BAMA

What BAMA does

BAMA Gruppen AS is Norway's leading fresh produce distributor, founded approximately in 1886 and headquartered in Oslo. The company sources and distributes fresh fruit, vegetables, potatoes, salads, berries, and nuts to retail grocery chains and foodservice customers across Norway. Its branded products are stocked across the country's major grocery retailers, including MENY, SPAR, Joker, Nærbutikken, Bunnpris, CC Mat, Jacob's, and KIWI, giving it near-universal domestic shelf access. BAMA operates a portfolio of six sub-brands, each targeting a distinct consumer occasion: Ferdig Preppa (ready-prepared produce), Gartner, Grønn og Frisk (fresh produce), Season (specialty and seasonal vegetables such as asparagus, sugar snap peas, and padron peppers), Cevita, and Alltid en anledning (occasions/recipes). Each sub-brand maintains its own consumer website, while bama.no functions as a central content platform featuring thousands of recipes, a seasonal produce calendar, and preparation guides.

The company's revenue model is wholesale and retail distribution of fresh produce through grocery and foodservice channels; no direct-to-consumer e-commerce delivery or subscription pricing is disclosed in the source material. Consumer-facing properties serve primarily as top-of-funnel marketing and content channels rather than transactional platforms. BAMA employs between 1,001 and 5,000 people (firmographic range), with the company celebrating its 140th anniversary in 2026. In June 2026, BAMA announced the divestiture of its Finland-based Bama Fresh Cuts business unit (€24.2m in 2025 revenue, ~80 employees, ~80% foodservice) to Finnish company Fresh Servant Group, subject to competition authority approval. The company has also publicly committed to science-based climate targets.

No proprietary technology platform, software stack, or AI/ML capability is disclosed in the available material. BAMA's competitive position rests on its 140-year brand heritage, nationwide retail distribution, multi-brand ecosystem, and content-driven consumer engagement rather than technology differentiation. Marketing channels include the bama.no content platform, social media (Facebook, YouTube), Norwegian news wire (NTB) for press releases, and high-profile sports sponsorships featuring athletes such as Haaland, CAP, and Klæbo.

Name

BAMA

Legal name

BAMA Gruppen AS

Website

https://bama.no

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BAMA Gruppen AS is Norway's leading fresh produce distributor, founded in 1886, supplying fruit, vegetables, potatoes, salads, berries, and nuts to grocery chains and foodservice customers nationwide through multiple dedicated sub-brands.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Fresh produce distribution
• Fruit and vegetables
• Potatoes and berries
• Grocery wholesale supply
• Foodservice produce supplier

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh produce wholesale and retail distribution: BAMA Gruppen AS distributes fresh fruit, vegetables, potatoes, salads, berries, and nuts to retail and foodservice customers across Norway. The company also operates branded sub-merchants (Ferdig Preppa, Gartner, Grønn og Frisk, Season, Cevita, Alltid en anledning) targeting both retail consumers and professional kitchens.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BAMA distributes fresh fruit, vegetables, potatoes, salads, berries, and nuts to Norwegian grocery retailers, foodservice operators, and catering customers. The company operates a portfolio of branded sub-merchants — including Ferdig Preppa (ready-prepared), Gartner, Grønn og Frisk, Season (specialty vegetables), Cevita, and Alltid en anledning — and supports them with a consumer-facing content platform featuring a seasonal produce calendar, ingredient catalog, and recipe library.

Product overview

BAMA Gruppen AS is Norway's leading fruit and vegetable company, offering a wide range of fresh produce organized into six main categories: vegetables (grønnsaker), fruit (frukt), potatoes (poteter), salads (salater), berries (bær), and nuts (nøtter). The company operates several sub-brands including Ferdig Preppa (ready-prepared produce), Gartner, Grønn og Frisk, Season (specialty vegetables like asparagus beans and sugar snap peas), Cevita, and Alltid en anledning. BAMA emphasizes Norwegian seasonal produce and sustainability, celebrating 140 years in business with the slogan 'En sunnere og ferskere framtid' (A healthier and fresher future).

Differentiator

Problem solved

Functional benefit

Brands

• Ferdig Preppa: Ready-prepared produce sub-brand, with its own dedicated website at ferdigpreppa.no.
• Gartner
• Grønn og Frisk
• Season
• Cevita
• Alltid en anledning

