What Isere Habitat does

Isère Habitat is a French cooperative-promoteur (Société coopérative d'intérêt collectif à forme anonyme à capital variable) that builds and sells new-build residential housing at regulated below-market prices across the Isère department, headquartered in Échirolles within the Grenoble metropolitan area. Its core offering is structured around two government-backed affordable-access schemes: the Prêt Social Location-Accession (PSLA), which lets buyers rent for 6–24 months before purchasing at a fixed price reduced by 1% per year of rental, and the Bail Réel Solidaire (BRS), which separates land ownership — held by ORSOL, the first approved Organisme Foncier Solidaire in Auvergne-Rhône-Alpes and co-founded by Isère Habitat — from building ownership, delivering prices 20–40% below open-market rates. The company has delivered over 1,800 units since 2006 and targets approximately 150 PSLA units and 80 BRS units annually, with all residences compliant with RE2020 environmental standards.

Isère Habitat's business model is a cost-plus non-profit cooperative: properties are sold at controlled prices with surplus reinvested into new programmes rather than distributed to shareholders. Buyers become cooperative members (sociétaires) holding voting rights at the annual general meeting, with over 1,000 such members currently. Distribution is entirely direct — own commercial team, showroom appointments, open-day events, and a website/SEO-led funnel — supplemented since August 2019 by an in-house IOBSP-registered mortgage brokerage (ORIAS 19005649) that negotiates financing with partner banks. Vivr'immo, the company's proprietary digital platform, manages the buyer journey from enquiry through reservation.

The target customer base is individual buyers within national income ceilings: first-time buyers (74% of PSLA acquéreurs), young professionals aged 25–34 (37%), employees (67%), families with children, and seniors seeking flexibility in property transition. Approximately 80% of Isère's population qualifies under the schemes' resource thresholds. The company maintains a self-described position as the leading PSLA operator in the Isère department and is now extending its footprint into Savoie (Chambéry) and Haute-Savoie (Passy). The leadership team is led by Directeur Général Raphael Taillot alongside Safia Benchaa (Directrice administrative et financière) and Thomas Pouderoux (Directeur de Développement), with the organisation reporting 24 employees and no external parent, PE, or VC ownership.

Name

Isere Habitat

Legal name

Isère Habitat

Website

https://isere-habitat.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Isère Habitat is a French non-profit cooperative (SCIC) developer that builds and sells new-build housing at 20–40% below market prices across the Isère department via regulated PSLA (rent-to-buy) and BRS (land-lease) schemes, serving first-time buyers, families, and seniors within national income ceilings.

Ownership category

akta.pro rank

Product category

Affordable Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532), Mortgage Bankers & Loan Correspondents (6162), Real Estate (6500)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM), Affordable & Public Housing Asset Management (BPAJAMAI)

Keywords

• Affordable housing development
• Cooperative real estate
• Location-accession programs
• Solidarity land lease
• Mortgage brokerage services

Headquarters

HQ city

Échirolles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Revenue: Isère Habitat generates revenue by constructing and selling new residential properties at regulated, below-market prices under BRS and PSLA schemes. As a non-profit cooperative (SCIC à forme anonyme à capital variable), surplus is reinvested into new programs rather than distributed to shareholders. The cooperative model means prices are set at cost plus a minimal margin, with the social mission being the primary driver.
2. Brokerage / Mortgage Arrangement Fees: The internal brokerage service negotiates financing with partner banks on behalf of buyers. Fees are charged to partner lenders/banks for successful loan placements, generating a service fee while offering buyers a single point of contact and preferential conditions.
3. Cooperative Membership (Parts Sociales): Buyers who purchase a property become cooperative members (coopérateurs), holding shares in the cooperative. This provides a recurring membership base of over 1,000 sociétaires who participate in annual general meetings and governance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Isère Habitat is a cooperative-promoter (SCIC) that constructs and sells new-build residential housing at below-market prices in the Isère department of France, primarily through two regulated affordable-access schemes: PSLA (Prêt Social Location-Accession), which lets buyers rent for 6–24 months before acquiring at a fixed, annually reducing price, and BRS (Bail Réel Solidaire), which separates land from building ownership to deliver dwellings 20–40% below open-market rates. Buyers are accompanied by an in-house IOBSP-registered mortgage brokerage that negotiates financing across multiple partner banks, with all properties built to RE2020 environmental standards.

