Innisfail Golf Club

What Innisfail Golf Club does

Innisfail Golf Club is a private, shareholder-owned 27-hole public golf facility established in 1924 in Innisfail, Alberta, Canada, strategically located between Calgary and Edmonton off the QEII highway. The facility comprises three uniquely designed 9-hole courses (Aspen, Hazelwood, and Spruce) with four tee box options (Black, Blue, White, Gold) and daily course rotations, accommodating golfers of all skill levels. The integrated operation includes a Pro Shop offering custom club fitting via GC Quad launch monitor and equipment from TaylorMade, Callaway, Titleist, Mizuno, Cobra, and Ping; four PGA of Canada professionals providing instruction and lessons; Divots Restaurant (a fully licensed clubhouse opened in 2016 with panoramic deck); a 150+ capacity Event Centre for weddings and corporate functions; and practice facilities including a driving range and putting green.

Name

Innisfail Golf Club

Legal name

Innisfail Golf Club

Website

https://innisfailgolf.ca

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Innisfail Golf Club is a 100-year-old, shareholder-owned 27-hole public golf facility in Innisfail, Alberta, serving regional golfers between Calgary and Edmonton with golf, dining, events, lessons, and tournaments.

Ownership category

akta.pro rank

Product category

Public Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf memberships
• Golf event venue
• Golf instruction services
• Clubhouse dining

Headquarters

HQ city

Innisfail

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees: Revenue from daily play green fees for public golfers and non-member guests. Fees vary by day of week (weekday $90.48, weekend $119.05), time of day (twilight rate $69.52), and age category (junior rates available). Includes power cart in adult pricing.
2. Golf Memberships: Annual membership dues providing access to the 27-hole facility with tiered pricing based on shareholder status and age categories. Shareholder Full Privilege $2,525.65, Non-Shareholder Full Privilege $3,411.56. Includes 8-9 day advance booking privileges.
3. Food & Beverage (Divots Restaurant): Restaurant and bar services including dine-in, takeout, and catering. Opened summer 2016, fully licensed clubhouse with panoramic deck. Open daily 7 AM - 9 PM. Weekly specials and monthly burger/salad specials drive repeat visits.
4. Tournament Entry Fees: Revenue from club tournaments (Men's Open $125-$225, Club Championship $60, Mixed Open $80-$140, Gauntlet) and corporate tournament packages starting at $100-$147.50 per player. Includes golf, cart, meals, and prizes.
5. Corporate Memberships & Sponsorships: Tiered corporate golf packages: Platinum $10,000 (100 passes + membership), Gold $7,875 (75 passes), Silver $4,987.50 (50 passes), Bronze $2,467.50 (25 passes), Entry-Level $1,575 (15 passes). Additional tournament sponsorships from $500-$4,000.
6. Pro Shop Sales: Retail sales of golf equipment, apparel, and accessories. Major brands include TaylorMade, Callaway, Titleist, Mizuno, Cobra, Ping. Offers custom club fitting, re-gripping, and general club repairs.
7. Golf Instruction & Lessons: Individual and group lessons from 4 certified PGA of Canada professionals. Adult single lessons $90-$115, adult 3-lesson packages $250-$300, junior lessons $75. Custom club fittings from $40-$100.
8. Driving Range & Practice Facilities: Practice range revenue from bucket sales: Small $9.52, Medium $14.29, Large $19.05. Driving Range Pass for 15 large buckets costs $190.48. Included in all memberships and tournament packages.
9. League Fees: Seasonal league programs including Men's League ($1,000/team), Ladies League ($10 weekly), Senior League ($8 weekly). Includes green fees, power cart, and weekly prizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Innisfail Golf Club operates a 27-hole public golf facility composed of three 9-hole courses (Aspen, Hazelwood, and Spruce) originally designed by Bill Robinson and established in 1924. The club sells green-fee play, annual memberships (shareholder and non-shareholder), corporate memberships, tournament sponsorships, Pro Shop retail, food and beverage through Divots Restaurant, and event hosting in its Event Centre, supported by PGA of Canada professional instruction and practice facilities.

Product overview

Innisfail Golf Club operates as a single golf course facility offering a unified golfing experience. The core product is the 27-hole Bill Robinson-designed golf course comprised of three 9-hole courses (Aspen, Hazelwood, and Spruce) established in 1924. Supporting the course are multiple integrated service modules: the Pro Shop (providing equipment, custom fittings with GC Quad launch monitor, and lessons from 4 PGA of Canada professionals), Divots Restaurant (full-service licensed dining), Event Centre (venue for up to 150+ guests), and Practice Facilities. Additional offerings include Club Tournaments, Corporate Golf Events, Corporate Memberships, Golf Leagues, and Stay & Play Packages. The facility has hosted major championships including the 2024 Junior Boys Canadian Championship and Alberta Men's Amateur Championships.

Differentiator

Problem solved

Functional benefit

Brands

• Divots Restaurant: The on-site fully licensed clubhouse restaurant at Innisfail Golf Club, opened in summer 2016. Offers a menu of clubhouse favourites, healthy alternatives, and panoramic views of the Spruce #9 green. Also available for private events, weddings, and catering up to 400 guests.

