Brixtol Textiles

What Brixtol Textiles does

Brixtol Textiles, legally Textiles & Goods AB (Swedish org. nr. SE556643932801), is a Stockholm-based direct-to-consumer apparel brand founded circa 2011 by co-founders Gustav Kjellander and Emil Holmström. The company designs, markets, and sells sustainable outerwear and everyday clothing — wool coats, puffer coats, organic cotton jackets, shirts, hoodies, trousers, and accessories — inspired by British workwear and 1960s mod culture but produced with a Swedish/Scandinavian design sensibility. Manufacturing partnerships include waxed cotton garment production in Birmingham, UK, and wax finishing in Dundee, Scotland.

The product portfolio is built on certified sustainable materials (GOTS, GRS, Oeko-tex, BCI, OCS) and notable construction details such as corduroy collars, mother-of-pearl buttons, taped seams, and water-resistant wax finishes. A proprietary Re-Wax Service, co-developed with Halley Stevensons, allows customers to restore waxed cotton garments using a custom Reproofing Wax; an equivalent DIY wax-reproofing product is also sold retail. The brand operates a biennial Textile Art Scholarship (since 2022) with Sven-Harrys Konstmuseum, awarding excess deadstock fabric to artists.

Brixtol Textiles monetizes through one-time direct-to-consumer e-commerce sales on a Shopify storefront, with product prices ranging from 200 SEK to 5,999 SEK, frequent 40-50% seasonal promotions, and payment options including Klarna pay-later and PayPal. The storefront ships internationally from a Swedish warehouse to 27 European countries. The company is privately held, bootstrapped with no disclosed external funding, and operates with a small team of 1-10 employees.

Name

Brixtol Textiles

Legal name

Textiles & Goods AB

Website

https://brixtoltextiles.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Brixtol Textiles is a Stockholm-based, bootstrapped direct-to-consumer apparel brand founded in 2011 that designs and sells sustainable Swedish outerwear and everyday clothing — including wool coats, waxed cotton jackets, and organic cotton garments — to fashion-conscious consumers across 27 European countries via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Sustainable Outerwear and Workwear-Inspired Apparel

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

Keywords

• Sustainable outerwear
• Waxed cotton jackets
• Workwear-inspired clothing
• Organic cotton apparel
• Scandinavian fashion brand

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: Direct-to-consumer retail sales of clothing and accessories through their e-commerce website. Products are sold at fixed prices in SEK currency. Seasonal sales and promotions drive revenue. One-time purchase model for individual garments and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brixtol Textiles designs, produces and retails its own-label sustainable outerwear and workwear-inspired apparel for men and women, including wool coats, waxed cotton coats, puffer jackets, shirts, hoodies, and accessories such as tote bags. Products are sold exclusively through the company's own e-commerce website, shipped internationally from Sweden, and supported by an in-house Re-Wax garment restoration service and certified sustainable materials (GOTS organic cotton, GRS recycled fabrics, Oeko-tex wool, BCI and OCS cotton).

Product overview

Brixtol Textiles is a Stockholm-based fashion brand offering a unified e-commerce platform featuring clothing and accessories. The product portfolio centers on men's and women's outerwear (coats, jackets), tops (shirts, t-shirts, hoodies), trousers, and accessories (bags, caps). Core products include the Lachlan Coat, Joan Jett Waxed Coat, Sissel Jacket, Lawrence Shirt, Carter Wax Jacket, Kit Jacket, and BT Zip Hoodie. Add-on services include a Re-Wax Service for waxed cotton garment maintenance using Halley Stevensons wax, and Wax Reproofing product for DIY care. The brand also operates a Textile Art Scholarship program (biennial since 2022) that awards deadstock fabrics to selected artists. The company ships internationally from Sweden and offers Klarna and PayPal payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Lachlan Coat

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Alice ShulmanminorStrategic or Co-development Partner · 1 January 2022Artist and 2026 Scholarship Recipient. Creates unique body of work using deadstock fabrics from Brixtol Textiles production. Study at Beckmans College of Design (Stockholm) and Central Saint Martins (London). Part of creative platform 'Emotional Landscape' developed with Finnish glassblower Eino Mäkelä.
• Halley StevensonscoreStrategic or Co-development PartnerWorld-leading manufacturers of waxed and waterproof fabrics based in Dundee, Scotland. Collaborated with Brixtol Textiles to develop the proprietary Reproofing Wax used in their Re-Wax Service. The wax is applied to Brixtol's waxed cotton garments to restore water-repellent properties and extend garment longevity.
• Sven-Harrys KonstmuseumminorStrategic or Co-development PartnerArt museum in Stockholm, Sweden. Hosts the biennial Brixtol Textiles Textile Art Scholarship exhibition, showcasing selected artists' work created using deadstock fabrics from the company's production.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Save The Duck: Italian premium outerwear brand positioned around cruelty-free, recycled, and sustainable materials. Comparable on sustainable outerwear positioning and DTC-first premium pricing model.
• Barbour: Iconic British heritage outerwear brand specializing in waxed cotton jackets (e.g., the Bedale). Directly comparable on waxed-cotton heritage, UK manufacturing provenance, and repair-service culture.
• Private White VC: British heritage outerwear brand manufacturing in Manchester with waxed cotton expertise. Comparable on UK manufacturing heritage, waxed cotton craftsmanship, and premium heritage positioning.
• Fjällräven: Swedish heritage outdoor/outerwear brand with strong sustainability positioning (recycled materials, repair services). Directly comparable to Brixtol on geography, category (outerwear/jackets), and DTC + sustainability narrative.
• Elvine: Swedish outerwear brand producing technical and lifestyle jackets with sustainability commitments. Comparable on Stockholm origin, sustainable materials focus, and DTC outerwear category.
• Norse Projects: Scandinavian contemporary menswear brand blending heritage workwear influences with minimal aesthetics. Comparable on Scandinavian origin, heritage workwear DNA, and DTC e-commerce focus.
• Stutterheim: Stockholm-based premium rainwear brand with Scandinavian design sensibility and DTC-first model. Closely comparable on heritage-inspired outerwear aesthetic and Stockholm origin.
• A Day's March: Swedish contemporary menswear brand with strong sustainability narrative and DTC e-commerce focus. Comparable on Stockholm origin, conscious-consumer positioning, and DTC-only distribution.
• Dedicated: Swedish sustainable streetwear brand offering certified organic and recycled apparel with strong DTC and wholesale presence. Comparable on Scandinavian origin, sustainability certifications, and DTC focus.

Broad incumbents

• Patagonia: Global outdoor apparel incumbent and sustainability leader with strong repair/Worn Wear service. Comparable on sustainability ethos, outerwear category leadership, and repair-service culture, but operates at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brixtoltextiles
• LinkedInlinkedin.com/company/brixtoltextiles
• Instagraminstagram.com/brixtoltextiles
• Xx.com/brixtoltextiles

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brixtol Textiles