Product overview

Isère Habitat operates as a cooperative real estate developer offering two primary affordable homeownership programs across the Isère department: Location-Accession (PSLA) for gradual purchase through a rental phase, and Bail Réel Solidaire (BRS) for below-market property prices through land ownership separation with partner ORSOL. The company also provides in-house brokerage services for financing support. Their residential portfolio spans multiple named developments including Alpinia (Dolomieu), Zénith (Saint-Égrève), L'Élixir (Passy), Ondine (Heyrieux), Green Island (Saint-Martin-d'Hères), Aurore (Le Versoud), Capanna (Bourgoin-Jallieu), L'Abaca (Montbonnot-Saint-Martin), Silicium (Chambéry), and Les Terrasses des 3 Parcs (Coublevie). All residences target primary residence buyers and comply with RE2020 environmental standards, primarily serving first-time buyers, families, and households under income thresholds.

Differentiator

Problem solved

Functional benefit

Products and services

• Location-Accession (PSLA — Prêt Social Location-Accession) Prêt Social Location-Accession programme for first-time and modest-income buyers (under national income ceilings) to acquire a new home through a rental phase followed by purchase; offers guaranteed buyback (garantie de rachat) and relogement protections. Targeted at primo-accédants and PSLA-eligible households in Isère.
• Bail Réel Solidaire (BRS) Solidarity Real Lease programme that separates land ownership (held by OFS ORSOL) from building ownership, enabling buyers to purchase their dwelling at 20–40% below open-market prices via an 82-year renewable real-property-rights contract. Targeted at income-ceiling-eligible buyers, including families and first-time owners across Isère.
• Brokerage / Courtage Service (IOBSP) In-house intermediary banking service helping buyers secure optimal mortgage financing through multiple partner banks, integrated into the cooperative's acquisition journey. Registered with ORIAS (19005649) and supervised by the ACPR. Targeted at Isère Habitat's property buyers needing financing support for BRS or PSLA purchases.
• Alpinia — Dolomieu New residential development in Dolomieu comprising four small R+1/R+2 buildings with T2–T5 apartments, PSLA-eligible, RE2020-compliant, with balconies or private gardens, near schools and amenities. For first-time and modest-income buyers in Nord-Isère.
• Zénith — Saint-Égrève Residential development in Saint-Égrève with T2–T4 apartments near tramway E and the town hall park, RE2020-compliant, featuring private gardens, terraces, or balconies; BRS-eligible at below-market prices. For income-ceiling-eligible buyers in the Grenoble metropolitan area.
• L'Élixir — Passy Residential development in Passy (French Alps) with T2–T4 apartments featuring RE2020 compliance, balconies/terraces/gardens, views of Mont-Blanc, and quick access to the A40 motorway. For income-ceiling-eligible buyers in Haute-Savoie.
• Ondine — Heyrieux Duplex apartments with private gardens at Heyrieux, T3–T4 configurations, ground-floor living spaces with upper-floor bedrooms, BRS-eligible. For income-ceiling-eligible families in Nord-Isère.
• Green Island — Saint-Martin-d'Hères Contemporary 16-unit development in Saint-Martin-d'Hères, T2–T4 apartments, RE2020-compliant, featuring private closed bike storage, elevator, individual parking, 3 tram stops from Grenoble centre; BRS-eligible at below-market prices with notary fees offered. For income-ceiling-eligible buyers in the Grenoble metropolitan area.
• Bianco Bavella — Échirolles 56-apartment BRS residence in Échirolles (T2–T5 duplex) with balconies, terraces, or private gardens, eligible for 5.5% reduced VAT, reduced notary fees, and PTZ. For income-ceiling-eligible buyers in the Grenoble metropolitan area.
• Capanna — Bourgoin-Jallieu Urban residence in Bourgoin-Jallieu's Rue de la Soie district with T3–T4 apartments, RE2020-compliant with exterior insulation and 80% dual-orientation units, BRS-eligible, with individual garages. For income-ceiling-eligible buyers in Nord-Isère.
• Aurore — Le Versoud 11-apartment development in Le Versoud, T2–T4 units with spacious balconies or loggias and underground secured garages, located 15 minutes from Grenoble between Chartreuse and Belledonne massifs, BRS-eligible. For income-ceiling-eligible buyers in the Grenoble metropolitan area.
• L'Abaca — Montbonnot-Saint-Martin Intimate 14-unit residence in Montbonnot-Saint-Martin, R+1 with some duplex attics, T2–T5 configurations with private outdoor spaces; BRS-eligible with OFS ORSOL land management and resale-price guarantees, close to Grenoble. For income-ceiling-eligible buyers in the Grenoble metropolitan area.
• Silicium — Chambéry Development in northern Chambéry city centre, T1–T5 apartments with district heating, double-glazed PVC windows, roller shutters, ceramic tiles in living areas, laminated flooring in bedrooms, near amenities and transport. For buyers in Chambéry / Savoie.
• Les Terrasses des 3 Parcs — Coublevie 22-apartment development in Coublevie at Voironnais foot of Chartreuse, T2–T3 units with private balconies, RE2020 2025-threshold compliant, two-story buildings with eco-responsible construction approach; BRS via OFS Orsol. For income-ceiling-eligible buyers in Voironnais.

