Fun Holidays

What Fun Holidays does

Fun Holidays Instant Reservations Pvt Ltd is an Ahmedabad-based travel and hospitality services company founded in 1992 by co-promoters Anand Sandil and Darshana Sandil. The company operates across four primary service lines: hotel marketing representation, M.I.C.E. services (Meetings, Incentives, Conferences, Exhibitions), destination weddings and tailor-made events, and holiday packages for domestic and international destinations. It functions as the extended sales and marketing office for hotels, resorts, and boutique properties in India and abroad, while simultaneously serving corporate organizations in Western India with conferences, incentive travel, and event management. Beyond these B2B lines, the company serves leisure travelers through tailor-made holiday packages spanning more than 15 international destinations and multiple Indian states, including a women-only product line branded "Destination on a Platter for SHE." A complementary Media and Press service handles press conferences and media coverage as part of integrated event offerings.

The business operates on a hybrid professional services and transaction-fee model. Hotel representation and MICE services generate professional services revenue through commissions and event management fees, while holiday packages generate transaction-fee revenue. Pricing is not publicly disclosed and is consistent with quote-based, customized engagements typical of MICE, destination weddings, and corporate travel work. GTM motion is enterprise field sales, with direct relationships to corporate clients and represented hotel properties. Distribution is regional in scope with a Western India concentration, supported by a curated network of hotel and resort partners across India and international destinations. Customer concentration leans on a small set of named hotel clients (Kenilworth Hotels, Cidade de Goa under IHCL SeleQtions, Mercure Devaaya) for the representation business, with a broader, unnamed corporate base for MICE work.

Technically, the company operates with no disclosed proprietary technology platform, mobile app, API, or disclosed integrations. Its digital presence is limited to a WordPress-based website (funholidays.in) that functions as a portfolio and lead-generation showcase rather than a transactional or technology-enabled platform. The company is founder-owned with no institutional capital, no subsidiaries, and no public listing. All operational, strategic, and reputational continuity rests with the founding couple and their experienced team.

Name

Fun Holidays

Legal name

Fun Holidays Instant Reservations Pvt Ltd

Website

https://funholidays.in

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Fun Holidays Instant Reservations Pvt Ltd is an Ahmedabad-based travel and hospitality company founded in 1992 that provides hotel marketing representation, M.I.C.E. services, destination weddings, and tailor-made holiday packages to corporate clients and leisure travelers across India and 15+ international destinations.

Ownership category

akta.pro rank

Product category

Travel and Event Management Services

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industry

Seasonal & Holiday Events (Ticketed) (THAJAFAJ)

Keywords

• Travel and event management
• Hotel representation services
• MICE services
• Destination wedding planning
• Corporate incentive travel

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Marketing & Representation Services: Acts as sales and marketing office for hotels/resorts/boutique properties. Handles all required activities and functions of represented companies while preserving their working culture, brand identity and image.
2. M.I.C.E. Services: Corporate conferences, incentive travel, meetings, seminars, training programs, and corporate presentations with special arrangements and minute understanding of client requirements.
3. Destination Weddings & Events: Planning and executing destination weddings and tailor-made events for special occasions.
4. Holiday Packages: Tailor-made exotic packages for discerning travelers, including domestic and international destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fun Holidays is a travel, hospitality, and event management company that operates as a sales and marketing representative for hotels, resorts, and boutique properties in India and abroad. The company plans and executes corporate conferences, incentive tours, destination weddings, and tailor-made holiday packages for both corporate organizations and individual travelers.