Products and services

• Green Fees and Public Play

Quantifiable outcome

• Over 40,000 golfers visit annually
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Days Inn - InnisfailminorStrategic or Co-development PartnerStay & Play Package partner providing hotel accommodation for visiting golfers. Located in Innisfail, Days Inn offers access to golf packages making it convenient for staff to book rounds.
• Ramada Red DeerminorStrategic or Co-development PartnerStay & Play Package partner offering accommodation options for golfers visiting from the Red Deer area. Part of coordinated Stay & Play program.
• Red Deer Resort and CasinominorStrategic or Co-development PartnerStay & Play Package partner providing resort and gaming accommodation options for golfers in the Central Alberta region.
• iHotel Conference Centre Red DeerminorStrategic or Co-development PartnerStay & Play Package partner offering conference and hotel facilities for golf vacationers visiting Central Alberta.
• TBS Source / TBS Sports ExcellencecoreGTM or Marketing PartnerMajor sponsor of Men's League special 2-man scramble match play nights. Provides funding for league events and prizes. Aligned with Sports brand.
• Sarah Strauss / The Place to MortgagecoreGTM or Marketing PartnerProud sponsor of Ladies Night themed shotgun series and presenting sponsor of Mixed Open. Mortgage company sponsoring multiple club events to build brand awareness with golf community.
• ProMax TransportcoreGTM or Marketing PartnerPresenting sponsor of 2026 Men's Open tournament. Transport company using tournament sponsorship for brand visibility in Central Alberta golf community.
• Arktos Graphics and DesigncoreGTM or Marketing PartnerPresenting sponsor of 2026 IGC Gauntlet tournament. Website design partner as noted in footer. Full-service graphics and design company serving the club.
• PepsiCo Beverages CanadacoreGTM or Marketing PartnerPresenting sponsor of 2026 PepsiCo Beverages Canada Senior Open tournament. Major beverage company sponsoring senior golf championship.
• Ed Plitz and Charlie DallasminorGTM or Marketing PartnerSponsors of Free Junior Golf Camps for kids ages 7-12, introducing young golfers to the sport at no cost to participants.
• Irelyn Spelt PhotographyminorGTM or Marketing PartnerPhotography partner for 2026 ProMax Transport Men's Open, capturing tournament images for promotional and commemorative purposes.
• LevelwearminorGTM or Marketing PartnerMen's golf apparel brand featured in Father's Day Sale promotion with 25% discount offered on Levelwear products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kananaskis Country Golf Course: Two 18-hole mountain courses operated by Alberta provincial parks near Calgary. Comparable as a public championship-conditioned Alberta course targeting corporate events and tournament hosting; IGC's superintendent previously worked here.
• Wolf Creek Golf Resort: 27-hole public golf resort in Ponoka, Alberta with clubhouse, lodging packages, and tournament hosting. Directly comparable as a multi-loop Alberta public course with on-site F&B and corporate/event business.
• Silvertip Golf Resort: Resort-style public golf course in Canmore, Alberta targeting destination golfers and corporate events. Comparable as a premium-positioned Alberta course competing for similar tournament and corporate clientele.
• Stewart Creek Golf Club: Premium public-access golf course in Canmore, Alberta, operating a single 18-hole championship layout with a clubhouse and event hosting. Comparable as an Alberta destination course competing for the same Calgary-area corporate and tournament dollars.

Broad incumbents

• Cabot Cape Breton: Multi-course luxury destination golf resort in Nova Scotia with on-site lodging, F&B, and real estate. Comparable as a high-end Canadian golf brand pursuing premium positioning, championship hosting, and integrated hospitality revenue.
• Fairmont Banff Springs Golf Course: Iconic Alberta resort golf course operated under the Fairmont luxury hospitality brand. Comparable as a destination public course with Stay & Play packages and corporate event hosting in Alberta, though anchored to a hotel rather than a standalone golf facility.

Others

• Golf Canada: National governing body for golf in Canada and organizer of the Junior Boys Canadian Championship that IGC hosted in 2024. Relevant ecosystem participant providing tournament hosting pipeline and national-level brand exposure.
• PGA of Canada: National association governing PGA professionals in Canada; certifying body for IGC's four resident instructors and awarding body of the Retailer of the Year recognition IGC won in 2025. Relevant as the industry body setting professional and retail standards.

Regional players

• Edmonton Petroleum Golf & Country Club: Established member-oriented golf club in Edmonton serving corporate and league play. Comparable product mix (memberships, leagues, corporate events) but anchored to the Edmonton market at the other end of IGC's catchment corridor.
• Canyon Meadows Golf & Country Club: Member-oriented golf club in Calgary, Alberta offering F&B, leagues, and tournament play. Comparable in operating model (membership + green fees + F&B) but serves primarily the Calgary metro market rather than the Calgary-Edmonton corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innisfailgolf
• Instagraminstagram.com/innisfailgolfclub
• TikToktiktok.com/@innisfailgc
• Xx.com/innisfailgolf
• LinkedInlinkedin.com/company/innisfail-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innisfail Golf Club