GFG Style
GFG Style is an Italian automotive design studio founded in 2015 by Giorgetto and Fabrizio Giugiaro that provides full-service vehicle styling, CAS 3D modeling, prototyping, and show car construction for automotive OEMs, heritage brands, and private collectors.
- Company typePrivate
- Founded2015
- HeadquartersTorino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GFG Style does
GFG Style (legal entity GFG Progetti s.r.l.) is a privately held Italian automotive design studio founded in 2015 in Moncalieri (Turin) by Giorgetto Giugiaro and his son Fabrizio Giugiaro. The studio plans, designs, develops, and produces interior and exterior vehicle products, providing a full-stack offering from initial styling briefs and hand/digital sketching through feasibility studies, CAS (Computer-Aided Styling) 3D modeling with Class A/B/C surfacing, photorealistic rendering, virtual reality visualization, and full-size physical model and show car construction via milling and manual modeling.
The studio's product portfolio includes concept vehicles (Sibylla electric sedan co-developed with Envision Energy integrating the EnOS Energy IoT platform; Vision 2030 all-terrain Hyper SUV designed for Saudi Arabia; Kangaroo electric hyper-SUV with adjustable ride height; Dora electric Barchetta; Ren RS track variant; Kreos L 5009 and Kosmo H 1319 luxury motorhomes designed for Laika), bespoke client commissions (Peralta S one-off mid-engine sports car for collector Carlos Peralta; Bizzarrini Giotto hyper GT; full five-model Laffite Automobili electric hypercar family), and heritage restorations (Hyundai Pony Coupe 2023 rebuild of the lost 1974 concept). Engagement models span co-development with technology partners (Techrules' TREV turbine-recharging powertrain), full design family rollouts (Laffite Automobili), restoration of OEM heritage vehicles (Hyundai), and pure bespoke commissions (Peralta S).
GFG Style firmographics
Firmographics- Name
- GFG Style
- Legal name
- GFG Progetti s.r.l.
- Website
- https://gfgstyle.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GFG Style is an Italian automotive design studio founded in 2015 by Giorgetto and Fabrizio Giugiaro that provides full-service vehicle styling, CAS 3D modeling, prototyping, and show car construction for automotive OEMs, heritage brands, and private collectors.
- Ownership category
- akta.pro rank
GFG Style industry classification
Industry- Product category
- Automotive Design Services
- NAICS
- Industrial Design Services (54142), Industrial Design Services (541420), Other Specialized Design Services (54149)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Passenger Vehicle Exterior Systems & Glazing Manufacturing (ICE) (IMACAAAN)
Keywords
Where GFG Style is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
GFG Style business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Automotive Design Consultancy: B2B design services for automotive manufacturers including concept car development, styling, feasibility studies, and prototype construction. Revenue generated through project-based commissions from OEMs and automotive brands.
- Show Car and One-Off Construction: Construction of bespoke show cars and one-off vehicles for private collectors and manufacturers, such as the Peralta S commissioned by Carlos Peralta.
- Heritage and Restoration Services: Restoration and recreation of heritage vehicles, including the Hyundai Pony Coupe Concept restoration project.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GFG Style product offering
Product offeringCore offering
GFG Style provides professional automotive design and engineering services covering the full development cycle from initial styling briefing and feasibility studies through CAS 3D modeling, virtual reality visualization, real-size physical prototyping, and show car construction. They deliver concept vehicles, one-off bespoke cars, heritage restorations, and complete vehicle families for automotive manufacturers (such as Hyundai, Bizzarrini, Laffite Automobili, Techrules) and private collectors.
Product overview
GFG Style is an automotive design studio founded in 2015 by Giorgetto and Fabrizio Giugiaro, operating from Moncalieri, Turin. The company offers a comprehensive portfolio of automotive design services—from initial styling conception through feasibility studies, digital and physical modeling, prototyping, and show car construction. Their product offerings include concept vehicles such as the Sibylla electric luxury sedan (integrating with Envision's EnOSTM energy platform), Vision 2030 Hyper SUV for Saudi Arabia, and Kangaroo electric hyper-SUV. They have created bespoke projects for clients including the Peralta S one-off sports car and restored vehicles like the Hyundai Pony Coupe. GFG Style also designs complete vehicle families such as the five-model Laffite Automobili hypercar range and Bizzarrini Giotto hyper GT. Their services encompass styling, research, CAS 3D modeling, virtual reality visualization, and full prototype construction for automotive manufacturers and private collectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Design Services End-to-end automotive design services spanning the full development cycle from initial styling briefing and feasibility studies through to 3D modeling, physical prototyping, and show car construction, offered to automotive OEMs, heritage brands, and private collectors.
