WWP
WWP-GmbH is a German Auto-ID system house that designs, integrates, and supports end-to-end identification and labeling solutions — Loftware software, certified ERP integrations, printers, RFID, and consumables — for manufacturing, trade, and logistics enterprises in the DACH region.
- Company typePrivate
- Founded1991
- HeadquartersMeckenheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WWP does
WWP Wahlen & Sieberth GmbH, doing business as WWP-GmbH, is a privately held German Auto-ID system house founded in 1991 and headquartered in Meckenheim. The company plans and implements end-to-end identification and labeling solutions that combine hardware (barcode and RFID printers from CAB, SATO, Toshiba TEC, Zebra, and Honeywell scanners), software (the Loftware label management portfolio — Loftware Enterprise, Loftware Cloud, and Loftware Cloud Designer), consumables (labels, thermal transfer ribbons, RFID transponders), and professional services (consulting, custom software development, training, and maintenance). Its core technology proposition is the integration of these layers with enterprise ERP systems through certified modules for SAP (S/4HANA, ECC, BTP, GLM+), Oracle (EBS, NetSuite, JDE, SCM Cloud), and Microsoft Dynamics, enabling automated, compliant barcode labeling inside customers' operational stacks.
The company targets mid-to-large enterprise customers in the manufacturing, trade, and logistics verticals across the DACH region, with a sales-led GTM that emphasizes pre- and post-sale technical consultation, project support, and training. Revenue is generated through a mix of hardware resale, Loftware software licensing and subscriptions (with an increasing cloud/SaaS component), consumables, and professional services. The business is bootstrapped and founder-controlled under managing director Guido Bollenbach, with no external funding, no subsidiaries, and a headcount of 11–50. WWP claims that 70–80% of customers acquired in its early years remain active, supporting a stable, recurring revenue base built on long-tenured enterprise relationships and embedded ERP integrations.
WWP firmographics
Firmographics- Name
- WWP
- Legal name
- WWP Wahlen & Sieberth GmbH
- Website
- https://wwp-gmbh.de
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WWP-GmbH is a German Auto-ID system house that designs, integrates, and supports end-to-end identification and labeling solutions — Loftware software, certified ERP integrations, printers, RFID, and consumables — for manufacturing, trade, and logistics enterprises in the DACH region.
- Ownership category
- akta.pro rank
WWP industry classification
Industry- Product category
- Industrial Labeling Systems
- NAICS
- Packaging and Labeling Services (561910)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
- akta.pro secondary industries
- Labeling, Coding & Marking Systems (IMAHAOAE), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO)
Keywords
Where WWP is headquartered
LocationHeadquarters
- HQ city
- Meckenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
WWP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of barcode printers, label applicators, scanners, and data capture devices from brands including CAB, SATO, TOSHIBA/TEC, and ZEBRA.
- Software Licensing and Subscriptions: Sale and licensing of Loftware label design software (Loftware Enterprise, Loftware Cloud, Loftware Cloud Designer) and integration modules for SAP, Oracle, and Microsoft Dynamics.
- Professional Services: Consulting, project support, training (hardware and software), and maintenance services.
- Consumables: Sale of labels, transfer/thermal ribbons (wax, wax-resin, resin grades), and RFID transponders.
- Integration and Custom Development: Custom software development and integration services for specific customer requirements and ERP system integrations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WWP product offering
Product offeringCore offering
WWP plans and implements complete solutions for identification and labeling systems, acting as a system house that combines industrial barcode printers, label design and management software (Loftware), RFID technology, data capture devices, and consumables (labels, thermal transfer ribbons) into integrated labeling solutions. The company also delivers custom software development, training, technical support, and preventive maintenance services, with certified integrations for SAP, Oracle, and Microsoft Dynamics ERP environments.
Product overview
WWP-GmbH is a system house (Systemhaus) specializing in complete solutions for identification and labeling systems. The product portfolio centers on Loftware's cloud-based labeling platform, which includes three tiers: Loftware Cloud Enterprise (for large global enterprises), Loftware Cloud (for businesses of all sizes), and Loftware Cloud Designer (for label design). These core software products integrate with ERP systems including SAP, Oracle, and Microsoft Dynamics via certified integration modules. The offering is complemented by hardware products including industrial barcode printers from CAB, SATO, Toshiba TEC, and Zebra, as well as labels, thermal transfer ribbons, RFID systems, barcode scanners (HONEYWELL, ZEBRA), and applicators. Services include custom development, training, and technical support/maintenance. The company positions itself as a one-stop provider for Auto-ID and mobile data capture solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Loftware Cloud Enterprise Industry-leading labeling solution for large, global enterprises, providing centralized labeling control, enterprise-wide labeling process management, and high-volume printing reliability with flexible deployment options including high availability.
