Burhill Golf & Leisure

What Burhill Golf & Leisure does

Burhill Golf & Leisure (legal entity Burhill Group Limited, DBA BGL) is a UK private leisure group operating a multi-venue portfolio of golf clubs, adventure golf sites, ninja warrior obstacle courses, and health & fitness facilities. Founded in 1888 as a family estates management business and controlled by members of the Guinness family, the group runs 10 GEO Certified golf clubs, 22 golf courses, 15 Adventure Leisure venues, 5 Ninja Leisure venues, and a 15th-century lodge at Thornbury. Across its 1,400 hectares of British countryside the company has built sustainability credentials including carbon neutral certification and zero waste-to-landfill across the golf division.

The group's core product set spans three operating divisions: Golf (premium club memberships, green fees, lessons, TrackMan-equipped driving ranges, simulators, and the recently acquired GolfPlex entertainment venue), Adventure Leisure (Mr Mulligans branded indoor and outdoor crazy golf, including the new 'No Phone Zone' concept), and Ninja Leisure (Ninja Warrior UK obstacle course venues). Health, fitness, and pool facilities operate at select sites including Birchwood Park. Technology integrations include TrackMan shot tracking, paperless electronic scoring, an AI-powered computer vision pool safety system at Birchwood Park, and back-office systems from Lightyear, Sage Intacct, SAP Concur, and Access Group.

BGL operates a direct-to-consumer, physical-venue GTM model in England. Revenue streams include recurring golf memberships, transactional green fees and leisure activity fees, food and beverage across venues, corporate and wedding events, and rental income from the Estates property portfolio. Customer segments span golf enthusiasts, families seeking day-out experiences, corporate and event clients, and wedding/couple bookings, with no enterprise anchor accounts. Distribution is handled through venue-level sales teams and individual venue websites, supported by a centralised Support Office of approximately 40 colleagues covering finance, HR, IT, procurement, F&B, marketing, and estates.

Name

Burhill Golf & Leisure

Legal name

Burhill Group Limited

Website

https://bglcompany.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Burhill Golf & Leisure is a privately held, Guinness-family-owned UK leisure group operating 10 golf clubs, 22 golf courses, 15 adventure golf venues, and 5 ninja warrior venues across England, serving golfers, families, and corporate/wedding clients through memberships, day visits, and events.

Ownership category

akta.pro rank

Product category

Golf and Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Golf club operations
• Leisure venue management
• Adventure golf facilities
• Ninja warrior venues
• Estate property management

Headquarters

HQ city

Walton Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Club Operations: Revenue from golf memberships, green fees, driving range usage, and golf lessons at 10+ golf clubs across the UK
2. Adventure & Ninja Leisure: Revenue from adventure golf, ninja warrior, and other leisure activities at 15+ Adventure Leisure venues and 5 Ninja Leisure venues
3. Food & Beverage: Restaurant, bar, and hospitality services across golf clubs and leisure venues including weddings and events
4. Events & Weddings: Corporate events, private celebrations, golf days, and wedding venue hire at golf club properties
5. Property & Estates: Management and development of residential and commercial property portfolio including land and tenanted farms

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Burhill Golf & Leisure operates a diversified portfolio of physical leisure venues across the UK, including 22 golf courses, 15 adventure leisure (crazy golf) venues, 11 dedicated golf venues, and 5 ninja warrior obstacle course venues. The group serves individual consumers through golf memberships, green fees, family day-out activities, and corporate and wedding event hire, while also managing a 1,400-hectare property and estates portfolio of British countryside.

Product overview

Burhill Golf & Leisure (BGL) operates a diversified leisure and hospitality portfolio under a platform-plus-distinct-brands architecture. The company offers premier golf venues through its Golf division (10 golf clubs including Abbey Hill, Aldwickbury Park, Burhill, Birchwood Park, Hoebridge, Ramsdale Park, Redbourn, The Shropshire, Thornbury, and Wycombe Heights, plus Sidcup Family Golf and GolfPlex), adventure leisure experiences via Mr Mulligans branded indoor/outdoor crazy golf venues and 15 Adventure Leisure sites, ninja warrior obstacle courses through 5 Ninja Leisure venues, and health & fitness facilities at select properties including Birchwood Park and Hoebridge. The portfolio also includes a historic 15th-century lodge hotel at Thornbury. The company provides integrated digital services including online booking, paperless electronic scoring at select venues, and uses AI-powered safety monitoring in pool facilities.