Quantifiable outcome

• Prices 20–40% below open-market rates via BRS
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OFS ORSOLcoreStrategic or Co-development Partner · 1 January 2025For specific BRS residences (e.g., L'Abaca at Montbonnot-Saint-Martin), ORSOL acts as the land-holding entity and provides guarantees including guarantee of resale pricing. ORSOL also manages coproperty governance transparently for BRS residences.
• ORSOL (Organisme Foncier Solidaire)coreStrategic or Co-development Partner · 1 January 2019ORSOL is the Organisme Foncier Solidaire co-founded by Isère Habitat and is the first OFS approved in the Auvergne-Rhône-Alpes region. Under the BRS scheme, ORSOL retains ownership of the land and grants real property rights to buyers via a 82-year contract. Isère Habitat is the founding shareholder (société fondatrice) of ORSOL. ORSOL also provides transparent coproperty management under BRS. As of 01/06/2026, ORSOL has approved 1,100 BRS units across the region, and Isère Habitat has 20 BRS residences in Isère under this framework.
• Meta CréationminorOthersMeta Création (www.meta-creation.com) designed and maintains the Isère Habitat website. The company also hosts the site from its infrastructure at Saint Martin le Vinoux.
• ACPR (Autorité de contrôle prudentiel et de résolution)minorOthersACPR is the French banking and insurance regulator that supervises Isère Habitat's IOBSP (intermédiaire en opérations de banque et services de paiement) activity. Contact: 4 Place de Budapest, CS 92459, 75 436 Paris Cédex 9.
• MEDIATEUR.NETminorOthersExternal consumer mediation provider for disputes arising from Isère Habitat's brokerage activities. Contact: 1 Rue de Clamart, 92100 Boulogne-Billancourt, http://mediateur.net.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Erilia: French HLM (social housing) operator affiliated with the Mouvement Habitat Coopératif, developing affordable and social housing across southern and eastern France. Directly comparable on the affordable housing mission and cooperative ecosystem positioning.
• CDC Habitat: State-affiliated French social housing operator and developer (Caisse des Dépôts group), the largest HLM in France. Operates in the same affordable housing mission space as Isère Habitat, with much larger scale and broader geographic reach.
• Nexity: France's largest private real estate developer, with a significant affordable and social housing arm. Operates broadly across the same new-build residential market but with for-profit economics rather than cooperative non-profit structure.
• Kaufman & Broad: National French for-profit residential developer with broad geographic footprint in new-build housing. Overlaps with Isère Habitat in residential new-build product but competes primarily on open-market rather than regulated affordable schemes.
• Vilogia: Major French social and affordable housing operator (ESH/ESL) delivering subsidized and affordable housing across northern France. Directly comparable as an affordable housing developer with similar mission orientation, though larger and more geographically diversified than Isère Habitat.
• Bouygues Immobilier: Major French for-profit residential developer offering new-build housing nationwide including affordable segments. Comparable in product type (new-build housing) but with fundamentally different capital structure and pricing flexibility.

Emerging players

• Foncier Coopératif (FNSCHLM): Federation of French housing cooperatives (Fédération Nationale des Sociétés Coopératives d'HLM) including entities like Coopérative HLM Atlantique. Directly comparable cooperative structure for affordable accession housing across France.

Direct peers

• Procivis Nouvelle-Aquitaine: Cooperative affordable housing developer under the national Procivis network, providing PSLA, BRS, and social accession products. Strong functional comparable to Isère Habitat's dual BRS+PSLA model.
• Habitat Social Français (HSF): Cooperative affordable housing operator focused on social accession and intermediate housing in eastern France. Comparable in cooperative structure, regulated scheme focus (PSLA/BRS-equivalent), and modest geographic scope.
• Plurial Novilia: Cooperative-affiliated affordable housing developer and manager in the Grand Est region of France, focused on social and intermediate housing. Highly comparable to Isère Habitat in cooperative structure and affordable-access mission, though operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isere Habitat