WanderOn
WanderOn is a Gurugram-based, community-led experiential travel platform offering curated group tour packages across 35+ domestic and international destinations to Gen Z and millennial consumers, plus corporate MICE clients, via its direct-to-consumer website.
- Company typePrivate
- Founded2017
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What WanderOn does
WanderOn (legal entity: WANDERON EXPERIENCES PVT LTD, CIN U63040HR2019PTC118957) is a Gurugram-headquartered, India-based experiential travel company operating a direct-to-consumer platform (wanderon.in) for community-led group travel. Founded in 2017 by four NIT Kurukshetra engineering graduates, the company curates and delivers group tour packages across 35+ destinations — including domestic India trips (Ladakh, Spiti, Kashmir, Meghalaya and others), international trips (Europe, Bali, Thailand, Japan, and 20+ countries), corporate/MICE tours, honeymoon packages, weekend getaways, luxury experiences, bike expeditions, and a newly launched Events & Festivals vertical. The company employs 251–500 people and serves a community of 150,000+ travelers.
The underlying platform is a web-based booking system supported by proprietary co-traveler filtering logic that matches participants by profile compatibility and real-time trip monitoring by ground teams for route and weather updates. All operations are run in-house with no third-party intermediaries — a deliberate structural choice that the company positions as a quality-control differentiator. Distribution runs primarily through the owned website, with phone, WhatsApp, and email inquiry channels, and corporate bookings handled via a dedicated B2B function.
WanderOn's revenue model is transactional: customers pay upfront per package, with domestic trips priced from Rs. 5,499 (Uttarakhand) to Rs. 40,999 (Arunachal Pradesh) and international trips from Rs. 21,999 (Malaysia) to Rs. 2,99,990 (Switzerland). The company bootstrapped to over Rs. 100 crore in revenue before raising its first institutional capital — INR 54 crore (~$5.9M) in Series A funding co-led by DSG Consumer Partners and CAAF in January 2026. Use of proceeds is directed at destination portfolio expansion, adventure/sports/wellness verticals, technology investment, and global scaling of the outbound travel offering.
WanderOn firmographics
Firmographics- Name
- WanderOn
- Legal name
- WANDERON EXPERIENCES PVT LTD
- Website
- https://wanderon.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WanderOn is a Gurugram-based, community-led experiential travel platform offering curated group tour packages across 35+ domestic and international destinations to Gen Z and millennial consumers, plus corporate MICE clients, via its direct-to-consumer website.
- Ownership category
- akta.pro rank
WanderOn industry classification
Industry- Product category
- Experiential Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Luxury & Premium Leisure Travel Agencies (THAKABAC), Group, Family & Multi-Generational Travel Planning (HSACAKAK)
Keywords
Where WanderOn is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
WanderOn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tour Package Sales: The company generates revenue through sale of curated group travel packages across domestic and international destinations. Packages include accommodation, transportation, activities and trip leadership. Revenue is transaction-based with customers paying upfront for complete trip packages.
- Corporate Tours: B2B corporate travel services providing group tours for corporate clients, representing a separate revenue stream alongside consumer packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | India Trips - Budget to Premium |
| Unit Pricing | Pay-as-you-go | International Trips - Mid-range to Luxury |
| Unit Pricing | Pay-as-you-go | Romantic Escapes/Honeymoon Packages |
| Unit Pricing | Pay-as-you-go | Corporate Tours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WanderOn product offering
Product offeringCore offering
WanderOn curates, sells, and operates community-based group travel packages across domestic India and international destinations, delivering end-to-end experiential trips including accommodation, transportation, activities, and on-ground trip leadership. Its portfolio covers India Trips, International Trips, Group Tours, Corporate Tours, Luxury Experiences, Romantic Escapes, Weekend Getaways, Events & Festivals, and Bike Expeditions, differentiated by 100% in-house operations, co-traveler filtering, and real-time trip monitoring.