Differentiator

Problem solved

Functional benefit

Brands

• BUNKERS: Golf brand/venue name under BGL Golf division
• Mulligans
• Mr Mulligan's
• GolfPlex
• Ninja Warrior UK
• Sidcup Family Golf

Products and services

• Golf Clubs and Courses Premier golf clubs and golf venues operated across the UK, including 10 GEO Certified golf clubs (Abbey Hill, Aldwickbury Park, Burhill, Birchwood Park, Hoebridge, Ramsdale Park, Redbourn, The Shropshire, Thornbury, and Wycombe Heights) plus Sidcup Family Golf, featuring courses, technology-driven driving ranges, golf academies, practice facilities, memberships, green fees, and lessons for golfers of all skill levels.
• Adventure Leisure (Mulligans Crazy Golf) Adventure Leisure operates 15 family-friendly venues across the UK under the Mulligans brand, offering indoor and outdoor crazy golf courses with LED-lit features, family entertainment zones, and the first-ever 'No Phone Zone' initiative encouraging families to disconnect from screens during visits.
• Ninja Leisure (Ninja Warrior UK) Ninja Leisure operates 5 UK venues offering ninja warrior-themed indoor obstacle courses and action-packed activities designed for families, children, teens, and fitness enthusiasts seeking challenging physical entertainment.
• GolfPlex Entertainment-Led Golf Venue Modern entertainment-led golf venue in Bracknell, Berkshire featuring 24 high-tech driving range bays, three themed adventure golf courses, a 14-hole footgolf course, and cutting-edge simulator rooms designed to make golf more fun, accessible, and engaging for golfers and non-golfers alike.
• Health & Fitness Clubs

Quantifiable outcome

• Carbon neutral at all venues
• +4 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• First WastecoreStrategic or Co-development Partner · 1 January 2025Waste management partnership achieving 0% waste to landfill goal across golf division. First Waste provides responsible storage and disposal of hazardous materials, minimising environmental impacts.
• LightyearcoreTechnology or IntegrationDigital workflow solutions for finance operations, part of BGL's digital transformation to reduce paper usage and improve operational efficiency.
• Sage IntacctcoreTechnology or IntegrationCloud-based financial management solution for streamlined operations and reporting across the organisation.
• SAP ConcurcoreTechnology or IntegrationTravel and expense management platform supporting BGL's sustainability goals by reducing paper-based processes.
• Access GroupcoreTechnology or IntegrationBusiness management software provider supporting HR and operational workflow digitisation.
• Apprenticeship Training ProviderssupportingStrategic or Co-development PartnerTraining provider partnerships for nationally recognised qualifications in greenkeeping, hospitality, customer service, business administration, payroll, and leadership.
• Milton Keynes Community FoundationsupportingStrategic or Co-development PartnerAbbey Hill Golf Centre became a Business Member directing contributions to the Foundation's Environmental Fund supporting local green projects.
• Affinity WatersupportingStrategic or Co-development PartnerPartner in River Ver restoration project at Redbourn Golf Club, working with Environment Agency, Jacobs, and wildlife trusts for biodiversity enhancement.
• Environment AgencysupportingStrategic or Co-development PartnerCollaborating on River Ver restoration project for flood resilience and ecological sustainability.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Belfry: The Belfry is a UK luxury golf resort hotel in the West Midlands offering multiple courses, hotel accommodation, F&B, and event hosting — directly comparable to BGL's combination of 10 golf clubs, Thornbury lodge, and F&B/events revenue streams across a multi-venue UK portfolio.
• QHotels: QHotels is a UK collection of golf and spa hotels combining accommodation with on-site championship golf courses, wellness, weddings, and corporate events — closely aligned with BGL's integrated golf-and-hospitality venue model.
• The Wentworth Club: The Wentworth Club is one of the UK's most prestigious private golf clubs, offering championship courses, clubhouse hospitality, and member events — directly comparable to BGL's premium golf club portfolio and membership-driven business model.
• Macdonald Hotels & Resorts: Macdonald Hotels & Resorts operates UK hotels and resorts with on-site golf courses, spa, F&B, and event spaces — a comparable multi-venue UK operator combining lodging, golf, and hospitality under one portfolio.
• The Wisley Golf Club: The Wisley is a premium UK private golf club offering championship courses, clubhouse hospitality, and member services — directly comparable to BGL's member-driven golf club business model and venue quality.

Emerging players

• Topgolf: Topgolf is an entertainment-led golf venue concept combining technology-driven driving ranges with food, beverage, and social experiences — emerging as a direct competitor in the tech-enabled, family-friendly golf entertainment segment where BGL has invested via GolfPlex acquisition and TrackMan deployment.

Broad incumbents

• Center Parcs UK: Center Parcs operates UK family leisure resorts with accommodation, indoor and outdoor activities, F&B, and event spaces — a broader incumbent in UK family leisure that overlaps with BGL's Adventure Leisure, Ninja Leisure, and family day-visitor segments.
• David Lloyd Leisure: David Lloyd Leisure is a major UK operator of health, racquet, and fitness clubs with on-site family and children's programming — comparable to BGL's Health & Fitness facilities at Birchwood Park and Hoebridge and its family leisure positioning across Ninja and Adventure Leisure divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3005583/admin/page-posts/published
• Xx.com/bglgolf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burhill Golf & Leisure