Product overview

Fun Holidays is a travel and hospitality company offering integrated services including hotel reservations, destination weddings, corporate tours, and M.I.C.E. (Meetings, Incentives, Conferences, Exhibitions) services. The company operates as a sales and marketing representative for hotels and resorts in India and abroad, while also providing tailor-made travel packages for both domestic destinations (Mysore, Mahabaleshwar, Mussoorie, Kerala, Mumbai, Nainital, Jaipur, Lonavala, Agra) and international destinations (USA, Switzerland, Russia, Vietnam, Singapore, Sri Lanka, South Africa, New Zealand, Hong Kong, Malaysia, Thailand, UK, China, Turkey). Their portfolio includes specialized services like women-only travel packages under 'Destination on a Platter for SHE' and media coverage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Reservations Hotel reservation services providing bookings at represented hotels, resorts, and boutique properties in India and internationally for individual and corporate travelers.
• Destination Wedding Services Planning and execution of destination weddings at various locations, handling all arrangements from venue selection to event management for couples and families.
• Corporate Tours Organized tours for corporate organizations including conferences, incentive travel, and team events tailored for business clients.
• M.I.C.E. Services Meetings, Incentives, Conferences, and Exhibitions services including seminar planning, training programs, and corporate presentations with special arrangements.
• Incentive Tours Incentive travel programs for company executives, distributors, dealers, channel partners, suppliers, and promoters as recognition and motivation programs.
• Tailor-Made Events Custom event planning services for special occasions including celebrations with family, friends, and colleagues.
• Destination on a Platter for SHE Women-only travel packages designed for women travelers seeking unique and adventurous holiday experiences with female tour leaders, including solo travelers, married women, mothers and daughters, entrepreneurs and professionals.
• Domestic Holiday Packages Travel packages to domestic destinations in India including Mysore, Mahabaleshwar, Mussoorie, Haridwar, Kerala, Mumbai, Nainital, Jaipur, Lonavala, and Agra.
• International Holiday Packages Travel packages to international destinations including USA, Switzerland, Russia, Vietnam, Singapore, Sri Lanka, South Africa, New Zealand, Hong Kong, Malaysia, Thailand, UK, China, and Turkey.
• Media & Press Services Press conference handling and media coverage services for clients, connecting them with appropriate media houses and publications to reach target audiences.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Kenilworth HotelscoreStrategic or Co-development PartnerKenilworth Hotels is one of the properties represented by Fun Holidays for marketing and sales support. Fun Holidays works as the sales and marketing office for Kenilworth properties in Goa and Kolkata.
• Cidade de Goa (IHCL SeleQtions)coreStrategic or Co-development PartnerCidade de Goa is an IHCL SeleQtions property represented by Fun Holidays for hotel marketing services.
• Mercure DevaayacoreStrategic or Co-development PartnerMercure Devaaya is represented by Fun Holidays for marketing and destination management services.
• Various Media Houses and PublicationsminorGTM or Marketing PartnerFun Holidays is associated with several media houses and publications to help clients choose correct media to reach target audiences for press conferences and media coverage.
• Network of Hotel/Resort Properties (Domestic)coreChannel Partner/ Reseller/ DistributorProud of association with some of the best hotels/resorts in India. Acts as sales and marketing office for properties in several destinations across India including Kerala, Goa, Rajasthan, Maharashtra, Uttarakhand, Karnataka, Uttar Pradesh, and Mumbai.
• Corporate Organizations in Western IndiacoreChannel Partner/ Reseller/ DistributorWorks with some of the best corporate organizations based in Western India for conferences, incentive travel, and events management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SOTC Travel: SOTC is one of India's largest leisure and MICE travel operators, offering corporate tours, incentive travel, and holiday packages across India and internationally—directly overlapping with Fun Holidays' MICE and leisure business.
• Thomas Cook India: Thomas Cook India is a pan-India travel and MICE incumbent with extensive corporate travel, incentive, conference, and holiday offerings, making it a primary scaled competitor to Fun Holidays in both MICE and leisure segments.
• MakeMyTrip (MyBiz): MakeMyTrip's MyBiz is India's largest online corporate travel platform, competing with Fun Holidays for corporate MICE and business travel wallets with a heavily tech-enabled offering.
• Cox & Kings: Cox & Kings is a heritage Indian travel company with strong leisure, corporate, and MICE offerings across domestic and international destinations, overlapping with Fun Holidays' holiday packages and incentive tour business.
• Yatra Corporate: Yatra is a major Indian OTA with a dedicated corporate travel arm offering MICE, meetings, and incentive trip services—directly competing with Fun Holidays for corporate clients.

Direct peers

• Kesari Tours: Kesari Tours is an India-focused leisure and group tour operator with MICE-adjacent services, comparable to Fun Holidays in size, segment focus, and Indian mid-market positioning.
• Riya Travel & Tours: Riya Travel is an Indian mid-sized corporate and leisure travel agency with MICE and holiday capabilities, making it the closest like-for-like Indian mid-market competitor to Fun Holidays.
• Le Passage to India: Le Passage to India is an Indian inbound and outbound tour operator with strong MICE, incentive, and corporate event management capabilities—directly comparable to Fun Holidays' service mix.
• Akbar Travels of India: Akbar Travels is an Indian travel agency offering corporate, leisure, and inbound tour services across international and domestic destinations, directly competing with Fun Holidays' holiday package and corporate travel lines.

Emerging players

• WanderOn: WanderOn is an Indian community-led group travel startup targeting young travelers with themed and women-focused trips, an emerging comparable to Fun Holidays' women-only 'SHE' product and group holiday packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fhirplindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun Holidays