- Peralta S First one-off vehicle created by GFG Style: a futuristic mid-engine rear-wheel-drive sports car with a spectacular opening mechanism and large mirrored glass surface, inspired by Giorgetto Giugiaro's 1970s concept car.
- Laffite Hypercar Family (Atrax, Atrax Stradale, LM1, Barchetta, Barchetta Coupé) Five-model family of electric hypercars sharing a consistent design language, designed for Laffite Automobili as an end-to-end vehicle line design project.
- Bizzarrini Giotto Bespoke carbon fiber hyper GT designed for Bizzarrini, with a Cosworth-developed 6626cc V12 and active aerodynamics, reviving a partnership established 60 years ago.
- Hyundai Pony Coupe Concept Restomod (2023) Heritage restomod project rebuilding the lost 1974 Hyundai Pony Coupe Concept prototype for Hyundai's heritage program, featuring wedge-shaped nose, circular headlamps, and origami-like geometric lines.
- Kangaroo Hyper-SUV Electric hyper-SUV concept with adjustable ground clearance, adaptive suspension, and variable wheel camber for Racing, Road, and Off-road configurations, with carbon fiber body on an aluminum space frame developed with CH Auto.
- Vision 2030 Desert Raid All-terrain electric Hyper SUV designed for Saudi Arabia's Vision 2030 initiative, with super-sporty styling optimized for desert driving conditions.
- Sibylla Electric Sedan Concept (GG80) Luxury full-electric sedan concept with four-wheel drive, sliding windscreen dome, full-width smart dashboard, and integration with Envision's EnOSTM energy IoT platform for smart energy management.
- Techrules Ren Three-seater hybrid supercar designed for Techrules featuring TREV (Turbine-Recharging Electric Vehicle) technology with carbon fiber chassis and body.
- Ren RS Track Car Track-only one-seater racing variant of the Techrules Ren supercar with hardened track-focused specifications.
- Dora Electric Barchetta Full electric four-wheel drive Barchetta sports car designed as a hedonistic open two-seater for outdoor leisure, inspired by Ilario Bandini sports cars from the 1950s.
- Kreos L 5009 Motorhome Design Luxury motorhome styling and design collaboration with Laika, recognized in the ADI Design Index 2022 in the Design for mobility category.
- Kosmo H 1319 Motorhome Design Luxury motorhome styling and design collaboration with Laika as a partnership in Italian style and design.
Quantifiable outcome
- 60 million vehicles on roads worldwide bear Giugiaro design influence
Companies that use GFG Style
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GFG Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
GFG Style partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Laffite AutomobilicoreGFG Style designed the complete range of five electric hypercars for Laffite Automobili (ATRAX, ATRAX STRADALE, LM1, BARCHETTA, BARCHETTA Coupé) unveiled at Miami F1 Grand Prix 2023.
- BizzarrinicoreGFG Style designed the Giotto hypercar for Bizzarrini, reviving a partnership established 60 years ago when Giorgetto Giugiaro designed the original Bizzarrini 5300 GT at Bertone.
- Hyundai Motor Companycore50-year ongoing partnership with Hyundai including original Pony prototype design in 1970s and recent collaboration to rebuild the 1974 Pony Coupe Concept. Also attended groundbreaking for Hyundai's new EV plant in Ulsan.
- Envision / Envision EnergycoreGFG Style collaborated with Envision Energy to create the Sibylla concept car, integrating vehicles with Envision's EnOSTM energy IoT platform. This partnership explores broader innovations in e-mobility and connects cars to smart energy ecosystems.
- TechrulescoreGFG Style designed the production-ready REN supercar for Chinese automotive R&D company Techrules, featuring TREV (Turbine-Recharging Electric Vehicle) technology. This marked the start of their collaboration aiming to mass produce innovative vehicles.
- LaikaminorCollaboration with Italian motorhome manufacturer Laika on Kreos L 5009 (entered ADI Design Index 2022) and Kosmo H 1319 luxury motorhomes.
