Henrik Fisker Design

What Henrik Fisker Design does

Henrik Fisker Design is a personal automotive design studio and advisory practice led by automotive designer Henrik Fisker. The firm operates a selective, confidential advisory model targeting OEMs, emerging mobility platforms, race and performance-oriented programs, and historic brands seeking design direction, brand architecture, and long-term product and portfolio strategy. Revenue is generated through quote-based consulting engagements and board-level collaboration rather than the sale of discrete products; pricing is not publicly disclosed. The firm's underlying assets are the founder's personal portfolio of designed vehicles, including the BMW Z8, Aston Martin V8 Vantage and DB9, the Fisker Karma (the first premium electrified EREV performance car to reach production in 2011), the Fisker Ocean EV, and a series of low-volume vehicles such as the VLF Force 1, Galpin Mustang Rocket, Artega GT, Royale 600, Fisker Tramonto V12, and Latigo, plus the Formula BMW open-wheel race car. Distribution is driven entirely by the founder's professional network; there are no formal marketing or sales channels and no disclosed enterprise customers. The entity is privately held, founded in 2013, headquartered in California City, US, with a headcount of 11-50, and has no subsidiaries, funding rounds, partnerships, or regulatory actions on record.

Name

Henrik Fisker Design

Legal name

Henrik Fisker

Website

https://henrikfisker.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Henrik Fisker Design is a personal automotive design studio and selective advisory practice led by Henrik Fisker, serving OEMs, mobility platforms, and motorsport programs on design direction, brand architecture, and long-term product strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Consulting Services: Providing selective advisory and consulting roles to organizations on design direction, brand architecture, and long-term product and portfolio strategy. Engagements may include confidential work with OEMs, emerging mobility platforms, and race/performance-oriented programs. Also includes special projects and board-level collaboration.

Go-to-market motion1 record

Core offering

Henrik Fisker Design is a personal automotive design studio and consultancy that provides selective advisory and consulting services to organizations on vehicle design direction, brand architecture, and long-term product and portfolio strategy. Engagements are confidential and targeted at OEMs, emerging mobility platforms, and race/performance-oriented programs, with particular interest in translating historic brands into iconic products, motorsport heritage, F1, and brand storytelling at the highest levels of global competition.

Product overview

Henrik Fisker Design is a personal design studio and consultancy led by automotive designer Henrik Fisker. The portfolio consists of designed vehicles spanning luxury performance cars (BMW Z8, Aston Martin V8 Vantage and DB9), electric vehicles (Fisker Karma as the first premium EREV in 2011, Fisker Ocean EV), and various low-volume vehicles (VLF Force 1, Galpin Mustang Rocket, Artega GT, Royale 600, Fisker Tramonto V12, Latigo). The studio also offers advisory and consulting services for design direction, brand architecture, and product strategy to OEMs, mobility platforms, and racing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory and Consulting Services Selective advisory and consulting services for organizations on vehicle design direction, brand architecture, and long-term product and portfolio strategy. Engagements are targeted at OEMs, emerging mobility platforms, and race/performance-oriented programs, and include confidential work, board-level collaboration, and special projects around motorsport heritage, F1, and brand storytelling.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pininfarina: Iconic Italian automotive design house offering design, engineering, and bespoke vehicle programs to global OEMs — the closest direct comparable to Henrik Fisker Design in terms of luxury/performance vehicle design services and brand-led portfolio.
• Chris Bangle Associates: Design consultancy of former BMW design chief Chris Bangle, offering design strategy and creative direction. Closely comparable to Henrik Fisker Design in scale, model, and positioning as an ex-OEM chief designer running a personal advisory practice.
• EDAG: Engineering services provider with dedicated industrial design and vehicle development practices serving OEMs worldwide. Comparable as an outsourced design and engineering partner for serial production and low-volume programs.
• GFG Style: Independent automotive design house founded by Giorgetto Giugiaro and Fabrizio Giugiaro, focused on concept and low-volume vehicle design. Comparable as a small, founder-led design studio serving OEMs and specialty brands with signature design.
• Frank Stephenson Design: Personal design studio of automotive designer Frank Stephenson (McLaren P1, Ferrari FXX, modern MINI). Most directly comparable as an individual-name automotive design consultancy serving OEMs with signature-led design direction.
• Italdesign: Italian automotive design and engineering consultancy serving OEMs with concept, styling, and production development. Directly comparable as a fee-for-service automotive design firm with elite brand positioning.

Broad incumbents

• Porsche Design: Design studio translating Porsche's automotive design language into lifestyle products, timepieces, and brand experiences. Comparable for the motorsport heritage translation and brand storytelling work Fisker explicitly markets.
• Bertone: Historic Italian automotive design house (now operating in lower volume after restructuring). Comparable as a brand-legacy automotive design firm whose portfolio overlaps with Fisker's work on luxury and performance vehicles for major OEMs.
• Lotus Engineering: Vehicle engineering and consultancy arm of Lotus, offering outsourced vehicle development, dynamics, and design services. Comparable as a heritage performance brand that monetizes its design and engineering capability via external consulting.
• Magna Steyr: Global automotive supplier with contract manufacturing, engineering, and complete vehicle development including low-volume and specialty programs (e.g., Aston Martin DBX, Mercedes G-Class). Comparable for low-volume/special vehicle program work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hfiskerofficial
• Facebookfacebook.com/henrikfiskerofficial
• LinkedInlinkedin.com/company/henrik-fisker-design-hf-design-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henrik Fisker Design