts, foodies, and private event clients in Virginia.

The wines have earned 90-92 points from James Suckling (2024), 91 points from the 2026 Decanter World Wine Awards, and multiple Gold Medals at the 2025 and 2026 Virginia Governor's Cup competitions. The business supports a roster of recurring on-premise programming (Music Bingo, Trivia Nights, Yoga on the Vine, Karaoke) through local partners such as Tag Team Entertainment and BozART Fine Art Collective, and runs community-linked events like Art of Wine 2025 with The Arc of the Piedmont. Operational headcount is 11-50 employees; the company is privately held with no institutional investment, no subsidiaries, and no M&A activity.

Name

Grace Estate Winery

Legal name

Grace Estate Winery

Website

https://graceestatewinery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Estate Winery is a family-owned boutique winery in Virginia's Monticello AVA producing premium estate-grown wines from old vines, serving wine enthusiasts via a tasting room, Silo Society wine club, private events, and online sales.

Ownership category

akta.pro rank

Product category

Winery / Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate winery
• Artisanal wines
• Wine club
• Vineyard tasting room
• Private event venue

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: The winery generates revenue through direct sales of estate-grown wines via the tasting room and online ordering portal (OrderPort). Wines are sold by the bottle with various collections including Sheffield, ODO, and Alice collections.
2. Wine Club Membership (Silo Society): No-fee membership offering 20% discount on all wine purchases, complimentary glass with each release pickup, members-only events, and first access to new vintages. Allocations available twice yearly (May and November) with 6 bottles per allocation (2 bottles each of 3 wines).
3. Private Events Hosting: Revenue generated from hosting private events at the tasting room and estate mansion, including weddings, celebrations, and corporate gatherings. Brochure with pricing available for 2026-2027 season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grace Estate Winery produces and sells estate-grown artisanal wines from a 50-acre vineyard (vines planted since 1998) on a 450-acre property in Virginia's Monticello AVA, with wines organized into Sheffield, ODO, and Alice collections. The winery sells bottles direct-to-consumer through its on-site tasting room, an OrderPort online store, and the Silo Society wine club, and hosts private events at the estate mansion.

Product overview

Grace Estate Winery is a family-owned artisanal winery in Virginia's Monticello AVA producing premium, award-winning wines from estate-grown old vines. The winery offers wines organized into three collections: the Sheffield Collection, the ODO Collection (premium wines named after family ancestors including Odo and Adeliza), and the Alice Collection (youthful wines for casual enjoyment). Individual wines include the acclaimed Slope of Grace Cabernet Franc, Colonel Richard Tannat, Gange-Rolv Chardonnay, and various blends like Le Gras Baril. The winery also operates the Silo Society Wine Club membership program and hosts private events at their estate venue.

Differentiator

Problem solved

Functional benefit

Brands

• Sheffield Collection: Wine collection from Grace Estate
• ODO Collection
• Alice Collection
• Silo Society Wine Club

Products and services

• Sheffield Collection One of the three Grace Estate wine collections sold to consumers, featured alongside the ODO and Alice collections.
• ODO Collection Premium wine collection showcasing the finest Grace Estate wines, including Odo, Adeliza, and specialty wines named after Grace family ancestors.
• Alice Collection Youthful wine collection for carefree moments, including Le Gras Cuve, Le Gras Rosé, Le Gras Nouveau - Malbec, and Le Gras Baril.
• Silo Society Wine Club Recurring wine club membership offering 20% off wine purchases, a complimentary glass with each release pickup, members-only events, and first access to new vintages, with bi-annual allocations (May and November) of 6 bottles.
• Private Events Private event hosting service at the estate winery, including weddings, corporate gatherings, and celebrations at the tasting room and estate mansion in Virginia's Monticello AVA, with a brochure available for the 2026-2027 season.
• 2022 Slope of Grace Cabernet Franc Estate-grown Cabernet Franc red wine sold by the bottle, recognized as a flagship Grace Estate red.
• 2021 Colonel Richard Tannat Estate-grown Tannat red wine, scored 91 points by James Suckling.
• 2022 Gange-Rolv Chardonnay Estate-grown Chardonnay white wine.
• 2021 ODO Red Wine Estate-grown red blend from the ODO Collection.
• Le Gras Cuve 2022 vintage 50/50 Chardonnay and Petit Manseng blend from the Alice Collection, picked early for sharp acidity and aged 8 months on all lees.
• Le Gras Rosé Rosé made from 85% Malbec and 15% Petit Manseng, with prolonged lees exposure for complex texture.
• Le Gras Nouveau - Malbec 100% Malbec Nouveau-style wine made entirely in stainless steel with limited skin contact, juicy and fresh with herbal undertones.
• Le Gras Baril Red blend of 50% Tannat, 25% Cabernet Franc, 15% Merlot, and 10% Cabernet Sauvignon, aged in large-format Italian Botte.
• Odo Flagship wine from the ODO Collection, named after Odo, Count of Champagne and Aumale, primogenitor of the Grace family. Currently sold out.
• Adeliza Off-dry white wine made from Petit Manseng and aged in Cognac barrels, producing a sweet, smoky, fuller-bodied profile.
• Ice Wine 2017 natural ice wine from the ODO Collection, picked after an early November frost.
• Dr. Morgans 5 Year Tawny Port-inspired fortified wine, a blend of Petit Verdot and Tannat aged an average of 5 years in barrel.
• Tasting Room Experience On-site wine tastings, flights, and glass pours at the Grace Estate tasting room, available Wednesday through Sunday.