- L.M. GianettiminorTurin-based company responsible for chassis and mechanicals on Techrules REN project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GFG Style competitors and assessment
Company assessmentDirect peers
- EDAG Group: Germany-based engineering services provider for the automotive industry, offering complete vehicle development, styling, prototyping, and production solutions. Closely analogous in the design-to-prototype service offering, though materially larger and broader in scope.
- Italdesign Giugiaro: Italian automotive design, engineering, and prototyping house originally founded by Giorgetto Giugiaro. Direct peer offering styling-to-production vehicle development services to OEMs, with deep Turin heritage and global OEM relationships analogous to GFG Style.
- Pininfarina: Iconic Italian automotive design house offering styling, engineering, and full vehicle programs to global OEMs (and now its own EVs via Automobili Pininfarina). Comparable in heritage, geographic base, OEM client base, and concept/show car capability.
- Zagato: Milan-based Italian coachbuilder and design house producing one-offs, limited-series cars, and bespoke bodies for OEMs and collectors. Closely comparable on niche scale, heritage-driven clientele, and bespoke vehicle craftsmanship.
- Bertone: Historic Italian automotive design house (Stile Bertone), long-standing Turin peer whose 1960s–2000s work intersected directly with Giugiaro's career (including Bizzarrini 5300 GT). Included as a historical peer given GFG's revival of partnerships Bertone originally brokered.
- Callum Designs: UK-based automotive design house founded by Ian Callum (former Jaguar/Aston Martin design chief), offering design, engineering, and full-vehicle services. Comparable boutique scale, founder-led reputation, and OEM/collector client mix.
- Touring Superleggera: Italian boutique coachbuilder specializing in restomods, limited-series cars, and bespoke bodywork (e.g., their reinterpretations of classic Alfa Romeo designs). Highly comparable to GFG's one-off/restomod and heritage restoration work.
Broad incumbents
- Lotus Engineering: UK-based engineering consultancy (now under Geely) providing vehicle design, development, and consultancy services to external OEMs alongside its own sports cars. Comparable as a broad design-and-engineering services platform with similar OEM clientele.
- Magna Steyr: Austrian contract manufacturer and engineering services arm of Magna International offering complete vehicle development, design, and contract production. Operates in the same end-to-end vehicle creation space but at materially larger scale across a broader portfolio.
Emerging players
- Rinspeed: Swiss concept car and innovation house producing annual Geneva show cars often focused on new mobility and energy concepts. Partial overlap with GFG's concept car work and partnerships with energy/IoT platform providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GFG Style social profiles
Digital presenceGFG Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
GFG Style leadership team
Management profileNumber of profiles
Profiles2 records
GFG Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GFG Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GFG Style
What does GFG Style do?
GFG Style provides professional automotive design and engineering services covering the full development cycle from initial styling briefing and feasibility studies through CAS 3D modeling, virtual reality visualization, real-size physical prototyping, and show car construction. They deliver concept vehicles, one-off bespoke cars, heritage restorations, and complete vehicle families for automotive manufacturers (such as Hyundai, Bizzarrini, Laffite Automobili, Techrules) and private collectors.
Is GFG Style a public or private company?
GFG Style is a private company. It is classified as family owned and is currently operating.
When was GFG Style founded?
GFG Style was founded in 2015. It employs 11 to 50 people.
Where is GFG Style based?
GFG Style is headquartered in Torino, Italy, in the Europe region.
How does GFG Style make money?
Three revenue lines are on record. Automotive Design Consultancy is the primary driver. The others are show Car and One-Off Construction and heritage and Restoration Services.
Who are GFG Style's main competitors?
Direct peers on record are EDAG Group, Italdesign Giugiaro, Pininfarina, Zagato, Bertone, Callum Designs and Touring Superleggera. Broad incumbents are Lotus Engineering and Magna Steyr. Rinspeed is listed as an emerging player.
Does GFG Style have an API?
No public API is recorded for GFG Style.
What industry is GFG Style in?
GFG Style's product category is Automotive Design Services. Its primary akta.pro industry code is IMACAAAN, Passenger Vehicle Exterior Systems & Glazing Manufacturing (ICE). Its NAICS code is 54142 and its SIC code is 3711.