- Loftware Cloud Cloud-based labeling solution for businesses of all sizes, offering everything needed to manage the entire labeling process from label design to printing, with scalability, flexibility, centralized control, and integration into key business systems.
- Loftware Cloud Designer User-friendly, cloud-based label design tool (formerly NiceLabel Cloud Designer) that provides an intuitive, professional label printing experience with a Microsoft Word-like interface, pre-defined label templates, and cross-printer compatibility.
- CAB Barcode Printers (EOS, SQUIX, MACH 4S, XC Q series) Industrial and desktop barcode label printers from CAB, including the EOS series for desktop use, SQUIX industrial printers, MACH 4S business-class printers with RFID capability, and the XC Q series for dual-color printing, distributed by WWP.
- SATO Industrial Printers (CL4NX Plus, CL6NX Plus) Industrial thermal printers from SATO, with 4-inch (CL4NX Plus) and 6-inch (CL6NX Plus) models offering seamless integration into existing systems, improved accuracy, faster print speed, and flexible deployment capabilities.
- Toshiba TEC Industrial Label Printers (B EX4T1, B SX8T, B 852, B EX6T1, BA410T) Industrial label printers from Toshiba TEC for mission-critical applications, including the B EX4T1 premium class with foil-saving function and RFID support, B SX8T high-performance with Corner Edge printhead technology, and B 852 wide-format printer.
- Zebra Industrial Barcode and RFID Printers (ZT/XI Series) Industrial barcode and RFID printers from Zebra for demanding environments, including ZT411, ZT510, ZT111, ZT610, ZT231, and 220Xi4 series, offering durability, flexibility, and 24/7 reliability.
- Labels (Etiketten) Comprehensive range of labels from various manufacturers, with selection support to ensure smooth functioning of barcode printers and complete label management systems.
- Thermal Transfer Ribbons (Thermotransferfolien) High-quality carbon ribbons in three quality levels: WACHS (wax, standard), WACHS-HARZ (wax-resin, premium), and HARZ (resin, super premium) for optimal thermal transfer printing results.
- Data Capture Equipment (Datenerfassung) Wide selection of barcode scanners and mobile computers from manufacturers including Honeywell and Zebra, with software, labeling systems, and processes precisely coordinated.
- Applicators (Applikatoren) Automatic label printing and dispensing systems for production, packaging, and shipping lines, including standard systems and custom machine construction for specialized requirements.
- RFID (Radio Frequency Identification) Contactless data transmission via radio frequency, with RFID transponders available in various forms including adhesive labels, potted, and glass tubes (animal identification), supporting LF 125-134 kHz, HF 13.56 MHz, and UHF 865-869 MHz frequencies.
- Laboratory Labeling (Laborkennzeichnung) Specialized labeling solutions designed for laboratory environments.
- Custom Software Development (Eigenentwicklung) Custom programming and software development services for special requirements that cannot be solved with standard applications.
- Training Services (Schulungen) Training programs in hardware and software areas, conducted as workshops tailored to customer requirements, including technician training for improved technology understanding and self-help capabilities.
- Service, Support & Maintenance Comprehensive support services including preventive maintenance, technical support, and consultation, with helpdesk support available via AnyDesk remote access.
Quantifiable outcome
- One customer achieved annual savings of 25,000 euros in consumables after process optimization
- +2 more outcomes
Companies that use WWP
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
WWP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
WWP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- LoftwarecoreWWP-GmbH is a Loftware Solution Partner, distributing and implementing Loftware's labeling software portfolio including Loftware Enterprise, Loftware Cloud, and Loftware Cloud Designer. The partnership includes integration capabilities for SAP, Oracle, and Microsoft Dynamics systems.
- CABcoreCAB is listed as a key manufacturer brand in WWP-GmbH's product portfolio, with WWP distributing CAB printer products including EOS, SQUIX, MACH 4S, and XC series.
- SATOcoreSATO is listed as a key manufacturer brand in WWP-GmbH's product portfolio, with WWP distributing SATO printer products including CL4NX Plus and CL6NX Plus series.
- TOSHIBA TECcoreTOSHIBA/TEC is listed as a key manufacturer brand in WWP-GmbH's product portfolio, with WWP distributing TOSHIBA printer products including B EX4T1, B SX8T, B 852, B EX6T1, and BA410T series.
- ZEBRAcoreZEBRA is listed as a key manufacturer brand in WWP-GmbH's product portfolio, with WWP distributing ZEBRA printer products including ZT/XI series industrial printers.
- HoneywellcoreWWP-GmbH distributes Honeywell barcode scanners and data capture devices, offering a large selection of scanners from different manufacturers including Honeywell and ZEBRA.
- SAPcoreWWP offers SAP-certified labeling integration through Loftware, providing certified integrations for SAP ECC and SAP S/4HANA platforms, enabling seamless labeling within SAP environments.