Quantifiable outcome

• 92 Points James Suckling - 2022 Slope of Grace Cabernet Franc
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Laura Lee Gulledge (Artist)minorGTM or Marketing Partner · 23 November 2025Local artist Laura Lee Gulledge leads art workshops at Grace Estate including Shrinky Dinks, Edible Art Making, and Leaf Painting workshops, creating community engagement through creative experiences.
• The Arc of the PiedmontminorStrategic or Co-development Partner · 22 November 2025Art of Wine 2025 event at Grace Estate showcased artwork from The Arc Studio paired with wines, supporting The Arc of the Piedmont nonprofit organization.
• BozART Fine Art CollectiveminorStrategic or Co-development Partner · 3 October 2025BozART Fine Art Collective celebrated their 30th anniversary with a special artist meet & greet and art show at Grace Estate Winery. Founded in 1995 on the Charlottesville Downtown Mall, the collective represents painters, sculptors, and ceramicists.
• Tag Team EntertainmentcoreGTM or Marketing PartnerTag Team Entertainment hosts recurring entertainment events at Grace Estate including Music Bingo Nights, Wine Down Trivia Nights, and Friday Night Karaoke. These events have become fan favorites, bringing entertainment and community engagement to the winery.
• Monica (Yoga Instructor)minorGTM or Marketing PartnerMonica leads Yoga on the Vine sessions at Grace Estate, combining yoga instruction with wine tasting and snacks. Events priced at $60 per attendee including class, wine flight/glass, and lunch.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Early Mountain Vineyards: Premium Virginia estate winery in the Monticello AVA with a tasting room, wine club, and event space, comparable in positioning around estate-grown, award-winning wines.
• Barboursville Vineyards: Pioneering Virginia estate winery near Charlottesville with estate vineyards, tasting room, restaurant, and wine club; a larger but directly comparable Virginia DTC winery peer.
• King Family Vineyards: Family-owned estate winery in Crozet, VA within the Monticello AVA, operating a tasting room, wine club, and on-site event space with a comparable DTC business model to Grace Estate.
• Veritas Vineyards and Winery: Boutique Virginia estate winery in the Monticello AVA producing premium wines with a tasting room, wine club, and event hosting, directly comparable in size and DTC approach.
• Blenheim Vineyards: Charlottesville-area estate winery in the Monticello AVA producing estate wines from a 50-acre vineyard with a tasting room and DTC sales, similar in scale and operations to Grace Estate.
• Jefferson Vineyards: Historic estate winery in the Monticello AVA producing estate-grown wines with a tasting room and event hosting, comparable in heritage branding and DTC emphasis.
• Keswick Vineyards: Family-owned winery on the Monticello AVA near Charlottesville offering estate-grown wines, a tasting room, and event venue with a similar premium-DTC positioning.
• Afton Mountain Vineyards: Small family-run Virginia winery on the Monticello AVA with estate vineyards, tasting room, and DTC sales; relevant as a directly comparable boutique peer and as the prior family operation of Grace Estate's winegrower.
• Stinson Vineyards: Family-owned boutique winery in Crozet, VA within the Monticello AVA with a tasting room, estate-grown wines, and DTC focus, very similar in scale and customer base.

Broad incumbents

• Trump Winery: Larger Virginia estate winery in the Monticello AVA with extensive vineyards, tasting room, wine club, and event hosting; comparable category but larger scale and broader product portfolio than Grace Estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/winerygrace
• Facebookfacebook.com/GraceEstateWinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Estate Winery