Carotino
- Company typePrivate
- Founded1981
- HeadquartersPasir Gudang, Malaysia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Carotino firmographics
Firmographics- Name
- Carotino
- Website
- https://carotino.com
- Company type
- Private
- Founded year
- 1981
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Carotino industry classification
Industry- Product category
- Edible Oils
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Tropical Oils & Fractions (Palm, Palm Kernel, Coconut) (AFAJALAD)
- akta.pro secondary industries
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)
Keywords
Where Carotino is headquartered
LocationHeadquarters
- HQ city
- Pasir Gudang
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Carotino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Carotino product offering
Product offeringCore offering
Carotino (EU) Limited manufactures and sells healthier cooking oils derived from palm, formulated to be rich in Pro-Vitamin A, Vitamin E, and Omega 3 & 6 fatty acids. The company produces edible oils targeted at health-conscious households and food-industry customers seeking nutritionally fortified alternatives to standard cooking oils.
Differentiator
Problem solved
Functional benefit
Products and services
- Carotino healthier cooking oil
Companies that use Carotino
Customer profileIdeal customer profiles2 records
Carotino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carotino partnerships and signals
Strategic signalExpansion highlights1 record
Carotino competitors and assessment
Company assessmentEmerging players
- Nutiva: North American specialty brand focused on organic and 'better-for-you' oils, including red palm oil, coconut oil and Omega-rich seed oils. Directly comparable to Carotino on the health-positioned specialty cooking-oil proposition and natural-channel distribution, though at smaller scale.
Broad incumbents
- Wilmar International: Asia's leading agribusiness with deep palm-oil refining and global branded edible-oil distribution. Comparable on palm-oil processing economics and consumer oils category, but Wilmar's portfolio spans dozens of commodities and brands rather than a single specialty tropical oil.
- Bunge Limited: Global agribusiness and one of the world's largest oilseed processors with branded edible oils across multiple continents. Comparable on refined-vegetable-oil manufacturing and consumer cooking-oil distribution, though Bunge's scale and broad oilseed mix dwarf a pure palm specialist.
- Sime Darby Plantation: The world's largest listed palm-oil producer with upstream plantations, refining and downstream branded oils. Directly comparable on feedstock and end-market, though operating at vastly larger scale and with full vertical integration rather than Carotino's specialty-cooking-oil focus.
- Kuala Lumpur Kepong (KLK): Malaysian plantation and oleochemical group with significant refining capacity. Overlaps with Carotino on palm-based feedstock sourcing and refining of edible oils, although KLK's downstream focus is more on oleochemicals than retail cooking oils.
- IOI Corporation: Malaysian integrated palm-oil producer with refining, oleochemicals and downstream specialty fats. Operates in the same tropical-oil input chain and ships refined palm fractions to global food manufacturers, overlapping with Carotino on technology and customer base.
- Musim Mas: Indonesian-headquartered, vertically integrated palm-oil major with global refining and downstream edible-oil products. Comparable on tropical-oil feedstock and refined cooking-oil output for international markets.
- Cargill: Privately held global food and agriculture conglomerate with major palm-oil refining and a broad branded edible-oil portfolio. Overlaps with Carotino on tropical-oil processing, food-service supply and ingredient customers in Europe and Asia.
Regional players
- Bama Group (Bama Asia): Norwegian-headquartered edible-oil and ingredient company producing specialty oils and fats. Comparable to Carotino on refined and specialty edible-oil production and on serving European retail/foodservice customers, although Bama's sourcing portfolio is more Mediterranean than tropical.
Direct peers
- AAK (AarhusKarlshamn): Specialty oils and fats company supplying value-added lipid solutions to food manufacturers and retailers worldwide. Closely comparable to Carotino on the specialty-edible-oils positioning, custom blends for health and functionality, and customer overlap with European food brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Carotino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carotino leadership team
Management profileNumber of profiles
Carotino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carotino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carotino
What does Carotino do?
Carotino (EU) Limited manufactures and sells healthier cooking oils derived from palm, formulated to be rich in Pro-Vitamin A, Vitamin E, and Omega 3 & 6 fatty acids. The company produces edible oils targeted at health-conscious households and food-industry customers seeking nutritionally fortified alternatives to standard cooking oils.
When was Carotino founded?
Carotino was founded in 1981. It employs 501 to 1,000 people.
Where is Carotino based?
Carotino is headquartered in Pasir Gudang, Malaysia, in the Asia region.
Who are Carotino's main competitors?
Nutiva is listed as an emerging player. Broad incumbents are Wilmar International, Bunge Limited, Sime Darby Plantation, Kuala Lumpur Kepong (KLK), IOI Corporation, Musim Mas and Cargill. Bama Group (Bama Asia) is listed as a regional player. AAK (AarhusKarlshamn) is listed as a direct peer.
Does Carotino have an API?
No public API is recorded for Carotino.
What industry is Carotino in?
Carotino's product category is Edible Oils. Its primary akta.pro industry code is AFAJALAD, Tropical Oils & Fractions (Palm, Palm Kernel, Coconut), with a secondary code of AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed). Its NAICS code is 31122 and its SIC code is 2070.