Product overview
WanderOn is a community-focused experiential travel platform offering group-based travel experiences for Gen Z and millennials. The company operates a unified platform providing domestic India trips (Ladakh, Spiti, Kashmir, Meghalaya, and 10+ other destinations), international trips (Europe, Bali, Thailand, Vietnam, Japan, and 20+ other destinations), corporate tours, luxury experiences, romantic escapes/honeymoon packages, weekend getaways, events and festivals travel, and bike expeditions. The platform differentiates through community-based group travel with co-traveler filtering, 100% in-house operations without third parties, and real-time trip monitoring. Founded in 2017 by NIT Kurukshetra engineers and headquartered in Gurugram, the bootstrapped company crossed ₹100 crore in revenue before raising ₹54 crore in Series A funding in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- India Trips
Quantifiable outcome
- 4.9/5 rating across 20,000+ reviews
- +2 more outcomes
Companies that use WanderOn
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
WanderOn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WanderOn partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
WanderOn competitors and assessment
Company assessmentRegional players
- Intrepid Travel: Intrepid Travel is a global small-group adventure tour operator serving Western markets with sustainable, experience-led itineraries; while not active in India outbound, it represents the international category leader WanderOn aspires to compete with as it expands outbound and global footprint.
Direct peers
- Veena World: Veena World is an Indian tour operator specializing in group tours across domestic and international destinations with a strong focus on experiential travel; it directly competes with WanderOn in group-tour formats and destination portfolio.
- Thrillophilia: Thrillophilia is an India-based experiential travel marketplace focused on tours, activities, and adventure experiences; it directly competes with WanderOn in the same Gen Z/millennial experiential travel category, with overlapping destinations and group-tour offerings.
- Tripoto: Tripoto is an Indian travel community and itinerary platform that enables user-generated trip planning and curated tours, overlapping with WanderOn's community-led group travel model and target audience of young Indian travelers.
Broad incumbents
- Yatra Online: Yatra is a major Indian OTA providing flights, hotels, and holiday packages to leisure and corporate travelers; it overlaps with WanderOn in the holiday package segment but operates a much broader marketplace model.
- ixigo: ixigo is an India-focused travel platform offering flights, trains, hotels, and curated trip packages; it serves a similar Indian leisure traveler base as WanderOn and competes in adjacent package-tour offerings.
- SOTC Travel: SOTC is an established Indian tour operator with a wide range of group tours, holidays, and MICE services; it competes with WanderOn on leisure group travel but with a much longer operating history and broader physical retail presence.
- Thomas Cook India: Thomas Cook India is a legacy travel and tourism company offering outbound group tours, MICE, and corporate travel; it overlaps with WanderOn in group tour offerings but at a substantially larger scale and with longer-tenured brand equity.
- MakeMyTrip: MakeMyTrip is India's largest online travel agency offering flights, hotels, and holiday packages across domestic and international destinations; it competes with WanderOn on package tours and outbound travel, but at vastly greater scale and with a broader OTA model.
Emerging players
- Backpackerclique: Backpackerclique is an India-based community-driven group travel startup targeting young budget travelers; it competes with WanderOn at the lower price point and community-led model, representing an emerging niche player in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WanderOn social profiles
Digital presenceWanderOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
WanderOn leadership team
Management profileNumber of profiles
Profiles3 records
WanderOn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WanderOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WanderOn
What does WanderOn do?
WanderOn curates, sells, and operates community-based group travel packages across domestic India and international destinations, delivering end-to-end experiential trips including accommodation, transportation, activities, and on-ground trip leadership. Its portfolio covers India Trips, International Trips, Group Tours, Corporate Tours, Luxury Experiences, Romantic Escapes, Weekend Getaways, Events & Festivals, and Bike Expeditions, differentiated by 100% in-house operations, co-traveler filtering, and real-time trip monitoring.
Is WanderOn a public or private company?
WanderOn is a private company. It is classified as venture growth investor backed and is currently operating.
When was WanderOn founded?
WanderOn was founded in 2017. It employs 251 to 500 people.
Where is WanderOn based?
WanderOn is headquartered in Delhi, India, in the Asia region.
How does WanderOn make money?
Two revenue lines are on record. Tour Package Sales are the primary driver. The others are corporate Tours.
Who are WanderOn's main competitors?
Intrepid Travel is listed as a regional player. Direct peers are Veena World, Thrillophilia and Tripoto. Broad incumbents are Yatra Online, ixigo, SOTC Travel, Thomas Cook India and MakeMyTrip. Backpackerclique is listed as an emerging player.
Does WanderOn have an API?
No public API is recorded for WanderOn.
What industry is WanderOn in?
WanderOn's product category is Experiential Travel Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 561520 and its SIC code is 7900.