- OraclecoreWWP offers Oracle Cloud certified labeling integration through Loftware, covering Oracle EBS, Oracle Cloud Marketplace, Oracle ERP, Oracle NetSuite, SCM Cloud Apps, and JDE EnterpriseOne.
- Microsoft DynamicscoreWWP offers integrated labeling solutions for Microsoft Dynamics through Loftware, enabling seamless retrieval of label data directly from Microsoft Dynamics systems for accurate, consistent labeling.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
WWP competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Global manufacturer of barcode printers, RFID, and enterprise data capture solutions — one of WWP's key distribution partners. Comparable as a broad incumbent whose products WWP resells and integrates; represents both a partnership and an indirect competitive threat if Zebra expands direct services.
- Avery Dennison: Global manufacturer of pressure-sensitive labels, RFID inlays, and labeling solutions with a broad enterprise portfolio. Comparable as a much larger incumbent addressing the same labeling, identification, and ERP-integrated barcode needs at scale.
- SATO Holdings: Global manufacturer of industrial barcode printers, RFID, and labeling solutions with operations in Europe. Comparable as a broad incumbent whose CLNX Plus printers WWP distributes, and whose direct enterprise sales motion overlaps with WWP's target market.
- Loftware: Global vendor of enterprise labeling software (Loftware Cloud, Loftware Enterprise) — WWP's core software partner. Comparable as a broad incumbent that addresses the same enterprise labeling software need and could in theory bypass channel partners in DACH.
Regional players
- Etisoft: Polish provider of industrial labeling, marking, and identification systems with similar system-house business model. Comparable as a regional peer operating in Central Europe with overlapping ERP-integrated labeling offerings.
Direct peers
- HERMA GmbH: German-based label manufacturer and provider of labeling systems, including label applicators and labeling machines for industrial production. Comparable as a vertically integrated labeling solutions provider targeting the same manufacturing and logistics customers.
- Logopak Systeme GmbH & Co. KG: German manufacturer and integrator of industrial labeling systems (print-and-apply applicators) serving production and packaging lines across Europe. Comparable as both a labeling equipment vendor and a system integrator in overlapping manufacturing/logistics verticals.
- Bluhm Systeme GmbH: German system house specializing in industrial labeling, marking, and identification solutions with a comparable direct-sales-plus-integration model serving manufacturing and logistics customers in DACH. Closest head-to-head peer in the German Auto-ID system integrator market.
- Barcodat GmbH: German Auto-ID specialist and value-added reseller of barcode scanners, mobile computers, and labeling hardware (Zebra, Honeywell, etc.). Directly comparable as a DACH-based Auto-ID system house serving manufacturing and logistics enterprises.
- Paragon Data GmbH: German Auto-ID and RFID solutions provider offering hardware integration, software, and services to manufacturing and logistics customers. Comparable mid-sized regional peer with similar multi-vendor distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
WWP social profiles
Digital presenceWWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
WWP leadership team
Management profileNumber of profiles
Profiles1 record
WWP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WWP
What does WWP do?
WWP plans and implements complete solutions for identification and labeling systems, acting as a system house that combines industrial barcode printers, label design and management software (Loftware), RFID technology, data capture devices, and consumables (labels, thermal transfer ribbons) into integrated labeling solutions. The company also delivers custom software development, training, technical support, and preventive maintenance services, with certified integrations for SAP, Oracle, and Microsoft Dynamics ERP environments.
Is WWP a public or private company?
WWP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WWP founded?
WWP was founded in 1991. It employs 11 to 50 people.
Where is WWP based?
WWP is headquartered in Meckenheim, Germany, in the Europe region.
How does WWP make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing and Subscriptions, professional Services, consumables and integration and Custom Development.
Who are WWP's main competitors?
Broad incumbents on record are Zebra Technologies, Avery Dennison, SATO Holdings and Loftware. Etisoft is listed as a regional player. Direct peers are HERMA GmbH, Logopak Systeme GmbH & Co. KG, Bluhm Systeme GmbH, Barcodat GmbH and Paragon Data GmbH.
Does WWP have an API?
Yes. Loftware provides APIs and integration capabilities for SAP and Oracle systems. The Loftware Cloud Enterprise platform offers certified integrations with SAP S/4HANA, SAP ECC, SAP BTP, and SAP GLM+ for labeling. Oracle integrations include OVI-certified integration for Oracle EBS, Oracle Cloud Marketplace, Oracle ERP, Oracle NetSuite, SCM Cloud Apps, and JDE EnterpriseOne. Microsoft Dynamics integration enables seamless labeling data retrieval directly from Microsoft Dynamics systems. Developer documentation is at drivers.loftware.com.
What industry is WWP in?
WWP's product category is Industrial Labeling Systems. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser), with a secondary code of IMAHAOAE, Labeling, Coding & Marking Systems. Its NAICS code is 561910 and its SIC code is 3590.