Products and services

• Grønnsaker (Vegetables) Fresh Norwegian vegetables category including carrots, tomatoes, peppers, onions, and seasonal Norwegian produce such as root vegetables (turnips, radishes, spring onions), squash, and rhubarb. Sold to Norwegian grocery chains and foodservice customers.
• Frukt (Fruit) Fresh fruit offering distributed to Norwegian grocery chains as one of BAMA's six core raw-material categories.
• Poteter (Potatoes) Potato category including Asterix, Beate, Mandelpotet, Gulløye, and seasonal new potatoes (nypoteter, which launched for the season on 04.06.26). Distributed to Norwegian grocery chains.
• Salater (Salads) Fresh salad category including crispisalat, isbergsalat (iceberg), romanosalat, ruccula (arugula), and seasonal varieties. Distributed to Norwegian grocery chains.
• Bær (Berries) Fresh berries including blueberries, raspberries, strawberries, blackberries, and seasonal Norwegian berries. Distributed to Norwegian grocery chains.
• Nøtter (Nuts) Nuts category including almonds, cashews, hazelnuts, walnuts, pistachios, and pine nuts. Distributed to Norwegian grocery chains.
• Ferdig Preppa Sub-brand offering ready-prepared (pre-cut, pre-washed) fresh produce for consumers seeking convenience. Sold through Norwegian grocery chains with its own dedicated website at ferdigpreppa.no.
• Gartner Produce sub-brand distributed through Norwegian grocery chains with its own dedicated website at gartner.no.
• Grønn og Frisk Fresh produce sub-brand distributed through Norwegian grocery chains with its own dedicated website at gronnogfrisk.no.
• Season Specialty vegetable sub-brand focusing on popular vegetables that consumers actually eat, including asparagus beans, sugar snap peas, asparagus, squash, aubergine, and padron peppers. Sold at MENY, SPAR, Joker, Nærbutikken, Bunnpris, CC Mat, Jacob's, and KIWI. Has its own website at bama.no/season/, plus Facebook and YouTube channels.
• Cevita Produce sub-brand distributed through Norwegian grocery chains with its own dedicated website at cevita.no.
• Alltid en anledning Sub-brand covering occasions and recipes, supported by a dedicated website at alltidenanledning.no.
• Bama Fresh Cuts (ready-cut salads and ready meals) Ready-cut salads and ready meals for retail and foodservice customers, produced at a Vantaa, Finland facility employing approximately 80 people. This unit (€24.2m revenue in 2025, ~80% foodservice) was agreed to be divested to Finnish Fresh Servant Group in June 2026, subject to competition authority approval.
• BAMA consumer content platform (bama.no) Consumer-facing website featuring a catalog of raw ingredients, a seasonal produce calendar, thousands of recipes organized by ingredient/occasion/diet, and preparation guides. Acts as the primary consumer touchpoint that drives demand at the retail shelf for BAMA's branded products.

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fresh Servant GroupcoreOthers · 18 June 2026Finnish food company Fresh Servant Group signed an agreement to acquire Bama Fresh Cuts from Norway's Bama Gruppen. Bama Fresh Cuts is a business based in Vantaa, Finland, employing around 80 people and producing ready-cut salads and ready meals for retail and foodservice customers. The deal is subject to competition authority approval and financial terms remain undisclosed. The acquisition marks the largest in Fresh Servant's history.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fresh Del Monte Produce: Global vertically integrated producer and distributor of fresh fruit and vegetables. Comparable as a multi-category fresh produce supplier to retailers and foodservice; relevant for benchmarking imported-fruit competitive pressure on Norwegian shelf space.
• Bonduelle: French family-controlled global leader in processed and prepared vegetables, including fresh ready-to-eat salads and canned vegetables. Comparable as a producer/distributor moving fresh produce into branded, prepared convenience formats — the category BAMA addressed via Ferdig Preppa.
• Dole plc (formerly Total Produce): Irish-listed global fresh produce grower-distributor with deep European retail relationships. Comparable in business model (sourcing, ripening, packing, distributing fresh fruit and vegetables into grocery and foodservice channels across Europe).
• Fyffes: Irish-headquartered tropical produce distributor with growing European footprint. Comparable in fresh fruit sourcing and distribution to European grocery; relevant on the imported fruit side of BAMA's assortment.
• Greenyard: Belgian-listed European leader in fresh, frozen, and prepared fruit & vegetables. Direct competitor across fresh produce wholesale and value-added categories; comparable as a large-scale distributor supplying European retailers and foodservice.
• Fresh Servant Group: Finnish prepared-food company that just signed an agreement to acquire Bama Fresh Cuts from BAMA. Direct Nordic peer in fresh-cut salads and ready meals for retail and foodservice, with stated ambition to scale in the Nordics via this transaction.

Broad incumbents

• Lantmännen: Swedish agricultural cooperative with broad food, grain, and produce interests across the Nordics. Comparable as a large Nordic food/agriculture player with category breadth; potential adjacency in produce, prepared foods, and grocery supply.
• FreshPoint (Sysco subsidiary): North American foodservice-focused fresh produce distributor owned by Sysco. Comparable in foodservice-led fresh produce distribution model, mirroring the channel mix Bama Fresh Cuts operated in.

Regional players

• Coop Norge: Norwegian grocery retailer and one of BAMA's key customer channels. Comparable as a domestic counterpart in the Norwegian fresh produce supply chain; relevant for understanding retailer-side power dynamics and private label competitive threat.
• ICA Gruppen: Swedish grocery retailer with integrated fresh produce sourcing. Comparable as a Nordic grocery/produce counterpart with vertical integration into produce; reflects the downstream buyer profile BAMA serves and competitive pressure on branded produce margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKas12lsI982FTU6Pf-Fbyg/featured
• Facebookfacebook.com/SeasonNorge
• Xx.com/BAMAgruppen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAMA